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8 Things
a Resume Wont Tell You
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If I never had another stack of resumes to review in this lifetime, Id be happy as a clam, said
Cherie, a Marketing manager. Im so tired of reading through endless lists of dry-as-dust skills,
tasks and duties, Id be thrilled never to have to do it again. After all, what do I care exactly what a
job-seekers day-to-day duties were at any of his last jobs? I want to know how the person rolls. I
want to know whats in his or her wake. Thats what you cant learn in a resume.
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You could, if people would share that kind of thing in their resumes, I said.
I know you tell people to use a human voice in a resume, but the vast majority of job-seekers dont
do it. They give me the standard name, rank and serial number strictly by the book. That
information is practically useless to me in deciding who to interview. They tell me where they
worked, and when big deal! I want to know what they got done.
If youre responding to a job ad for my department, I want to know how you approach your work,
what youre proud of, and why I should talk to you about my open position.
What about the cover letter doesnt that help you sort through the resume stack? I asked.
My companys Applicant Tracking System doesnt let a job-seeker to add any free-form comments
that might perform the cover letters role, said Cherie.
Some genius decided its more important to learn what every applicant earned at every job hes
ever held, the name of each of his past supervisors, and the specific duties at every assignment. As
if we hiring managers are too dim to extrapolate the duties from the job title.
Cherie isnt the only hiring manager whos frustrated with the outdated resume format still
employed by most job seekers (not the mention the talent-repelling Black Hole recruiting systems
that keep Cherie and her next great hire apart). Of course, job-seekers didnt start writing resumes
their resumes in Zombie Style all on their own. Theyre just imitating the same Zombie Style that
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creates.
Career Logic
I started out in Accounting but discovered that I love marketing and sales. Now Im an Account
Specialist who thrives on managing $1 million-plus relationships with Fortune 500 businesses,
growing relationships and helping my client managers spot issues on the horizon and steer around
them. At Acme Electronics, I pushed for 18 months to install a Sales-Service-Consulting team
structure for our largest accounts; when we got that done our sales grew 25% in six months.
In this Summary we see the job-seekers brain working. We know why s/he got from Accounting
into Account Management, and we see that s/hes internally driven and eager to win. We learn that
s/he pushed for an organizational change and sold the idea internally, with good results.
Do we want to interview this person? Thats an individual hiring managers call. We can see at a
glance that theres a real person behind the resume, someone well find to our liking or not no
guesswork needed.
Turning Corners
We can answer the question Whyd this person leave this job? in the bullets that describe the
assignment. The final bullet can tell that goodbye story. We only need three or four bullets, once
were using our resume bullets to tell dragon-slaying stories rather than listing boring tasks and
duties:
When Acme began moving away from direct sales toward a two-tier distribution scheme, I
was recruited by our VP of Sales to work for him at Angry Plastics.
Mission Accomplished?
We can use a short framing statement to tell the reader about the mission you took on when you
accepted each position, and use the resume bullets to describe completing the mission:
Acme Explosives, Los Angeles, California
Purchasing Manager, 2008 present
I was brought into Acme, the Southwests oldest and most-established maker of stick dynamite for
the coyote market ($10 million in annual sales) after the CEO heard me speak about supply chain
management at an industry conference. At the time, Acme was fourth-place in market share and
aiming for the number one spot.
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I revamped the Purchasing organization and systems during my first six months, taking 15%
of our process costs out (saving $1 million per year) and vastly improving our supplier
relationships and supply-chain visibility.
In three years, wed become the far-and-away market share leader with 48% share in our top
10 markets.
What Would You Be Like to Work With?
Your resume Summary (and a conversational tone throughout the resume) will bring your style, wit
and personality across. Your choice of stories will also make the you behind the resume more real
for your next boss.
Step Out of the Standard-Resume Frame
You can get the most important information across in your resume, but it wont happen if you stick
to the dusty, traditional resume format. Youll have to step out of the standard resume-writing frame
to let your next manager know how you roll and what youre like to work with. If you havent
updated your resume in a while (or if youve just done that, and found the document staring back at
you a poor reflection of your power and energy) try adding a human voice.
Once you leave old notions of Resume Dos and Donts behind and write to hiring managers the
way you talk to your friends, youll be amazed how much heft you can convey. Try it!
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