A project report

On
Market Potential Analysis for Apartment Services of Rainbow Homecare
Facilities Pvt. Ltd.
SUBMITTED IN PARTIAL FULLFILMENT FOR THE DEGREE
OF
POST GRADUATION DIPLOMA IN MANAGEMENT
UNDER GUIDANCE OF

Prof J. Kavita
(Department of Marketing)
BY

Rijavan Ahamad
(13/107)

(2013-2015)
INSTITUTE OF COMPUTERS AND BUSINESS MANAGEMENTSCHOOL OF BUSINESS EXCELLENCE
HYDERABAD-500048

BONAFIDE CERTIFICATE

This is to certify that the project report Market Potential Analysis for Apartment Services of
Rainbow Homecare Facilities Pvt. Ltd. submitted in fulfillment for the award of PGDM
Programme of ICBM-SBE, Hyderabad was carried out by Rijavan Ahamad under my
guidance. This has not been submitted to any other university of institution for the award of any
degree/diploma/certificate.

Prof. J. Kavita

Prof. S. Zarar

(Internal Guide)

(Principal)

Acknowledgement
It is a pleasure to acknowledge my debt to many people involved directly or indirectly in the
successful completion of the project.
My deep sense of gratitude and sincere thanks to Dr. Prof. S.Zarar, Principal/Director and Dr.
Ritu Zarar, Chairperson, INSTITUTE OF COMPUTER AND BUSINESS MANAGEMENT,
SCHOOL OF BUSINESS EXCELLENCE, who helped me in successful completion of the
project. And my special thanks to Prof. Jitender Govindani, who helped me all the way for my
success in future.
My sincere thanks to Prof. J.Kavita, Mr. Ramesh and Mr. Raghu (Manager-Mrketing Support) of
Rainbow Homecare Facilities Pvt. Ltd. Hyderabad and for their guidance and cooperation. I
extend my thanks to the Marketing department of Rainbow Homecare for their guidance during
my interaction with them.
I am deeply indebted to my family and friends whove always believed in me and encouraged me
and my Endeavours.
Rijavan Ahamad

Students Declaration
3

I hereby declare that this project Report titled Market Potential Analysis for Apartment
Services at Rainbow Homecare Facilities Pvt. Ltd. submitted by me to the Department of
Business Management, ICBM-School of Business Excellence Hyderabad, is a bonafide work
undertaken by me under the guidance of Prof. J. Kavita and it is not submitted to any other
University or Institution for the award of any degree diploma/certificate or published any time
before. The report is based on the project work done entirely by me and not copied from any
other source.
Roll No. 13/107

Rijavan Ahamad

Place- Hyderabad
Date-

Abstract
4

This project is based on Market Potential Analysis for Apartment Services and gives me valuable
inside of the company Rainbow Homecare Facilities Pvt. Ltd. Firstly I will define the objective
along with the limitation and scope.
There is huge market potential for apartment services in the city Hyderabad. Second chapter
deals with different reviews of the articles written by the scholars in the field of market potential.
For this study, 50 apartments selected in Hyderabad and nearby cities. A well-structured
questionnaire was administrated which managed to collect sample.
With respect to market potential analysis of the survey is based on primary research collected by
questionnaire. I found that most of the respondents are ready to avail apartment services.
At last conclusion of report finding and suggestion was given based on study of secondary
source as well as primary research.

Table of Contents
5

Chapter

Title of the chapter

Introduction
Objectives of the study
Importance of the study
Scope of the study
Research Methodology
Limitations

Page Number

9-11

Review of literature
12-18

3
4

Industry profile
Company profile

19-30

Data Analysis and interpretation

31-41

Annexure 1

Findings
Suggestions
Conclusions

42-45

Questionnaire

49-50

List of Tables
6

Table Number
1.

Title of the Table

Page Number

Representing the number of respondents willing to use

apartment services

32

2.

Representing the number of apartments

33

3.

Representing the services in which interested

34

4.

Representing the nature of service

35

5.

Representing if services available today, how likely would be

used

36

6.

Representing problems regarding using of the apartment

services

37

7.

Representing the convenience factors for services

38

8.

Representing if our services available today, would you

recommended it to others

39

9.

Representing the how long using the apartment services

40

10.

Representing the problems while using apartment services

41

List of Figures
Chart Number

Title of the Chart

Page Number

1.

Representing the number of respondents willing

to use apartment services

32

2.

Representing the number of apartments

33

3.

Representing the services in which interested

34

4.

Representing the nature of service

35

5.

Representing if services available today, how

likely would be used

36

6.

Representing problems regarding using of the

apartment services

37

7.

Representing the convenience factors for services

38

8.

Representing if our services available today,

would you recommended it to others

39

9.

Representing the how long using the apartment

services

40

10.

Representing the problems while using apartment

services

41

INTRODUCTION

OBJECTIVE OF THE STUDY:

1. To study the market for apartment services in Hyderabad.

2. To analyze the potential of the uses for apartment services with reference to
RAINBOW HOMECARE FACILITIES PVT. LTD.
RESEARCH METHODOLOGY:
Research Methodology is a process to collect information and data for the purpose
of taking business decisions. The research includes the study that was exploratory
in nature. It includes survey in industries like builders and contractors.
SAMPLING UNIT:
I have to focus on Real estate Company, Builders, Contractors etc.

SAMPLING METHOD:
I adopted survey method through questionnaire.

SAMPLE SIZE:
50 samples which is collected by Real estate Company, Builders, Contractors etc.

