A Marketing Plan of Jack Fruits juice in Bangladesh

Executive Summary
Bangladesh is a land of fertile. Here different types of fruits are grown. Among them Jack Fruits
is one of the most testy and nutrias fruits. In this country there are different types of juice are
being marketed by different companies. But Jack Fruits is unexplored area of juice production in
Bangladesh. So we have decided to produce juice by Jack Fruits and want to capture the
unexplored market of juice.
This assignments an assigned job as a partial fulfillment of course requirement by honorable
Course teacher Md. Ashaduzzaman, Assistant Professor Dept. of Marketing, Faculty of
Business Administration.
I would like to introduce this product with a vision of achieving the top position in the juice
market in future. Keeping this perspective in mind the product will be produced in Bangladesh
and the raw materials will be collected within the country because in Bangladesh Jackfruit is
grown in about 0.43 million acres of land. Juice is available in the market but it is processed and
sold in the open place without maintaining hygienic environment and it is not preferred by all.
For this reason, the company introduces the Juice of Jackfruit in caned package targeting the
middle class and upper middle class people. The company will first introduce the product Juice
of Jackfruit in divisional markets of Bangladesh as test marketing. In progress it will follow
intensive distribution and carry large scale advertising, consumer promotion, and trade
promotion. Current Market of juice is very competitive. Large numbers of local companies are
operating in this market. Besides those companies, many new companies are also to enter into
the market. Market size is approximately Tk. 3200 million. Juice market is growing at the rate of
10% per year. Market of this product is urban, semi-urban and also rural oriented. It is relatively
a slow moving product. Juice of Jackfruit is expecting market share 10% within five years. It
is expected to increase sales over the next few years because the market is expanding.
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New Product
New product is Jack fruits juice in Bangladesh.
1. Product Description

Jack Fruit
Jackfruit is a large, oval-shaped tropical fruit that resembles durian but is usually larger. It is
considered as the largest fruit growing from a tree, reaching 80 lbs or 36 kg in weight. The fruit
is enclosed by a thick, spiky green to yellow skin/shell that covers clusters of fruit parts that each
contains a single seed.

Scientifically called Artocarpus heterophyllus, this fruit belongs to the plant family Moraceae.
Jackfruit has a delicate sweet and pungent taste that also depends on the variety.
Jackfruit trees are tall that grow 30-70 ft high, with evergreen, glossy, oval-shaped or oblong
leaves. The fruit, when ripe, usually releases a strong odor which some people like and some
dont.
Origin and Distribution

Jackfruit trees grow in a warm, tropical climate. It originates from Indian subcontinent and Asian
mainland. Jackfruit has been commonly cultivated throughout India, Burma, Ceylon, Southern
China, Malaya, East Indies and in the Philippines. Later, it spread to western countries like
Jamaica and Florida where jackfruit trees are now common. Although there are only a few
jackfruit trees in South Florida, these are given a huge importance by US Department of
Agriculture.
In Asia, jackfruits ripen during the months of March to June, April to September, or June to
August, depending on the climate region.

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1.1 Product Portrayal

Jackfruit juice is a product that serve different segment of customer. The product
characteristic is that make Jackfruit juice unique relative to competitorsfall into following important areas:

This is the unique juice in the market in packaged form.

It offers fully natural juice.

Price is relatively low according to its quality.

It cools the lever and safe the lever from other debases.

Unique taste and convenience. The company offer high quality.

Quality issue is the main Pods of our Jackfruit juice. The company
takes several steps to maintain high quality. These are:

It collects juice from good quality sugarcane.

It uses modern technology to refine it.

The company use chemical to preserve the quality for

long time.

Packaging. Jackfruit juice is introduced in high-value packaging

graphics that convey the unique, high quality product. The packaging
include:
Simple packet design.
High quality graphics are used in the packet design.
Attractive in looking.

