UbiTechSolutions

Strategic Plan
Strategy and Execution

2014 Strategic Plan

UbiTechSolutions
Strategic Plan
Strategy and Execution

CONTENTS

Page

Executive Summary

The Company...

Vision.. 4

Strategic Analysis.

Products and Services. 8

Sales and Marketing.... 8

Financial Plan...

Executive and Implementation... 8

Executive

The purpose of this strategic plan for UbiTech solutions is to revel

Summary

the potential market of buyers for the offering products. It also

includes the steps to adopt financially and strategically for local
target market (Gwalior Region). This plan would help UbiTech
Solutions towards an strategic approach in Gwalior market
segment

The Company

UbiTech Solutions is an IT-Company which deals in all ITservices and products (Mobile App. Development, Website
development, Branding, CRM). UbiTech solutions makes their
presence in India and throughout across the world.

Vision

The Vision for the future of UbiTech solutions is to create their

own market segment in the Gwalior city by establishing a new base
of satisfied customers. As considering from the company point of
view the offering products (Ubi Campus, Ubi Alumni) are the needs
of the target segment (Schools, Colleges and Universities) in
Gwalior region. The position of UbiTech solutions is neither good
nor bad for Gwalior market because of less number of competitors
and high number of targeted customers.

Strategic
Analysis

Strategic analysis helps UbiTech solutions to analyze the current

market position through both Internal and External analysis and a
detailed SWOT analysis, By including local target customers and
close competitors in Gwalior region. Through this business plan all
required strategies will be adopted by UbiTech solutions which
help it to enhance current market performance and movement
within the market.
3

External Analysis (Present)

All Economic Factors in Gwalior city

Market segmentation and Market position (Scenario matters)

Close Competition (Cresol, SS Dynamics, Gaurish)

Technology ( Products and Services which are offered by

competitors in Gwalior city

Internal Analysis (Present)

Offering products (Ubi Campus, Ubi Alumni)

Customers (Schools, Colleges and Universities)

Organizational Structure (Is Sufficient for current market

scenario )

Management Team (Person requires)

SWOT Analysis
Strengths:

Global presence

Successfully delivered products and services

Good relationship in market

Presence in Gwalior market

Weaknesses:

Few working marketing peoples

Opportunities:

Large number of organization (Universities and Colleges to

offer
4

Less number of competitors

Threats:

Products &
Services

Low barrier entities (small firms)

Well funded competitors (Cresol, SS Dynamics)

Following products are offered by UbiTech solutions as:

Ubi campus

Ubi Alumni

Ubi CMS

Ubi Travel

Ubi Bookshop

Ubi Learn

Ubi Petro

Ubi HRM

From the available products (Ubi Campus and Ubi Alumni)

are needed to be followed for the Gwalior market
5

Customers in local market region are very price sensitive

Offering services are needed to be revised time-time for

customer panel of Gwalior region

Sales &
Marketing

The sales and marketing will be done in the target region on the
basis of available products and service offerings

Customers will be segmented on the basis of Tier-1 and

Tier-2 class segment

To enhance the awareness if UbiTech solutions in Gwalior

region, the organization is needed to manage public
relations, advertising and media activities involvement

The local market can be expanded through direct marketing

or telemarketing activities

Current strategies are needed to be reviewed for local

market

Financial Plan

Financial plan is needed to be reviewed through all the detailed

summary of past, present and future and also needed to be
forecasted for future business performance
Financial budget which is requires for marketing in Gwalior city
from 2014-2015

Include in The Financial Plan

Cash flow projections

P&L Statements

Balance Sheet

Forecasting (Sales)
6

Execution &
Implementation

Forecasting (Marketing)

The strategies will be adopted and executed for first three months,

Each market segment will be revised

Each personal and non-personal contacts will be established

and re-established

In the target segment (Schools, Colleges and universities

will be targeted for offering products

Establishing a new customer base

Approaches:- Two approaches will be adopted

According to offerings:

Products are needed in the target region

Services can be differentiated according to customer needs

According to needs:

Customers new product requirements are needed to find out

Offering products choices may varied according to customer

needs and requirements