2.

MARKETING PLAN
2.1 SERVICE DESCRIPTION
Nowadays, demand for laundry is increasing as more people especially in urban area
have limited time to do house chores like washing clothes. Most of working people and student
work in office or study in college from morning until night .Therefore, most of them prefer to
send their garment to the nearest laundry shop. Other than that, normal washing machine that
used in house has no capacity to wash comforter, curtain and certain type of garment such as
Korean silk, velvet, beaded lace, blazer and other fragile material. These garments can only be
clean through dry cleaning.
Marshmallow laundry provided four types of services to fulfill the customer's demand.
The services comprise of normal wash, ironing, dry cleaning, and curtain/ comforter
shampooing, all at reasonable price. All of these services are operated under the same premises.
For normal washing, the clothes will be folded or ironed and hanged depending on the
customer's order. For ironing services, customers can bring their own hanger or buy it from the
laundry shop. As for dry cleaning, the clothes will be hanged and covered with plastics and for
curtain and comforter, they will be ironed before folded and put inside plastic bags. Our specialty
is in hygiene and we insured the best quality and service to the customer. We have guarantees by
using an anti pathogen treatment (microbe, tick, mites) based on special detergents for the
cleaning of all garments. This process achieves total hygiene and a healthy cleanliness for the
entire garment. We also insured our service by refund if anything happen during our services.
Our main target is to have most customers sending their garment for normal washing and
ironing during school days and work days. As for dry cleaning service, we targeted to have most
customers during school holidays because many occasion such as wedding and company annual
dinner are held during these days. Lastly, more customers will send their curtain and comforter a
month before festive season such as Hari Raya Puasa, Chinese New Year, and Deepavali. This is
because, they want to tidy up the house for the special occasion.
Our company provides laundry service with the concept of best quality, best service for
our best customer. Our final product is a result of quality processing. Our staffs are trained to
recognize all type of garment, fabrics and problem. We are able to advice and provide solutions
for all types of dry cleaning and laundry needs. With our new-tech equipment and quality
processing, we commit up to speedy and efficient service. We are also practice eco friendly
operation. We keep a strict commitment towards the environment and people health. All our
equipment, materials and process are eco- friendly.

2.2 MARKET ANALYSIS

2.2.1 TARGET MARKET
Target market is groups of customers that have needs and wants that can be satisfied by
the business through the supply of goods or services. The key factors that affect target market are
geographic, economic and demographic factor.

Geographic factor means that it depends on the location of the business and area
surrounding it. Marshmallow laundry is situated at Taman Kajang Sentral .This area consist of
residential area and small university. Therefore, under this factor, Marshmallow laundry target
market is the residents of Taman Kajang Sentral and also residents of Jalan Bukit, Taman Bukit
Mewah, Taman Seri Mewah , Taman Kajang Utama and for university community which is
Unikl MESTECH and UUM. But our main focus is Resident of Taman Kajang Sentral and Jalan
Bukit resident and Unikl MESTECH student. We have also aim for future target which is Kajang
2 resident.
Economic factors relate to the income of the population. The population area near our
shop consists of wide population, include variety economic population. From high middle class,
middle class, low middle class and student as well. As for the students of UNIKL MESTECH
and UUM, we have offered special price for students. That is our main target market range from
students who has pocket money amounted from RM 300 to RM 700 per month.
Demographic factor is mainly concerned about characteristic of human population or
specific segments of the population. Nowadays, people especially in urban area are busy with
work or study and they have limited time to do their house chores like washing clothes. Most of
the residents of Taman Kajang Sentral and Jalan Bukit are working people and student. Thus,
laundry is the most favorable alternative for them.

2.2.2 MAIN COMPETITORS

Company

Strength

Nadia Laundry

Have a regular customers, the Premise layout, decoration

oldest shop in this area
and appearance is dull,
The well known and establish unattractive
shop.
Reasonable prices

Big Foot Laundry

provide good services

Price is slightly expensive,
Have catchy shop layout, nice then other competitors.
decoration that attract
customer.
Comfortable premise

UNIKL MESTECH Kios, self Reasonable prices, cheapest

service laundry
prices as it is self service.
Strategic location- located
just behind students hostels.

