Programme Exit Survey (PES)

Report
Diploma in Marketing - DPR
December 2013 Session
Politeknik Kota Kinabalu (PKK)
Sabah

RESEARCH COMMITTEE
Member of Advisory Committee
NO
1
2
3

NAME
Wan Mohamad Nasir bin Wan Abdul Rahman
Zaidi Bin Zakaria
Dalinah Banting

POSITION
Director
Deputy Director (Academic)
Head of Department (JP)

Research Fellow (Polytechnic)

NO
1
2
3
4
5
6

NAME
Dr Hasnim bin Harun (Chief, Bureau of Research and Innovation)
Azman B Talib
Farah Asyikin Abd Rahman
Shalizan B. Kadir
Mohd Mayuzie Yusof
Fadlilhisham B Ahmad

Research Fellow in Diploma in Marketing

NO
1
2
3

NAME
Ainiezean Awang Jual
Ladvia anak Ajiu
Azrin Jalasi

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PKK Program Exit Survey Report December 2013 Session (DPR)

ABSTRACT
Programme Exit Survey (PES) is a study conducted to provide data and to gauge perceptions
of various aspects of programmes and services offered and to identify areas where
improvements may be needed in Commerce Department (JP), Politeknik Kota Kinabalu
(PKK). This study is conducted on twenty-six (26) final semester students (respondents), who
will be graduating from Diploma in Marketing (DPR). They were the third cohort (June
2011) intake. There are five (5) sections in a questionnaire: respondents profile; assessment
of overall quality; assessment of skills and knowledge; assessment of Lecturers and
Academic Advisor; and assessment of academic resources and facilities. All data has been
analysed using Statistical Product and Service Solutions (SPSS) software IBM SPSS
Statistics 19.0 version. 100% of the respondents scored excellent, very good and good
for overall quality, attribute for teaching and learning experience section. Skills and
knowledge section has been evaluated by relating the statements to nine (9) items listed in
Programme Learning Outcomes (PLO). All PLOs were marked with at least good by
100% of the respondents. Lecturers and academic advisor section were rated 40.4% as
excellent and 55.1% as very good. In terms of academic resources and facilities, the
access to Wi-Fi has the highest unsatisfactory score from respondents with 7.7% rated the
item as weak and 26.9% as average.
Keywords: overall quality, skills and knowledge, lecturer and academic advisor, academic
resources and facilities

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PKK Program Exit Survey Report December 2013 Session (DPR)

1. INTRODUCTION
1.1 Programme Exit Survey (PES)
PES is a method of collecting information on the quality of diploma education from the
perspective of graduating students upon the completion of their diploma programme. This
report refers to an indirect measurement method by way of self-evaluation based on
individual perception for the assessment of PLO. PLOs are the specific statements of
graduates knowledge, skills and attitudes acquired at the end of the programme as evidence
for the programme objectives achievements. This PES is conducted to assess the graduate
students satisfaction and perceptions about various aspects of their academic experiences.
92.9% of the final semester students from the DPR programme had participated in the survey.
The main objectives of this PES are to:
1) Determine the students perception in their attainment on the overall quality of
learning and teaching in PKK;
2) Determine the students self-assessment of knowledge, skills and soft skills
achievement after going through the PLOs of the programme;
3) Evaluate the students opinion towards contributions of Lecturer and Academic
Advisor system implemented based on Outcome Based Education (OBE) approach;
4) Evaluate the students opinion towards academic resources and facilities provided in
PKK.
1.2 Programme Learning Outcomes (PLO)
OBE is an educational philosophy that believed that educational assessment should recognise
and reflect progress made by individual students. PLOs are statements that describe what
graduates are expected to know or be able to do on graduation. In the curriculum for DPR
programme it has been specified that there are nine (9) PLOs to be acquired by the graduates
upon graduation. The nine PLOs are as follows:

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PKK Program Exit Survey Report December 2013 Session (DPR)

i.

Apply knowledge of marketing and related field in every industry worldwide.

ii.

