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2006-10-16//986 /P.162

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2006-08-07//976 /P.076

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2006-05-08//963 /P.140

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2006-02-20//952 /P.130

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2003-08-04//819 /P.125

23.
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24.

2001-12-03//732 /P.114

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2000-05-29//653 /P.214

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//92//092NCCU5208008

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//89//089NTNU0136021

7.
2007

http://ethesys.lib.fcu.edu.tw/ETD-search-c/view_etd?URN=etd-081410
8-225419
8. -
2006
http://ethesys.lib.fcu.edu.tw/ETD-search-c/view_etd?URN=etd-022310
7-121601

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(90)

10

2007

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2006/12/07
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13. 2007

1. vs.85 C / (2007)
363

1.
http://www.starbucks.com.tw/home/
2. Starbucks Coffee Company
http://www.starbucks.com.hk/zh-hk/
3. - ,

57

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http://zh.wikipedia.org/wiki/%E6%98%9F%E5%B7%B4%E5%85%8B
4. Starbucks Coffee
http://www.starbucks.com/
5. --
http://www.businessweekly.com.tw/webfineprint.php?id=27637
6. Cheers:
http://www.cheers.com.tw/doc/print.jspx?id=402881e8134e403a01134e45
937805de
7. -
http://www.cw.com.tw/search/event.do?event=GeneralSearch&keyword=%
E6%98%9F% E5%B7%B4%E5%85%8B
8. - Yahoo!+
http://tw.knowledge.yahoo.com/question/question?qid=1405121919077
9. - Yahoo!+
http://tw.knowledge.yahoo.com/question/question?qid=1607033003308&
q=1008012104428&p=%E6%98%9F%E5%B7%B4%E5%8
10. 61
http://www.gmp.org.tw/newsdetail.asp?id=7101
11. ||
http://news.chinatimes.com/CMoney/News/News-Page/0,4442,content+1
10601+112008111300379,00.html
12.
http://www.epochtimes.com/b5/8/1/25/n1990745.htm
13. : 4P (pdf)
http://www.shs.edu.tw/works/essay/2007/03/2007032911495353.pdf
14.

[] 07' (I) : | Christabelle


http://www.christabelle.idv.tw/archives/551

15.
http://www.nccu.com.tw/2107
16. by
58

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http://www.1001yeah.com.tw/article/010137-S.htm
17. MSN -
http://news.msn.com.tw/news1045438.aspx
18. !
http://www.gmp.org.tw/newsdetail.asp?id=7171
19.
http://tw.myblog.yahoo.com/jw!EpmwHZ6UBRpmkOPYAFGXoI8-/article?mi
d=601
20. ---
http://tw.wrs.yahoo.com/_ylt=A3eg8p.EFx5JcfAAI_pr1gt.;_ylu=X3oDMT
BzYnRpMWs1BHNlYwNzcgRwb3MDMzAEY29sbwN0dzEEdnRpZAM-/SIG=12kqsvh4e/
EXP=1226795268/**http%3a//www.businessweekly.com.tw/webarticle.ph
p%3fid=27637%26p=1
21. ___
http://financenews.sina.com/focusnews/2008/0109/538.html
22.
http://www.disonic.com.tw/Success/Card_Starbucks.htm
23. : |
http://www.aestheticeconomy.com/blog/?p=24
24. -
http://www.eslite.com/product.aspx?pgid=1001114561663014
25. _
http://financenews.sina.com/MarketWatch/000-000-107-108/301/200807-30/070044924.html
26. ---cnYES
http://news.cnyes.com/dspnewsS.asp?rno=6&fi=\NEWSBASE\20081027\WE
B2281&vi=33905&sdt=20081025&edt=20081027&top=50&date=20081027&tim
e=18:00:01&cls=index1_totalnews
27. : - -
http://big5.cri.cn/gate/big5/gb.cri.cn/18904/2008/08/05/2865s2178
546.htm
28.
59

ePaper(2008 )