Weakness

Service is not welcome as it

depends only on machine.
For busy student that have no
time to do laundry, it will be

uneasy for them.

Limited space as it located in
student entertainment area.
Only UNIKL student used the
service.

2.2.3 Comparison prices between competitors

Dry cleaning

Ironing

Normal wash

Comforter

Carpet

Nadia
Laundry

RM 12.00 per RM 1.20-RM

pieces
2.00

RM 2.50 per
kg

RM 12.00 per RM 80 per

pieces
piece

Big Foot
Laundry

RM 15.00 per RM 2.00-RM

pieces
3.00 per
pieces

RM 2.50 per
kg

RM 15.00 per RM 100 per

pieces
piece

UNIKL
MESTECH
Kios, self
service
laundry

Marshmallow RM 12.00 per RM 1.20-RM

laundry
pieces
2.00 per
pieces

RM 6.00 up
to maximum
amount, 6 kg

RM 2.50 per
kg

RM 10.00 per RM 100 per

piece
piece

2.2.4 SWOT of Marshmallow Laundry

Opportunities

Similar products on the market are not as

reliable or are more expensive
Loyal customers
Customer demand - have asked sales staff
for similar product

Threat

Competitors have launched a new

advertising campaign and promotion.
Prices of market raw materials are
increasing.

Strength
Have catchy shop layout, comfortable,
customers friendly and comfortable shop.
Provide good and trustable service.
Reasonable prices

Weakness
Newly opened
Lack of experience
Not enough workers

2.3 Pricing strategy

Service

Prices

Normal washing

2.50 per kg

Comforter

10.00 per pieces

Carpet

100.00 per pieces

Ironing

1.20-2.00 per pieces

Dry cleaning

12.00 per pieces

2.4 MARKET SIZE

Market size refers to total potential purchase of target market including competitors
services or products within the same market. Competitors are other businesses who offer similar
services or products to the same target market. We manage to do some assumption concerning
market size after collecting relevant information from 3 competitors, near resident Taman Kajang
Sentral and Jalan Bukit and Unikl MESTECH student.
Below is the total of potential sales for all the laundry shop
Normal washing
Student - 53%
Non student - 47%
Average customer per day = 30 person
Average unit of sales (kg) per month
Target market

Customer num
per day

Customer num
per month

Unit kg per visit

Unit kg per
month

Student

16

400

2,400

Non- student

14

350

12

4,200

Total

6,600

Normal washing 100%

Average sales per month
Service

Average sales
(kg) per
month

Percentages
of service
(%)

Average sales
(kg) per
service

Price per (1
kg)

Total (RM)

Normal
washing

6,600

70%

6,600

2.50

16,500

Total

Ironing and dry cleaning comforter and carpet services

Student 20%
Non student 80%
Average customer per day = 20 person

16,500

Average unit of sales (kg) per month

Target market

Customer num
per day

Customer num
per month

Unit kg per visit

Unit kg per
month

Student

150

900

Non-student

14

350

12

4,200

Total

5,100

Ironing 20%
Dry cleaning 60%
Comforter -15%
Carpet 5%
Average sales per month
Service

Average sales
(kg) per
month

Percentages
of service
(%)

Average sales
per service

Price per
(piece)

Total (RM)

Ironing

5,100

20

1,020

1.60

1,632

Dry cleaning

5,100

60

3,060

12.00

36,720

Comforter

5,100

15

765

10.00

7,650

Carpet

5,100

255

100.00

25,500

Total
Total market size

71,502
16,500 + 71,502 = RM 88,002

2.5 MARKET SHARE

Below are the operations of market share for Marshmallow Laundry before and after the business
entered into the market in percentage.
Percentage of market share before the entering of Marshmallow Laundry
No

Competitor

Monthly sales
expectation (RM)

Market share (%)

Nadia Laundry

20,380

48.3

Big Foot Laundry

15,320

36.3

UNIKL MESTECH Kios, self

service laundry

6,500

15.4

42,200

100

Total
Percentage of market share after the entering of Marshmallow Laundry
No

Competitor

Monthly sales
expectation (RM)

Market share (%)

