CHAPTER 1

INTRODUCTION OF HDFC BANK

1.1 INTRODUCTION
The Housing Development Finance Corporation Limited (HDFC) was amongst the
first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a
bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in
1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited',
with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.
HDFC is India's premier housing finance company and enjoys an impeccable track record
in India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has
developed significant expertise in retail mortgage loans to different market segments and also has
a large corporate client base for its housing related credit facilities. With its experience in the
financial markets, a strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
HDFC Bank began operations in 1995 with a simple mission : to be a World Class
Indian Bank. We realized that only a single minded focus on product quality and service
excellence would help us get there. Today, we are proud to say that we are well on our way
towards that goal.

1.2 OBJECTIVE OF STUDY

To study Organization Structure of HDFC Bank
To study Product and Services of HDFC Bank
To study CSR Activities and Financial Inclusion of HDFC Bank

1.3

METHOD OF RESEARCH

1.4 CHAPTER SCHAME

CHAPTER 2
HISTORY AND ORGANISACTION OF HDFC BANK

2.1 HISTORY
HDFC BANK LTD was incorporated in August 1994 in the name of 'HDFC Bank
Limited',with its registered office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.
If ever there was a man with a mission it was Hasmukhbhai Parekh, Founder and
Chairman-Emeritus, of HDFC Group. HDFC BANK LTD was amongst the first to set up a
bank in the private sector. The bank was incorporated on 30th August 1994 in the name of
HDFC Bank Limited, with its registered office in Mumbai.It commenced operations as a
Scheduled Commercial Bank on 16th January 1995. The bank has grown consistently and is now
amongst the leading players in the industry.
HDFC is India's premier housing finance company and enjoys an impeccable track record
in India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units.
HDFC has developed significant expertise in retail mortgage loans to different market
segments and also has a large corporate client base for its housing related credit facilities. With
its experience in the financial markets, a strong market reputation, large shareholder base and
unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian
environment In a milestone transaction in the Indian banking industry, Times Bank was merged
with HDFC Bank Ltd., effective February 26, 2000.

2.2

MISSION , VISION AND BUSINESS STRATEGY

MISSION

I.

World Class Indian Bank

II.

Benchmarking against international standards.

III.

To build sound customer franchises across distinct businesses

IV.

Best practices in terms of product offerings, technology, service levels, risk management
and audit & compliance.

VISION STATEMENT OF HDFC BANK

The HDFC Bank is committed to maintain the highest level of ethical standards, professional
integrity and regulatory compliance. HDFC Banks business philosophy is based on four core
values such as:1. Operational excellence.
2. Customer Focus.
3. Product leadership.
4. People.
The objective of the HDFC Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-step window for all his/her
requirements. The HDFC Bank plus and the investment advisory services programs have been
designed keeping in mind needs of customers who seeks distinct financial solutions, information
and advice on various investment avenues.
BUSINESS STRATEGY
I.
II.
III.

Increasing market share in Indias expanding banking

Delivering high quality customer service
Maintaining current high standards for asset quality through disciplined credit risk
management.

Develop innovative products and services that attract targeted customers and address
inefficiencies in the Indian financial sector.

2.3

ORGANISATION STRACTURE
The organization structure of the company HDFC is such that it comprises of the

departments and the employees in the hierarchical order so that they are able to perform their
functions and duties smoothly and effectively doing their job in a manner in which it should be
done. The organization is headed by the administrative department which coordinates and
controls the executive department. The executive department is a link from the top and the
bottom comprising of the lower level employees such that they work together to fulfill the
common objective of getting business from the persons who get in touch with them and see to it
that they are provided with the best of the bank which constitute giving financial advise to
providing Account to the customers. The lower level employees and the corporate financial
consultants work together to see to it that the database for providing financial bank to sufficient
number of people is made .They work together to see to it that this database is followed and
worked upon such that more and more number of people get them selves avail the financial bank
of the organization. Team leaders who form the part of the administrative department of the
Organization make sure that the clients that turn up for the financial bank are dealt with the most
efficiently and effectively .

2.4

CAPITAL STRUCTURE

As on March 31, 2014 the authorized share capital of the Bank is Rs. 550 crore. The paid-up
capital as on the said date is Rs 479,81,00,870/- ( 2399050435 ) equity shares of Rs. 2/- each).
The HDFC Group holds 22.64 % of the Bank's equity and about 16.97 % of the equity is held by
the ADS / GDR Depositories (in respect of the bank's American Depository Shares (ADS) and
Global Depository Receipts (GDR) Issues). 34.11 % of the equity is held by Foreign Institutional
Investors (FIIs) and the Bank has 4,22,314 shareholders.
The shares are listed on the Bombay Stock Exchange Limited and The National Stock
Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on the

New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository
Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

2.5

DISTRIBUTION NETWORK
HDFC Bank is headquartered in Mumbai. As of September 30, 2014, the Banks

distribution network was at 3,600 branches in 2,272 cities. All branches are linked on an online
real-time basis. Customers across India are also serviced through multiple delivery channels such
as Phone Banking, Net Banking, Mobile Banking and SMS based banking. The Banks
expansion plans take into account the need to have a presence in all major industrial and
commercial centres, where its corporate customers are located, as well as the need to build a
strong retail customer base for both deposits and loan products. Being a clearing / settlement
bank to various leading stock exchanges, the Bank has branches in centres where the NSE / BSE
have a strong and active member base.
The Bank also has a network of 11,515 ATMs across India. HDFC Banks ATM network
can be accessed by all domestic and international Visa / MasterCard, Visa Electron / Maestro,
Plus / Cirrus, Diners-Discover and American Express Credit / Charge cardholders.

