Real Estate Broking

Changing Trends
RE/MAX India

REFLECTIONS OF GREATNESS

INDUSTRY FACTS
An average individual spends 60% of his life income
on Real Estate.
Only segment of an investors wealth which is yet
unregulated and has no entry barrier unlike stock
brokerage and insurance

A host of international property consultants and

corporate houses entering the market
Organized Real Estate Brokerage sector lacks ground
level reach showcasing huge market potential

RE/MAX India

REFLECTIONS OF GREATNESS

Agenda
1.
2.
3.
4.
5.
6.
7.

RE/MAX India

Problems faced at present

Concepts of Developed Markets
Introduction to RE/MAX
RE/MAX in India
RE/MAX Model
Advantages of RE/MAX
RE/MAX Philosophy

REFLECTIONS OF GREATNESS

Problems faced in
Real Estate Broking Industry

at present

RE/MAX India

REFLECTIONS OF GREATNESS

Less Inventory
Less Leads
Matching issues
Budget to Advertise
No training on real estate broking

Staff retention

RE/MAX India

REFLECTIONS OF GREATNESS

Staff monitoring
Staff motivation

Recognition
Restricted network
No trust
Unorganized Market

RE/MAX India

REFLECTIONS OF GREATNESS

CONCEPTS

IN DEVELOPED MARKETS:

Multiple Listing Service: MLS since 1880 in US

(ref.: Wikipedia)
Agent training for real estate and sales
Compulsory Agent certification and licensing
Exclusive Listings
Value added services provided by brokers

RE/MAX India

REFLECTIONS OF GREATNESS

Situation in Hyderabad Real Estate Market until July, 2013

* Market has not recovered from 2008 after

Lehmann Brothers.
* Real Estate Prices were depressed.
* Uncertainty due to Telangana Issue.
* Excess stock in all segments.

* Govts. In paralysis mode.

RE/MAX India

REFLECTIONS OF GREATNESS

CURRENT SITUATION

Major bottle neck, Telangana issue is now settled, leading to

growth.
Because of bifurcation new investments to the tune of Rs. 50,000
Crs is expected to be invested in both the regions.
New Govt. has come in power. Lot of reforms expected.
The Central Govt. is making many policy changes in infrastructure
sector i.e. converting all PPP Projects into EPC Projects
Real Estate Bill is likely to come.
All this is expected to give tremendous boost to the economy.
This will propel the Real Estate Market like never before .

RE/MAX India

REFLECTIONS OF GREATNESS

- Real Estate Maximums

RE/MAX India

REFLECTIONS OF GREATNESS

Established in Denver, Colorado (USA) in 1973 by

Dave Liniger

Gail Liniger

and

RE/MAX India

REFLECTIONS OF GREATNESS

And, since the past 40 years.

RE/MAX India

REFLECTIONS OF GREATNESS

Network...

91 Countries

7000+ Offices

100,000+ Agents!!

RE/MAX India

REFLECTIONS OF GREATNESS

FOUNDER & PROMOTER

Sam Chopra

RE/MAX INDIA
RE/MAX India

REFLECTIONS OF GREATNESS

Network

48 Cities

123 Offices

500+ Agents!!

RE/MAX India

REFLECTIONS OF GREATNESS

Network

Andhra Pradesh
11 Offices

60+ Agents!!

RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX network registered

a 600% growth in the first
year of its operations!!!

Won the Start Up of the Year

award at Zee Business Small
Business Award

RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX India

REFLECTIONS OF GREATNESS

Traditional Scenario in Real Estate Industry

BOSS
Max. Commission by
Boss

Pyramid

More time of
monitoring agent
Training & Retention
of agents

RE/MAX India

Agents appointed on
Salary + Comm.

Low motivation to
agents

AGENT

No recognition &
growth

REFLECTIONS OF GREATNESS

ABOUT

RE/MAX MODEL

RE/MAX India

REFLECTIONS OF GREATNESS

In RE/MAX...
More Inventory - More
Sales - More Profit

No monitoring of Agent
required

BOSS
Agents work as an
entrepreneur
Higher satisfaction &
motivation

Trained Agents with high

retention rate

Pyramid

Agent works more

professional way

AGENT

RE/MAX India

REFLECTIONS OF GREATNESS

OUR NETWORK

RE/MAX is a network of professionals like Doctors,

Lawyers, Architects, Accountants, Insurance Agents,
Bankers, Stock Brokers etc.
RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX HIERARCHY

RE/MAX
RE/MAX
India
RE/MAX
Hyderabad

Broker Office

Broker
Associate

RE/MAX India

Broker
Associate

Broker Office

Broker
Associate

Broker
Associate

Broker
Associate

Broker
Associate

REFLECTIONS OF GREATNESS

OPPORTUNITIES WITH RE/MAX

Broker Office

Broker Associate

RE/MAX India

Broker Associate

Broker Associate

REFLECTIONS OF GREATNESS

BROKER OFFICE :

One Stop shop

serving all Real
Estate requirements
of an individual

RE/MAX India

A hub for an agent

to grow more and
earn more through
the system

Point for access for

the Customers for
utilizing RE/MAXs
services

REFLECTIONS OF GREATNESS

EARNINGS :
RE/MAX follows the MAXIMUM Commission Model
for the Agents

Why???
Helps in Easy Recruitment/
Retention
Easy Recruitment/
Retention
Commission
(100%)

Acts as

Broker
Associate
(50 %)
a self motivator

Broker
Owner
(50 %)

No Monitoring Required

RE/MAX India

REFLECTIONS OF GREATNESS

How does a Broker Owner Earn???