Data Analysis:
Primary data:- Survey through a structured questionnaire consisting of
both open and close ended questions.
Secondary data: Secondary data are those that are already available and are
collected by other person other than the user. Here secondary data are
collected from company website, published articles and internet.

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SCOPE :
The scope of the study was limited to the target market like only apartment in the area of
Hyderabad. I had to search the details of the prospects including their name, apartment name and
contact numbers.

LIMITATIONS:

The data collected from the respondents might not be very accurate to obtain the desaire

information.
The sample size taken in small to make a universal statement.
The final conclusion can be also affected by some of the extraneous variable.
Lack of sufficient information.
Difficulty in gathering the reasonable data.
Its all about the future prediction and future is unsuitable.

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REVIEW OF LITERATURE

This article is written by Mrs. T. Vijayalakshmi and Dr. V. R. Palanivelu. The paper identifies
the satisfaction level of consumers towards various attributes of Lakme prodcuts. Also it gives
the hidden perception of the consumers about Lakme. Basically, the customer perception about
Lakme is positive as per the research point of view. As we know, the society is very modern in
nature. Fashion is the part of life. Market within increasing profitability the fashion market in
India; it is growing day by day and the position of market is very strong as the stable of national
and international level specially for Mens and Womens. In the market there are varieties of
products and segments in this market is very lucrative. One of the basic reasons is appealing
segment in the market is the extent of fashion consciousness. Within the appealing segment
consumers are found to possess a unique self-image in the market.
They provide better quality at affordable price. If you talk about the research methodology, it has
been descriptive research. It includes survey and questionnaire. The sample size was 250 people
and they found and came out with the proper solution.
The overall conclusion is that fashion product is the bridge between company and consumer and
the consumers are getting right price for their product with involvement.1

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This article is written by Babel Sudha, Tiwari Meenaxi and Dave Jayamala. Indian art Mewar
is distinguished not only for its lovely landscape and romantic architecture but also for a series of
distinguished rulers who were not only valiant warriors but also patrons of art and culture.
Mewar Wall Painting is basically known for innovation. They keep on innovating their design,
color, textiles, symbols etc. They basically focused on traditional textiles, sarees, folk arts and
they modified their textiles in different places. The folk art on textiles have been finding of many
new applications in the fashion field. They were applied commercials aspect is gaining
popularity day by day through innovation of designers ideas that are transformed into tangible
product.
The basic objective is that to collect various motifs used in Mewar paintings as sustainable
design for sarees. Some sarees are stretching of fabrics on frame and other sarees as Ragini
Maru, Maharana playing chaupad, Maharana shooting bear, Ragmal kosik, Ansuayana Naayika
etc. They also focused on silk sarees and printing folk sarees like mirror, sitara etc. Talking about
market potential, 88% of the people preferred traditional sarees. The design of evaluation is its
unique features. The basic conclusion is that develop design for sarees were highly acceptable
and enough market potential than compared to others.2

This article is written by Dr. Aravind.S., Mr.Dereje Teklemariam Gebremeskel and

Dr.Suman Kalyan Chaudhury. Enterprise data warehousing is a concept where all the data
relating to a company or an Industry is placed together in one place, and more importantly, in a
manner that is easy to access and retrieve. This article is based on market potential data
warehousing. It is basically related to company and industry. The basic purpose of this article is
business intelligence enhancing business intelligence of enterprises. Data warehousing and
business intelligence helps to decision makers. This article studies about data warehousing and
other technologies. This data has been collected from the respondents interview, questionnaire in
the city of Chennai and Bangalore. The sample size was 100 and elements were IT managers,
financial services and insurance companies. As we look the past data, India has dramatic
economic growth. The booming time Indian company has used these weapons like business
intelligence consolidations. They used these weapons when the foreign players entered into the
market and they exploited the market. The research methodology design used is interview,
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schedule, and questionnaire for about the customer satisfaction level. They analyze all those
parameters and established the relation between customer and consumer. They understand the
market potential requirement. They used this tactics tools and used strategic objective and
explored the market easily and growth of manufacturing, produce industry, automobiles and
others technologies.3

The Article is based on Market Potential of bio pesticides, written by Ruchira Shukla and
Abhishek Shukla. The use of chemical pesticides and fertilizers in Indian agriculture has seen a
sharp increase in recent years and has reached alarming levels. The use of Chemical pesticides &
fertilizers in Indian agriculture has increased sharply. The heavy use of chemical has already
gravely damaged

ecosystem & ground water. It is increasingly important that it should be

environment friendly. Method of dresses control is employed with the increase environmental
awareness and the pollution potential. However, it has remained very low due to the number of
socio economic, technological & institutional constant. Basically, chemical pesticides are widely
used, to approach to reducing approximately 45% gross crop loss, due to post & decease.
Chemical pesticides have increased the demand of organic food.
The green product of bio pesticide is basically derived from the animals, plants & microorganism such as bacteria & viruses. The advantage of bio pesticide

They are inherently less harmful

Research Methodology based on secondary & literature review of trade journal seminar
proceedings etc. The bio pesticide global industry will integrate management concept of winding
uses.
The conclusion is that growth of agriculture sector is the prerequisite for economic development
in general & rural development is particular and the systematic researches enhances their
effectiveness with emphasis on the organic farming power.4