Demonstrate comprehensive technical expertise in marketing disciplines.

iii.

Communicate effectively both in written and spoken form with colleague, other
professionals and community provide creative, innovative and effective solutions to
business situations

iv.

Identify, formulate and provide creative, innovative and effective solution to business
situations.

v.

Develop an effective social responsibility and humanistic values to meet the common
goals.

vi.

Generate interest to engage in life-long learning for professional and career

development.

vii.

Possess self-motivation and enhancement of entrepreneurship skills.

viii.

Commit professionally, ethically and with humane responsibility, in line with

marketing professional code of conduct.

ix.

Demonstrate effective leadership and teamwork responsibility

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PKK Program Exit Survey Report December 2013 Session (DPR)

2. METHODOLOGY
This survey involves 26 DPR semester six (6) students from December 2013 session.
Students were asked to fill up PES questionnaires posted online and 92.9% of them
responded. Respondents were required to evaluate and rate themselves based on 5-Likert
Scale indicated below:
1 = Weak
2 = Average
3 = Good
4 = Very Good
5 = Excellent
Students satisfaction and acceptance level was determined from the scale. Excellent, Very
Good and Good indication rate shows the students are satisfied with the item. While Average
and Weak indication rate shows the item need some improvements and correction for the
program.
This online survey was conducted between March until May 2014. The survey
questionnaires were divided into five sections as follows:
i.

Section A: General Information

ii.

Section B: Overall Quality of Teaching and Learning

iii.

Section C: Skills and Knowledge

iv.

Section D: Contributions of Lecturers and Academic Advisors

v.

Section E: Academic Resources and Facilities

Data collected in this survey has been processed using Statistical Product and Service
Solutions (SPSS) software version IBM SPSS Statistics 19.0.
The questionnaires were based on students perception on teaching and learning in
PKK, students response on skills and knowledge related to PLOs, students attainment on the
soft skills, students rating for lecturers and academic advisors contribution, students opinion
towards academic resources, overall services and facilities in PKK. This assessment strategy

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PKK Program Exit Survey Report December 2013 Session (DPR)

is aligned with the Curriculum Development Cycle - develop-implement-review as

required by the MQA in order to improve the quality of programme.

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PKK Program Exit Survey Report December 2013 Session (DPR)

3. RESULTS
Response from the students were analysed based on the following four (4) criteria:
i.

Students response towards the Overall Quality

ii.

Students response on Skills and Knowledge

iii.

Students ratings for Lecturer and Academic Advisor contributions

iv.

Students opinion towards Academic Resources and Facilities

In Section C: (Skills and Knowledge) the statements have been classified under a particular
PLO so that the data analysis can be done appropriately for accreditation purposes. The
results can be used an indicator to show how well the students have acquired their skills and
knowledge as required in the PLOs of the programme.
3.1 SECTION A: PROFILE
Table 1: Students Gender
GENDER

Qty
(%)

Male

Female

8
30.8

18
69.2

Table 2: Students Race

Qty
(%)

Melayu

Cina

8
30.8

1
3.8

RACE
Bumiputer
India
a Sabah
0
14
0.0
53.8

Bumiputer
a Sarawak
1
3.8

Others
2
7.7

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PKK Program Exit Survey Report December 2013 Session (DPR)

3.2 SECTION B: OVERALL QUALITY

Overall Quality was evaluated by relating students experience with teaching and learning
environment in PKK. Two (2) survey statements were given and results are as follows:
Table 3: Overall Quality rating
OVERALL QUALITY
Wea Averag Goo
k
e
d
What is your
impression on the
overall quality of
curriculum; and
teaching and
learning at PKK?
(%)
To what extent has
the quality of
teaching and
learning in PKK
improved since
you were here?
(%)