1 AGENT

11 AGENTS

Earnings
Office Earnings

RE/MAX India

REFLECTIONS OF GREATNESS

ROI (RETURN OF INVESTMENT)

1. Joining fee from BROKER ASSOCIATES
2. Desk fee from BROKER ASSOCIATES
3. COMISSION SHARING from transactions(deals)

4. Value Added Services(VAS)

a. Financial Services
b. Legal Services
c. Vasthu Services
d. Interior/Architecture services etc.
RE/MAX India

REFLECTIONS OF GREATNESS

Role Of Broker Owner:

Recruitment
Profiling and Recruitment of Agents on Regular basis

Management
Guiding, Motivating and Mentoring Agents to perform
better

Real Estate Services

Ensuring Customer Satisfaction by providing the best
services

Promotion
Promotion of RE/MAX, his Office, its Agents by
promoting the Listed Properties

RE/MAX India

REFLECTIONS OF GREATNESS

Role Of Broker Associate

Inspection
Inspect the properties and noting its every detail before
listing it

Networking
Increasing network of Agents and clients thus increasing
Referral Customers

Listing Properties
Listing Maximum Properties on the RE/MAX Network
thus helping is faster transactions

Sell the Property

Providing customers with the RE/MAX Experience thus
enhancing their Satisfaction

RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX office Trades in:

Residential

Commercial

Renting

RE/MAX
Properties
Management

Land

Facilities
Management

RE/MAX India

Redevelopment

REFLECTIONS OF GREATNESS

Value Added Services

Legal
Services
Consultation
and
Advisory

Home
Loans

RE/MAX
Escrow
Services

Vastu

Relocation
Services

RE/MAX India

Interiors

REFLECTIONS OF GREATNESS

Comparative Study

Own Business
High Running Costs
Long gestation period
Huge Manpower Cost
Limited Market Presence

Limited Network
Advertising/ Branding

RE/MAX
Cost Sharing
Training at all levels
International Presence

Strong Network
Efficient Business Model
Unlimited Reach

Limited Reach

RE/MAX India

REFLECTIONS OF GREATNESS

Network
Worldwide network of 1,00,000 Broker Associates

7000+ Franchised offices

RE/MAX Affiliates refer their clients directly agent to agent,

across regions at no additional cost

No Territory Restrictions for any office in any region.

Opportunity to address NRI and HNI clients

RE/MAX India

REFLECTIONS OF GREATNESS

Independence
Broker
Owner has the Independence

Each RE/MAXEach
office
is independently
owned and to
operated
!!
Decide who becomes an agent
Decide the number of Broker Agents
Charge brokerage as desired
Decide remuneration model for Broker
Associate
Provide any or all of the Permitted Property
related services (VAS)
Engage into tie-ups at franchisee level.

Enter into Exclusivity contracts.

RE/MAX India

REFLECTIONS OF GREATNESS

Training
USA
ATOD
MTOD
RE/MAX
Mainstreet

Initial training
Technology training
Sales & Marketing
Training

RE/MAX India

Real Estate
Best
Practices

RE/MAX
University

RE/MAX
Real Estate
Academy

BA
Training

BO
Orientation
Training

Recruitment
Promotion
Management
Technology

REFLECTIONS OF GREATNESS

Broker Owner Training

RE/MAX India runs a comprehensive 4-day training program for all
It Includes
new Brokers
RE/MAX inception and philosophy,
Profiling & Recruiting Agents
Managing & Promoting Agents
Agent Retention

Managing day-to-day operations of a

RE/MAX office.
Technology & Software Training

RE/MAX India

REFLECTIONS OF GREATNESS

Technology
It Helps in Showcasing properties to customers
Keeping a track of customers, agents and
properties
Connecting with global RE/MAX network

Viewing profiles of all the RE/MAX Associates

Sending and receiving referrals from RE/MAX
agents
Receiving leads/inquiries from customers
Performance mapping and monitoring

RE/MAX India

REFLECTIONS OF GREATNESS

Technology

RE/MAX India

REFLECTIONS OF GREATNESS

Technology

RE/MAX India

REFLECTIONS OF GREATNESS

I List Vertical

RE/MAX India

REFLECTIONS OF GREATNESS

www.global.remax.com

RE/MAX India

REFLECTIONS OF GREATNESS

www.remax.in

RE/MAX India

REFLECTIONS OF GREATNESS

www.remax.net

RE/MAX India

REFLECTIONS OF GREATNESS

Broker Associate Page

RE/MAX India

REFLECTIONS OF GREATNESS

Properties

RE/MAX India

Page 46

Seminars

RE/MAX India

NATIONAL CONVENTION 2013 @

RE/MAX India

GOA

NATIONAL CONVENTION 2013 @

RE/MAX India

GOA

Awards & Recognitions :

AWARDS PLATFORM:
Regional level
National level
International level

RE/MAX India

BRAND ACADEMY EXCELLENCE AWARD

RE/MAX India

RE/MAX NATIONAL AWARDS

RE/MAX India

Branding
Conferences and Seminars
Builder Meets
Road Shows

Real Estate Fairs

Tie up with NGOs & Training
Institutes

Web Advertising
RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX Offices

RE/MAX India

REFLECTIONS OF GREATNESS

RE/MAX Philosophy
More Agents
More Brand
Awareness

More Listings

More Profit
More
Repeated
Customers

More Sales

More Leads

RE/MAX India

More
Referral's

REFLECTIONS OF GREATNESS

Theres never been a better

time to invest in a RE/MAX
Franchise.

Thank you
Call us on 7702477272 or email us
at hphanesh@remax.in
RE/MAX India

REFLECTIONS OF GREATNESS