Table of Contents

INTRODUCTION...........................................................................2
1.1

BACKGROUND.................................................................................2

FINDINGS AND DISCUSSION............................................................3

2.1 ENTREPRENEUR PROFILE...................................................................3
2.2 THE REASON CHOOSE THE ROLE MODEL...............................................3
2.2.1 CHARACTER SIDE........................................................................................ 3
2.2.2 BUSINESS SIDE............................................................................................. 3
2.3 COMPANY PROFILE...........................................................................3
2.3.1 HONDA MOTOR............................................................................................ 4
2.3.2 ACURA........................................................................................................ 4
2.4 THE JOURNEY..................................................................................4
2.4.1 THE FAILURES............................................................................................. 5
2.4.2 THE ACHIEVEMENTS.................................................................................... 5
2.5 THE PHILOSOPHY.............................................................................5
2.6 10D ENTREPRENEUR THEORY..............................................................5
2.6.1 DREAM........................................................................................................ 5
2.6.2 DETERMINATION......................................................................................... 5
2.6.3 DESTINY...................................................................................................... 5
2.6.4 DOLLARS..................................................................................................... 5
2.6.5 DEVOTION................................................................................................... 6
2.6.6 DETAILS...................................................................................................... 6
2.7 DESIRABILITY AND POSSIBILITY..........................................................6
2.7.1 DESIRABILITY............................................................................................. 6
2.7.2 POSSIBILITY................................................................................................ 6
2.8 COMPETENCE THEORIES...................................................................6
2.8.1 INTRAPERSONAL COMPETENCE....................................................................6
2.8.2 INTERPERSONAL COMPETENCE....................................................................6
2.8.3 TECHNICAL COMPETENCE............................................................................7
2.8.4 ENTREPRENEURIAL COMPETENCE................................................................7

CONCLUSION & SUGGESTION.........................................................7

3.1
3.2

CONCLUSION...................................................................................7
SUGGESTION...................................................................................7

ATTACHMENT AND BIBLIOGRAPHY..................................................7

4.1
4.2

ATTACHMENT..................................................................................7
BIBLIOGRAPHY................................................................................8

1
1.1

INTRODUCTION

BACKGROUND

The automotive industry is a wide range of companies and organizations involved in the design,
development, manufacture, marketing, and selling of motor vehicles. It is one of the world's most important
economic sectors by revenue. The automotive industry does not include industries dedicated to the
maintenance of automobiles following delivery to the end-user, such as automobile repair shops and motor
fuel filling stations. The automotive industry began in the 1890s with hundreds of manufacturers that
pioneered the horseless carriage. For many decades, the United States led the world in total automobile
production. In 1929 before the Great Depression, the world had 32,028,500 automobiles in use, and the U.S.
automobile industry produced over 90% of them. At that time the U.S. had one car per 4.87 persons.[3]
After World War II, the U.S. produced about 75 percent of world's auto production. In 1980, the U.S. was
overtaken by Japan and became world's leader again in 1994. In 2006, Japan narrowly passed the U.S. in
production and held this rank until 2009, when China took the top spot with 13.8 million units. With 19.3
million units manufactured in 2012, China almost doubled the U.S. production, with 10.3 million units,
while Japan was in third place with 9.9 million units. Therefore, the researcher interested to profiling an
entrepreneur who conducted an automotive business, namely Soichiro Honda. What are the objects of study
(Role Models) did, are there any failures ever experienced, and successful achievement of what can be
achieved so that an entrepreneur can be said is a successful businessman.

FINDINGS AND DISCUSSION

2.1

ENTREPRENEUR PROFILE

2.2

Full Name
Born
Died
Nationality
Other Names
Occupation
Spouse(s)

: Soichiro Honda
: November 17, 1906 Hamamatsu, Shizuoka, Japan
: August 5, 1991 (aged 84) Tokyo, Japan
: Japanese
: Shaco San
: Founder of Honda
: Sachi Honda

THE REASON CHOOSE THE ROLE MODEL

2.2.1

2.2.2

2.3

CHARACTER SIDE
Since childhood, he has a unique and different habits than other
He was a humble person and he was an outstanding person.
He had filled with ambitious expectation
He believed that his dreams will come true
BUSINESS SIDE
He built a bike with footbrake system
He worked at Art Company when he was 15
He built another branch of Art company in Hamamatsu when he was 21
He made his own workshop when he was 30
COMPANY PROFILE

Honda Motor Co., Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of
automobiles, motorcycles and power equipment. Honda has been the world's largest motorcycle manufacturer since
1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing
more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile
manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world behind General Motors,
Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.

2.3.1

HONDA MOTOR

Honda Motor Co., Ltd. manufactures and sells motorcycles, automobiles, and power products. It operates through
four segments: Motorcycle Business, Automobile Business, Financial Services Business, and Power Product and
Other Businesses. The Motorcycle Business segment offers business and commuter models, as well as sports models,
including trial and moto-cross racing motorcycle; all terrain vehicles; and multi utility vehicles. The Automobile
Business segment manufactures various automobile products, such as passenger cars, light trucks, and mini vehicles.
The Financial Services Business segment provides various financial services comprising retail lending, leasing, and
other financial services consisting of wholesale financing to dealers and customers. The Power Product and Other
Businesses segment manufactures various power products, including tillers, portable generators, general-purpose
engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn

mowers, and lawn tractors. It also offers compact home-use cogeneration units. The company sells its products
through independent retail dealers, outlets, and authorized dealerships primarily in Japan, North America, Europe,
and rest of Asia. Honda Motor Co., Ltd. was founded in 1946 and is based in Tokyo, Japan.