This article is based on market potential of traditional indhi of Haryana. It is written by Parul
Gill, Saroj S. Jeet Singh, Prem Lata and Pankaj Gill. Haryana has a rich tradition of
14

handicrafts but due to various reason artisans age old art. It attempt to prove traditional Indhi of
Haryana. Indhi was to fulfill use of potential users. It is the first technology of the hand. It the
finest represent mans need to create simultaneously with mind and hand. It is locally available
natural material like clay, fibers, wood, material etc. the rich craft heritage of Indhi its unique
and divers its custom and tradition because of the unique cultural. Haryana has some interesting
handicraft to offer basically village woman easily made craft after the harvest. The traditional
handicraft of Haryana is kept on innovation of their craft. The need of the hour is to innovate but
not at the cost of the craft. The methodology of the article is a list of possible handcrafted
traditional household textile articles 30 women above 50 years of age which is their in a rural
areas. After analyzing the interpretation of data we come out with the proper solution and know
about the additional features and benefit of technology.
The conclusion is that excellent market potential to make commercial success.5
This article is written by Dr. Devaraj Badugu and Mr. Shantiswaroop Chauhan. The rural
markets represent the heartland of the true culture, racial, language and demographic identity of
India. This is so because the majority of India lives in the rural masses. Rural India is growing
very rapidly, so the market potential is very high for any company especially FMCG/FMCD.
Last couple of year rural market shows very impressive growth. Desire of the Rural Indians is
developing about the packed food, Personal care product, consumer durables, IT products,
Fashion accessories etc. So companies have lots of opportunities to tap this untapped market as
example like-Godrej introduce chotukool in order to fulfill the desire of the rural Indians for the
refrigerator, that is affordable and easy to use.
Rural India is where the opportunity is that where the money will come from to drive current
business and breed new entrepreneurs.
In the last decade companies redesigned their strategy for the rural market for the different
reasons. The urban market saturated, thats why they have to enter into the rural market, thats
having lots of potential. Rural people always gave value for money. They dont purchase in the
bulk but they purchase small quantity but in continuous manner. Putting this in the mind
companies like Nestle come up with Maggi small pack, even Cadbury come with 1 RS.
Chocolate and very popular campaigns like pappu pass ho gya and cow campaign.

15

At last I would like to conclude that market potential for the rural India is very high. Nowadays
companies know that they want to grab the opportunity that leads to increase the market share of
the particular company in the prospective Industry.6

This article is written by Balaji R. Raja and Kantha D. Arunachalam. Indian probiotic
industry is evolving at a steady pace with conditions set for tremendous growth in near future. In
this article we discuss about market potential for Probiotic Nutritional Supplement in India. As
we look at the past and the current scenario Indian Probiotic Industry has done tremendous
growth in India. The world highest cattle population has a distinct advantage in the probiotic
field. The brands like Amul, Nestle, Yakul, Danone, and Mother Dairy along with the minor
player in different regions. Today growing internet in self-care and integrity medicine coupled
with our health embracing baby boomers population. Basically persons wants healthier product
like the food supplement which are beneficial for each and every individual person and the baby
product like lactobacillus GG, lactobacillus johns nil etc. The probiotic can be bacteria yeast but
most probiotic are bacteria. Among bacterium lactic acid bacteria is more popular. If you talk
about the Indian market is valued two million as per 2010. Indian probiotic market turnover is
expected to be eight million by the year 2015. Probiotic in India is generally in high demands
and it comes in two forms milk and fermented milk products.
At the overall conclusion we look at probiotic market present a growing picture in the future.
Challenges are to be encountered. The company can standardize sales procedures and create right
kind of awareness among the Indian population.7

This article is written by Kevin Fitchard. Beceem Communications may be rocking the WiMax
dongle and customer premises equipment market in the
U.S., but Sequans Communications believes it has trumped its 4G chipset competitor with its
win on the country's first 4G handset. Beceem Communications launched the chipset 4G dongle.
Sprint will launch the HTC Evo 4G, kick-starting the potentially lucrative market for WiMax
smartphones. The Evo is one of the first non-laptop WiMax devices. The CEO of Sequans said
that this gives us a major footprint in the U.S. versus what Beceem has done with USB dongles
and CPEs. A USB dongle is a dedicated WiMax device - one dongle equates a single mobile
16

broadband subscription. Customers buy WiMax-embedded phones because of many reasons

other than 4G connectivity, which is the only reason to buy a dongle.
Karam the CEO of Sequans said WiMax is one of the leading chipset dongle and also make the
good relationship with Motorola and HTC.8
This article is written by B. S. Pancholi and Dr. S. R. Naik. Disposable diaper is made of an
absorbent pad sandwiched between two sheets of fabric. The function of the pad is to absorb and
retain body fluids, and the non-woven fabric gives the diaper a comfortable shape and helps to
prevent leakage. India is the second most populated country in world. Birth rate is increasing
rapidly. So the market for the health and hygiene related product is also increasing. In this article
the author mentioned about disposable market for the diapers for the infant babies now a days the
market for disposable diapers is increasing in comparison to past. Today the global market for
absorbent hygiene products is over US $50 bn. Babies diapers were invented 60 years ago. In
comparison to past in the present world, there is very high potential market for the diapers. There
are many companies that exist in the market manufacturing diapers .They are Pamper, Huggies
etc. There are intense competitions in the market between them. They are all competing to each
other for the market share. So there is an opportunity and also there lies high market potential
exist in this hygiene product industry.9
This article is based on Market potential for PET bi-shrinkage yarns in Asia. Textile
industries are always one of the most attractive industries. There are many players in the market,
fashion always change very rapidly. So the manufacturers always think in the innovative manner
to remain in the market that leads very high potential among them. PET yarn is the most cost
effective available in the market like fabrics. Synthetic fibers account for about half of all fibers
usage with application in every field of fiber and textile technology. In the textile industry
polyester have a very large position in the total yarn market. PET yarn stand for only 3% of the
total textured yarns market currently. The main pioneering initial investments in this field were
done in Korea, where the cost effective intermingling machine based on the rewinding machines
concept was developed and largely used for the production for combining a suitable POY and
SDY to make these yarns. In Asia one of the most popular regions for the yarn is Indonesia
become of the largest manufacturing location. They are large importer of this special yarn from
17

