Professional Documents
Culture Documents
OF
CONTENTS
01
Customer Profile
&
Brand Proposal
02
Artworks
&
Collages
03
Technical Drawing
04
Digital Print
Design
05
Womenswear
Fashion Illustration
06
07
08
Customer
Profile
&
Brand
Proposal
01
01
Research
Stylish way
My target might be young, energetic and have great passion in fashion. They love to
attend literature and art entertainments. Office and the streets is their Runway, they are
their own designer and stylist.
They are willing to wear something new and edgy. Actually, they wear what they are.
They want to rock the world.
People, who love fashion, but not follow the latest trend with blind eyes. They have
their unique point of view in fashion. Sometimes, they will mix and match the vintage clothing with modern item.
They are cool, unique, and confident. They dont afraid to pursue their own dreams;
There is no rule for them about fashion. They have great taste, so that they wear what
they are. Ordinary, wearing the right garments makes them feel more confident.
The key words about their stylish way might be Cool, urban, and chic
Entertainment
Daily Life
They love movies, art exhibitions, records stores and galleries. They spend most of
their time to fulfill themselves. Through these activities, they cultivate their sense of beauty.
They have great ability at work but not stubborn or bored.
They also make lots of friends from different domains. And they also love to travel
around. They think travel can widen their view.
They live in an apartment and share the rent with friends. They dont like to over
decorative their rooms, simple chic is their best policy.
They are willing to spend money on themselves and love themselves. They work
hard, but play hard, too.
Sum up, they create their own fashion way by themselves. They are independent,
cool, chic and full of confidence. Every girls want to become one of them.
Talking about their outfit, they dont want to look like too girly, so they love to use
some neuter item to make them look tougher. Sometimes, they will buy male clothing as their
clothes, too.
Brand Proposal
Segment
Designer
Brands Name
Jewel Lin
Brands Style
Classification
Womenswear, Menswer
Seasonal Deliveries
Market Competitor
Channels of Distribution
They love to social with people. Making new friends from different domains gives them a lot
of joy. After work, sometime they spend time going to live houses to watch the live band show
Age
25-40 year-old
Occupation
Residency
Vacation Spot
Barcelona,
Martial Status
Unmarried
Income Level
Education Level
College, Master
and get a drink for relax. They also can play some instruments and they like to jam some music
with their bands friend sometime. They like to do some artistic activities, too. Through watching
movies, going to the museums, they cultivate their sense of beauty. They have great ability at
work but not stubborn or bored. They are willing to spend money on themselves and they love
themselves, too.
Brand Philosophy
Favorite Activities
Favorite Movies
Inflexible attitude of music becomes the inspiration of details. This brand is not only just focus
Favorite Music
on music issues but also care about the issues from different voices. (Ex: human rights, environ-
Favorite Artist
mental protection, and food etc.) Just like the concept John Lennon vowed Love & Peace in
Favorite Magazine
60S. A teacher told us Design is the way to solve the problems. That means a lot to me. So I
Favorite Designers
want to show the passion in music and art through this brand, and concern about the issues
Through music, art and individual emotion's reflection develop the garments deduction.
Artworks
&
Collage
02
02
Keep in touch
Simone de Beauvoir
Albert Einstein
Desire
Pablo Picasso
Kurt Cobain
God did not create evil. Just as darkness is the absence of light,
evil is the absence of God.