2.6 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

The functional departments of the organization consists of the HR department
the administrative department and the executive department. The HR department of the
organization consists of the people who employ the Persons who they think would be able to do
justice with the job handled. The administrative department of the organization consists of the
director and the manager of the organization. They preside the organization and control all the
operations of the organization such that the organization could run in a smooth and effective
manner. The executive department of the organization consists of the various employees Who
execute the job undertaken by them. The employees consists of the team leaders, the Corporate
financial consultants, the telecallers , various staffs and junior staffs who are the main structural
framework of the organization. The organization thus runs with the effective coordination of the
HR department, the administrative department and the executive department such that the

supervisors of the organization preside over the subordinate employees to give them directions
about fulfilling their works most efficiently and effectively.
H R Department:
HDFC Human Resources department plans and direct for the employeepopulation as well as
they are having the following functions as:

Hiring
Promotions Reassignments
Position classification and grading
Salary determination
Performance appraisal review and processing
Personnel data entry and records maintenance.

Finance Department:
The Finance Manager is responsible for all aspects of the accounting and
financial administration of the HDFC, the supervision of the implementation of the HDFC
financial policies, directives and procedures and the initiation of the financi al plans w ithin
the guidel ines of HD F C The depar tmen t conta ins several distinct sections, each
of which is responsible for a proportion of the activities taking place within the finance
department.
Marketing Consultancy Department:
The Marketing Consultancy Department plays and important role within the Fund as it
studies and analyzes marketing information in order to build solid base for management
decisions . The division also assists projects sponsors informulating solid marketing strategies
to improve their industries and strengthen their position in the local and international markets.
Research Department:
The Research Department is having the capacity to act through four composing units i.e.,
the market research unit, economic studies unit, and statistical studies unit. It is the mission of
the division to provide support bank for information and consultancy to the senior management
and division in the areas of economic, statistical and marketing information and consultancy
through data analysis, processing of economic and statistical data, market research studies and
publishing related periodical reports.

CHAPTER 3
PRODUCT AND SERVICES OF HDFC BANK
3.1 PRODUCTS AND SERVICES
A. ACCOUNTS AND DEPOSITS SERVICES
B. LOAN SERVICES
C. CARD SERVICES
D. INVESTMENT AND INSURANCE SERVICES
E. FOREZ AND TRADE SERVICES
D. PAYMET SERVICES
E. NRI BANKING
A. ACCOUNT AND DEPOSITS SERVICES
Banking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a
customer's need and occupational status, we have a range of solutions that are second to none.
Whether you're employed in a company and need a simple Savings account or run your own
business and require a robust banking partner, HDFC Bank not only has the perfect solution for
you, but also can recommend products that can augment your planning for the future.
It includes these services: Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the future,
accumulating funds over a period of time. Whatever persons occupation, bank have confident
that person will find the perfect banking solution. There some saving accounts like: Regular Saving Account:
An easy-to-operate savings account that allows you to issue cheques, draw Demand
Drafts and withdraw cash. Check up on your balances from the comfort of your home or office
through Net Banking, Phone Banking and Mobile Banking. If you need money urgently then you
can take money from the ATM machine. There are 1977 ATM centers across the country.
Saving plus Account
Introducing the best banking option for you with HDFC Bank Savings plus Account.
Now you can get access to some of the finest banking facilities with HDFC Bank's Savings plus
Account. All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/-.

Saving Max Account

Welcome to a world of convenience. Presenting Savings Max account, loaded with
maximum benefits to make your banking experience a pleasure. By maintaining an average
quarterly balance of just Rs. 25,000/- you get a host of premium services from HDFC Bank
absolutely free.
Fix deposits service
Long-term investments form the chunk of everybody's future plans. An alternative to
simply applying for loans, fixed deposits allow to borrow from own funds for a limited period,
thus fulfilling needs as well as keeping savings secure.
People can invest his/her money into either in security market or gold or mutual fund or
into a fix deposits. People always go to that way where he/she can get more benefits and
minimum risks. So, for this purpose he has a better chance to deposits money in to the fix
deposit.
If people believe in long-term investments and wish to earn higher interests on his/her
savings, now is the time to invest money in HDFC bank Fixed Deposit. Get up to 9.75% on
HDFC Bank Fixed Deposit with an additional 0.50% for Senior Citizens. What's more NO
PENALTY if withdraw part of the FD in times of need. Flexibility, Security and High Returns all
bundled into one offering.

Regular fix deposit

As per the rules and regulation of the bank a person can deposit their money in to a fix
deposit in the bank and can get the benefits of these facilities.

Five year tax saving fix deposit

In 2006, it was announced for the first time that Bank fixed deposits booked by an
Individual/HUF for 5 years & up to Rs. 1,00,000/- will be allowed exemption under Sec 80C of
the Income Tax Act,1961 subject to necessary declarations taken from the Customer.

Safe deposit locker

A Safe Deposit Locker with HDFC Bank is the solution to persons fear. Located at
select branches in cities all over the country, banks lockers ensure the safe keeping of valuables.
Eligibility

An individual (not minor), firms, limited company, associations, clubs, trusts, societies,
etc may hire a locker.
Advantages of safe deposit locker in HDFC bank
1. Wide Availability.
2. Lockers available in various sizes. i.e. Small, Medium, Large and Extra Large
with varying rents.
3. Lockers are rented out for a minimum period of one year. Rent is payable in
advance.
4. No deposits are required to avail a locker. Just open an account and get the locker
facility.
5. There is a nominal annual charge, which depends on the size of the locker and the
centre in which the branch is located.
6. Nomination for Safe Deposit Locker
7. The Lockers and their contents can be nominated to people near and dear to you.
8. Nomination facility is available to individual hirer of Safe Deposit Locker.
9. In the case of a sole hirer of a safe deposit locker, nomination can be made in
favor of only one individual.
10. Where the safe deposit locker is hired in the name of a minor, the nomination
shall be made by a person lawfully entitled to act on behalf of the minor.
Terms & Conditions
1. For obtaining a Locker at HDFC Bank you must be an account holder with Bank.
2. Lockers can be allotted individually as well as jointly.
3. The Locker holder is permitted to add or delete names from the list of persons
who can operate the Locker and can have access to it.
4. Loss of Key is to be immediately informed to the concerned Branch.

