Professional Documents
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Nike, is a major publicly traded sportswear and equipment supplier based in the United States.
The company is headquartered in the Portland metropolitan area of Oregon. It is the world's
leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with
revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people
worldwide. Nike has contracted with more than 700 shops around the world and has offices
located in 45 countries outside the United States. Most of the factories are located in Asia,
including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines and
Malaysia.
1. Due to the growth and pervasiveness of IT, organization such as Nike operates in a much
different business environment. Describe the three business issues and how those issues can
dramatically affect IT in Nike. (12m)
2. Evaluate the changes that are taking place in the external business environment and the
internal business environment which may impact Nike? (20m)
3. Discuss how Nike should response to the changes in the internal and external organizational
environment. (8m)
4. Give two or three characteristics of the technology trends in hardware, software, data, and
communications which shall contribute to Nikes operation. (12m)
TUTORIAL LECTURE 2
1. Compare the traditional set of responsibilities for IS and the trends that are moving
traditional roles out of IS. (10 marks)
2. What are the three IT eras and what has been the CIOs job in each? (9m)
3. CIO must establish and maintain the credibility of the organization so that the IS organization
shall be viewed as successful and reliable. Discuss how CIO manages to establish credibility
and foster changes. (14 m)
4. Discuss why CIO must lead the IS team to create vision by understanding the business. List
any five approaches a CIO could use to increase their understanding of the business and
environment. (15m)
TUTORIAL LECTURE 3
1. Provide suggestion on how the three types of strategic uses of IT in business, as listed below,
would be best adopted by Nike. (15 m)
Working inward: business to employee
Working outward: business-to-customer
o Online Order
o Personal Customization of shoes
o Membership with CRM implementation
o Provide New Products new and company news and promotions
Working across: business-to-business
o Extranet
Provides current demand in the shop location area so the supplies can
estimate the quantity before the actual order placement.
o Coordinating with Co-Suppliers
o Building Relation ships
o Implement SCM solution ie SAP
Sales, Inventory and Operation Planning
Demand and Supply Planning
Manufacturing and Supply Planning
Transportation Management
Warehouse management
2. Building relationships with various players in Nike business ecosystem should be the
strategic objective for use of IT. Differentiate between loose, close, and tight relationships
which would be exercised by Nike. (12m)
3. Discuss how might Nike implement electronic tender? (5 m)
a.
b.
c.
d.
e.
4. What is the cheap revolution and how Nike could make use of the cheap revolution?
(9m)
5. Discuss 3 key benefits of intranets applied to the above short case study (9 m)
a. Provide information to the Employees regarding events hold within the organization
and other relative announcement to the whole organization.
b. Shops across the globe will have access to quick information about new products and
updates within the organization. And plus maybe check other store stocks or
availability
c. Employee Directory with email and phone numbers
d. Availability to download internal use forms. Like leave forms or request transfer
forms or etc.
TUTORIAL LECTURE 4
1. Why is this important that an IS plan should be linked to the strategic plan for the overall
organization? (6m)
2. Describe the five basic multi-steps in information resource planning, and some ways that
business managers might participate in each step? (20m)
3. Why is it important to assess business user attitudes, not just their use of information? (5m)
4. How does an information vision differ from IT architecture? (8m)
5. Differentiate between IS Strategic Plan and Operational IS. For each provide an example
(10m)
TUTORIAL LECTURE 5
1. Discuss any 4 of the types of e-business transactions and recommend which one is more
suitable to be implemented in Nike. Justify your answer. (15m)
2. Explain two benefits of e-government. (6m)
3. Discuss the three (3) types of e-business applications for retailers. Support your discussion
with examples of retailers. (9m)
4. Technologies are always been associated with the deployment of e-business environments.
Critically evaluate how technologies underpin the selection, implementation and operation of
e-business services. (8m)
5. E-Business has many challenges. Discuss those challenges. (12m)
TUTORIAL LECTURE 6
1. How do data, information, and knowledge differ? (6m)
a. Data is Raw by its self does not have any value or meaning
b. Information is processed data
c. Knowledge differ
2. Describe the three-level database concept. What are its advantages? (9m)
a. Level 1: External, conceptual or local level Various user views of corporate data
Each application program has own view
b. Level 2: Logical or enterprise data level Technical (human) view of all corporate
data Controlled by database administrators
c. Level 3: Physical or storage level Specifies the way data is physically stored For use
by database administrators
TUTORIAL LECTURE 8
1. Describe the term project, project management, IT portfolio management and project
sponsor. (12m)
2. Describe the roles of IT project manager and what types of skills have been identified as
important for successful IT project managers? (14m)
3. There are three major components available in project planning. Discuss the components.
(12m)
4. Differentiate between project initiation and project closing. (10m)
TUTORIAL LECTURE 9
1. Discuss any (4) four primary reasons of networking (12m)
2. Which four issues determine the degree to which a system is distributed? (12m)
3. Discuss any (4) four types of enterprise distributed systems with a diagram of each enterprise
distributed system to illustrate your understanding. (16m)
4. Relate any (2) two advantages of distributed systems to Nike. Discuss your answers.(8 m)
5. Differentiate between thin client and fat client. Suggest a scenario for each of thin client and
fat client that would be a suitable to be implemented in Nike. (10m)
TUTORIAL LECTURE 10
1. What is digital convergence and why is it should be important to organization such as Nike?
(8m)
2. Compare the four types of wireless area networks. Discuss your comparison by drawing a
diagram for each type of wireless networks. In each diagram you need to include the
necessary end user devices. (16m)
3. What is an extranet and how are they related to internet? Discuss how intranet could be
useful to Nike. (10m)
4. Describe three attributes that make the Internet important to corporations (9m).
5. Discuss the roles of the IS department in the management of telecommunications within an
organization. (12m)
TUTORIAL LECTURE 11