AMITY UNIVERSITY

UTTAR PRADESH

AMITY BUSINESS SCHOOL

CORPORATE RESOURCE CENTRE
March 2, 2015

NOTICE

MBAs Class of 2015

CAMPUS RECRUITMENT- FINAL PLACEMENT
In the last decade, there has been a growing focus on ROI. Every rupee spent in media
communication needs to have a measure. An inherent urgency within Brand Owners and
Custodians to keep monitoring & measuring the impact of their brand's media exposure is
leading to strong media measurement setups delivering Consumer/Audience insights for
business growth.
During mid 1990s, the Industry Body, then known as Joint Industry Body (JIB), comprising of
Indian Society of Advertisers (ISA), Indian Broadcast Foundation (IBF) and Advertising
Agencies Association of India (AAAI), started looking at TV as a quintessential block of their
media/marketing plan. The key, however, was to get the advertising investments in Television
Channels measured. ROI was the buzzword. Not only that, all these industry stakeholders
wanted to keep a regular track of the nuances of audience behaviour across markets & viewer
profile as well as understand how they react to stimuli such as TV programme changes,
marketing and promotional changes, distribution changes, scheduling changes etc.
This is when JIB approached two global stalwarts in media and market research Nielsen
(India) Private Limited and Kantar Media Research - to form the best possible TELEVISION
AUDIENCE MEASUREMENT (TAM) system with the fusion of the best practices.
Company has inviting following details or final placement. Details are as under:Company profile

www.tamindia.com

Position

Client Servicing

Job Profile
TAM (Television audience measurement) data is the currency on which ad-revenues move
among the TV broadcasters in India. Hence all the major broadcasters subscribe to TAM data.
This data enables them to understand TV consumption behavior of audiences in India. The role
of client servicing is in helping the clients (mostly TV broadcasting companies) read this
audience behavior through TAM data. Hence Client Servicing involves training, helping clients
in deriving information from data and addressing queries raised by clients.
Client Servicing role requires:
Understanding TAM Products and services.
Handle Client Queries related to various TAM Products, Data & Services.
To be a one point contact for all TAM related services.
Conduct Trainings for TAM Products at Client Site.

Required attributes in candidates:

Essential attributes:
Excellent analytical reasoning and data interpretation skills
Diligence in work
Being well versed with Microsoft Excel (at least) and Powerpoint
Excellent communication skills written and verbal
Who can apply

MBA(G) / MBA (E ) / MBA(M&S) / MBA(RM) / MBA(HR)

Location

Delhi

Package

Rs. 5.00 LPA (CTC) ( incl Rs. 75 K variable)

Student Coordinator

Akanksha Ahuja MBA(M&S) 2015

akanksha.ahuja1@student.amity.edu

S.No

AUUP
Roll No

Program

Name of the
student

PG
CGPA

Mobile
No

Email ID

Note: Interested students are advice to send the above mentioned details and soft copy of their
resume to the above mentioned student coordinator latest by 4 PM, 03-Mar-2015 and
student coordinator have to submit the compiled sheet and resumes to the undersigned
by 4.30 PM on the same day.
Students are advice to save document by their name (ex: Aditi.doc). Students who dont save
their CVs by their name will not be considered to forward to the company.
Students mentioned subject line CV for Tam Media in the email. No CVs will be considered
after the given time.
Note : for any query please contact undersigned not student coordinator

(Banita Sajwan)