South Korea. Second largest manufacturing locations are Pakistan, Vietnam and Bangladesh.
Now day local productions are also developing at a very large stage. At last I would like to
conclude that in the textile industry cost effectiveness and the quality matters a lot. Therefore this
type of PET yarn as be the future of textile manufacturing and has very high market potential.10

18

INDUSTRY PROFILE

Every economy consists of three sectors. They are primary sector (extraction such as mining,
agriculture and fishing), secondary sector (manufacturing) and the tertiary sector (service sector).
The service sector consists of the soft parts of the economy such as insurance, government,
tourism, banking, retail, education, social services and household services. In soft-sector
employment, people use time to deploy knowledge assets, collaboration assets, and processengagement to create productivity, effectiveness, performance improvement potential and
sustainability. Service industry involves the provision of services to businesses as well as final
consumers. Services may involve transport, distribution and sale of goods from producer to a
consumer as may happen in wholesaling and retailing, or may involve the provision of a service,
such as in pest control, housekeeping or entertainment. Goods may be transformed in the process
of providing a service, as happens in the restaurant industry or in equipment repair. However, the
focus is on people interacting with people and serving the customer rather than transforming
physical goods.

Service sector in India

Service Sector in India today accounts for more than half of India's GDP. According to data for
the financial year 2011-2012, the share of services contributes to 55.1 per cent of the GDP,
whereas industry, and agriculture in shares 26.4 per cent, and 18.5 per cent respectively. This
19

shows the importance of service industry to the Indian economy and as service sector now
accounts for more than half the GDP marks a watershed in the evolution of the Indian economy
and takes it closer to the fundamentals of a developed economy.
Indian service industry covers a wide gamut of activities like trading, banking & finance,
infotainment, real estate, transportation, security, management and technical consultancy among
several others. The major sectors that combine together to constitute service industry in India are
listed below.

Information Technology

Trade

Education

Financial services

Media

Hospitality, accommodation and food services

Entertainment, culture and recreation

Transportation and warehousing

Storage

Communication
Healthcare & social assistance
Tourism
Public utilities
Real estate and leasing
Public administration and defense
Business support services
Professional, scientific and technical services
Household services
Apartment, NRI, Corporate services

Company Profile
History
We are a professional operated Home Care Facilities business, providing personal attention and
the best home care quality services. We have over 16 years of experience and many satisfied
customers.

20

Our services are designed around your needs and lend you a helping hand in overcoming the
day-to-day issues that you face in maintaining your house and properties. We provide a complete
solution to these problems and work towards mitigating the associated risks. If not all, we help
you in most of your basic needs from installations and repair of electrical and mechanical
equipment in your home. We try to look from your angle, step in to your shoes and take all these
responsibilities.
Rainbow is your one stop solution provider for all your domestic needs in running your sweet
home without worries / tensions.

We help you in maintaining your house and properties

We provide solutions to your domestic problems
We help you in managing your events, like small functions with a gathering of 30 150
members, kitty parties, birthday celebrations and other parties
We help you live a relaxed life
We are Rainbow Homecare Facilities Pvt. Ltd.

This is a services industry with high quality. Which under the vision and able guidance of
Trained executives in the House Keeping, Electrical Maintenance, Carpentry, Air Conditioners
Maintenance and Pest Control Fields.

What Rainbow does?

We live in a world where people have to work to earn their bread. They are always on their toes
from the time they wake up till the time they get back to bed. They should align with their busy
schedules even if there are traffic jams or heavy rains or severe cold. They have to stretch their
time to meet their employer goals. Some of them even convert their homes as offices as in work
from home to make the ends meet.
We assist such people in fulfilling their not so basic but essential needs. We are the help next
door that deals in residential services like housekeeping, electrical, plumbing, carpentry, civil
works, event management and pest control. Our motive is to be your one point contact for all the
necessary needs / requirements of your home.

How does Rainbow work?

All you need to do is to get into an Annual Maintenance Contract (AMC) with us by paying a
small amount. We provide regular maintenance services at discounted rates compared to the
current market. We also help you in installing and repairing your electrical and electronic
equipment like A/C, inverter, fans, etc. at discounted charges.
21

You need not go and search for electricians, carpenters and plumbers. We have a well-qualified
and trained team who are ready whenever you ask for. We make sure that we attend to your call
within 24 hours.

Rainbow Services

Domestic Services
NRI Services
Corporate Services
Apartment Services
Villa Services
Maid Services
Adhoc Services

Domestic Services
It is a busy life today with both the spouses working, thus having little time to take due care of
the domestic activities like housekeeping and maintenance. Working parents seldom find time to
go through the routines of house cleaning and maintaining of electrical/electronic appliances. On
top of this, if your A/C or Inverter does not work, it will be very difficult to get hold of a
technician to fix it.
We, Rainbow Homecare Facilities., help you in easing out these problems and let you enjoy your
life in full without any disturbances or disruptions.

NRI Services
Your profession has taken you places away from your motherland and you have become
highly successful in your careers. Now you have earned the coveted NRI status that a very few in
the country have achieved. You have ensured that your family here in India is financially well
settled.