Nadia Laundry

18,080

42.8

Big Foot Laundry

13,570

32.2

UNIKL MESTECH Kios, self

service laundry

6,250

14.8

Marshmallow Laundry

4,300

10.2

42,200

100

Total
Percentage of market share looses
No

Competitor

Looses of market share

(%)

New market share (%)

Nadia Laundry

5.5

42.8

Big Foot Laundry

4.1

32.2

UNIKL MESTECH Kios, self

service laundry

0.6

14.8

Marshmallow Laundry

10.1
100

Total

2.6 SALES FORECAST

Month

Total sales(kg)

Total sales(pieces)

Total sales(RM)

January

650

770

3, 262.30

February

740

900

4,985.30

March

710

798

4,652.40

April
(1st April- 24th April)

895

830

5,117.64

Total

2,995

3,298

18,017.64

SALES FORECAST DESCRIPTION

Figure of total sales are determined base on the experience of our competitor and assumption
made by the marketing manager base on information collected from competitor.

January
Base on competitors' experience, our sales for January is approximately RM 3,262.30 because
the laundry shop is just opened. People are not fully aware of the shop existence, therefore we
are planning to do aggressive promotion during this month.
February
Sales increase by 34.6% because Chinese New Year takes place in this month. This is simply
because demand for laundry rise during festive season as people busy to clean up their house
(especially carpet, curtain and comforter) and also garments that can only be cleaned through dry
cleaning such as velvet, animal fur, and silk.
March
During these months, as the shop becomes the attention of the target customer, the sales are more
stable, but the sales is not as high as on February. The sales during this month are focus on
normal wash and dry cleaning then other garment such as comforter, carpet and curtain. Sales are
decrease by approximately 6.7%.
April (1st April- 24th April )
Sales are seen to be increasing until the end of this month. this has been shown by the result from
1st April until 24th April which has increases up to 10 %. This is because we are in the process of
making regular customer. People around target area have started to realize our new shop.

2.7 MARKETING STRATEGY

The main objective of developing marketing strategies is to generate sales. As
Marshmallow laundry is newly operating business, we need aggressive marketing strategies to
introduce the laundry shop to the public. There are several strategies that will be implemented for
above stated reason. It comprises of Service strategies, Price strategies, Promotion strategies, and
Place and distribution strategies.
Services strategies
Our shop offer services that are normal washing, ironing, dry cleaning and curtain and
comforter cleaning. Our way of work is coordinated and very systematic and handle fragile
garment in careful manner so there is less risk of customer loosing clothes or mistakenly got
other people clothes and we can guarantee our customer will receive their garment in a good
condition and better than before they sent. We have insured our service and may provide refund
if anything happen during our service. We are the only laundry shop in TKS (Taman Kajang
Sentral) that provide specialty in hygiene and insured our service by refund. We give customers a
choice to choose the price and needs. We can also consult our customers which method of
cleaning service is suitable for their type of garment.
Other strategy is to provide a friendly environment and good services. By selling and
provide recycle bag for free for first time customer. This recycle bag is our own product and we
give customers a choice whether they want plastic bag with a charge or buy our recycle bag and
can reused it over and over again. To guarantee satisfactory, we use high quality washing soap

powder with anti-parasitic treatment. We also provide special treatment and care for delicate
garment.
Price strategies
We provide reasonable and affordable prices by follow the market price and by observation of
competitors prices. As our shop target market is neighborhood community and students.
Therefore, we provide promotion for students (student package). We provide new set of price
that is only valid for normal washing and comforter. This is to entice students to send more
clothes to our laundry. Unlike other laundry shops that use standard price for all type of
comforter, our shop charged customer based on the weight of their comforter. This strategy is
extremely attractive and it has been forecasted to attract many customers in future. Other than
that, we made a member card for our customer for free. From the membership card, there will be
recorded of how many times the customer come to our shop. We provide 10% discount after and
every 5 times of customer use any of our services. This promotion will attract and keep our
regular customer.
Promotion strategies
An attractive signboard will be put in front the laundry shop complete with colorful neon
lamp to highlight the signboard at night. We will distribute cute mini book marks that content our
business name and location to the students. And we will put our flyers around neighborhood to
promote our shop. We provide business card for customers so that it will be easier for them to
introduce our business to family and friends. Other than that, we provide a free membership to
every first time customers that have benefit of price discount.
Place and distribution strategies
Our premise located near college/ university and residential area. So, it is convenience for
the students who majority does not have own transport to send their clothes. Other than that, our
premise is facing the highway road. Thus, they would be easy for customer to see our shop. It
will be easier for attract our target market from Taman Kajang Utama, Taman Bukit Mewah, Seri
Mewah and other nearby population resident that use the highway. Moreover, the parking area in
TKS shop lot is convenient and easy to park.