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1.2 Product Profile

Name of the Product: Jack Fruits Juice
Type of Product: Juice of Jack Fruits
Estimated Durability: 09 Months from date of manufactured
Machinery used: Advanced technology imported from
USA, UK and China
Overall, the company of Jackfruit juice Brand the slogan is- Real Test of
Desi Juice

Categories of products: There are 4 size of juice we are proposed for lancing. They
are:
Junior Juice Pack (120ml)
Normal Pack(250ml)
Contemptible Pack (500ml)
Family Pack(1ltr)
Family pack

Normal pack

junior pack

Raw materials of juice: The main raw material for our juice is fresh Jack Fruits.
The other materials are:
Jack Fruits
Water
sugar
Xanthan Gum
Citric Acid
Vitamin A
Vitamin C
Sodium Benzoate
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 Approved Preservatives
Natural Identical Jack Fruits Flavor

The Juice in Jack fruits

Jackfruits, like any other fruits, are nutritionally rich and have antioxidant in them. Their juice
has been traditionally used to help treat asthma, ulcers, skin problems, and hypertension and to
fight certain types of cancers. The juice is also believed to help get rid of other body problems
like jaundice, indigestion, pneumonia and hypoglycemia. The Chinese have also considered
jackfruit to improve longevity.

If youre planning to do some juicing, make sure you pick out fresh jackfruits that have golden
colors inside.

Nutrition Facts of Raw Jackfruit

Per 100 g
Energy: 94 KCAL
Carbohydrates: 24.01 g
Protein: 1.47 g
Total Fat: 0.3 g
Cholesterol:0mg
Dietary Fiber: 1.6 g

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Vitamins
Folates: 14 g
Niacines: 0. 4 mg
Thiamine: 0.03 mg
Riboflavin: 0.11 mg
Vitamin A: 297 IU
Vitamin C: 6.7 mg
Minerals/Electrolytes
Sodium: 3 mg
Potassium: 303 mg
Calcium: 34mg
Iron: 0.6 mg
Magnesium: 37 mg
Phosphorus: 36 mg
Zinc:0.42 mg
Jackfruits are very good sources of Vitamins A, C, potassium and calcium as well as other
minerals.

2. Market Research and Analysis

During the initial phase of the marketing plan development, several focus groups were held to
gain insight into prospective customers. These focus groups provided helpful insight into the
decision making processes. An additional source of dynamic market research is a feedback
mechanism based on a suggestion card system. The suggestion card has several statements that
customers are asked to rate in terms of a given scale. There are also several open ended questions
that allow the customer to freely offer constructive criticism or praise. The Jack Fruits juice
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will work hard to implement reasonable suggestions in order to improve their service offerings,
as well as show its commitment to the customer that their suggestions are valued.

2.1 Market Description

Marketing positions of Jackfruit juice are primarily aimed at increasing market share and
establish the brand more dynamically. To implement the strategy we considered a unique product
strategy and an extensive promotional strategy. Proper packaging, positioning, pricing and
distribution strategy will also assist us to execute our strategy.
2.2 Market Segmentation and Targeting
Market Segments
We have observed and analyzed the market and based on the nature of the market we segmented
the market in the following sectors:
A market segment is a group of people or organizations sharing one or more characteristics that
cause them to have similar product and or service needs. A market segment is a group of people
or organizations sharing one or more characteristics that cause them to have similar product and
service needs. We segmented our market according to the basis of age, income, & weight.

TARGET MARKET

Geographic Segmentation
Country

Bangladesh.

Density

Urban, Suburban, Rural.

Demographic
Age

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Above 5 years

Income

Above Tk. 20000.

Psychographic
Social Class

Upper-Middle income
group

Life Style

They consume it for

different taste and
healthiness.

Behavioral
Occasion

Regular, Special Occasion

Benefits

Healthiness, Energetic

User Status

Potential

Target market and projections:

A marketer can rarely satisfy everyone. Not everyone likes the same thing. Therefore marketers
start by dividing up the market into segments. They identify and profile distinct group of buyers
who might prefer or require varying product and service mixes by examining demographic
psychographic, geographic, technological and behavioral differences among buyer. Then the
marketer designed which segments present the greatest opportunities, which are its Target
markets. We have segmented our total local market into 4 parts according to the consumers
affordability, and our main target is to enter into this segmented market and satisfy all the
consumers. Our target market is total local market.
Target Market:
Health Conscious - 36%
Sick people Tourist
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48%
4%

General people - 12%

We separate our target market into four different segment based on their geographic,
demographic, psychographic and behavioral characteristics.
Health conscious: Health conscious people basically the sports person are one of our largest
target markets. In this segment, we get a lot of potential customer. One third of our total
population is young. This is a significant number that we have to concern about them and
provide product, which is fit for them..

