Test Questionnaire

1. Have you ever been to a multiplex?

2. Which among these theatres have you visited? (Select all that apply)
PVR
Cineplex
Big Cinemas
INOX
Others (please specify)
3. How often do you watch a movie in a multiplex on an average?

4. What is the average theatre ticket price that you generally pay?

5. How much do you spend on food? (per person)

6. What method do you prefer to buy a ticket?

7. If a movie is shown in 2-D and 3-D, which one do you prefer?

8. How do you like to see the movie? (Select all that apply)
With Family
With Friends

With Friends
Alone
9. When do you usually prefer to go to movies?

10. What show timings do you generally prefer?

11. Are you aware of membership programmes by multiplexes?

12. If a new membership programme is available, would you like to avail of it?

13. Do you like to watch regional movies in multiplexes?

14. What kind of prices do u prefer ?

15. Do you prefer to have many number of show running instead of traditional 4 shows?

16. Do you find online/mobile booking safe?

17. Why do you prefer mobile/online booking? (Select all that apply)
Helps in avoiding the queue infront of ticket counter
Helps in early booking of ticket so as to avoid missing of show due to HOUSEFULL
Mobile app helps in knowing timings of show and their place
18. What age group you fall in?

19. What occupation you are in?

19. What occupation you are in?

20. Which region you belong to in the country

21. What current education level you have

22. Please rate all the multiplexes selected in question 2 on the following parameters. Rate each
attribute on a scale of 1 to 5(by drawing circle), where 1 is the lowest and 5 is the highest.

PVR

CINEPLEX

Overall Rating
3

Overall Rating
3

Video Quality
3

Video Quality
3

Food Beverages
3

Food Beverages
3

Price
3

Price
3

Location
3

Location
3

Staff Services
3

Staff Services
3

Comfortable seatings
2
3
4

Comfortable seatings
2
3
4

3-D Experience
3

3-D Experience
3

INOX

BIG CINEMAS
2

Overall Rating
3

Video Quality
3

Food Beverages
3

Price
3

Location
3

Staff Services
3

Overall Rating
3

Video Quality
3

Food Beverages
3

Price
3

Location
3

Staff Services
3

Comfortable seatings
3
4

Comfortable seatings
3
4

3-D Experience
3

3-D Experience
3

23. Some movie viewers have indicated that while choosing a multiplex they consider the
following features. Can you indicate how important each of these features is to you?
(Give Rank 1 to most important feature, Rank 2 to next most important feature and so on)

Video/Audio quality
Food and Beverages
Price
Location
Staff Service
Comfortable Seating