But, are they really happy?

Are they able to manage all the daily requirements on their own?
Are they getting medically checked time to time?
22

Is your property well maintained?

Are your assets safe?

It is easy to say yes to all these questions But is the YES, truly true?
You are not alone with this experience. Our research shows that majority of the NRI families in
India are experiencing this condition be it managing daily requirement, medical checkups,
property and asset maintenance.
This is where we step in. We at Rainbow Homecare Facilities, help you to make your family
truly happy. We ensure that all the details about your family are taken care on your behalf.

Our Work

Renting the property

Collection of rents, depositing in your bank account
Housekeeping and Maintenance of your property
Reporting about your property on monthly basis
Paying property tax on your behalf
Fencing open lands, Agriculture lands, etc.,
Leasing out your agriculture lands
Buying and Selling of property
Assistance at the time of property registration

Apartment Services
We undertake complete Apartment Complex / Group Villas Maintenance Tasks. Our core
strength is in building a good community among peer residents. And rest of tasks RAINBOW
HOMECARE FACILITIES will take care.
Activities to be performed daily

Sweeping of the common area / floor

Moping of the entire floor / common areas using chemicals
Disposal of garbage/ waste/ disposables
Dusting and Sweeping of parking area / corridors / parking lots

Activities to be performed weekly

Washing of floor using chemicals

23

Removal of stains from walls

Cleaning of cobwebs using vacuum cleaner
Cleaning of tube-lights fixed to ceiling
Spray of insecticides in the entire premises of Apartment (once a week) and Pest control
services using the required chemicals once a month

Electrical / Plumbing Maintenance

We will maintain Electrical & Plumbing equipment and fittings with quality and skilled
professionals on contract basis excluding the material if required to rectify the problem.

Carpenter / Civil Maintenance

We will maintain equipment and fittings and civil maintenance work with quality and skilled
professionals on contract basis excluding the material if required to rectify the problem.
Apartment / Villas Painting Maintenance
We will ensure the painting jobs with quality and skilled professionals on contract basis
excluding the material if required for the painting jobs as per the association needs.
Maintenance office management

Managing the front office from 9 AM 6 PM with lunch break of 30 minutes from Monday

through Friday and 9 AM to 2 PM on Saturday on all days (except closed holidays)

Managing the EPABX exchange including the extensions
Attending visitors
Management of transport/travel requirements including necessary coordination with the

agencies concerned in accordance with the procedures of Association

Maintenance of upto date contact details of key persons
Any other related work assigned from time to time.

General Maintenance
Any other maintenance work required in the Apartment complex / villas from time to time.

24

Maid Services
We offer an excellent maid services to a closed community with in 1 Km radius. Our maids are
completely trained professionals in handling the house hold activities. Base on your requirements
we can provide maid services in morning and evening timings.

Our Services includes

Housekeeping Services
Laundry Service
Utensil cleaning
Dusting and moping floor

Adhoc Services
Air Conditioners Maintenance & Services
We will maintain Air Conditioners split and window types with quality and skilled professionals
round the clock 24/7 on contract basis excluding the material if required rectifying the problem.
Cleaning and service with water and vacuum cleaner.
Pest Control Services
We will take care of your premises to protect from insects and cockroaches and rats etc. by
weekly and whenever required with experienced personnel.
Buildings / Individual home painting works
We will take of your interior and external building paint works.
Man power requirement
We will be providing Cooks, gardeners, Water Tank Cleaning, House Maid, Cooks and on parties
we will be providing manpower for party support and cleaning personals after the party is
completed.

25

Other services
Computer repairs, Electrical appliances, Dish antenna installations, Decoration for events,
catering for events (30 - 150 persons), Cooks, Nanny Services, etc.,

Corporate Services
Housekeeping
We offer our clients a professional, cost-effective, responsive and high quality corporate
housekeeping services. Our trained housekeeping professional collaborate with facility managers
to improve operations and provide a clean work environment. The customized housekeeping
services demand work on different kinds of surfaces, along with impeccable cleaning of interior
and exterior. We use industry recommended chemicals, advanced cleaning gadgets and
appliances in the cleaning process to ensure flawless services.
At Rainbow Homecare Facilities, every project is meticulously planned from start to finish. We
consult with our clients to develop an understanding of their property towards creating a unique
service package.

Guest house maintenance

Complete guest house management services are provided by our professionals from the
Hospitality industry thus making the clients guests feels at home. Professional, Pleasant and well
groomed staff to take care of the comforts of the clients guests. Plan the menu as per the guest
choice and provide hygienic and whole some meal. Plan the guests stay & transportation needs.
Maintain the daily record of the guests stay and plan the Standard Operating Procedures for
hassles free maintenance of the clients property/guest house/serviced apartment. Our efforts to
save cost in terms of energy and utility bills by application & implementation of cost saving
methods.
Our service personnel are trained in creating and maintaining the highest levels of cleanliness
and comfort - for your guests. In fact, we can customize our services as per your requirements.
26

Contract Staffing
The risk of hiring new staff has never been greater. There is little time for training, uncertainty
over new employees, and risk of discovering things about employees too late. Reduce many of
these risks with temporary staffing solutions from Rainbow Homecare Facilities.
We offer a full spectrum of contract staffing services and temporary staffing services for both
short-term assignments as well as long-term projects. Our proven recruitment, assessment and
selection processes mean we'll not only find you the number of candidates you need, but the right
candidate at the right time. Our customers will have the facility to staff up or down quickly and
cost-effectively as workload changes.
Our temporary staffing services allow our clients to make the right decision for hiring the right
staff from the temporary list. This also helps to create a healthy and competitive environment at
the workplace. Using temporary staff keeps your fixed staff overhead to a minimum.