2.8 MARKETING PERSONNEL

As Marshmallow Laundry is only a small business, we do not need many marketing personnel.
So, only one of the partners will be in charged on marketing and will be helped by the other
partners.
Num

position

Task and responsibility

Marketing manager

Look out for ideas and promotions that can

generate sales without having to consume so much

cost.
2

Marketing manager

Design and create attractive flyers , banners and

signboard.

Marketing manager

Ensuring the price of services is affordable and

marketable.

Teamwork

Distribute flyers to residents of TKS, Jalan Bukit

and among students of UUM and UNIKL
MESTECH.

Teamwork

Seeking opportunities to expand the business in

future.

2.9 MARKETING BUDGET

Types

Fixed asset course

(RM)

Sign board

800

Monthly expenses
(RM)

Other expenses (RM)

Banner

100

Business card

100

Flyers

80

Mini book mark

100

Marketing manager
remuneration

1380

Membership card
Total

100
800

1380

480

Total budget: 800 + 1380 + 480 = RM2,660

3.0 Lost and refund

In the event that any item is lost or damaged by Marshmallow Laundry. We will issue the
customer a refund or credit for the value of that item as stated in this paragraph. If a customer is
able to provide proof of purchase and purchase amount of the lost or damaged item, our
company will provide a full refund, but notwithstanding a maximum reimbursement for each
individual item of RM500. If a customer is unable to provide proof of purchase, Marshmallow
laundry will not responsible for their lost and damaged. For any lost of item, in duration not
exceed 1years, our company also provide the refund with a proof of purchase of amount of
garment from the customer. The refund is depends on our evaluation of cases, with a proof
propose by our customer.

2. MARKETING PLAN
2.1 SERVICE DESCRIPTION

Nowadays, demand for laundry is increasing as more people especially in urban area
have limited time to do house chores like washing clothes. Most of working people and student
work in office or study in college from morning until night .Therefore, most of them prefer to
send their garment to the nearest laundry shop. Other than that, normal washing machine that
used in house has no capacity to wash comforter, curtain and certain type of garment such as
Korean silk, velvet, beaded lace, blazer and other fragile material. These garments can only be
clean through dry cleaning.
Marshmallow laundry provided four types of services to fulfill the customer's demand.
The services comprise of normal wash, ironing, dry cleaning, and curtain/ comforter
shampooing, all at reasonable price. All of these services are operated under the same premises.
For normal washing, the clothes will be folded or ironed and hanged depending on the
customer's order. For ironing services, customers can bring their own hanger or buy it from the
laundry shop. As for dry cleaning, the clothes will be hanged and covered with plastics and for
curtain and comforter, they will be ironed before folded and put inside plastic bags. Our specialty
is in hygiene and we insured the best quality and service to the customer. We have guarantees by
using an anti pathogen treatment (microbe, tick, mites) based on special detergents for the
cleaning of all garments. This process achieves total hygiene and a healthy cleanliness for the
entire garment. We also insured our service by refund if anything happen during our services.
Our main target is to have most customers sending their garment for normal washing and
ironing during school days and work days. As for dry cleaning service, we targeted to have most
customers during school holidays because many occasion such as wedding and company annual
dinner are held during these days. Lastly, more customers will send their curtain and comforter a
month before festive season such as Hari Raya Puasa, Chinese New Year, and Deepavali. This is
because, they want to tidy up the house for the special occasion.
Our company provides laundry service with the concept of best quality, best service for
our best customer. Our final product is a result of quality processing. Our staffs are trained to
recognize all type of garment, fabrics and problem. We are able to advice and provide solutions
for all types of dry cleaning and laundry needs. With our new-tech equipment and quality
processing, we commit up to speedy and efficient service. We are also practice eco friendly
operation. We keep a strict commitment towards the environment and people health. All our
equipment, materials and process are eco- friendly.

