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ABOUT OURSELVES
By Alan L. Chrisman
Ive always been fascinated why people liked certain kinds of
music and artists and if that said anything about them and us.
I began to believe they could tell us something about
ourselves. I also observed how our preference for certain
musicians and pop artists and their creations often
reflected our own views and how we saw ourselves.
Humans are very social animals and we evolved to mainly be
accepted by others-like us. In fact, the growth and our current
constant access to media, has only accelerated this and the
obsession with pop celebrities and celebrity culture. There has
always been celebrity worship, but we now live in an essentially
secular culture, which has basically preplaced many of our
traditional institutions like religion and the nuclear family. We
minority which I didnt guess right. These were the ones I most
enjoyed because they intrigued me.
It wasnt exactly a scientific study, but over the many of years of
doing it, I must have seen perhaps hundreds of people anyway,
maybe thousands. What this showed me, is that first of all, people
like to think of themselves as open to everything, but actually
most of us have certain tastes and preferences, whether we
consciously realized it or not. And a lot more than most people
liked to admit, we could be fit somewhat into types.
Interestingly, we now live in a social media and internet age,
where our interactions are determined by our likes and the
similar communities and groups we join and mainly follow. If,
anything, our interactions have become even more narrow than
ever. These new mediums were supposed to open us up to a
wider variety and world. But have they really? None of us like to
be reduced down to a stereotype, but we live in a society now
where that is precisely what has happened. Our likes and
preferences are being collected, along with the sites we visit, by
search engines to create a profile on us to later sell to commercial
companies (and governments too) to reach our particular
interests and demographic to market and sell us products.
Then I began to wonder if there were certain personalities
who were attracted to certain kinds of pop music and
culture and musical idols?
Again, I learned that a lot of this was probably mainly subconscious. For many people just knew they liked something,
without perhaps examining why. And besides these likes and
dislikes were probably mainly emotional rather than intellectual,
since music and movies are largely emotional, aural and visual
experiences.
My store specialized in vinyl and especially The Beatles, as it was
named after them, although I carried a variety of styles and