Health Benefits of Drinking Jack fruit Juice?

Because jackfruit is very rich in potassium, it is good for the heart and has been proven to
regulate blood pressure.

It contains incredible amounts of Vitamin A, hence, drinking jackfruit juice on a regular

basis offers healthy, younger-looking skin and better eyesight even as we age.

It is also an excellent source of calcium, which means it helps our bones grow stronger.

Its fiber content helps in the prevention and cure of indigestions and ulcers.

Raw jackfruit and Jackfruit juice has been proven to help people with asthma.

Sick people: Sick people are one of our major considerations. More than 1 million children
suffer from nutritions and lack of foods quality that why need juice. Not only child but also the
adult might suffer from those types of problems.
Tourists: Every year a huge number of tourists visit Bangladesh. We want to provide them with
Jack Fruits juice. Many Countries tourist and foreigner if get the test they may get the real desi
juice in Bangladesh.
General Customers: Besides the above segments, the general customers will acquire a
significant portion of our target market.
Market Needs:
Jack Fruits Juice wants to satisfy its customers need. Thats why it is important to identify the
market needs. Our first consideration is to provide the best product to its customers. Thats why
we offer three different sizes of bottle with different prices for its different segment of customers.
Junior Juice Pack (120ml)
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 Normal Pack(250ml)
Contemptible Pack (500ml)
Family Pack(1ltr)

Pack Size

Mode Of
packaging

Cartoon Size

2.5 p

Family

6 Pcs

2p

Big

12 Pcs

1.500 p

medium

24 Pcs

0.700p

small

48 Pcs

0.250 p

small

48 Pcs

MARKET SIZE
Market size is approximately Tk 3200 million. Juice market is growing at the rate of 10% per
year. Market of this product is urban, semi-urban and also rural oriented. It is relatively a slow
moving product.

MARKET SHARE

A comparative analysis of the major competitors market share (Source: Container Supplier &
estimated) is given below:
Market Share

Brand

Major competing
products

Market
share
( in 20052006)

Current market
positions

ACME

Mango juice

17%

Market follower

PRAN

Egg juice

22%

Market leader

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SEZAN

Mango juice, Egg Juice

13%

Market follower

Fu-Wang

Mango juice

10%

Market follower

STAR SHIP

Mango juice

13%

Market
challenger

It is evident from the above given facts that the juice industry is faced with
acute competition due to the reason that this industries getting saturated
day by day. Though our product does not face direct competition with those
above given brands, but the relationship is some what complementary.
Juice of Jackfruit is expecting market share 10% within five years of juice
market. It is expected to increase sales over the next few years because the
market is expanding. The primary buyers are upper middle income group,
aged above 5 years, who are conscious about their health. The product is
also sold through the open vendor without any packaging. As it is processed
and sold in the open place without maintaining hygienic environment, it is
not preferred by all. For this reason the Jackfruit juice in box package has
a large potential market.
Market size of Branded Juice in 2010

:Tk.20 million

Market growth rate (per annum)

: 10%

Jackfruit juices expected share

Expected market size

: 10%
:Tk. 320 million

2.3 Competitive Analysis

Current Market of juice is very competitive. Large numbers of local companies are operating in
this market. Besides those companies, many new companies are also ready to enter into the
market. Among those companies only a few are holding the majority of the market share. Major
players are also trying to expand their product range in this market to tab different market
segment.

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2.3.1 SWOT analysis:

Strength

Unique Product

High Quality

Availability of raw materials

Low price of raw materials

Natural and The Product has a great nutritional value.

Well distributional channel.

Skilled management system,

Weakness

Longevity (1 months)

Lack of storage facility for sugarcane

Long lead time reduces the juiciness of sugarcane.

lack of experience

Shortage of capital

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Small scale production

Opportunity

Huge potential market

Government support

Favorable public attitude

Opportunity to export.

