CARAT MEDIA WEEKLY NEWSLETTER

No. 778

 Media Report
-

http://www.walkinpros.com/images/liquor_beverage_cooler_freezer.jpg

540

(Consumer Connection Study, CCS)1539

72.5% (840)

38.3%

15-39
46.5% (539)

15.4%

27.7%

CP

18.6%

/CCS 2014


(38.3%207)

http://favim.com/image/454980/

(27.7%149)

CP

http://www.canstockphoto.com.br/produto-compara%C3%A7%C3%A3o-6249352.html

(18.6%100)

http://www.usnews.com/education/blogs/college-admissions-playbook/2014/01/27/5-must-have-tech-skills-for-college-students

(15.4%83)

http://www.chinaface.com/1003159/11207312273803

(index)
%

100

80

(99)

60
40
20
0

(94)

(120)

(98)

(96)

9.7

19.9

24.4

23.8

22.3

15-19

20-24

25-29

30-34

35-39

(87)

47.5

(101)
52.5

(index)
%

80

(103)

60

(108)

40

51.9
(83)

20
0

62.4

25.6

10.5

25.9

4.8

(99)

60

73.0

5.6

17.3

80

20

(81)

100

(88)

(1-5)

(102)
81.2
(109)

(102)
26.9

18.8

12.4

24.1

(103)

(97)

14.2

5.5

(5)

(111)

(4)

43.9

(3)

CCS 2014Index

(67)

(2)

(94)

(1)

(104)

(82)

(index)
%

40

(104)

: 25-34 (48%)
(52%)
(62%)
90 (65%)
(82%)
207

100

Attitude

(76%/i116)(62%/i113)
(55%/i108)(89%/i111)

Interest

(88%/i125)(68%/i120)

(53%/i116)(55%/i108)

(74%/i121)(74%/128)

(73%/i126)(90%/i121)

(72%/i126)

(10%/139)

(15%/i138)(14%/i127)(14%/i113)

(31%/i124)(37%/i128)
App(31%/i126)

(12%/i144)/(20%/i131)(10%/i142)

(43%/i113)/(38%/i126)

CCS 2014IndexGoogle

36.4

(i110)

20.3
(i106)

(89%/i110)
(60%/i111)
(81%/i110)
(Flickr)(mobile01)

(79%/i109)
/(51%/i128)(75%/i110)

12.2
(i95)

7.4
(i97)

4.7
(i107)

(Upaper/)
(58%/i128)

(/)(43%/i113)(33%/i102)

(63%/115)(24%/i131)(16%/i130)

(i114)

1.6
(i120)

(40%/i125)(41%/i123)
(33%/i138)(30%/i125)
CCS 2014Index

(75%/i119)

()

(79%/i120)

(87%/i116)

15%
13%

(88%/i110)
31%

(79%/i116)

41%

(71%/i114)

Base15-39

CCS 2014IndexGoogle

(index)
%

100

80

(120)

60
40
20
0

(92)

(90)

(71)
8.0

19.0

18.6

15-19

20-24

25-29

(118)

(111)

28.7

25.7

30-34

35-39

62.1

(79)
37.9

(index)
%

100

: 30-39(54%)
(62%)
(24%)
//(25%)
/(28%)(22%)
50(45%)
149

60

80

40

47.9

20
0

(96)

(99)

58.0
(116)

24.2

80

(98)

60

72.0

20.5

17.0

(1-5)

77.5

27.9

(115)
(112)

(133)

22.4

24.8

(72)

(51)

16.3

9.9

2.9

(5)

(4)

(75)

(3)

46.2

(2)

(1)

CCS 2014Index

8.4

(97)

(106)

(142)

100

20

21.5

(83)

(123)

(109)
6.4

(index)
%

40

(86)

Attitude

(85%/i147)(90%/i146)

Interest

(83%/i140)

(76%/i144)

(45%/i151)(30%/i131)

(62%/i158)

(62%/i125)(47%/i122)
(72%/i264)

/(38%/i129)(15%/i141)

(62%/i169)

(32%/i151)30

(51%/i162)

(52%/i403)(32%/i129)

CCS 2014IndexGoogle

79

()

34.7

(i117)

16.4

(60%/i111)
(23%/i112)

(63%/i121)BabyHome

20%(i153)

(i96)

15.3
(i134)