Senior Citizen Account

HDFC Bank appreciates your needs and endeavors, which is why, they present an
account especially dedicated to customer, which like a dutiful child will help you fulfill your
needs in the best manner possible.
No frills Account
In an effort to make banking simpler and more accessible for customers, bank has
introduced the 'No Frills' Savings Account, which offers customer all the basic banking facilities.
Customer can even avail of services like Net Banking, Mobile banking free of cost. In this
customer can put Zero Initial Pay-in and a Zero Balance account
Institutional saving accounts

A specially designed account that offers twin benefits of a savings as well as a current
account. Customers funds continue to earn you interest while he enjoys hassle-free banking & a
host of other features. All this and more in a Zero Balance account.
Salary Accounts
In this account customer can get salary from where he/she doing such job and
organization or company at where the customer of the bank in doing job deposit their salary in to
the salary account a person can get salary.
There are various kinds of saving accounts in the HDFC Bank like:

Pay roll account.

Classic salary account.
Regular salary account.
Premium salary account.
Defense salary account.
No frills salary account.
Reimbursement salary account.

Kids advantage account

Start saving for your child today and secure his/her future a sentence tells by the HDFC
bank. Open a Savings Account and transfer money every month into customers Kids Advantage
Account and watch the savings grow as customers child grows. The accumulated savings in the
Kids Advantage Account can over the years help in meeting customer child's needs.
Current accounts
HDFC Bank Current Account gives the power of inter-city banking with a single account
and access to more than cities. From special cheques that get treated at par with local ones in any
city where branch, faster collection of outstation cheques (payable at branch locations), free
account to account funds transfer between HDFC Bank accounts to Free inter-city clearing of up
to 100 lakhs per month, banks priority services have become the benchmark for banking
efficiency.
Now, with an HDFC Bank Current Account, experience the freedom of multi-city
banking. Person can have the power of multi-location access to his account from any of our 761
branches in 327 cities. Not only that, he can do most of his banking transactions from the
comfort of his office or home without stepping out.
There are various kinds of current account in this bank like: Plus current account
HDFC Bank plus Current Account gives the power of inter-city banking with a single
account and access to more than cities. Plus Current Account requires maintaining an average
quarterly balance of Rs. 100,000.

Trade current account

In today's changing business requirements, you need to transfer funds across cities, and
time is of the essence. HDFC Bank Trade Current Account gives power of inter-city banking
with a single account.
From special cheques that get treated at par with local ones in any city where bank have a
branch, to free account to account funds transfer between HDFC Bank accounts, to free inter-city
clearing of up to 50 lakhs per month, banks priority services have become the benchmark for
banking efficiency. Trade Current Account requires maintaining an average quarterly balance of
Rs. 40,000.
Premium current account
Business needs a partner who can manage finances while concentrate on growing
business. Form this account customer can avail benefits of inter-city banking account that
requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book
facility & FREE inter-city clearing transactions across our network up to Rs.25 Lacs per month.
A Current Account with the benefits of accessing account from a large network of
branches, and through direct access channels - the phone, mobile, Internet and through the ATM.
Regular current account
A Current account is ideal for carrying out day-to-day business transactions. With the
HDFC Bank Regular Current Account, customer can access account anytime, anywhere, pay
using payable at par cheques or deposit cheque at any HDFC bank branch. It also facilitates
FREE NEFT transactions & FREE RTGS collections for faster collections in account. Regular
Current Account requires to maintain an average quarterly balance of only Rs. 10,000.
With a vast network of branches in cities all over the country, and access to a multitude
of ATM's, customer can keep track of all transactions anytime.
Reimbursement Current Account
No more paperwork, no more receipts to keep track of - a hassle-free account that allows
deposit the reimbursements receive from company/organization on a monthly basis.
To open this account a person has to follow these processes:
Procure an Account Opening Document (AOD) from HDFC Bank. (If person has just
joined, first request to company to open up a Salary Account for particular person).
Mention Salary Account number and Debit Card number on the AOD so that Debit card
can be linked to both, Salary Account as well as new Reimbursement Account.

B. LOAN SERVICES

In todays competitive world every thing happens only with the help of money or through the
money every person need money. But some time a person has not cash on hand at that time he
needs lone either from any friend or from any financial institute. Lone dose not mean that only
lower class person needs it but also upper class person it is needed.
As per the requirement of the every person there are much type of loans are there in the
HDFC bank.
Personal loan
A person has so many dreams but some time due to scarcity of money a dream cant be
satisfy. So, here one solution for that person this is personal loan. From this he/she can fulfill
their needs or requirement. It can be any thing either a dream of vacation or son/daughters
admission to college or any wedding, so personal loan can be helpful in this entire requirement.
As person ordered in the hotel for tea or coffee and it is immediately came fast, same
over here any person want to get a personal loan with the nominal documents he can get the loan.

Home loan
HDFC Bank brings, HDFC home loans to doorstep. With over 30 years of experience, a
dedicated team of experts and a complete package to meet all housing finance needs, HDFC
Home Loans, help people realize dream.
Vehicles loan
Nowadays the life is being so fast, time value is becoming more important so to reach at
the destination of any business related occasion or for a boy to reach college or any where at the
fix time there are so many requirement of vehicles. But every people have no capacity to
purchase vehicles with cash so for that here in the HDFC bank vehicles loan is available. There
are many types of vehicles loan.

Types of vehicles loan:

Two wheeler loans.

New car loan.
Used car loan.
Tractor loan (for agree culture business).
Commercial vehicle loan.

So, as per the requirement of the person there are these types of loans are available this
are at the chip rate and hassel free from more documentation and other procedure. And
commercial businessman can get the benefits of the commercial vehicles loans. Thus as per the
need of different people there are vehicle loans available. And also terms and condition are
different as per the requirement.
Express loan plus
Bank offer Express Loans Plus at person Doorstep to help fulfill all his/her needs. The
procedure is simple, documentation is minimal and approval is quick. It is helpful to person in
repairing of house, School admission or also in the family holiday.