High demand

A developing market

A market vacated by ineffective competitor

Favorable government rules and regulations

Threats

Strong competition from

Existing juice company and Strong competitor

Jackfruit juice which sole in open vendor market

Government regulation

Tax imposes- Because this juice is a new item in the

market, the government may impose high tax.

New law regarding food marketing

Weak infrastructure

Public unconsciousness about the food value of Jackfruit juice

Political instability

Lack of subsidies and Price wars with competitors

Distinct Competency:
These companies can try to entrance our market by launching new product lines to compete us.
Yet, we have distinct competitive advantage. That is our product is still brand new. The other
companies will take sometimes to enter into the market. Till then we can have a monopoly
market condition. The other advantage that we have is lower price. We will sell products in
reasonably lower price than other competitors do.
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Strategies against competitors:

To compete with the major competitors we can adopt the following measures:
Providing the best service to create high customer satisfaction and discount
Reasonable and acceptable pricing and give prize offering of limited time
Promising and providing top quality product
Launching highly effective mass promotional activities
Creating Brand Loyalty among the target consumers
3. Market Plan
3. Pricing Strategies
We have decided to set a reasonable price for our product when we will develop it. We
considered many factors in setting the pricing policy. We will describe a six-step procedure:
Pricing strategies are most important stage in marketing mix. As we are going to launch a new
product in the market, we do not have any idea whether the price would be accepted or not by the
customers. If we select extensively high price, customers will not buy and volume of sales will
be very low. On the other hand setting lower price will not cover our costs. So we have to
consider the following things in selecting price.
Acceptance of product:
As our product faces competition against different types of juice, price of our product should be
accepted by customers. We will keep reasonable price and provide quality product for customers
acceptance.
Maintaining market share:
If our product is accepted by customers in near future, more competitors will enter in the market.
So our price should be such that can protect our market share in the competition. Moreover we
will need to lower the price to hold the market share at the time of competition.
Earning profit:

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Our main objectives are to earn profit. So we should not set any price that will not cover the
reasonable cost of the product. After covering the cost we set a profit margin for our pricing.
We have followed appropriate costing method and then set up the price logically by following
the proper pricing system

Pricing system
Product name

Prime
cost

Variabl
e cost

Fixed
Overh
eads

Per prof
Unit it
Tota
l
Cost

Mar
gin

Selling
Price/u
nit

Retailer
s selling
price

Junior Jack
juice( 120ml)

Fruits 4

3.75

0.25

25%

10

13

Jack
juice(250ml)

Fruits 9

5.25

0.25

14.5

2.5

17%

17

20

Jack
juice(500ml)

Fruits 19

9.75

0.25

29

10%

32

36

Jack
Fruits
(1liter)

juice 39

15.25

0.25

54.5

5.5

10%

60

65

3.1.1. Setting the pricing objectives:

We know that in Jackfruit juice current market is sold in unhealthy
condition. So the original food value of Jackfruit juice is destroyed. By
considering the situation the company wants to give the consumer the juice
in healthy format. Thats why the company introduces the Jackfruit juice in
packet. Since the company enters into the juice market which already has
enough competitors, the company follows the competitive pricing strategy.
Earn an annual rate of return on investment of 10 % after taxes
over the next five years.
To achieve break even quantity within two years.
Achieve fifth year total sales revenue of tk. 320 million based on
average price of per 250 mg.
3.1.2. Determining Demand:

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Each price will lead to different level of demand and therefore have a different impact on
companys marketing objectives.

3.1.3. Estimating costs:

We have estimated the cost and want to charge a price that covers the cost of production,
distribution and selling the product, including a fair return for its effort and risk.
3.1.4. Types of cost and level of production:
There are two types of cost: a) fixed and b) variable. In our new product development project
fixed cost is 3,00,00,000 taka. Fixed cost includes- machinery, monthly bills, and salaries of
employees and so on, regardless of output.
There are some variable costs like-cost of bottle, packaging and so on. These costs tend to be
constant per unit production. We have estimated that per unit variable cost is Tk. 7.3 for 250 ml,
Tk. 14.6 for 500 ml and Tk. 28 for 1 litre.
3.1.5. Analyzing competitors costs, prices and offer:
We have analyzed our competitors price and found that Pran charges tk.10 for 250 ml bottle,
Starship charges tk. 12 for 250 ml Pac.
3.1.6. Selecting a pricing method:
We have chosen the target costing method to set price for our product; pricing that starts with an
ideal selling price based on customer considerations, then target cost will ensure that the price is
met.