Very Good

Excellen
t

14

0.0

0.0

15.4

53.8

30.8

12

10

0.0

0.0

15.4

46.2

38.5

3.2.1 PLO 1 (Knowledge)

For PLO 1 (Knowledge), four (4) statements were given and the results are as follows:
Table 4: PLO 1 Knowledge rating
SKILLS AND KNOWLEDGE
PLO 1 (Knowledge)
Wea
Goo
Average
k
d
I am able to apply
knowledge of core
discipline courses in my
programme
(%)
I am able to apply
knowledge of
specialized courses in
my programme
(%)
I am able to apply
knowledge of elective
courses in my
programme
(%)

Very Good

Excellent

14

10

0.0

0.0

7.7

53.8

38.5

17

0.0

0.0

3.8

65.4

30.8

16

0.0

0.0

3.8

61.5

34.6

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PKK Program Exit Survey Report December 2013 Session (DPR)

I am able to understand
the technological
applications relevant to
my programme of study

19

(%)

0.0

0.0

3.8

73.1

23.1

3.2.2 PLO 2 (Technical & Practical Skills)

For PLO 2 (Technical & Practical Skills), three (3) statements were given and the results are
as follows:
Table 5: PLO 2 Technical & Practical Skills rating
SKILLS AND KNOWLEDGE
PLO 2 (Technical & Practical Skills)
Wea
Goo
Average
Very Good
k
d
I am able to apply
information technology
in my programme
(%)
I am able to
demonstrate my
practical skills
effectively
(%)
I am able to use
computing technology
for applications in my
programme
(%)

Excellent

15

0.0

0.0

11.5

57.7

30.8

13

12

0.0

0.0

3.8

50.0

46.2

11

10

0.0

0.0

19.2

42.3

38.5

3.2.3 PLO 3 (Communication Skills)

For PLO 3 (Communication Skills), three (3) statements were provided and the results are as
follows:
Table 6: PLO 3 Communication Skills rating
SKILLS AND KNOWLEDGE
PLO 3 (Communication Skills)
Wea Averag Goo
Very Good
k
e
d
I am able to
communicate effectively
orally/visually (informal /
formal / conversational /
presentation)
(%)

Excellen
t

15

11

0.0

0.0

0.0

57.7

42.3

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PKK Program Exit Survey Report December 2013 Session (DPR)

I am able to
communicate effectively
in writing (writing reports
and expressing ideas and
opinions clearly and
concisely)
(%)

18

0.0

0.0

0.0

69.2

30.8

I am able to use
computing technology in
communications

16

(%)

0.0

0.0

3.8

61.5

34.6

3.2.4 PLO 4 (Critical Thinking & Problem Solving Skills)

For PLO 4 (Critical Thinking & Problem Solving Skills), three (3) statements were given and
the results are as follows:
Table 7: PLO 4 Critical Thinking & Problem Solving Skills rating
SKILLS AND KNOWLEDGE
PLO 4 (Critical Thinking & Problem Solving Skills)
Wea
Goo
Average
Very Good
k
d
I am able to solve
problems using
methods, tools and
0
0
0
18
skills related to my
programme
(%)
0.0
0.0
0.0
69.2
I am able to think
0
0
1
12
critically and logically
(%)
0.0
0.0
3.8
46.2
I am able to plan,
organize and complete
0
0
1
13
a task
(%)
0.0
0.0
3.8
50.0

Excellent

8
30.8
13
50.0
12
46.2

3.2.5 PLO 5 (Social Skills and Responsibilities)

For PLO 5 (Social Skills and Responsibilities), three (3) statements were given and the
results are as follows:
Table 8: PLO 5 Social Skills and Responsibilities rating
SKILLS AND KNOWLEDGE
PLO 5 (Social Skills and Responsibilities)
Wea
Goo
Average
Very Good
k
d
I am able to
understand the role of
my work in relation to
social or cultural issues

16

Excellent

10

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PKK Program Exit Survey Report December 2013 Session (DPR)

(%)

0.0

0.0

0.0

61.5

38.5

I am aware of the value

of considering diversity
and differences in
cultures in my work

17

(%)