Gold loan
With HDFC Bank's Gold Loan, person can get an instant loan against gold jewellery and
ornaments. The procedure is simple, documentation is minimal and approval is quick. A person
can get 70% loan on the value of the gold jewellery and ornaments.There is also availability of
the overdraft on the gold jewellery. With this a customer can get free additional services like free
personalized cheque book, free international debit card, and free net banking phone banking
services.
Educational loan
Nowadays important of education becoming very high. ASs it important becoming high it
is becoming costly. So in the higher education some time people can not effort a high price at a
same time. So, there is education loan is also available for the student.

A person can get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study in
abroad. Loan available up to tenure of 7 years including moratorium period.
Loans disbursed directly to the educational institution. It is released as per fee schedules
of institutes. Exclusive Telegraphic Transfer facility available for courses abroad. Loans
available for short duration/ job oriented courses also.
Loan against security
With HDFC Bank's Loan against Securities, person can get an overdraft against securities
like Equity Shares, Mutual Fund Units(Equity, Debt, FMPs), Gold Exchange Traded
Fund(ETF),NABARD's Bhavishya Nirman Bonds, Policies issued by LIC & Select Private
Insurance Companies, NSC, KVP, UTI Bonds (ARS & US64 Bonds) and Gold Deposit
Certificates, while still retaining ownership. And the best part is that he can continue to enjoy all
his shareholder benefits such as rights, dividends and bonuses Loan available to NRIs against
Shares, Mutual Funds (equity, Debt, FMPs), US64 Bonds, Insurance Policies, NSC, and KVP.
Loan against property
HDFC Bank brings Loan Against Property (LAP). Person can now take a loan against
residential or commercial property, to expand his business, plan a dream wedding, and fund his
child's education and much more. He can depend on bank to meet all his business requirements
even to purchase a new shop or office for business. Loan to purchase Commercial Property
(LCP) is a specially designed product to help person expand his business without reducing the
capital from his business.
These are loans services providing by HDFC bank which are very hassle free and really
benefits for most of customer and most of customer are satisfied by the loan services providing
by the bank.

C. CARD SERVICES
In todays competitive and fast time card services providing by the banks are really very
important to every person and every business needs or to take meal in to the hotel or to purchase
jewellery from the jewellery shops cards are playing good role in the banking sectors.

Bank ranges of Cards help to meet financial objectives. So whether persons are looking
to add to his buying power, conducting cashless shopping, or budgeting his expenditure, he will
find a card that suits him.
Credit cards
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams. Some
dreams can't wait. If there's something person has always wanted. If a person wanted fulfill his
wants he can get benefits from the HDFC banks credit cards facilities.
Different types of credit cards

Classic cards
Silver Credit Card.
Value plus Credit Card.
Health Plus Credit Card.
Premium Cards:
Gold Credit Card
Titanium Credit Card
Woman's Gold Card
Platinum Plus Credit Card
Visa Signature Credit Card
World MasterCard
Commercial Cards
Corporate Credit Card

Debit card
HDFC Bank Debit Cards give person complete and instant access to the money in his
accounts without the risk or hassle of carrying cash.
Types of debit card:

Classic card
Easy shop international Debit card.
Premium card
Easy shop gold Debit card.
Specialized card
Easy Shop International Business Debit Card.
Easy Shop Woman's Advantage Debit Card.
Easy Shop NRO Debit Card.
Kisan Card.

Prepaid card

Besides offering convenience, Prepaid Cards have been tailored to answer travel and gifting
needs.

ForexPlus Cards
Prepaid Travel Card.
Gift Plus Cards
Prepaid Gift Card.
Food Plus Cards
Prepaid Food Plus card.
Money Plus Card
The Corporate Payment card

D. INVESMENT AND INSURANCE SERVICE

Nowadays a ward investment is becoming more popular. Person invest their money in to
various schemes or in to the gold or share market etc. but some time he is in to the difficult
situation, for that bank help person invest wisely through financial and investment services.
Types of investment: Mutual Funds
Invest through the Mutual Fund route to meet varied investment objectives.

Traditional Plans

Unit Linked Plans

HDFC children's PLAN.

HDFC Unit Linked Young Star Plus II.

HDFC Money Back Plan.

HDFC Unit Linked Young Star Suvidha.

HDFC Savings Assurance Plan.

HDFC Unit Linked Young Star Suvidha Plu

HDFC Assurance Plan.

HDFC Unit Linked Pension.

HDFC Term Assurance Plan.

HDFC Unit Linked Pension Plus.

HDFC Loan Cover Term Assurance Plan.

HDFC Unit Linked Endowment Plus II.

HDFC Endowment Assurance Plan.

HDFC Unit Linked Endowment Suvidha.

HDFC Single Premium Whole of Life Insurance HDFC Unit Linked Endowment Suvidha
HDFC Unit Linked Enhanced Life Protection

Bonds
A secure investment avenue giving stable returns with tax benefits.

Financial Planning
Start Now Plan investments to meet financial goals
Knowledge Centre
Profit from research and make informed investment decisions.
Equities & Derivatives
Leverage banks vast information repository and transact online.
Mudra Gold Bar
Buy 24 Karat gold bars made in Switzerland and certified by Assay.

E. FOREX AND TRADE SERVICE

Nowadays businesses becoming worldwide e.g. India to America but main problems are
about monitory transaction because at every country the currency become changed so for that
banks are playing a very important for the businesses.
If people need to deal in foreign currency and keep tabs on exchange rates every now and
then, transfer monies to India, make payments etc., HDFC Bank has a range of products and
services that people can choose from to transact smoothly, efficiently and in a timely manner.
Bank offering following Foreign Exchange Products and Services.
The following are different methods of transacting in Foreign Exchange and remitting
money.

