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Parag Bane
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Parag Bane
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INDEX
SR.
NO
1
2
3
4
5
6
CONTENTS
Pg.
No
Industry Overview
Key Market Players
Unethical Business Strategies
Successful MNCs Case Studies
Challenges & Opportunities
Conclusion
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INDUSTRY OVERVIEW
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export
and
expected
growth.
The
total
food
horticulture,
plantation,
animal
husbandry
and
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industry:
Primary food processing is a major industry with a highly
fragmented structure that includes hundreds of thousands of ricemills and hullers, flour mills, pulse mills and oil-seed mills, several
thousands of bakeries, traditional food units, and fruits, vegetable
and spice processing units in the unorganized sector.
Processed Foods Scenario with respect to Specific Sectors
The industry structure and ongoing transformation offers
opportunities for organized players to invest and grow. As the
Indian market matures and consumers become more quality and
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the
organized
and
unorganized
sectors,
with
the
indicating
potential
for
growth
through
increased
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products. There are 10,000 pulse mills in the country with a milling
capacity of 14 million tonnes, milling about 75 per cent of annual
pulse production. The country is self sufficient in grain production
and is the second largest rice producer in the world with a 20 per
cent global share. Primary milling of rice, wheat, and pulses is the
most important activity in food grains processing.
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namkeens
(salted
snacks
and
savouries)
and
other
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Alcoholic Beverages
India is the third largest market for alcoholic beverages in the
world. The demand for spirits and beer is estimated to be around
373 million cases per annum. There are 12 joint venture
companies producing grain based alcoholic beverages that have a
combined licensed capacity of 33.9 million litres per annum. 56
units are engaged in manufacturing beer under license from the
Government of India.
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2006.
Includes products like Edible oils,Vanaspati, Bakery fats, Fruit
drinks, Fruit Juices, Fruit nectar.
5.Haldiram Pvt Ltd.
Includes products like Sweets, Syrups, Namkeens, Crushes
Chips& Papads.
Started in April 2006 as Godrej Beverages & Foods Ltd.
Started in 1936, Major share in Namkeen & Snack food market
in India.
Strong presence in northern market in India especially New
Delhi.
Exports to USA, UK, Canada, Australia, UAE& Singapore.
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$180 billion but the organised sector represents only 2 per cent
share of this market. A strong retail front-end can also provide the
necessary fillip to agriculture and food processing and other
industries.
Key players: Bharti airtel group, Aditya Birla group, Pantaloon,
Reliance etc
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parents
to
buy.
under
to be
most
manufactured
hygienic
using
standards
by
the
best
trained
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can
not
be
proved.
with
negative
image.
information.
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destroy
the
environment
(e.g.
palm
oil
from
including
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CASE STUDIES
Successful MNCs Brief Case Studies Indo Nissin
Foods
Nissin_ Food Products Co. Ltd./ Nissing Foods entered India in 1988
through a joint venture with Brooke Bond India Ltd. Brooke Bond
later merged with HUL to form Indo Nissin Foods Ltd.
Key Success Factors
Early entry in ready-to-eat food market.
One of the early players in the Indian ready-to-eat food market, it
has been offering instant cup noodle since 1991.This helped the
company to take an initial lead over its competitors
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in
general
infrastructure
is
also
must
and
creation
of
water
bodies
for
water
o It
is
the
seventh
largest
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country,
with
extensive
demand
patterns,
leading
to
tremendous
new
comparatively
cheaper
workforce
can
be
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CONCLUSION
Indian food processing industry has seen significant growth and
changes over the past few years, driven by changing trends in
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changing
demographics,
growing
population
and
rapid
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