Human Nature of the Gandang Kalikasan, Inc.

Gandang Kalikasan, Inc is a fast-growing social enterprise committed to manufacturing 100%

Philippine-made, 100% organic beauty products through its brand Human Heart Nature. It is a very
young company which will celebrate its 6th year on November 2014. 1
Human Heart Nature Facial Wash and Toner
Product: Human Heart Nature Facial Wash and Toner line comes in 3 different variants targeting certain
skin types to provide the most essential benefits Specifically, these are the Balancing Elemi & Orange
for Oily or Combination Skin, the Nourishing Tomato Extract for Normal or Sensitive Skin and the
Hydrating Moringa Extract for Dry or Mature Skin2.
Price: HHN Facial Wash and Toner is cheaper relative to other brands offering all-natural products. It
comes in 2 bottle sizes, the facial wash in 50ml and 200ml bottles (retail price of Php 79.75 and Php
199.75 respectively) while the toner comes in 100ml and in 200 ml bottles (retail price of Php 99.75
and Php 184.75 respectively)2.
Place: Aside from 29 branches nationwide, HHN has a wide network of dealers spread throughout the
country and a very active online store (humanheartnature.com), through which people from all over
the world can avail of its products 3. Recently, its products can also be found in retail stores like The
Beauty Bar.
Promotions: Human Heart Nature currently has limited advertising with its magalogue given to various
dealers and retailers of the brand (magalouge always features Filipinas of various natural skin tones), a
Billboard in Commonwealth and a Youtube channel (Human Nature Philippines) which is not widely
viewed. However, it also promotes through its online shop, facebook page and various bloggers who
review and promote HHN products

Industry Trends and Consumer Behaviors

Womens Attitude Towards Beauty. Nearly 70% of women globally think that being beautiful helps
them get what they want out of life, and the same number believe that the relationship between
happiness and beauty is directly proportional. 93% of women said they felt more confident overall
when they knew they looked beautiful.
Whitening A Key Product Benefit. Filipinas strive to achieve and maintain a fairer complexion through
skin care products and other supplements. However, having a fair complexion is not enough, as there
is also a trend for a rosy glow. Existing brands continue to develop and produce skin-whitening
products4.
Media Influences on Concepts of Beauty. Celebrities play a major role in the culture and consumption
patterns of consumers worldwide. Some consumers desire to emulate the looks and style of their
celebrity idols, others simply feel the pressure to conform to the idealized standards of beauty that the
media so bombards the public with.5
Increasing Trend Towards Natural Skin Care Products. Currently, there is an increasing consciousness in
the market on the benefits of using all-natural products. Natural products not only work with the skin's
natural functions, but also in the long run reduce bodily damage that chemical components may
cause.6
Proliferation of Social Media. Brands are harnessing the power of social media to directly communicate
with and promote their products to their target market 4.There is also a plethora of vloggers and
bloggers independent from brands, who share beauty and fashion tips.
Key Issues and Opportunities
1

Human Heart Nature - Our Story. Retrieved from http://humanheartnature.com/buy/our-story, 13 September 2014
Human Heart Nature - Face Care. Retrieved from http://humanheartnature.com/buy/index.php/facial-lip-care.html,
13 September 2014
3
Human Heart Nature - Find a Store. Retrieved from http://humanheartnature.com/buy/find-a-store, 13 September
2014
4
Beauty and Personal Care in the Philippines. Retrived from http://euromonitor.com, 12 September 2014.
5.
Strategy Briefing: Celebrity Influence and its Influence on Global Consumer Behaviour. By Gina Westbrook.
Retrieved from http://euromonitor.com , 12 September 14
6
Consumer Lifestyles in the Philippines. Retrieved from http://euromonitor.com, 13 September 14
7
Only 7 percent of Filipino women describe themselves as beautiful. Retrieved from
http://lifestyle.inquirer.net/155753/only-7-percent-of-filipino-women-describe-themselves-beautiful-help-dovechange-that, 12 September 14
8
Gandang Kalikasan confident on growth. Retrieved from
http://www.sunstar.com.ph/cebu/business/2012/08/01/gandang-kalikasan-confident-growth-235204, 13 September
2014
2

Group 6- Cerrada, Corrales, Egam, Estonanto, Laco, Pilien, Teasdale

While most celebrities have the mestiza look, the morena beauty is being celebrated as the
Philippines recent representatives to international beauty pageants capture the eyes of the world with
their caramel skin and jet black hair. 6 Nowadays, beauty is not as confined to the mestiza look as it
used to be.
While research shows that only 7% of Filipinas find themselves beautiful, 91% believe that through
making an effort to take care of themselves, they will feel better about themselves overall. 7
There is a projection of the continued growth of Human Heart Nature after its 190-percent sales growth
in 20128 as it expanded its reach to the Visayas and Mindanao markets through the opening of branch
stores. Furthermore, with its capability to ship to Singapore, US and other countries, increase in
product demand can be expected.

Human Heart Nature - Our Story. Retrieved from http://humanheartnature.com/buy/our-story, 13 September 2014
Human Heart Nature - Face Care. Retrieved from http://humanheartnature.com/buy/index.php/facial-lip-care.html,
13 September 2014
3
Human Heart Nature - Find a Store. Retrieved from http://humanheartnature.com/buy/find-a-store, 13 September
2014
4
Beauty and Personal Care in the Philippines. Retrived from http://euromonitor.com, 12 September 2014.
5.
Strategy Briefing: Celebrity Influence and its Influence on Global Consumer Behaviour. By Gina Westbrook.
Retrieved from http://euromonitor.com , 12 September 14
6
Consumer Lifestyles in the Philippines. Retrieved from http://euromonitor.com, 13 September 14
7
Only 7 percent of Filipino women describe themselves as beautiful. Retrieved from
http://lifestyle.inquirer.net/155753/only-7-percent-of-filipino-women-describe-themselves-beautiful-help-dovechange-that, 12 September 14
8
Gandang Kalikasan confident on growth. Retrieved from
http://www.sunstar.com.ph/cebu/business/2012/08/01/gandang-kalikasan-confident-growth-235204, 13 September
2014
2

Group 6- Cerrada, Corrales, Egam, Estonanto, Laco, Pilien, Teasdale