IMPLEMENTATION OF THE MODEL PRINCIPLES:

SAMSUNG MOBILE
The aforementioned model described illustrate what is applicable in most of the
organization around the world today. It represents all the important factors tha
t are very vital to the success of Samsung mobile. Samsung mobile is believed to
have been managed to attain the set goals successfully and has made them work t
hrough the step by step change successfully too. With reference to the Burke-Lit
win model described, the company was took preference of both the internal and ex
ternal factors to accomplish the changes desired. Samsung mobile was able to ide
ntify the external factor, understand the competitiveness of the telecommunicati
on industry and also had the knowledge and understanding of the market and econo
my trend of the business and how it can affected to it gains and as a result of
this, the company was able to manage it identified external factors well enough
to make the required change within its internal environment thereby resulting in
the tremedeous success the company achieved.
Samsung mobile had serious internal changes accomplished thereby translating int
o the refertilization of the company's mission which to be a force to reckon wit
h the electronics market, meaning that Samsung mobile developed operational and
market strategies to be top of the mobile phone market. There strategy focuses o
n the continous work in making new innovative ideas emerges with every of their
new products. The company understood and capitalizes on the strength of it emplo
yees thereby considering them as the main asset to the company, which make the e
mployees to imbibe the company's newly reorganized mission and collectively work
ing intanderm with the company's strategy. Hence, it was laudable to conclude th
at the key points of Burke-litwin model such as the working environment, strateg
y, employees, external competitions, task requirements e.t.c. were what the comp
any dwell upon and it is my believe that it was the model that represent the com
pany most in achieving the successes achieved.
NOKIA
Nokia with it motto "connecting people" had a remarkable success in the market c
onsidering their antecidents historically been the leader in the market for seve
ral decades with it products, am sure this success was well deserved. The compan
y strategy to maintain the quality of it products paved way for it success and e
ven in recent times, the style and durability of their handheld device or mobile
phone were exceptional before the era of the introduction of androids mobile ph
ones by Samsung mobile. This strategy made them also a force to reckon with and
infact posed a great threat to their competitors up until Samsung mobile came in
with a bigger dance. Relating Nokia with the model described above, the company
had a continuous pattern of scanning through it external environment and while
changes were made within the company with respect to these external changes dete
cted. Just like in the case of Samsung mobile, Nokia had it employees motivated
very well which also make these employees to continuously work on improving and
developing new products to meet up with the consumer and market needs but unfort
unately for Nokia, after fulfilling all of these requirements failed to accept t
he era that ushers in the new mobile phone revolution with androids phones, ther
eby making the company suffer it consequences which led the company loosing it p
osition as the industry leader and it core ccompetence.
SWOT ANALYSIS:
SWOT analysis also known as SWOT matrix is a structured diagnostic plan or metho
d to analyze and evaluate the strengths, weaknesses, opportunities and threats i
nvolved with the company. The analysis is guide to check on positive and negativ
e impact internal environmental changes on the company i.e. the strength and wea
kness and also to analyze the positive and negative impact of the external envir
onmental changes on the company. SWOT analysis helps in making decisions and ide
ntifying new strategic plans after understanding the internal and external facto
rs that are favorable and unfavorable to achieving that objective of the company

.
SAMSUNG MOBILE
STRENGTHS
1) It parent company Samsung Inc. has a wide range of product in electronic and
electrical appliances which made Samsung mobile also dwell on this install base
thereby making them to have various product including, mobile phones, laptops, t
ablets, etc.
2) It has strong diversified product line, innovative product that is not identi
cal, that is different from each other to meet costumer s needs.
3) High economic scale and brand value.
4) Scanning the competitors and launch a new product answering the launch of its
competitors.
WEAKNESSES
1) They dwell so much on third party arrangement licenses for bulk of their oper
ating system which as a result of lack of skilled engineers who can develop thei
r own software
2) They copy the software of other companies and launch an upgraded version of i
t.
3) Average price of the product ridicles the product quality.
4) They are not slow in launching new products.
OPPORTUNITIES
1) The company due to their creative abilities launchs new product that is uniqu
e and does not imitate any other product of any other company.
2) Engage in massive marketing strategy with the opening of new stores to get ne
w costumers.
3) Offer additional services for existing and new costumers
THREATS
1) The major threat to the company is competitors. Competitor such as Apple prod
ucts are on toe to toe competitor of Samsung mobile products.
2) Litigations with competitive companies. The company have had it share of setb
ack caused by legislative matters and few billion dollars were spent as either a
reimbursement or settlement.
NOKIA
STRENGTHS
1) Nokia mobile phones or handheld devices are reliable, durable, creative and s
tylish
2) The company gained a good reputation from it quality products and good servic
es
3) The research and development facilities of Nokia is very reputable and formid
able
WEAKNESSES
1) Nokia's position the market reduces considerably.
2) There mobile phones are relatively expensive compared to other company's hand
sets
3) Its operating system are very rigid and its not user friendly. The company's
refusal to accept the android software, and yet Nokia could not develop it own s
oftware that will stand the competition posed by android.
OPPORTUNITIES
1) Nokia start to develop softwares that are user friendly and will be easy to u
se.
2) Launch a new product line, so that it keeps in market.
3) It start to focus is market target to developing countries especially in Afri