Project Cleaning

End to end cleaning of property after completion of Civil, Plumbing, Electrical and

Carpentary works / Interior works for a property.

Removing cement marks, Black stains
Glass cleaning
Gum / Fevicol Marks
Dusting and Mopping, Scrubbing and Buffing floors
Wax polishing, Nobela Polishing
Facade cleaning
Desk cleaning
Carpet shampooing
Chair / Sofa cleaning

27

Vision
Our vision is to provide quality facility services to our customers and to delight our customers
with our services.

Mission
Our mission is to build trust in our clients mind through our effective services and solving any
kind of problems within 24 hours.

Competitors

Sunshine Housekeeping Services.

Jyothi Facilities Services.
Exey Manpower Services India Pvt. Ltd.
Sri Ramana Home Facility Services.
Sai Maruthi Old Age Homes.
Ravi Kiran Aapka Services.
Vipul Facility Management Pvt. Ltd.
Corporate Facilities Services
Mounish Housekeeping Services
Tuff & Tide Services
One Ness Services
Techno Cleaning Service

SWOT Analysis of Rainbow Homecare Facilities Pvt. Ltd.

Strength
1.
2.
3.
4.
5.
6.

Company use Eco- Friendly chemicals for cleaning.

Company gives assurance for damage product.
Affordable Price.
In absent of staff provides alternative staff.
Provide 24*7 services.
One stop solution.

28

Weakness
1.
2.
3.
4.

Company is on introductory stage.

Less reach to the customer.
Poor follow up.
Lack of Experience.

Opportunities
1. Scope of growth and expansion.
2. Adoption of untapped market.
3. No direct competitor.

Threats
1. Competitions
2. No brand name

29

DATA ANALYSIS

30

Table 1 representing the number of respondents willing to use apartment services

Options

Number

Yes
No
Source: questionnaire

45
5

Percentage
90%
10%

Chart 1 representing the number of respondents willing to use apartment services

% of respondents

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

90%
Yes

10%
No
Options

Source: questionnaire
Interpretation
Table 1 representing 90% of the respondents is willing to use apartment services because they
dont have time to do these things. It is time saving for them and 10% of the respondents do not
use apartment services. They told flat owners do not pay for it. The service provider companies
like Rainbow and others has huge market potential in Hyderabad and nearby cities; because of
flats are increasing in numbers day by day so as the necessities for these types of services also.

31

Table 2 representing the number of apartments

Options

Number

10 to 20
20 to 30
30 to 40
40 to 50
50 to 60
Source: questionnaire

Percentage

9
30
9
1
1

18%
60%
18%
2%
2%

60%
50%
40%
% of respondents

30%
%

20%
10%
0%

10 18%
to 20

20 60%
to 30

18%
30 to
40

2%50
40 to

2%60
50 to

Options

Chart 2 representing the number of apartments

Source: questionnaire
Interpretation
Table 2 representing 60% of the respondents were having 20 to 30 flats in their apartments and
18% of the respondents are having 10 to 20 and 30 to 40 flats in their apartments and very least
number of respondents is having 40 to 60 flats in their apartments. So, the main market target for
the Rainbow homecare facilities is in between to target the apartment thats having 20 to 30 flats
in their apartments and the market potential is very high.

32

Table 3 representing the services in which interested

Options
Housekeeping
Maid services
Pest control
Security
All of above
Source: questionnaire

Number

Percentage

20
10
1
4
15

40%
20%
2%
8%
30%

40%
35%
30%
25%
20%
% of respondents

15%
10%

5%
0%

30%

40%

20%

2%

8%

Options

Chart 3 representing the services in which interested

Source: questionnaire
Interpretation
Table 3 representing 40% of the respondents are interested in housekeeping services, 20% are
interested in maid services and 30% of the respondents are interested in all the services offered
by Rainbow Homecare Facilities Pvt. Ltd. So the company has to focus on to provide more

33

housekeeping services as well as maid services as the market potential in respect of these
services is huge.

Table 4 representing the nature of service

Options

Number

Full time
Part time
Source: questionnaire

Percentage

33
17

66%
34%

Chart 4 representing the nature of service

70%
60%
50%
% of respondents

40%
%

30%
20%
10%
0%

66%
Full time

34%
Part time
Options

Source: questionnaire
Interpretation
Table 4 representing many of the respondents have shown interest in both full time as well as
part time services, but there is a lack of awareness about these kinds of services offered by
Rainbow Homecare Facilities Pvt. Ltd. Based on this observation it can be concluded that there
is a huge market potential for both the type of services which can be converted into actual market
by aggressive promotion campaign.