Travelers Cheques.
Foreign Currency Cash.
Foreign Currency Drafts.
Cheque Deposits.
Remittances.
Cash to Master.
Trade Services.
Forex Services Branch Locator.

Important guidelines and schedules All Foreign Exchange transactions are conducted by
strictly adhering to RBI guidelines. Depending on the nature of transaction or point of travel,
people will need to understand his Foreign Exchange limits.

RBI Guidelines.

Forex Limits.
Non HDFC Bank Account Holders.
FAQs

F. PAYMENT SERVICE
Nowadays life of a person become very stressful and he/she becoming busy with their own
business, but they have to payment for something so for that reason banks payment services
become started. With HDFC Bank's payment services, person can bid goodbye to queues and
paper work. Banks range of payment options make it easy for pay for a variety of utilities and
services.
Verified By Visa
Do you want to be worry free for your online purchases. Now you can shop securely
online with your existing Visa Debit/Credit card.
Net Safe
Now shop online without revealing your HDFC Bank Credit Card number. What more,
you can now use your HDFC Bank Debit Card also for online purchases.
Merchant Services
Accept all Visa, MasterCard, credit and Debit cards at your outlets through state of the art
POS Machines or through your website and experience hassle free payment acceptance.
Prepaid Mobile Refill
If you are an HDFC Bank Account holder, you can now recharge your Prepaid Mobile
Phone with this service.
Bill Pay
Pay your telephone, electricity and mobile phone bills at your convenience. Through the
Internet, ATMs, your mobile phone and telephone - with Bill Pay, our comprehensive bill
payments solution.
Visa Bill Pay
Pay your utility bills from the comfort of your home! Pay using your HDFC Bank Visa
credit card and forget long queue and late payments forever
Pay Now
Use your HDFC Bank Credit Card to pay your utility bills online, make subscriptions and
donations; no registration required. Enjoy credit free period and reward points as per your credit
card features.

Insta Pay
Pay your bills, make donations and subscribe to magazines without going through the
hassles of any registration.
Direct Pay
Shop or Pay bills online without cash or card. Debit your account directly with our Direct
Pay service!
Visa Money Transfer
Transfer funds to any Visa Card (debit or credit) within India at your own convenience
through HDFC Bank's Net Banking facility.
e-Monies National Electronic Funds Transfer
Transfer funds from your account to other Bank accounts across India - FREE of cost.
Online Payment of Excise & Service Tax

Make your Excise and Service Tax payments at your own convenience through
HDFC Bank's Net Banking facility.
Religious Offerings
Now donate to your favorite temple easily and securely using HDFC BANK's Net
Banking.

G. NRI BANKING
With a view to attract the savings and other remittance into India through banking channels
from the person of Indian Nationality / Origin who are residing abroad and bolster the balance of
payment position, the Government of India introduced in 1970 Non-Resident(External) Account
Rules which are governed by the Exchange Control Regulations.
The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain
benefits like exemptions from taxes in India, free repatriations facilities, etc.
Deposit types
NRI-Banking facilitates the NRI customer to open the following account types.

NRE (Non Resident External Accounts)

It can be in the form of Savings, Current or fixed deposits in Indian
rupees. The funds in this account are fully repatriable.

NRO (Non Resident Ordinary Accounts)

It can be in the form of Savings, Current or Fixed Deposits in Indian
Rupees. The funds in this account are not repatriable (only interest accrued

is repatriable).
FCNR (Foreign Currency Non Resident Accounts)
It can be in the form of fixed Deposits only, in the five major currencies,
namely US Dollars, GBP, DM, Euro, and Japanese Yen. The funds in this
account are fully repatriable .

3.2 BUSINESS SEGMENT

HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale and retail customers. The bank has three key business segments:

Wholesale Banking Services:

The Bank's target market ranges from large, blue-chip manufacturing companies in the
Indian corporate to small & mid-sized corporate and agri-based businesses. For these customers,
the Bank provides a wide range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash management, etc. The bank is
also a leading provider of structured solutions, which combine cash management services with
vendor and distributor finance for facilitating superior supply chain management for its corporate
customers. Based on its superior product delivery / service levels and strong customer
orientation, the Bank has made significant inroads into the banking consortia of a number of
leading Indian corporate including multinationals, companies from the domestic business houses
and prime public sector companies. It is recognized as a leading provider of cash management
and transactional banking solutions to corporate customers, mutual funds, stock exchange
members and banks.

Retail Banking Services :

The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all his/her
banking requirements. The products are backed by world-class service and delivered to the
customers through the growing branch network, as well as through alternative delivery channels
like ATMs, Phone Banking, Net Banking and Mobile Banking.
The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus
and the Investment Advisory Services programs have been designed keeping in mind needs of
customers who seek distinct financial solutions, information and advice on various investment
avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans
against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading
provider of Depository Participant (DP) services for retail customers, providing customers the
facility to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Master card Maestro debit card as well.
The Bank launched its credit card business in late 2001. By September 30, 2005, the bank had a
total card base (debit and credit cards) of 5.2 million cards. The Bank is also one of the leading
players in the "merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals for
debit / credit cards acceptance at merchant establishments.

Treasury:
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalization of the financial markets in India, corporate need more sophisticated risk
management information, advice and product structures. These and fine pricing on various
treasury products are provided through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government securities.
The Treasury business is responsible for managing the returns and market risk on this investment
portfolio.