ca, to keep their sale high and positive market turn around.
THREATS
1) Nokia is going out of market competition.
2) If the company doesn t take any initiative step soon, there is a threat it goes
out of business very soon.
POTENTIAL AREAS OF RESISTANCES:
SAMSUNG MOBILE
1) The mobile phone market and competitors are the main resistance Samsung mobil
e will encounter.
2) Litigation issues with competitors, issues relating with claims of infringem
ent on intellectual property especially with patented software
3) With much intensive legislative battles, Samsung mobile might lose the confid
ence of their costumers in their products, thereby resulting in the overall decl
ine in sales.
NOKIA
1) Nokia s major threat is how to save the company from shutting down
2) The company's internal and external environment poses much resistance, provid
ed the company even start to come up with new product and innovative ideas.
3) Nokia has lost its reputation and popularity among its consumers, they will h
ave to work really hard to gain their confidence and popularity again
4) Due to the down throding of sales of it products, the company will likely fac
e challenges as a result of this continuous loss, thereby resulting in resistanc
e in meeting up with it financial issues and obligations even if it come up with
new product
5) Resistances from the employees is inevitable, with the continuous lack of mar
ket performance for it products and failure in the company strategy. The company
may experience increase in employees resigning from their job in the company.
RECOMMENDATIONS FOR FURTHER ACTIONS:
SAMSUNG MOBILE
1) Samsung mobile should be more concern with originality and develop their home
-grown ideas and operating system rather than imitating others and relying much
on third party licensing.
2) With reference to (1) above, the company will have it legal battles reduced t
o a large extent, thereby making the company to avoid much of the legal actions
taken against it by their competitors
3) The company should continue to make their products more users friendly and du
rable. It is an established fact that Samsung mobile phones are frigile and have
to be handled by care.
4) Samsung mobile should increase it foresight to begin to provide more value ad
ded services for their consumers in order to keep up their popularity and market
dominance
5) The company should lay more emphasis on commissioning of more service centres
and stores.
NOKIA
1) Nokia has to intensify more on it work to boost it operations in all areas in
bid to stage a come back to be force they were known to be in the market.
2) The company will have to improve on it mobile phone design and production str
ategies coupled with its marketing's.
3) The company should be proactive in trying out every opportunity it been avail
whenever it had opportunity to be abreast with innovative ideas and they should
adopt as a matter of fact the latest trend of technological innovation and star
t producing phones that people want to use
4) Nokia has determin to work to regain and earned the confidence of both their
employees to make them believe the company and accept the changes and implement

those changes.
5) The company is nothing and empty without a formidable and a workable R & D, t
herefore, Nokia will have increase it workings on and through the R&D in order t
o develop a user friendly software.
6) As fondly said, one good turn deservse another, now imagine a several turns w
ill literally result in several good turns, it however wise to say that, once th
e company starts to gain the confidence of the employees and the consumers, then
little will it take before the company gets back to where it was before the era
of the androids introduction - as market leader.

Changing the organizational culture requires time, commitment, planning and prop
er execution - but it can be done. Change of culture in the organizations is ve
ry important and inevitable.
People often resist changes hence it is the duty of the management to convince p
eople that likely gain will outweigh the losses.
What we continue to learn from the experts, such as Kotter, Cummings, Harvey and
Broyles, is that change can be a positive power and influence in the overall su
ccess to resolving conflict and managing change. The key to sustaining the chan
ge and maintaining positive influence may be in the hands of the top brass; howe
ver, every change impacts stakeholders at all levels. It is our responsibility
as stakeholders to communicate the gap between the expectations of the organizat
ion and the tools, people and expertise the department has in order to meet thos
e demands and therefore, be a part of a strong organizational culture.
It is worthy to note that, changes within an organization requires commitment, p
lanning, time and proper execution for the desire change to be accomplished. It
is also not a strange thing to understand that change in life and not just in an
organization is very important and undoubtedly inevitable, therefore resistance
to these desired changes is expected and hence it is a clarion call for the cus
todian or management of such change within the organization to make a point of d
uty to convey and convince people of should be expected from such change, in suc
h a way that will be resounding and make believe that a little gain most times o
utweigh several losses that may have been incurred.
Lessons learned from the experts like Broyles, Burke, Harvey, Kotter, Cummings e
.t.c. which summarily state that, change can be a positive power and influence i
n the overall success to resolving conflict and managing change. Therefore flowi
ng from this, one will acknowledge that the vital sustainance of change and main
tenance of positive and proactive influence perhaps might be what the top brass
of the company decide on, which however means that every change affect every sta
keholders in the levels of the company. It is however, the duty of the stakehold
ers to fashion out the way and how to bridge the gap, i.e. a way to communicate
the expectations of the visionaire and/or organization and the tools to the peop
le and expertise required by every department of the company with the view of ac
hieving the desired change success.

Jerry Schultz. SWOT analysis: strengths, weaknesses ,opportunities and threats.

The community tool box site. 30th September 2012.http://ctb.ku.edu/en/tableconte

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Burke & Litwin.Understanding drivers of change.13 April 2010. Exeter university
site. 30th September 2012.
http://www.exeter.ac.uk/media/universityofexeter/humanresources/documents/learni
ngdevelopment/understanding_drivers_for_change.pdf
Burke, W. W. (2008). Organization change: theory and practice. Thousand Oaks, CA
:
Sage.
Kotter, John P. & Cohen, Dan S (2002). The heart of change: real life stories o
f how
people change their organizations. Boston, MA.