Submitted byHarshit Varia

Prateek Singla
Rohit Bathla

EFE Matrix for Revlon

External Strategic
Factor

Weig
ht

Ratin Weight
g
ed
Score

Remarks

0.13

0.39

Customer driven
demands

0.05

0.2

Restructuring of the
initiatives

0.03

0.06

The huge demand of the

innovative products
especially like the green
products,

0.1

0.3

Increasing market and

trend for the eye make
over

0.03

0.09

Geographical aspects

0.03

0.09

Perceived loyalty about

the Brand

0.04

0.16

There is an opportunity for the

company to enhance its business
by emerging and expanding it
through the small firms and
businesses.
To adopt the various sorts of
strategies like of the customer
driven demands in order to have
the rebranding of the products.
The steps should be taken by the
company in order to restructure the
initiatives so that to have better
effectiveness results within the
organization.
The huge demand of the innovative
products especially like the green
products, which the company
manufactured about almost six %
in one of the previous years that
are approved to be ethical, organic
and all natural.
The increasing market and trend
for the eye make over is the best
opportunity for the company to
build up a significant place in the
global market with respect to the
niche areas.
The geographical aspects in the
market also lead the company to
grow within the countries having
high population especially India,
Indonesia and China.
The loyalty perceived by the
people towards the brand is almost
about sixty eight percent of the
consumers who will also remain
loyal to the company which
ultimately increases the sales.

OPPORTUNITIES
Emerging and expanding
it through the small firms
and businesses.

THREATS

Wt.

R Wt.R

Intense Competition

0.04

0.16

Macroeconomic pressure

0.06

0.18

Overdependence of company 0.09

over suppliers

0.27

Rejection I internet selling

0.07

0.28

More innovation required

0.05

0.15

Inflation rate

0.12

0.48

High priced product

0.08

0.16

The replacement of the

Revlon products with the
other brands

0.06

0.18

The decline in the earning

opportunities

0.02

0.08

Total Weighted Score

2.81

The company is experiencing huge and

intense competition in the market with
its well being competitors like Mary
Kay and Avon.
The macroeconomic pressure faced by
the company all over the world is the
threat in case of declining in its sales.
The over dependence of the company
on the suppliers of the third party occurs
some of the fraudulent factors.
The rejection of the company in order to
sell the products by the sales
representatives through the internet.
The factors of the innovative and new
product development due to the global
economical change and sustainability
programs.
The inflation rate may cause the decline
in the demand of the com pays
products and also the increasing costs of
the products and commodities during
manufacturing decreases the growth.
The selling of the products with the
high and branded prices but the inferior
quality in the multilevel companies.
The replacement of the Revlon products
with the other brands which attracts the
women who are attracted by the
innovative and extensive product line.
The decline in the earning opportunities
is the threat for the company to
maintain its position in the market.

EFE Matrix for UBS

External Strategic Factor

Rating

Weighted Score

0.15

0.75

0.1

0.5

3 ) Upsurge in service industry has lead to more people

doing MBA

0.125

0.38

4 ) Government funding to college is increasing

0.05

0.1

5 ) Upcoming Industrail area around Chandigarh

encourges people to take up MBA

0.075

0.23

0.15

0.6

2 ) Students not opting in for higher education

0.125

0.5

3 ) More attractive opportunities after graduation as

compared to MBA

0.05

0.1

4 ) People unaware of existance of UBS Chandigarh

0.1

0.4

0.075

0.23

OPPORTUNITIES
1 ) UBS is strategically located at center of North India.
Thus catering to potential students of J&K, Himachal
Pradesh, Punjab and Haryana.
2 ) People prefer getting an MBA degree as against
PGDM

THREATS
1 ) Threat from established and upcoming management
institutes in region

5 ) University politcs poses a threat to UBS

Total Weighted Score

Weight

3.78