Professional Documents
Culture Documents
WELDINGSPECIALIST
MARK PROGRAM
BRANDING GUIDE
Introduction
Thank you for your interest in the CWB WeldingSpecialist Mark Program. This program has been set up to
showcase the commitment and eort Welding Specialists put into applying for and maintaining their welding
knowledge. The Mark is a visual indicator that allows Welding Specialists to promote themselves, having proven
their knowledge of welding standards knowledge and their commitment to Canadian codes and standards. Through
the WeldingSpecialist Mark program mark holders get access to:
Promotion programs through the CWB Group Public Safety/ WeldingSpecialist Mark Site
A publicly assessable database of Welding Specialists holding the Mark
Promotion campaigns and media coverage
Opportunities to showcase services
Opportunities to further dierentiate themselves in the market through their Mark.
IMPORTANT NOTE: The CWB WeldingSpecialist Mark is not to be confused with the CWB Certification Mark
the two are dierent mark programs, with dierent objectives and terms of use.
WeldingSpecialist Mark
Currently the CWB WeldingSpecialist Mark has the following visual mark:
Document Overview
The intent of this document is to provide the necessary information for a Welding Specialist to understand the
WeldingSpecialist Mark rules and the guidelines. This document is comprised of the following sections:
Section 1 - Terms of use
Section 2 - Expiration, Withdraw, Removal and reapplication of right to use
Section 3 - Sharing of Mark Holder data
Section 4 - Acceptance of terms of use
Section 5 - CWB Mark Branding General Guidelines
Section 6 - Mark Logo Configuration
Section 1
Terms of use
Use of the CWB WeldingSpecialist Mark is governed by a set of rules and guidelines that apply to all individuals that
request, and are granted, the right to use the WeldingSpecialist Mark. Welding Specialists are collectively referred to as
Mark Holders and must abide by the following:
Integrity of mark: The WeldingSpecialist Mark must also be accompanied by a Mark Number (SMN), these are typically
displayed with a QR Code for easy access to the WeldingSpecialist data stored on the CWB Office of Public safety website
(Mark Holder Profile).
Proper association of mark: The Mark/ SMN is only intended to indicate an individuals commitment to follow best
practices and Canadian codes, it should never be used to infer, convey or otherwise indicate the qualification of a specific
person, item or product.
Mark ownership: The Mark and its associated SMN is owned by the CWB Group, its use is non-transferable, and should
only be used by the person to whom it is assigned.
Correct use of the mark: The mark Holder will always follow the WeldingSpecialist Mark Branding Guidelines outlined in
Section 5 when using and or reproducing the Mark.
Section 2
Section 3
Name
Address, if provided
Contact details, if provided
WeldingSpecialist Mark Status (active or removed)
Additional designations, if provided
Consent to share data: Use of the WeldingSpecialist Mark at any point past or present signifies that the Mark Holder
agrees to the ongoing publication of the data defined in Section 3.
Future changes: CWB Group reserves the right to modify or amend the data made public from time to time to reflect
changes in the WeldingSpecialist Mark program.
Section 4
Section 5
X
X
Protected space
Mark number (WSM)
WSM100002
Verify number at
weldquality.org
(Mark holder profile)
Protected space