Price Structure of Competitors

MRP

Pack size
juice

ACME

PRAN

Fu-Wang

SEZAN

1500 pound

60.00

65

70

1000 p

45.00

48

50

500 p

25.00

30

32

30

300 p

17.00

18

18

18

20

(Packet)

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250 p

14.00

15

15

15

16

: Price Structure Jackfruit juice for Channel Members:

NSI

VAT

Distributors
Price
(Including
vat)

2.5p

Tk 42

Tk.7.82

Tk.49.82

Tk.53.00

Tk 60.00

2p

Tk 32

Tk.5.86

Tk.37.86

Tk.41.00

Tk 45.00

1p

TK 17

Tk.3.26

Tk.20.26

Tk.22.00

Tk 25.00

0.700 p

TK 12

Tk.2.21

Tk.14.21

Tk.15.00

Tk 17.00

0.250 p

TK 10

Tk.1.82

Tk.11.82

Tk.12.50

Tk 14.00

Pack size

Retaile
rs
Price

MRP

Promotional Strategies:
Our advertising and promotions will pivot around five key strategies. Key programs includes Instore demonstration, coupons, premium, discount, patronage reward, presentation giving, TV
Advertisement, Radio Advertisement, outdoor advertisement, press advertising, consumer offers.

Promotional activity:
We make promotional activities for our product in different school, college, various quiz
competitions, debates, and so on.
Advertisements will be given in television, radio, internet, magazine, newspapers, and
billboards. Advertising themes will be changed with time and promotional activity will be carried
out to generate the consumer.
In different occasion we will open special sales center where attractive point of purchase
display would be arranged to create positive image in consumers mind.
We will provide different incentive to our distributor.
We will sponsor various cultural programs, national occasions, Religion festival, other
important day(s). Such as Phahela Baishak (Happy Bangla New Year); Eid Ul- Fitar, Eid UL
Azha, Friendship day, world Health day, World Child Day ect
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 We will sponsor some health related campaigns.

3.2.1 Advertising:
We initially will give more emphasis on paper ads and TV commercials. Because, advertising
through these media is the most effective way to reach the customers and position our product in
their mind. We are anticipating that this will have a massive impact on the teenagers and other
enthusiasts. Few neon signs and bill boards of Jack Fruits juice also can be set up in some core
points of the city. We hope to reach 75% of our customers through effective advertising.
o TV Advertisement: Television is the most effective to create brand
awareness. All the premium brands of juice are presently focusing through
electronic media campaign like BTV. NTV, ATN, CHANNEL- I are the most
popular TV Channel in Bangladesh. So, it is obvious for us to choose the
TV advertisement as the prime options according to the budget and the
promotional expenditure available for the quarter, we will prepare our
media planning. Jackfruit juice media planning will also include the
selection of right program, at the right time for the right group of viewers.
o Radio Advertisement: A huge number of our targeted consumers are
rural based where radio coverage and listeners are large in number. Some
of the special sponsored programs will be developed focusing the stories
of our brand. Some new private radio station- radio TODAY, radio FURTI,
radio AMAR, radio ABC is also becoming popular in urban area. So this
media cannot be ignored.
o Outdoor Advertisement: We plan to have an exciting, informative, and
actively managed outdoor advertisement. There will be wall painting all
around the country.
o Press Advertising: We will undertake a considerable amount (based on
promotional expenditure) of press advertising in order to advertise our
special promotion like consumer offer and to enhance our brand image
actively. More often our targeted potential consumers go through daily
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newspapers; the more likely they are inspired to our brand when they
have a need for our type of free offer.
3.2.2 Personal Selling: Street Hawkers and small size shop we can sell them at a initial
stage.Though personal selling skill is not that much effective for convenient products like Jack
Fruits juice, we will inspire and train the sales persons of the retail stores to convince people to
buy our product when they will come to buy any drinks item. The sales persons will inform the
consumers about the cool refreshing taste of Jack Fruits and about the nutritious aspects. We
hope that will play a significant role to increase our sales.
3.2.3 Promotional Tools:
Consumer Promotion