2.2 MARKET ANALYSIS

2.2.1 TARGET MARKET
Target market is groups of customers that have needs and wants that can be satisfied by
the business through the supply of goods or services. The key factors that affect target market are
geographic, economic and demographic factor.
Geographic factor means that it depends on the location of the business and area
surrounding it. Marshmallow laundry is situated at Taman Kajang Sentral .This area consist of
residential area and small university. Therefore, under this factor, Marshmallow laundry target

market is the residents of Taman Kajang Sentral and also residents of Jalan Bukit, Taman Bukit
Mewah, Taman Seri Mewah , Taman Kajang Utama and for university community which is
Unikl MESTECH and UUM. But our main focus is Resident of Taman Kajang Sentral and Jalan
Bukit resident and Unikl MESTECH student. We have also aim for future target which is Kajang
2 resident.
Economic factors relate to the income of the population. The population area near our
shop consists of wide population, include variety economic population. From high middle class,
middle class, low middle class and student as well. As for the students of UNIKL MESTECH
and UUM, we have offered special price for students. That is our main target market range from
students who has pocket money amounted from RM 300 to RM 700 per month.
Demographic factor is mainly concerned about characteristic of human population or
specific segments of the population. Nowadays, people especially in urban area are busy with
work or study and they have limited time to do their house chores like washing clothes. Most of
the residents of Taman Kajang Sentral and Jalan Bukit are working people and student. Thus,
laundry is the most favorable alternative for them.

2.2.2 MAIN COMPETITORS

Company

Strength

Nadia Laundry

Have a regular customers, the Premise layout, decoration

oldest shop in this area
and appearance is dull,
The well known and establish unattractive
shop.
Reasonable prices

Big Foot Laundry

provide good services

Price is slightly expensive,
Have catchy shop layout, nice then other competitors.
decoration that attract
customer.
Comfortable premise

UNIKL MESTECH Kios, self Reasonable prices, cheapest

service laundry
prices as it is self service.
Strategic location- located
just behind students hostels.

Weakness

Service is not welcome as it

depends only on machine.
For busy student that have no
time to do laundry, it will be
uneasy for them.
Limited space as it located in
student entertainment area.

Only UNIKL student used the

service.

2.2.3 Comparison prices between competitors

Dry cleaning

Ironing

Normal wash

Comforter

Carpet

Nadia
Laundry

RM 12.00 per RM 1.20-RM

pieces
2.00

RM 2.50 per
kg

RM 12.00 per RM 80 per

pieces
piece

Big Foot
Laundry

RM 15.00 per RM 2.00-RM

pieces
3.00 per
pieces

RM 2.50 per
kg

RM 15.00 per RM 100 per

pieces
piece

UNIKL
MESTECH
Kios, self
service
laundry

Marshmallow RM 12.00 per RM 1.20-RM

laundry
pieces
2.00 per
pieces

RM 6.00 up
to maximum
amount, 6 kg

RM 2.50 per
kg

RM 10.00 per RM 100 per

piece
piece

2.2.4 SWOT of Marshmallow Laundry

Opportunities

Similar products on the market are not as

reliable or are more expensive
Loyal customers
Customer demand - have asked sales staff
for similar product

Strength
Have catchy shop layout, comfortable,

Threat

Competitors have launched a new

advertising campaign and promotion.
Prices of market raw materials are
increasing.

Weakness
Newly opened

customers friendly and comfortable shop.

Provide good and trustable service.
Reasonable prices

Lack of experience
Not enough workers

2.3 Pricing strategy

Service

Prices

Normal washing

2.50 per kg

Comforter

10.00 per pieces

Carpet

100.00 per pieces

Ironing

1.20-2.00 per pieces

Dry cleaning

12.00 per pieces

2.4 MARKET SIZE

Market size refers to total potential purchase of target market including competitors
services or products within the same market. Competitors are other businesses who offer similar
services or products to the same target market. We manage to do some assumption concerning

market size after collecting relevant information from 3 competitors, near resident Taman Kajang
Sentral and Jalan Bukit and Unikl MESTECH student.
Below is the total of potential sales for all the laundry shop
Normal washing
Student - 53%
Non student - 47%
Average customer per day = 30 person
Average unit of sales (kg) per month
Target market