34

Table 5 representing if services available today, how likely would be used

Options
Extremely likely
Moderately likely
Slightly likely
Very likely
Source: questionnaire

Number

Percentage

21
8
3
18

42%
16%
6%
36%

Chart 5 representing if services available today, how likely would be used

% of respondents

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

42%

16%

6%

36%

Options

Source: questionnaire
Interpretation
Table5 representing the acceptability of the services, if available today. 42% of the respondents
are extremely likely to accept the services and 36% of the respondents are very likely to accept
the services. Less number of respondents i.e. 6% are slightly likely the services because they are
not aware of the benefits of using this type of services. So the company has more focus on giving
the prompt services to their customers on demand that will increase the market potential for the
company.
35

Table 6 representing problems regarding using of the apartment services

Options
Cannot pay for a service like this
Do no need a service like this
Do not need a service like this
Do not want a service like this
Not willing to pay for a service like this
Source: questionnaire

Number

Percentage

9
1
17
14
9

18%
2%
34%
28%
18%

Chart 6 representing problems regarding using of the apartment services

35%
30%
25%
20%
15%
10%
5%
0%

18%

2%

34%

28%

18%

% of respondents
%

Options

Source: questionnaire
Interpretation
Table6 representing respondents are not willing to use apartment services. 34% of the
respondents doesnt have any need of these types of services in their apartment, 28% of the
respondents doesnt want these types of services and the rest of the respondents not willing to
pay or cannot pay. This type of responses I got from the respondents because usually the
apartment sizes are small, so if they hire one maid he/she do all the work thats why they did not
hire different person for different work .To increase their market potential for apartment services,
36

the company has to increase awareness regarding these types of services among customer and
encourage them to avail the Rainbow Homecare Facilities Pvt. Ltd.

Table 7 representing the convenience factors for services

Options
Extremely important
Moderately important
Slightly important
Very important
Source: questionnaire

Number
14
8
5
23

Percentage
28%
16%
10%
46%

Chart 7 representing the convenience factors for services

50%
40%
30%
20%
10%
0%
% of respondents

28%

16%

10%

46%
%

Options

Source: questionnaire
Interpretation
Table 7 representing 46% of the respondents are having the view that for any homecare services,
promptness is a very important factor. More the promptness in the service more they are ready to
use and 28% of the respondents says that convenience for the services are extremely important.
Rainbow Homecare Facilities Pvt. Ltd. is the only company that provides apartment services in
Hyderabad in one time at affordable price in customizing manner. So the market potential for any
company is depended upon how prompt they provide services to their customer, so to increase
the market share and market potential.
37

Table 8 representing if our services available today, would you recommended it to others
Options
Extremely likely
Moderately likely
Slightly likely
Very likely
Source: questionnaire

Number
17
6
4
23

Percentage
34%
12%
8%
46%

Chart 8 representing if our services available today, would you recommended it to others

% of respondents

50%
40%
30%
20%
10%
0%

34%

12%

8%

46%

Options

Source: questionnaire
Interpretation
Table 8 representing the recommendation of the services to others. 46% of the respondents are
very likely to recommend and 34% of the respondents are extremely likely to recommend the
homecare services to others. If the company promote their product or services in such a manner
that are easy to avail by the customer. So recommendation comes once the customer is satisfied.
So the company has to work to increase the customer satisfaction. By providing different
discount schemes and festive offers like free one time service etc. to the current customers.

38

Table 9 representing the how long using the apartment services

Options
1 to 2 year
2 to 5 years
5 years or above
6 months to 1 year
Less than 6 months
Source: questionnaire

Number

Percentage

24
8
3
8
7

48%
16%
6%
16%
14%

Chart 9 representing the how long using the apartment services

% of respondents

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

48%

16%

6%

16%

14%

Options

Source: questionnaire
Interpretation
48% of the respondents are willing to use apartment services from 1 to 2 year and 16% of the
respondents are willing to use 2 to 5 year or less than 1 year. The chart shows that the trend of
using apartment services and homecare services has started from last year or apartment services
39

new in the market and the competition is also less. So the company has the opportunity to
establish itself in the market and grab the market share as well as the market potential.

Table 10 representing the problems while using apartment services

Options

Number

Usually
Sometimes
Never
Source: questionnaire

7
38
5

Percentage
14%
76%
10%

Chart 10 representing the problems while using apartment services

80%
70%
60%
50%
% of respondents

40%
%

30%
20%
10%
0%

14%
Usually

76%
Sometimes

10%
Never

Options

Source: questionnaire
Interpretation
76% of the respondents said that sometimes they face the problems while using the apartment
services and rest of all said that usually or never they faced problems. The problem arises
sometimes because of the unavailability of the workers in peek seasons like summer, rainy etc.
40

Other homecare facility providing companies dont have an alternative of those types of
problems but Rainbow has. They scheduled their service providing timing such a manner by
them never faces this type of problems. So the company has to focus more on providing that
services with having less complain and focus on to increase their customer satisfaction.

41

Findings
1. 90% of the respondents are willing to use apartment services because they dont have
time, and 10% of the respondents do not use apartment services. They told flat owners do
not pay for it.
2. 60% of the respondents were having 20 to 30 flats in their apartments and 18% of the
respondents were having 10 to 20 and 30 to 40 flats in their apartments and very less
number of respondents were having 40 to 60 flats in their apartments.
3. 40% of the respondents are interested in housekeeping services, 20% are interested in
maid services and 30% of the respondents are interested in all the services offered by
Rainbow Homecare Facilities Pvt. Ltd.
4. Many of the respondents have shown interest in both full time as well as part time
services, but there is a lack of awareness about these kinds of services offered by
Rainbow Homecare Facilities Pvt. Ltd. So they use part time services.
5. 34% of the respondents doesnt have any need of these types of services in their
apartment, 28% of the respondents doesnt want these types of services and the rest of the
respondents not willing to pay or cannot pay.
6. 46% of the respondents are very likely to recommend and 34% of the respondents are
extremely likely to recommend the homecare services to others.
7. 48% of the respondents are willing to use apartment services for 1 to 2 year and 16% of
the respondents are willing to use this service for 2 to 5 year or less than 1 year.
8. 76% of the respondents said that sometimes they face the problems while using the
apartment services and rest of all said that usually or never faced any problems.