Coupons: Coupons certify that we will give buyers a savings when they
purchase specified products. To generate trial and repeat purchase of the
product, coupon will be distributed in many ways:
In daily newspaper inserts: Inserts are highly read and for this we
will use it. It will help us a lot to generate awareness.
Direct-mail coupon: Those customers that fit the demographics
described above will mail coupons. This will likely to be an
efficient promotion due to greater audience selectivity.

o Premium: The Company will offer goods as premium either free or at low
cost as an incentive to buy the products.
o Patronage reward: Sometimes the company will offer cash or other
rewards for the regular purchase of the products.

o Giving presentations: The Company will give presentations like toys,

mugs. For the retailer the company gives extra incentive like T-shirt,
Radio, Towels, wall clocks etc.

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o In-store demonstration: In-store demonstration will be conducted to

give consumers a chance to try Jackfruit juice. Demonstration will be
conducted regularly in all markets to increase awareness and trial
purchase.
Public Relations:
On varity type of occasion like on Eid day, Puja, Christmas day we can celebrate band party. We
have future plans to hold seminars, commit social development, supporting social activities, to
arrange cultural functions and mobile game shows for publicity purpose.

Distribution Channel
In generally there are different types of marketing distribution system. Consumers are able to buy
the products from different market place. All these distribution strategies are consists of
producer, wholesaler, retailer, and finally to the consumer.
There are mainly four types of marketing distribution channel:
1. Conventional Marketing channel
2. Vertical marketing channel
3. Horizontal Marketing channel
4. Hybrid Marketing channel
We select the conventional marketing channel to distribute our product. Our juice will be
distributed by the specified distributor which will be selected by the company. The selected
distributor will supply the juice product to the wholesaler and also to the retailer and the
consumer will collect the product from the retailers.
There are three types of distribution strategies:
1. Selective distribution
2. Intensive distribution
3. Exclusive distribution
We choose the intensive distribution for our product. We will supply our product all over the
country on the basis of our product demand so that the consumer can get the product easily.
The distribution channel is given below:
Our firm
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Final consumer
Retailers
Wholesaler
Authorized dealer
Or,

Our distribution channel:

Production plant Distributor

Retailer

Consumer

Services and warranties

For long term relationship we have to provide best product for the customer .As we are targeting
to the top most customer satisfaction and building long-term customer relationships, there is no
alternative for us rather than providing top quality service. Giving the customers timely and
instant quality service is our primary concern.. We will collect information, suggestions, ideas
and opinions of the customers through these centers and will innovate and modify our product
accordingly. We also will change any defected product.
4. Manufacturing and Operations
4.1 Locations
Location analysis is very much important for the business enterprise. We want to establish our
production plant in Rupgang, Narayanjang, Dhaka.
There are some reasons for selecting the Rupgong our plant location are given below:
Supply of electricity is available.
Supply of gas is available.
Law &order situation is well enough.
Financial institutions are available in Rupgang thats why the transaction of money is very
easy.
Transportation system is very good
4.2 Human Resource

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The board of directors will be responsible for the recruiting activities. Recruiting will be done
through written tests followed by interviews.
Labor(Human Resource) is an important element in manufacturing process. So supply of labor,
Wage of labor is important factors .supply of both skilled & non skilled labor is available in
Rupgang. We try to collect skilled labor among them. We will provide a handsome salary to our
labor
4.3 Technological Aspects
Machineries used in production:
We will use different machineries in our production plant to make our production process speedy
&easy. Here we mention some name of machines which is used in our production plant:
Juice extortion machine
Pasteurizer machine
The juice mixing Machine
Bottle washing, filling, machine
5. Financial Analysis and Documentation
For the first few years it would be very hard for us to perform marketing activities because, our
targeted consumers are not aware about our product or our brand. So for the first few years we
have to spend a lot for the marketing activities of our product. For the first 3 years for marketing
and promotional activities we plan to expense 1500000 taka.
5.1 Sales Forecasting
The following Table and graph show our expected sales for the coming five years:
Expected Sales(Per year)

250 ml. Bottle

500 ml. bottle

1 Litre bottle

First Year

2500000

3500000

1000000

Second Year

4800000

5500000

1900000

Third Year

5800000

5800000

5800000

Fourth Year

6100000

6200000

2900000

Fifth Year

6800000

6200000

2600000

6.2 Profit and Loss Projection

For 250 ml.