Customer num
per day

Customer num
per month

Unit kg per visit

Unit kg per
month

Student

16

400

2,400

Non- student

14

350

12

4,200

Total

6,600

Normal washing 100%

Average sales per month
Service

Average sales
(kg) per
month

Percentages
of service
(%)

Average sales
(kg) per
service

Price per (1
kg)

Total (RM)

Normal
washing

6,600

70%

6,600

2.50

16,500

Total

16,500

Ironing and dry cleaning comforter and carpet services

Student 20%
Non student 80%
Average customer per day = 20 person
Average unit of sales (kg) per month
Target market

Customer num

Customer num

Unit kg per visit

Unit kg per

per day

per month

month

Student

150

900

Non-student

14

350

12

4,200

Total

5,100

Ironing 20%
Dry cleaning 60%
Comforter -15%
Carpet 5%
Average sales per month
Service

Average sales
(kg) per
month

Percentages
of service
(%)

Average sales
per service

Price per
(piece)

Total (RM)

Ironing

5,100

20

1,020

1.60

1,632

Dry cleaning

5,100

60

3,060

12.00

36,720

Comforter

5,100

15

765

10.00

7,650

Carpet

5,100

255

100.00

25,500

Total
Total market size

71,502
16,500 + 71,502 = RM 88,002

2.5 MARKET SHARE

Below are the operations of market share for Marshmallow Laundry before and after the business
entered into the market in percentage.
Percentage of market share before the entering of Marshmallow Laundry
No

Competitor

Monthly sales
expectation (RM)

Market share (%)

Nadia Laundry

20,380

48.3

Big Foot Laundry

15,320

36.3

UNIKL MESTECH Kios, self

service laundry

6,500

15.4

42,200

100

Total
Percentage of market share after the entering of Marshmallow Laundry
No

Competitor

Monthly sales
expectation (RM)

Market share (%)

Nadia Laundry

18,080

42.8

Big Foot Laundry

13,570

32.2

UNIKL MESTECH Kios, self

service laundry

6,250

14.8

Marshmallow Laundry

4,300

10.2

42,200

100

Total
Percentage of market share looses
No

Competitor

Looses of market share

(%)

New market share (%)

Nadia Laundry

5.5

42.8

Big Foot Laundry

4.1

32.2

UNIKL MESTECH Kios, self

service laundry

0.6

14.8

Marshmallow Laundry

10.1
100

Total

2.6 SALES FORECAST

Month

Total sales(kg)

Total sales(pieces)

Total sales(RM)

January

650

770

3, 262.30

February

740

900

4,985.30

March

710

798

4,652.40

April
(1st April- 24th April)

895

830

5,117.64

Total

2,995

3,298

18,017.64

SALES FORECAST DESCRIPTION

Figure of total sales are determined base on the experience of our competitor and assumption
made by the marketing manager base on information collected from competitor.
January

Base on competitors' experience, our sales for January is approximately RM 3,262.30 because
the laundry shop is just opened. People are not fully aware of the shop existence, therefore we
are planning to do aggressive promotion during this month.
February
Sales increase by 34.6% because Chinese New Year takes place in this month. This is simply
because demand for laundry rise during festive season as people busy to clean up their house
(especially carpet, curtain and comforter) and also garments that can only be cleaned through dry
cleaning such as velvet, animal fur, and silk.
March
During these months, as the shop becomes the attention of the target customer, the sales are more
stable, but the sales is not as high as on February. The sales during this month are focus on
normal wash and dry cleaning then other garment such as comforter, carpet and curtain. Sales are
decrease by approximately 6.7%.
April (1st April- 24th April )
Sales are seen to be increasing until the end of this month. this has been shown by the result from
1st April until 24th April which has increases up to 10 %. This is because we are in the process of
making regular customer. People around target area have started to realize our new shop.