3.3 FINANCIAL PERFORMANCE

Profit & Loss Account: Quarter ended September 30, 2014
The Banks total income for the quarter ended September 30, 2014 was Rs.13,894.7
crore, as against Rs.11,937.7 crore for the quarter ended September 30, 2013. Net revenues (net
interest income plus other income) were at Rs. 7,558.1 crore, an increase of 19.6% for the
quarter ended September 30, 2014 over Rs. 6,320.9 crore for the corresponding quarter of the
previous year. Interest earned increased from Rs. 10,093.3 crore in the quarter ended September
30, 2013 to Rs. 11,847.6 crore in the quarter ended September 30, 2014, up by 17.4%. With
interest expense increasing by 12.8% to Rs. 6,336.6 crore for the quarter ended September 30,
2014, the net interest income (interest earned less interest expended) grew by 23.1% to Rs.
5,511.0 crore from Rs. 4,476.5 crore for the quarter ended September 30, 2013. Net interest
margin for the quarter was at 4.5% as against 4.3% for corresponding quarter ended September
30, 2013.
Other income (non-interest revenue) at Rs. 2,047.1 crore was 27.1% of the net revenues
for the quarter ended September 30, 2014 and grew by 11.0% over Rs. 1,844.4 crore in the
corresponding quarter ended September 30, 2013. The four components of other income for the
quarter ended September 30, 2014 were fees & commissions of 1,536.5 crore (Rs. 1,354.4 crore
in the corresponding quarter of the previous year), foreign exchange & derivatives revenue of Rs.
221.7 crore (Rs. 501.4 crore for the corresponding quarter of the previous year), profit on
revaluation / sale of investments of Rs. 95.1 crore (loss of Rs. 173.3 crore for the corresponding
quarter of the previous year) and miscellaneous income including recoveries of Rs. 193.8 crore
(Rs. 161.9 crore for the corresponding quarter of the previous year).
Operating expenses for the quarter ended September 30, 2014 were Rs. 3,497.9 crore, an
increase of 19.2% over Rs. 2,934.2 crore during the corresponding quarter of the previous year.
The cost-to-income ratio for the quarter was at 46.3% as against 46.4% for the corresponding
quarter ended September 30, 2013.

Provisions and contingencies were Rs. 455.9 crore (consisting of specific loan loss and
general provisions) for the quarter ended September 30, 2014 as against Rs. 385.9 crore for the
corresponding quarter ended September 30, 2013. After providing Rs. 1,222.8 crore for taxation,
the Bank earned a net profit of Rs. 2,381.5 crore for the quarter ended September 30, 2014, an
increase of 20.1% over the quarter ended September 30, 2013.
Balance Sheet: As of September 30, 2014
Advances as of September 30, 2014 were Rs. 327,273 crore, an increase of 21.8% over
September 30, 2013. This loan growth was contributed by both segments of the Banks loan
portfolio, with domestic retail loans and wholesale loans as per the Banks internal business
classification growing by 17.3% and 21.8% respectively (as per regulatory [Basel 2] segment
classification growing by 9.8% and 30.1% respectively). Retail loan disbursal for the first half of
the fiscal grew by 22% over the corresponding period of the previous fiscal. Total deposits as of
September 30, 2014 were Rs. 390,682 crore, an increase of 24.8% over September 30, 2013.
Savings account deposits grew 18.8% over the previous year to reach Rs. 110,810 crore and
current account deposits at Rs. 57,803 grew 21.4% over the previous year. CASA mix was 43.2%
as at September 30, 2014.

Half Year ended September 30, 2014:

For the half year ended September 30, 2014, the Bank earned a total income of Rs.
26,965.4 crore as against Rs.23,526.3 crore in the corresponding period of the previous year. Net
revenues (net interest income plus other income) for the six months ended September 30, 2014
were Rs. 14,580.3 crore, as against 12,665.2 crore for the six months ended September 30, 2013,
an increase of 15.1%. Net profit for the half year ended September 30, 2014 was Rs. 4,614.5
crore, up by 20.6% over the corresponding half year ended September 30, 2013.

Capital Adequacy:

The Banks total Capital Adequacy Ratio (CAR) as at September 30, 2014 (computed as
per Basel III guidelines) stood at 15.7% as against a regulatory requirement of 9%. Of this, Tier-I
CAR was 11.8%.

NETWORK
As of September 30, 2014, the Banks distribution network was at 3,600 branches and
11,515 ATMs in 2,272 cities / towns, an increase of 349 branches and 338 ATMs over 3,251
branches and 11,177 ATMs in 2,022 cities / towns as of September 30, 2013 and an increase of
197 branches and 259 ATMs during this fiscal year so far. Number of employees increased from
69,662 as of September 30, 2013 to 75,339 as of September 30, 2014.
ASSET QUALITY
Gross non-performing assets (NPAs) were at 1.02% of gross advances as on September
30, 2014, as against 1.09% as on September 30, 2013 and 1.07% as on June 30, 2014. Net nonperforming assets were at 0.28% of net advances as on September 30, 2014. Total restructured
loans (including applications received and under process for restructuring) were at 0.1% of gross
advances as of September 30, 2014 as against 0.2% as of September 30, 2013.

CHAPTER 4
CSR ACTIVITIES AND FINANCIAL INCLUSION OF HDFC
BANK

4.1

CORPORATE SOCIAL RESPONSIBILITY (CSR)

HDFC Bank, Corporate Social Responsibility is all about developing a business model
that not only creates economic value but also contributes to a healthy ecosystem and strong
communities. Our endeavour is to evolve and develop appropriate business processes and
strategies to achieve a common goal which contributes to the greater good.
Sustainable Livelihood
HDFC Bank's Sustainable Livelihood Initiative is a business model that has helped
empower thousands of people, particularly women, in rural parts of India. Through this initiative,
the Bank reaches out to the un-banked and under-banked segment of the population and in doing
so, helps as many people as possible at the bottom of the pyramid by providing them with
livelihood finance.
It involves a holistic approach - from offering training and enhancing occupation skills to
providing credit counselling, financial literacy and market linkages - which financially empowers
people and brings them into the banking fold.
The Capacity Building Program (CBP) has been very successful in creating a positive
impact on the lives of many. The program focuses on providing key skills that on
providing key skills that empower people to earn a respectable and better livelihood.
HDFC Bank's Sustainable Livelihood Initiative (SLI) empowers women in rural India by
giving them direct access to livelihood finance, as well as non-financial services such as
occupational training, credit counselling and financial literacy training.