0.0

0.0

0.0

65.4

34.6

I am aware of the
impact of my work in a
social context

14

11

(%)

0.0

0.0

3.8

53.8

42.3

3.2.6 PLO 6 (Continuous Learning & Information Management Skills)

For PLO 6 (Continuous Learning & Information Management Skills), four (4) statements
were provided and the results are as follows:
Table 9: PLO 6 Continuous Learning & Information Management Skills rating
SKILLS AND KNOWLEDGE
PLO 6 (Continuous Learning & Information Management Skills)
Wea
Goo
Average
Very Good Excellent
k
d
I am able to
continuously learn new
0
0
0
13
13
skills and knowledge
(%)
I am able to engage in
continuous learning
beyond the classroom
(%)
I am able to learn and
apply new concepts
(%)
I am able to use
information resources
(databases, libraries,
internet etc)
(%)

0.0

0.0

0.0

50.0

50.0

11

14

0.0

0.0

3.8

42.3

53.8

12

12

0.0

0.0

7.7

46.2

46.2

12

11

0.0

0.0

11.5

46.2

42.3

3.2.7 PLO 7 (Management & Entrepreneurial Skills)

For PLO 7 (Management & Entrepreneurial Skills), two (2) statements were provided and the
results are as follows:
Table 10: PLO 7 Management & Entrepreneurial Skills rating
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PKK Program Exit Survey Report December 2013 Session (DPR)

SKILLS AND KNOWLEDGE

PLO 7 (Management & Entrepreneurial Skills)
Wea
Goo
Average
Very Good
k
d
I am able to
build/develop my career
upon completion of my
studies
(%)
I am able to develop
time management skills
(%)

Excellent

15

10

0.0

0.0

3.8

57.7

38.5

12

12

0.0

0.0

7.7

46.2

46.2

3.2.8 PLO 8 (Professionalism, Ethics & Moral)

For PLO 8 (Professionalism, Ethics & Moral), two (2) statements were provided and the
results are as follows:
Table 11: PLO 8 Professionalism, Ethics & Moral rating
SKILLS AND KNOWLEDGE
PLO 8 (Professionalism, Ethics & Moral)
Wea
Averag
Goo
Very Good
k
e
d
I am able to understand
the professional and
ethical responsibilities
related to my work
(%)
I am aware of the
importance of safety
issues related to my
work
(%)

Excellent

13

12

0.0

0.0

3.8

50.0

46.2

14

11

0.0

0.0

3.8

53.8

42.3

3.2.9 PLO 9 (Leadership & Teamwork Skills)

For assessment of the PLO 9 (Leadership & Teamwork Skills), four (4) statements were
provided and the results are as follows:
Table 12: PLO 9 Leadership & Teamwork Skills rating
SKILLS AND KNOWLEDGE
PLO 9 (Leadership & Teamwork Skills)
Wea Averag Goo
Very Good
k
e
d

Excellen
t
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PKK Program Exit Survey Report December 2013 Session (DPR)

I am able to work with

individuals from different
backgrounds

12

13

(%)

0.0

0.0

3.8

46.2

50.0

12

14

0.0

0.0

0.0

46.2

53.8

14

0.0

0.0

11.5

53.8

34.6

13

11

0.0

0.0

7.7

50.0

42.3

I am able to work
successfully as a
member of a team
(%)
I am able to work
successfully as a leader
of a team
(%)
I am able to function in
multidisciplinary teams
(%)

3.3 SECTION D: CONTRIBUTIONS OF LECTURERS AND ACADEMIC ADVISORS

Responses from students towards lecturers and academic advisors contributions are as
summarized below. Graduates were asked to offer insights to encourage improvement of
programme delivery process. Six (6) attributes of encouragement were offered and the results
are as follows:
Table 13: Contributions of Lecturers and Academic Advisors rating
CONTRIBUTIONS
Contributions of Lecturers and Academic Advisors
To what extent did your
lecturer/academic advisor
encourage you to:
Set high expectations for
learning?
(%)
Be an actively involved
learner?
(%)
Show concern for student
learning?
(%)
Provide feedback
frequently and promptly?
(%)
Show concern for student
learning?
(%)