http://tw.epochtimes.com/bt/5/9/1/n1037472.htm
29.
http://news.epochtimes.com.tw/8/2/14/77334.htm
30. ! 1
http://www.tcoc.org.tw/(A(jf8p2qljyQEkAAAAM2I4YTllOTEtMmExMy00Yzc
xLWI2ZWQtZDRjNmFjNDRmYTY1M9zxaNaTMDbn6iwApY5yhEuWAQE1)S(wnakofu55
hjzqozkmg3ayl55))/IS/Dotnet/ShowArticle.aspx?ID=38476&AspxAutoDet
ectCookieSupport=1
31. 30hf
http://www.worldvision.org.tw/news/aboriginehope.htm
32. -Yahoo!
http://tw.news.yahoo.com/article/url/d/a/081027/4/18c9k.html
33.
http://ntu.elearn.hinet.net/v30/album_2006starbucks.jsp
34. 600
http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=117009&t=1
35. STARBUCKS vs.
http://www.tbweb.com.tw/tbdoc/tbsd03.asp?docs=sbb2005-05-24
36. | | | !
http://udn.com/NEWS/WORLD/WOR2/4596286.shtml
37. -
http://www.ttv.com.tw/096/12/0961222/09612224736804I.htm
38. >:
http://www.books.com.tw/exep/prod/booksfile.php?item=0010330111
39.
60

ePaper(2008 )

http://tech.digitimes.com.tw/print.aspx?zNotesDocId=0000043371_A3
E4472T8I8OV6Q04IKV2
40.

STARBUCKS| Beta2.0
http://www.bnext.com.tw/LocalityView_6339

41.

udn - - - ?

http://mag.udn.com/mag/world/storypage.jsp?f_ART_ID=104962
42.

(PDF)
http://www.ba.nfu.edu.tw/Chinese/download/PwuTsai/BB14.pdf

43.

- :
http://www.libertytimes.com.tw/2008/new/apr/6/today-e6.htm

44.

() _
http://tw.wrs.yahoo.com/_ylt=A3eg86gnHh5Jd1QB2iFr1gt.;_ylu=X3oDM
TBzc21idDBpBHNlYwNzcgRwb3MDODYEY29sbwN0dzEEdnRpZAM-/SIG=1397qqub
u/EXP=1226796967/**http%3a//big5.ce.cn/gate/big5/mba.ce.cn/offic
e/qzbsh/200701/12/t20070112_10070812.shtml

45.

- 600
http://www.libertytimes.com.tw/2008/new/jul/3/today-life4.htm

46.

" Starbucks
http://blog.libraene.com/tag/%E6%98%9F%E5%B7%B4%E5%85%8B-starbuc

ks
47.

| -
http://e-info.org.tw/taxonomy/term/9670

48.

http://www.tcfa.org.tw/asp/dyna_detail.asp?sn=9173659&class=2

49.

- -
http://www.youthwant.com.tw/event/foncafe/cafelist.php?g=A
61

ePaper(2008 )

50.

,--
http://news.sina.com.tw/article/20080919/859585.html

51.

http://elc.it.lhu.edu.tw/LHUIT/bulletin/controlbulletin?event=sh
ow_board&num=74
52.

"
http://www.tbweb.com.tw/tbdoc/tbsd03.asp?docs=SBB2007-05-18

53.

- Web2.0
http://www.gvm.com.tw/Forum/content_print.aspx?ser=12764

54.

HiNet --
http://times.hinet.net/times/magazine.do?magid=2140&newsid=13783

41
55.

AOL-- | 4.7%
http://money.aol.tw/post/47512

56.

?:--
http://news.sina.com.tw/article/20081027/1004077.html

57.

:
http://big5.huaxia.com/sw/szjy/00046302.html

58.


http://www.ctjob.com.tw/EnterprisesNews/News.aspx?ArticleId=6581

59.

http://www.atchinese.com -
http://www.atchinese.com/index.php?option=com_content&task=view&
id=30643&Itemid=39

60., - Yahoo!

http://tw.finance.yahoo.com/news_content/url/d/a/081112/3/183bh.
62

ePaper(2008 )

html
61.

- _
http://myap.twroam.org.tw/Conagent/ViewConagent.aspx?ID=16

62.

http://www.brp.com.tw/NewsPaper/NewsDetail.asp?ID=N0800000501427

63.

(4337)---
http://www.cnyes.com/hkstock/hk_symbol.asp?symbol=4337

64.

(PDF)
http://www.ibs.ncnu.edu.tw/file/project/2005/9.pdf

65.

- !

http://www.ctjob.com.tw/JobNews/JobNews30.aspx?ArticleId=3504&Ne
wsTypeId=1
66.

http://www.tcfa.org.tw/asp/left_main.asp?act=dynadetail&sn=91747
55&class=2

67.
http://www.shs.edu.tw/works/essay/2006/03/2006030501023312.pdf

63

ePaper(2008 )

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