2.7 MARKETING STRATEGY

The main objective of developing marketing strategies is to generate sales. As
Marshmallow laundry is newly operating business, we need aggressive marketing strategies to
introduce the laundry shop to the public. There are several strategies that will be implemented for
above stated reason. It comprises of Service strategies, Price strategies, Promotion strategies, and
Place and distribution strategies.
Services strategies
Our shop offer services that are normal washing, ironing, dry cleaning and curtain and
comforter cleaning. Our way of work is coordinated and very systematic and handle fragile
garment in careful manner so there is less risk of customer loosing clothes or mistakenly got
other people clothes and we can guarantee our customer will receive their garment in a good
condition and better than before they sent. We have insured our service and may provide refund
if anything happen during our service. We are the only laundry shop in TKS (Taman Kajang
Sentral) that provide specialty in hygiene and insured our service by refund. We give customers a
choice to choose the price and needs. We can also consult our customers which method of
cleaning service is suitable for their type of garment.
Other strategy is to provide a friendly environment and good services. By selling and
provide recycle bag for free for first time customer. This recycle bag is our own product and we
give customers a choice whether they want plastic bag with a charge or buy our recycle bag and
can reused it over and over again. To guarantee satisfactory, we use high quality washing soap

powder with anti-parasitic treatment. We also provide special treatment and care for delicate
garment.
Price strategies
We provide reasonable and affordable prices by follow the market price and by observation of
competitors prices. As our shop target market is neighborhood community and students.
Therefore, we provide promotion for students (student package). We provide new set of price
that is only valid for normal washing and comforter. This is to entice students to send more
clothes to our laundry. Unlike other laundry shops that use standard price for all type of
comforter, our shop charged customer based on the weight of their comforter. This strategy is
extremely attractive and it has been forecasted to attract many customers in future. Other than
that, we made a member card for our customer for free. From the membership card, there will be
recorded of how many times the customer come to our shop. We provide 10% discount after and
every 5 times of customer use any of our services. This promotion will attract and keep our
regular customer.
Promotion strategies
An attractive signboard will be put in front the laundry shop complete with colorful neon
lamp to highlight the signboard at night. We will distribute cute mini book marks that content our
business name and location to the students. And we will put our flyers around neighborhood to
promote our shop. We provide business card for customers so that it will be easier for them to
introduce our business to family and friends. Other than that, we provide a free membership to
every first time customers that have benefit of price discount.
Place and distribution strategies
Our premise located near college/ university and residential area. So, it is convenience for
the students who majority does not have own transport to send their clothes. Other than that, our
premise is facing the highway road. Thus, they would be easy for customer to see our shop. It
will be easier for attract our target market from Taman Kajang Utama, Taman Bukit Mewah, Seri
Mewah and other nearby population resident that use the highway. Moreover, the parking area in
TKS shop lot is convenient and easy to park.

2.8 MARKETING PERSONNEL

As Marshmallow Laundry is only a small business, we do not need many marketing personnel.
So, only one of the partners will be in charged on marketing and will be helped by the other
partners.
Num

position

Task and responsibility

Marketing manager

Look out for ideas and promotions that can

generate sales without having to consume so much

cost.
2

Marketing manager

Design and create attractive flyers , banners and

signboard.

Marketing manager

Ensuring the price of services is affordable and

marketable.

Teamwork

Distribute flyers to residents of TKS, Jalan Bukit

and among students of UUM and UNIKL
MESTECH.

Teamwork

Seeking opportunities to expand the business in

future.

2.9 MARKETING BUDGET

Types

Fixed asset course

(RM)

Sign board

800

Monthly expenses
(RM)

Other expenses (RM)

Banner

100

Business card

100

Flyers

80

Mini book mark

100

Marketing manager
remuneration

1380

Membership card
Total

100
800

1380

480

Total budget: 800 + 1380 + 480 = RM2,660

3.0 Lost and refund

In the event that any item is lost or damaged by Marshmallow Laundry. We will issue the
customer a refund or credit for the value of that item as stated in this paragraph. If a customer is
able to provide proof of purchase and purchase amount of the lost or damaged item, our
company will provide a full refund, but notwithstanding a maximum reimbursement for each
individual item of RM500. If a customer is unable to provide proof of purchase, Marshmallow
laundry will not responsible for their lost and damaged. For any lost of item, in duration not
exceed 1years, our company also provide the refund with a proof of purchase of amount of
garment from the customer. The refund is depends on our evaluation of cases, with a proof
propose by our customer.