6.8

(49%/i116)(63%/i117)
(37%/i112)()
(60%/i128)(67%/i130)

(i100)

4.4

(23%/i108)

(i112)

1.5
(i64)

0.5
(i42)

CCS 2014Index

(85%/i118)

(63%/i109)
54%(i128)

31%
15%

(82%/i117)

41%

13%

Base15-39

CCS 2014IndexGoogle

(index)
%

100

80

(121)

60
40
20
0

58.2
(187)

(112)

21.0

15-19

(69)

(83)

(91)

23.7

14.1

20.1

21.2

20-24

25-29

30-34

35-39

(81)
41.8

(index)
%

80
60
40

(95)

(91)
44.1

20
0

(index)
%

23.1

6.8

(102)

60

75.1

7.8

26.0

80

20

(115)

(113)

100

40

(93)

(118)
29.1

(80)
9.6

57.6

(124)

: 15-24(45%)
(58%)
(26%)
(29%)
(21%)30(20%)
100

100

(1-5)

(103)
82.2
(93)

(95)

(89)

25.0

17.8

5.4

(5)

(4)

(96)

23.9

(71)
9.8

(3)

(110)
37.6

(2)

23.3

(1)

CCS 2014Index

(125)

Attitude

(40%/i144)
(31%/i159)(30%/i141)

(27%/i135)

(30%/i166)

Interest

(39%/ i134)(29%/i152)

(54%/i117)

(43%/i129)

(28%/i123)
(19%/i113)

(13%/i122)DIY
(11%/i120)(18%/i117)

(28%/i104)

CCS 2014IndexGoogle

30.8

(i106)

17.9

PC
(31%/i144) (5%/i152)
(5%/i140)
()(31%/i119)

(75%/i110)

(i107)

11.3
(i101)

6.9

(50%/i109)()
(37%/i109)

(i103)

4.1

(26%/i129) i Radio()ICRT

(i106)

1.9
(i86)

0.9
(i79)

CCS 2014Index

(37%/i107)

(34%/i106)

(28%/i120)

41%

(37%/i107)
31%

15%
13%

Base15-39

CCS 2014IndexGoogle

(index)
%

100

80

(117)

60
40
20
0

(119)

(80)

(100)

(93)

(101)

8.9

25.0

20.3

22.6

23.4

15-19

20-24

25-29

30-34

35-39

56.4

(84)
43.6

(index)
%

80
60
40

(104)
(93)
44.8

20
0

80
60

(91)

6.6

6.3

24.8

9.9

100

20

30.5

(104)

(98)

76.4

78.6

17.1

24.0

23.5

24.3

11.2

23.6

21.4

(199)

(5)

(1)

CCS 2014Index

(4)

(177)

(3)

(108)

(92)

(2)

(59)

(107)

(82)

(1-5)

(90)

(100)

(112)

(index)
%

40

(87)
18.2

63.1

(122)

: 20-29(45%)
(56%)
(31%)
80(64%)
(36%)
83

100

Attitude

(56%/i280)(56%/i228)

(71%/i186)
(29%/i230)

(52%/i251)(59%/i349)!
(70%/i157)

Interest

(77%/i179)(72%/i201)

(70%/i228)

(49%/i185)(69%/i297)

(16%/i253)(18%/i243)

(30%/i201)KKBOX

(57%/i194)

(32%/i200)

(22%/i128) (14%/i221)

CCS 2014IndexGoogle

()

30.9

(i93)

21.7
(i114)

12.5
(i98)

9.5

(74%/i128)
(82%/i115)
(78%/i136)(70%/i182)

(70%/i213)31%(i145)
iPhoneApple/iTunes(20%/142)
(71%/i190)
(76%/i198)(66%/i196)

(Apple TV)
(63%/i241)(70%/i207)
(70%/i155)(72%/i181)

(i124)

4.4
(i101)

3.9
(i153)

2.4
(i174)

(49%/i271)
(15%/i160)
(47%/i137)(38%/i296)
(42%/i207)

CCS 2014Index

(86%/i154)

(71%/i162)
(75%/i142)
31%

(70%/i186)

15%

(85%/i149)

(71%/i169)

41%

//

13%

Base15-39

CCS 2014IndexGoogle

(CCS)

(Consumer Connection Study, CCS)

5495

2014201446
3,2451564

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

(Amnet)

carat.weekly@carat.com

(02) 2717-5238 ext.9285

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