For Immediate Release

Contact: (+91- 22-30408807)

BRIDGESTONE INDIA PRIVATE LIMITED

Regd. Office, H.O. & Factory:
Plot No.A-43, Phase-II, MIDC Chakan
Village-Sawardari, Taluka Khed,
Dist.-Pune, Maharashtra-410501, India
Phone: (91-2135) 672000
Fax: (91-2135) 671999
CIN: U25111PN1996PTC147267
Website: www.bridgestone.co.in

BRIDGESTONE, THE WORLDS NUMBER 1 TYRE & RUBBER MANUFACTURER

LAUNCHES ITS CONCEPT STORE M/s JAYWANT TYRES IN GOA
Ponda, 23rd February, 2015: Bridgestone India Pvt. Ltd., subsidiary of worlds largest tyre
and rubber company Bridgestone Corporation, today announced the inauguration of the
Concept Store M/s Jaywant Tyres in Ponda, Goa. The store was formally inaugurated by
Mr. Vaibhav Saraf, Sr. General Manager Sales & Marketing- PSR, Bridgestone India Pvt.
Ltd.
With the launch of M/s Jaywant Tyres Bridgestone has marked its first ever concept store
in Goa aiming to revolutionize the tyre buying experience, with an ardent focus on safety,
reliability and eco-friendliness. The motto being safety of customers and workers; reliability of
products; transparency in operations and promote eco-friendly products & environment both in
the store and outside.
With the focus to cater the customers from in and around Goa with the product portfolio that
Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres to the all new
experience of enabling the customers to view tyres as a critical purchase item which ensures
their
safety
at
all
times.
Speaking on the occasion, Mr. Saraf expressed, The Concept Store, a unique retail concept
which we are introducing as a part of our aggressive expansion strategy. This initiative will add
a new dimension to the retailing of Tyres in the region through our unique business model of
safety, reliability and environment friendly norms that will be adhered to through our direct and
indirect business operations. The concept store besides having our complete product range
and services will offer a new experience in tyre buying for the customers. It will be also
backed by well informed staff that understands the nuances of consumer requirements.
Distinctively planned, designed & built on the concepts of Safety, Reliability & EcoFriendliness, the concept store will not only enhance brand presence, but it will create a
strong retail identity and in the process will make Bridgestone products accessible to a much
larger
number
of
consumers.
Safety: Every component in this Select Super Concept store is particularly designed to make
this store optimally safe for everyone entering this store. Safety of Life & property is our prime
concern. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure

Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the
customers, we plan to spread the Safety message to everyone. We also have specially
designed Tyre Check up program for cars to check tyres, and batteries and oil.
Reliable: In the concept shop to ensure Reliability & trustworthiness for the customer we
provide maximum transparency in all our transactions and operations in terms of products
along with their pricing, services, & service info chart, which are displayed in the store. The
service staff is also well trained to create the whole tyre buying experience of the customer
lucid
and
trustworthy.
Eco-friendly: Bridgestone in its endeavor to save and protect the environment has developed
Ecopia (Eco friendly tyres), Eco-friendly paints, Energy saving lights, Lead Free Weights for
Tyre Balancing. The stationery used in this store is also of recycled paper. In addition the
store also has internet zone, Cafeteria and Kids zone equipped with Non-toxic Toys.
Front End Mechanical: The Concept Store besides showcasing Bridgestones complete
product range will provide services like Tyre Changer, Tyre Balancing, Alignment 3D, Nitrogen
filling, AC Refilling, Oil Dispenser, Battery Check up, Advanced Car Wash, Steam Interior
Cleaning, Car polish, Alloy wheels and other car accessories.
The Bridgestone Concept Store, M/s Jaywant Tyres, spreads over a spacious area at S-1/ S6, Jaywant Enclave, St. Cruz, Near Forest Department, Ponda, Goa-403401.
With the objective of making this planet Greener Bridgestone aims to further leverage these
concept stores by introducing these across other markets nationally.
About Bridgestone India:
Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its
manufacturing facility in Kheda, Madhya Pradesh; Bridgestone achieved its objective of
running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by
setting up one more facility in Chakan; Pune recently. In a short stint of 18 years, Bridgestone
India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement
market.
About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the worlds largest tyre and rubber
company. In addition to tyres for use in a wide variety of applications, it also manufactures a
broad range of diversified products, which include industrial rubber and chemical products and
sporting goods. Its products are sold in over 150 nations and territories around the world.

For further details, contact Mr. Jaywant Saraf 0832-2317005