Through this initiative we have reached out to over 20 lakh households across
24 states. In addition to this, we partner NGOs at the grassroots to provide skill training
to over 2000 youth.
Changing lives through viable financing
HDFC Bank believes in developing the capacity of individuals by empowering them to
become self-reliant and contribute to the society in a holistic manner. HDFC Bank as part of its
commitment towards financial inclusion provides affordable access to basic banking products
and banking services to the hitherto excluded and the often underprivileged and disadvantaged
sections of the society.
HDFC Bank has always recognised the importance of giving back to society. HDFC
Bank's "Power of Banking" programme aims to cover Government/Governmentaided/Private school students between the age group of 11 and 15 years.
Through our Sustainable Livelihood Initiative (SLI) we also offer non-financial
services such as credit counselling and financial literacy training, in addition to providing
access to livelihood finance.
HDFC Bank believe that financial literacy is a powerful tool to empower people; one
that will help accelerate the pace of financial inclusion.
The bank conducts rural financial literacy initiatives across the country under the aegis of the
RBI to complement its efforts to support inclusive growth and take formal banking services to
remote corners of India.
Financial literacy projects in 600 schools across Andhra Pradesh and Odisha,
inculcating social and financial habits among students aged 8 to 14. So far we have
reached out to 63200 students studying in Government schools.
Changing lives through education
Education is one of the building blocks of any nation. HDFC Bank recognises the importance and
relevance of education. With the aim of having 'every child in 'school and learning' its interventions are
aimed at strengthening and ensuring the quality of education that children receive. The Bank also
recognises its responsibility to spread financial literacy and supports projects that aim at inculcating the
same amongst members of society.

The 'Galli School Project' runs 20 pre-schools in the by-lanes of a slum community in
Delhi. The project is implemented by our NGO partnerAshadeep Foundation and
aims to educate children who have dropped out of school.
In the last 4 years, close to 1000 students have been enrolled into formal schools.
Project "Grow with Books" is a program aimed at improving reading skills among
children in class 1 to 4. We have partnered with Door Step School, to support 6
schools in Pune.

The project has impacted close to 1925 students and showed a substantial increase in
the overall reading ability.
The Library programme under Yountan project aims at enhancing reading and
learning ability amongst the school students in Leh.
Under this project, in partnership with 17000 ft. Foundation, 10 libraries will be set
up in the next 3 years.
20 students from rural areas have been granted scholarship with Nisvartha
Foundation, Bangalore.
These students will receive support to complete their engineering degrees under the
guidance of corporate mentors.
Under the integrated child development programme, 700 children have been
supported in 2012-2013 on Education, Health, Nutrition, Sports and Life Skills in
Chowpatty, Umerkhadi and Solapur areas.
Under the Family Based Care (FBC) programme, HDFC Bank has supported
intensive, residential and holistic development of 30 children in Raipur, Bhopal and
Srinagar.
Through the Chotay Taray Foundation, we have supported the education, training and
rehabilitation needs of 35 special children in Srinagar.

Changing lives through training

In an educational system and occupational economy that is vastly skewed towards formal
academics for gaining livelihood, it is practically the end of the road for millions of young who
do not complete their education. HDFC Bank's livelihood initiatives are aimed at training and
capacity development of youth and women from economically weaker sections of society and to
empower them to gain access to opportunities and growth. HDFC Bank's livelihood support
programmes are aimed at empowering competency-based, skill-oriented technical and vocational
training.

HDFC Bank tied up with Hope Foundation for providing skill based training in
computers, life skills and retail management courses to 100 youth in Kolar
district, Karnataka.
47% successful placements have already been made possible through various
industry tie ups.
Together with National Bank of Jammu & Kashmir (NBJK), HDFC Bank will
provide vocational training to 510 youth, creating opportunities for jobs in Giridh
district, Jharkhand.
So far 173 youth have been trained, out of which 100 have been successfully
placed through different industry tie ups. The remaining 337 youth will be
trained in the next 3 months.
The joint initiative of HDFC Bank and Mitra Jyothi impacted lives of 86 people in
Bangalore. Under this project, they were provided training on computer skills
which included basic knowledge on computer programmes and short term course
on advance level MS Excel training.

16 candidates with visual impairment and 4 with locomotor disability were

engaged in various industries such as telemarketing, assembly and garment.
938 students and youth have been trained from Udayan Care IT-VT
centres to enhance their employability for better livelihood options.
The project addresses illiteracy, child labour and drop out from school faced by
the underprivileged children in Karnataka. A total of 314 children between the
age groups of 5 and 16 years studying in Government schools have been
supported.
The one year intervention resulted in improved academic performance, self
esteem and confidence among these children and increased awareness among
people about the needs of underprivileged children.

Community initiatives
Development in a large country such as ours, brings with it various challenges; the
foremost is to translate economic growth to sustainable development. With a mission of
empowering lives, our approach has meant greater involvement with communities in which we
operate. We take on a number of need-based projects that will help us make a difference to
people's lives.
In response to the water crisis in Maharashtra, our bank has partnered with the Sri Sathya
Sai Organization to construct rain water harvesting structures in three villages in
Maharashtra. This will enable these villages to address the water situation and encourage
similar local construction.
HDFC Bank have set up five blood storage centres in various states across India.
HDFC Bank will be undertaking the construction of sanitation facilities at Vanvasi
Kalyan Ashram School, Mangaon, Maharashtra. Under this project 150 tribal girl
students will be benefited.
In partnership with Child Aid Foundation, the Bank has been able to provide support
to 350 poor and needy children under Vidya Education Project, Ashraya Home Project
and Balika Girls' Project.
In the last 25 years, Vathsalya has been able to rescue over 1600 children and placed
about 900 of them in permanent homes through adoption.
HDFC Bank has entered into a partnership with the NGO and will support 200 children
with an objective of overall psycho-social development, including education support.
Uttarakhand has been ravaged by the recent flash floods that have claimed thousands of
lives and left many others stranded. During this severe crisis the entire nation came
together to show its solidarity for the victims.
HDFC Bank joined hands with HelpAge India and each employee donated one day basic
salary to support the victims. The bank extended a matching grant to the total amount
contributed by the employees towards the Prime Minister's Relief Fund. 2500 solar
lamps were distributed as a part of the relief measure.