Wea
k

Averag
e

Goo
d

Very Good

Excellen
t

14

11

0.0

0.0

3.8

53.8

42.3

14

10

0.0

0.0

7.7

53.8

38.5

16

0.0

0.0

3.8

61.5

34.6

16

0.0

0.0

3.8

61.5

34.6

13

12

0.0

0.0

3.8

50.0

46.2
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PKK Program Exit Survey Report December 2013 Session (DPR)

Provide feedback
frequently and promptly?
(%)

13

12

0.0

0.0

3.8

50.0

46.2

3.4 SECTION E: ACADEMIC RESOURCES/FACILITIES

In education eco-system, academic resources/facilities are important to support academic
activities. Teaching and learning process would be greatly enhanced if sufficient
resources/facilities provided for students. Table 4 shows the percentage of respondents
ratings towards the sufficiency of resources/facilities at the PKK. Eleven (11) statements of
resources/facilities were given and the results are as follows:
Table 14: Academic Resources/Facilities rating
ACADEMIC RESOURCES/FACILITIES
To what extent did Politeknik
Kota Kinabalu provide you
with the following
resources/facilities?
Operation hours of the
library
(%)
Access to databases and
collections both physically
and online in the library
(%)
Easy and responsive
services of the HEP staff
(%)
Easy and responsive
services of the counselling
staff
(%)
Easy and responsive
services of the library staff
(%)
Easy and responsive
services of the
administration staff
(%)
Access to Wi-Fi internet

Weak

Average

Good

Very Good

Excellent

16

0.0

0.0

11.5

61.5

26.9

10

14

0.0

0.0

38.5

53.8

7.7

17

0.0

0.0

23.1

65.4

11.5

15

0.0

11.5

15.4

57.7

15.4

15

0.0

3.8

23.1

57.7

15.4

18

0.0
2

0.0
7

23.1
8

69.2
8

7.7
1
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PKK Program Exit Survey Report December 2013 Session (DPR)

(%)
Quality of computer labs
(%)
Quality of laboratories /
workshops / kitchens
(%)
Quality of classrooms
(%)
Quality of sports and
recreational facilities
(%)

7.7
0
0.0

26.9
10
38.5

30.8
6
23.1

30.8
8
30.8

3.8
2
7.7

0.0
1
3.8

34.6
6
23.1

26.9
9
34.6

30.8
9
34.6

7.7
1
3.8

10

10

0.0

38.5

19.2

38.5

3.8

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PKK Program Exit Survey Report December 2013 Session (DPR)

4. STUDENTS SUGGESTIONS

To have sufficient JP lecture rooms

To have own building (JP building)
JP to provide free wireless internet connection for students to facilitate

information search
To conduct convocation ceremony at Politeknik Kota Kinabalu, not at other
places. Students found it difficult to have the ceremony at different places

while have to return to Politeknik Kota Kinabalu to claim certificates / scroll.

Lecturers to expose students with current related issues in every class. Help /
assist students to get familiar with current trends / issues especially current

marketing issues.
To determine specific dress code for each student based on department (in

example, JP students wear blazer, JPH students wear white shirt, and so on)
To help students get a better picture of how a university life will be by creating

a more university-like" environment.

To expose students with future courses in following semesters especially
Marketing Project course. Students think they need more exposure to
comprehend the actual needs and requirements of this course. Ample budget
allocation will be welcomed by students as students faced financial

constraints in production process

To improve library services in terms of updated / variety reading materials and

helpful supporting personnel

To allocate substantial budget for industrial related activities, in example

academic visits to industrial organizations / plants

To undergo Industrial Training in semester six (6)
Lecturers to assign more presentation and discussion based assessments /

exercises to facilitate students communication and soft skills

To provide parking spaces for students at hostel area

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PKK Program Exit Survey Report December 2013 Session (DPR)