42

Recommendations
1. Apartment service provider companies like Rainbow and others has huge market
potential in Hyderabad and nearby cities; because of flats are increasing in numbers day
by day so as the necessities for these types of services also.
2. The main market target for the Rainbow homecare facilities is to target the apartment
thats having 20 to 30 flats in their apartments and the market potential is very high.
3. Based on my observation I can conclude that there is a huge market potential for full time
as well as part time services which can be converted into actual market by aggressive
promotion campaign.
4. Rainbow Homecare company has to focus more on giving the prompt services to their
customers on demand that will increase the market potential for the company.
5. To increase their market potential for apartment services, the company has to increase
awareness regarding homecare and apartment services among customer and encourage
them to avail the Rainbow Homecare Facilities Pvt. Ltd.
6. Rainbow Homecare Facilities Pvt. Ltd. is the only company that provides apartment
services in Hyderabad in one time at affordable price in customizing manner. So the
market potential for any company is depended upon how prompt they provide services to
their customer, so as to increase the market share and market potential.
7. Recommendation comes once the customer is satisfied. So the company has to work to
increase the customer satisfaction. By providing different discount schemes and festive
offers like free one time service etc. to the current customers.
8. The problem arises sometimes with using apartment services because of the
unavailability of the workers in peak seasons like summer, rainy etc. Other homecare
facility providing companies dont have an alternative of those types of problems but
Rainbow has. They scheduled their service providing timing in such a manner that they
never face this type of problems. So the company has to focus more on providing that
services with having less complain and focus on to increase their customer satisfaction.

43

Conclusion
According to my survey I found that there is huge market potential for the apartment services.
Services along with comfort plays very important role in the day to day life of human beings.
Every company tries very hard to build their market share in any industry.
But there are many people who are unaware this type of services available in the market
regarding apartment and flats. So the company more focus on building brand in the market and
conduct different promotional scheme to aware customer because there is huge market potential
regarding apartment services.

44

References
1. Mrs. T. Vijayalakshmi and Dr. V. R. Palanivelu (2013), A Study on Market
Potential Analysis of Lakme Products with Special Reference to Namakkal
Region, Volume : 3 | Issue : 8 | Aug 2013 | ISSN - 2249-555X
2. Babel Sudha, Tiwari Meenaxi and Dave Jayamala (2013), Market Potentials of
Mewar Wall Paintings Inspire Sarees Designs, Research Journal of
Management Sciences ISSN 23191171 Vol. 2(5), 24-27, May (2013).
3. Dr.Aravind.S., Mr.Dereje Teklemariam Gebremeskel And Dr.Suman Kalyan
Chaudhury (2012), Market Potentiality & Data Warehousing, Vol-I,No.-2,Dec.2012 (Issn 2319-250x)
4. Ruchira

Shukla

and

Abhishek

Shukla(2012),

Market

Potential

For

Biopesticides, Jan 2012/ Volume 2/Issue 1/Article No-9/91-99 ISSN: 2249-7196

5. Parul Gill, Saroj S. Jeet Singh, Prem Lata and Pankaj Gill (2012), Market
Potential of Traditional Indhi of Haryana, Kamla-Raj 2012 Anthropologist,
14(3): 245-250 (2012)
6. Dr. Devaraj Badugu*; Mr. Shanti Swaroop Chauhan (2011), Understanding The
Indian Rural Market Potential, International Journal Of Multidisciplinary
Research Vol.1 Issue 6, October 2011, Issn 2231 5780
7. Balaji R. Raja and Kantha D. Arunachalam (2011), Market Potential For
Probiotic Nutritional Supplements In India, African Journal of Business
Management Vol. 5(14), pp. 5418-5423, 18 July, 2011 Available online at
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http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.494 ISSN 19938233 2011 Academic Journals

8. Kevin Fitchard (2010), Sequans Sees Huge Market Potential In The Wimax
Smartphone, Connected Planet: Sequans sees huge market potential in the
WiMax smartphone,
http://license.icopyright.net/user/viewFreeUse.act?fuid=MTgxMjMyNDI%3D
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Marketing Potential,
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Features | The ITJ

46

Questionnaire
47

Name....................

Contact No.

Apartment Name..
1 Would you like to use apartment services?
Yes ( )

No ( )

2 Number of apartments in this venture.

3 Which services are you interested in?

Housekeeping ( )

Maid Services ( )

Pest Control ( )

Security ( )

All of above ( )

4 What is the nature of service you require?

Part Time ( )

Full Time ( )

5 If our new service were available today, how likely would you be to use
it?
Extremely likely ( )

Very likely ( )

Moderately likely ( )

Slightly likely ( )

Not at all likely ( )

6 If you are not likely to use our new service, why not?

48

Do not need a service like this ( )

Do not want a service like this ( )

Cannot pay for a service like this ( )

Not willing to pay for a service like this ( )

7 How important is convenience when choosing this type of service?

Extremely important ( )

Very important ( )

Moderately important ( )

Slightly important ( )

Not at all important ( )

8 If our new service were available today, how likely would you be to
recommending it to others?
Extremely likely ( )

Very likely ( )

Moderately likely ( )

Slightly likely ( )

Not at all likely ( )

9 For how long have you been availing apartment services?

Less than 6 months ( )

6 months to 1 year ( )

1 to 2 years ( )

2 to 5 years ( )

years or above ( )

10. Have you ever faced any problem in apartment services?

Usually ( )

Sometimes ( )

Never ( )

49