 The 5th South Mumbai Junior Soccer Challenger 2013, Mumbai's only community based
football championship which includes children from different backgrounds has been
supported under CSR initiative of HDFC Bank.
Last year the event was a grand success with over 520 teams and over 4,100 children
participating.
600 school teams and approximately 5,000 children, 80% of whom are from state run
schools, are expected to participate at the event.

4.2

FINANCIAL INCLUSION

Financial inclusion can be defined as providing affordable access to basic banking

products and banking services like savings, loans, remittances, insurance, etc. to the hitherto
excluded and often underprivileged and disadvantaged sections of the society.This disadvantaged
section of the population comprises of marginal farmers, daily wage landless labourers,
unorganised sector employees, urban slum dwellers, oral lessees, minority communities,
SCs/STs, socially excluded groups and women. In India, affordable access to basic financial
services has been denied to a majority of the population in the Eastern, North Eastern and
Central Indian states besides several districts in other parts of the country. Financial exclusion is
often the symptom as well as the cause of poverty. Hence inclusion becomes a major prerequisite to poverty alleviation. The services to be offered under financial inclusion constitute
providing no-frills account, access to savings products, providing easy and right quantum of
credit at affordable interest rates, insurance at affordable premia, etc
Financial exclusion has been predominant in rural areas primarily due to poor
infrastructure resulting in lesser access. This along with financial illiteracy, burdensome
documentation and procedures insisted by formal sources of credit, lack of customised financial
products leads to exclusion. Lack of credit history and absence of documentary proof of identity
or address of the prospective borrowers become obstacles for formal sources of credit to provide
access to financial services. Consequently, this segment of the population goes to informal
sources of credit for his/her financial needs even though it is costlier.

HDFC Bank in Financial Inclusion

With the objective of ensuring greater financial inclusion and increasing the outreach of
the banking sector into unbanked and under-banked areas, the RBI had permitted banks to use
the services of intermediaries such as NGOs/ SHGs (Self Help Groups) in providing financial
and banking services through Business Facilitator and Business Correspondent models. This was
a shot in the arm for the bank and the bank immediately conceptualised and implemented a
method to achieve financial inclusion.
The bank has now successfully adopted the Business Correspondent (BC) model, as
envisaged under the RBI guidelines and we have made a conscious strategy to disperse micro
credit, thrift, insurance, remittance and other financial services where it is needed the most.
Based on this strategy, the bank has formulated this SHG Bank linkage programme using the

services of the BCs to bring in more clientele under financial inclusion and started implementing
the same from September 2006.

Good quality NGOs (Societies, Trust and Sec 25 companies) are identified, rated
and approved as Bcs.
MOU is entered with the BCs.
SHGs sponsored by the BCs are rated for credit linkage
The disbursements and collections are carried out at the door steps of the SHGs.
Lower transaction cost and time leading to hassle free credit without diluting the
quality of the portfolio.
RBI guidelines on BCs are fully complied with.

Highlights of the Programme

o The bank has appointed 151 top performing NGOs across the country as BCs providing
SHG-Bank linkage.
o Rolled out SHG Lending Programme in September 2006 and MOU signed with the 151
BCs in 14 States.
o The bank has provided access to financial services to about 2.59 lakh families under
17,748 SHGs with disbursements of Rs.220 crore till date. The quality of portfolio is
evidenced by the 100% on-time repayment track record.
o All the members of SHGs hail from remote villages / unbanked areas. All the clients are
women belonging to weaker sections.
o More than 80 percent of credit facility availed by these SHGs are for agriculture and
allied activities.
o

Reaching the Unbanked Through Financial Inclusion

1. Special groups like tribal, minorities, physically handicapped, beggars, SC/ST,
commercial sex workers are encouraged to take up livelihood projects, thereby
lending them a helping hand to bring them to the mainstream.
2. Out of the total micro finance clients of 2.59 lakh under SHG-Bank linkage
programme, 28,892 belong to SC/ST. Of this 10476 members have been trained
on banking aspects, account operation, repayment guidelines, etc. 13,115
beneficiaries falling under the minority community-categories have been provided
with credit for taking up various economic activities to the tune of Rs. 14.07 crore
in 7 states
3. 15,000 women members belonging to 95 SHGs residing in coastal area affected
by tsunami have been provided with credit for livelihood activities.
4. The bank has designed an exclusive savings product for SHGs and provided
ZERO BALANCENO FRILL Accounts' for them. Till date 17,748 SHGs have
been provided with such facility

5. 40 qualified, experienced, and specially trained relationship managers from

reputed institutions with high levels of commitment and social orientation are on
board in the business division to run this programme.

CONCLUSION
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already
has good number of employees on board and is recruiting personal banker heavily to take the
headcount to many more. It is on the brim of increasing its customers through its attractive
schemes and offer .
The project opportunities provided was market segmentation and identifying
prospective customers in potential geographical location and convincing them to attract
more customers so that new business opportunities of the bank can be explored. Through this
project, it could be concluded that people are not much aware about the various products of the
bank and many of them not interested to open an account, to invest money at all. services was
considered as unsought good which require hard core selling, but in changing trend in income
and people becoming financially literate, the demand for banking sector is increasing day by day.
So, at last the conclusion is that there is tough competition ahead for the company from
its major competitors in the banking sector. Last but not the least I would like to thank HDFC
Bank for giving me an opportunity to work in the field of Marketing and Operation. I hope the
company finds my analysis relevant.