Item

Year 1

Year 2

Year 3

Year 4

Year 5

Total Sales

65790000

68995000

52805000

77660000

46893000

Total Cost

(55200000)

(77350000)

(65450000)

(75800000)

(69390000)

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Total Profit

10590000

2445000

5655000

7560000

47103000

Tax 40%

4580000

658000

2582000

3544000

3821200

Net Profit

4236000

687000

2673000

4516000

72800

For 500 ml.

Item

Year 1

Year 2

Year 3

Year 4

Year 5

Total Sales

85015000

78350000

91686000

109355000

111689000

Total Cost

(85700000)

(74000000)

(58080000)

(107900000)

(104420000)

Total Profit

(1485000)

360000

3206000

6255000

7269000

Tax 40%

(110000)

(1142400)

(2682000)

(2907600)

Net Profit

(1285000)

180000

2263600

3843000

4361400

For 1 Litre
Item

Year 1

Year 2

Year 3

Year 4

Year 5

Total Sales

54000000

61200000

72000000

86400000

90000000

Total Cost

(56600000)

(61480000)

(68800000)

(78560000)

(81000000)

Total Profit

(2600000)

(280000)

3200000

7840000

9000000

Tax 40%

(1280000)

(3136000)

(3600000)

Net Profit

(2600000)

(280000)

1920000

4704000

5400000

Conclusion
A marketing plan is a plan which outlines a company's overall marketing efforts and marketing
plan may be a part of an overall business plan. Building a new brand or product needs huge
promotional activities. To introduce a completely new product or brand it needs effective and
future oriented sequential steps. In case of this plan all the necessary steps has been outlined in a
systematic manner. The things shown are designed in such a way that is able to grab the attention
of the present customers of other products.

Reference
1. Entrepreneurship Development Nazrulislam, Muhammad Z Mamun
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2. Kotler. P, Keller.K. L, Marketing management, 11th Edition

3. Gitman. J. Lawerance, Managerial Finance, 10th, Edition
4. Kotler.P& Armstrong, Principle of Marketing, 11th Edition
5. Essential of Business Enviourment, k Aswathappa, 7th edition

Website
1. www.bplan.com
2. www.scribd .com
3. www.tatamcgrawhill.com
4. http://bbareport.blogspot.com/2012/08/a-marketing-plan-of-Jack Fruits-juice.html

5. http://www.juicebenefits.net/jackfruit/best-jackfruits-for-jackfruit-juice-and-how-tochoose-them
6. http://flavorsofbrazil.blogspot.com/2012/01/fruits-of-brazil-jackfruit-jaca.html
7. http://www.blendwithspices.com/2011/07/jack-fruit-milkshake.html
8. https://www.youtube.com/watch?v=CSSISs48yBI
9. http://indosungod.blogspot.com/2013/08/jack-fruit-seeds-roast-palakottai.html
10.https://www.google.com/search?
q=jackfruites+picture&biw=1280&bih=638&tbm=isch&tbo=u&source=univ&sa=X
&ei=a8F2VNWrL4vbar2TgNAH&ved=0CB4QsAQ
11.http://www.juicebenefits.net/jackfruit
12.http://internshipreportbd.blogspot.com/2012/07/iba-assignment-report-on-newproduct.html

Appendix i: Availability of jackfruit in different countries

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Countries
Australia
Bangladesh
Brazil
Colombia
India
Indonesia
Jamaica
Kenya
Malaysia
Philippines
Sri Lanka
Thailand
Uganda
USA (Florida)
Zanzibar
Source: Soepadmo, 2010; Crane et al.,
2013

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Main season(s) of availability

June-April
June-August
January-March, August-October
January-December
April-July
August-January
January-July
June-October
April-August, September-December
March-August
February-November
January-May, October-December
January-December
May-August, September-October
June-December