John Lennon
Albert Einstein
Human in architecture
Architectures in art
Santiago Calatrava
Santiago Calatrava
Technical
Drawing
03
03
Technical Drawing
Technical Drawing
TOP
TOP
Technical Drawing
Technical Drawing
TOP
TOP
Technical Drawing
Technical Drawing
TOP
TOP
Technical Drawing
Technical Drawing
TOP
TOP
Technical Drawing
Technical Drawing
TROUSER
TROUSER
Technical Drawing
Technical Drawing
TROUSER
SKIRT
Technical Drawing
Technical Drawing
SKIRT
SKIRT
Technical Drawing
Technical Drawing
Technical Drawing
Technical Drawing
OUTERWEAR
OUTERWEAR
Technical Drawing
Technical Drawing
OUTERWEAR
DRESS
Technical Drawing
Technical Drawing
DRESS
DRESS
Digital
Print
Design
04
04
N O C T I L U C E N T
P A R A N O I D
C O D I A E U M
H I B I S C U S
C H E M I C A L
E L E C T R O N I C
H Y D R A N G E A
T O R R E N T
T R O P I C A L
R A I N B O W
S T O R M
M A T R I X
Womenswear
Fashion
Illustration
05
05
2011
Avant Garde
Collection
[Across The End]
06
06
The Introduction
Its a collection, which was designed by my partner, Andy
Pan and I. We want to represent a concept about The end of the
world is not the real end, if we keep our faith of hope, we believe
that the world will rebirth again
When we started brainstorming about what topic we
should develop, we talked about now and future. It was 2012,
so we thinking about the Mayan calendar spoke about the end
of the world. We think if we can transfer this hot issue into a
fashion collection, it would be awesome. So we wrote a story line
to make us easier to develop our collection.
Through this process, I have learned a lot of things from
teamwork. Nobody is perfect, and I was really lucky that I can
work with Andy Pan, who has great taste in fashion. We were
happy to finish this collection together and to present this wonderful work to you. Hope you enjoy it.
Inspiration source
The main inspiration came from Mayan calendars prediction, which is about the end of world will
happen on December 22end, 2012. But we dont think
so. Thats why we created a story for this collection. We
dont think the world is going to be destroyed. So we
think we can across the end.
And we start wonder if the world will be destroyed, how can we notice that? Maybe there will start
with a sign to let us know. Then people might dont take
it seriously. After that, the whole universe will deform
and we just cant change anything. But we believe the
world will reborn again, thats our endless hope.
Left:
Lightning Prolog
Right:
Deformed Universe
Chaos World
Left:
Cracked Ground
Right:
Sign of Reborn
2013
Graduation
Collection
[ We are bone/born as the Architectures ]
07
07
The
Introduction
Talking about my graduated collection We bone/born as the architectures, the
reason that I develop this theme is about my
personal experience.
My collarbone broke in 2012s summer,
and I had a Clavicle fracture surgical operation. The doctor put a steel plate to assist my
collarbone to grow directly. And it made me
start to thing about whats the same and differences between human bodies and architectures. Bone to the human body, just like steel to
the architecture.
For me, graduated collection just like a
milestone, which is about my college life. And
on the other hand, clavicle fracture represented a landmark to my life, too. So I start
to thinking about why not combine these two
important events to commemorate my school
life. Seize the moment is one of the important elements in this collection.
During this process, I have learned
a lot of things and become more and more
confident to my collection. In my point of view,
I think the most important thing is that you
have to have a great passion in your collection. And you must be eager to show the best
of work through your collection. So let me
introduce my graduated to you proudly.
The
Inspiration
Source
The main inspiration came from my personal experience about clavicle fracture. And then I start to research
about bone and architectures construction.
As for the inspiration of the architecture, Santiago Calatravas architectural design inspired me a lot. The
reason I chose his works as the inspiration is that his design concepts like to choose human bodys details to develop
the appearances and structures of the architectures. I think it was the perfect choice for me.
So after decided that, I start to generalize identical concepts and structures between these two subjects.
Research
on Sketchbook
Fabric
Combination
Color
Inspiration
Detail
Design
Experiment
2014
08
08
Contemporary
Abstract Chaos
Inspiration:
Inspired by the graffiti and the modern abstract
art. Using digital print design as a media to present the
contemporary feeling, but also give some new idea of color
block design.
The flowing movement is the most important concept
of the contemporary, it changes time by time. The abstract
brush art just like the time flowing and twist all the things
together. Make everything become unique and won't happen
the same thing again.
Fabric
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Fashion
Lust
Inspiration:
Main inspirations came from the black and white
photography. Less is more. Because of the Main color are
simple, so the design will be emphasised.
Strong cutting and using Luxury leather are the key
words for this collection. Using red color to highlight some
details. Metallic leather also gives some futuristic feeling
makes them become more modern and special.
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