Native Name :

Romanized Name : Honda Giken Kogyo Kabushikigaisha

Industry : Automotive, Aviation, and Telematics

Founded : Hamamatsu, Japan (October 1946, incorporated September 24, 1928)

Founder(s) : Soichiro Honda and Takeo Fujisawa

Products : Automobiles, Commercial Vehicles, Luxury vehicles, Motorcycles, Scooters, Electrical

generators, Water pumps, Lawn and garden equipments, Tillers, Outboard motors, Robotics, Jet aircraft, Jet
engines, Thin-film solar cells, Internavi.
Employees : 190,338 (2013)
Divisions
o Acura
o Honda Automobiles
o Honda Motorcycles
Website : world.honda.com

2.3.2

ACURA

Acura, Inc. engages in designing, engineering, and manufacturing vehicles. It offers cars, sedans, sports sedans, sport
wagons, crossover SUVs, four-door sports coupes, parts, and accessories. The company sells its products online, as
well as through a network of dealers in Chicago land, Colorado, Dallas, Fort Worth, the District of Columbia,
Delaware, Detroit, Houston, New England, New York, Northern California, and Southern California. Acura, Inc. also
engages in the online sale of apparel, travel mugs, and golf items. The company was founded in 1986 and is based in
Torrance, California. Acura, Inc. operates as a subsidiary of American Honda Motor Co., Inc.

2.4

2.4.1

Type : Division
Industry : Automotive
Founded : 1986
Products : Luxury Vehicles
Owner : Honda Motor Company, Ltd.
Website : Acura.com
THE JOURNEY
Soichiros life was really full of obstacles. Most of his failures were faced by his own way. He never gave up
of anything that he did. He was always striving for his life. There were so many failures and achievements
that he got. Here is some failures and achievements of Soichiro:
THE FAILURES
He was dropped out from school because of his habit of sleeping in the class.
His piston ring had rejected by Toyota
He had dropped out from University because of always skip the class.
His factory had destroyed because of world war II and earth quake
His cars could not be sold because as a result of monetary crisis

2.4.2

2.5

THE ACHIEVEMENTS
He built his own workshop and made new idea about his piston ring that accepted by Toyota
He built piston ring factory
He successfully built the spoke of car and motorcycle that made by metal and exported to around the world
He built Honda Institute of Technology and made his first motorcycle that named Dream D
He had successfully produced his motorcycle model named Benly J (A,B,C) and Dream (6E,SB,SA)
He made Honda type F based on moped that was exported to around the world in 1952 58
He built subsidiary in USA and became the top of selling product in USA
He built Suzuka Circuit that was helped by the Government in 1962
He successfully built fuel-efficient car and drive by wire technology.

THE PHILOSOPHY

Many people dream of success. I believe that success can be achieved only through repeated failure and
self-analysis. Success is only one percent of your work, and the rest bold overcoming of obstacles. If you are not
afraid of them, success will come to you itself.
Success can only be achieved with a kind of pioneer spirit and the repeated use of three tools: failure, introspection
and courage
2.6

10D ENTREPRENEUR THEORY

2.6.1
DREAM
Honda kept doing some new innovations through his new dreams with the campaign of The Power of Dream
(www.sinarharapan.co.id)
2.6.2
DETERMINATION
While he established his business, Soichiro always filled with failure. He was sick, he did not have any money, and
he was dropped out of college. But he kept dreaming and hardworking to reach his dreams. (www.kompas.co.id)
2.6.3
DESTINY
Eventually I became an independent adult, master of my own hand, from my legs, my brain and fortune, work
schedules and all the risks that would arise
(The book of How to Think Like Millionaire,oleh Charles_Albert Poissant)
2.6.4
DOLLARS
Soichiro did not have any personal property. He lived in the simple house. He only had a helicopter and simple car.
He did not even about to inherit the legacy to his children. (www.sinarharapan.co.id)
2.6.5
DEVOTION
His passion to engine, obviously inherited by his father who opened the workshop repair farm
(www.republika.co.id)
2.6.6
DETAILS
He was very detail of measuring the engine. Every suspicious sound had never lost from his attention

(www.republika.co.id)

2.7

DESIRABILITY AND POSSIBILITY

2.7.1

2.7.2

2.8

DESIRABILITY

Family : He did not support by his family, but he was able to prove to them that he could be success
by his own way

Peers : He admitted by many engineer about his knowledge.

Teacher : Many lecturer did not like Soichiros habit and attitude, but he proved to them that degree
was not a reference to be success

POSSIBILITY

Government : The government funded soichiros business of making track race named suzuka.

Background : Soichiro was very interested with automotive

Marketing : In the time of Soichiro, automotive was a rare business. So, it was such an opportunity
to fill the market.

Finance : Money was not his main target. The importance was his product could be sold to around
the world

COMPETENCE THEORIES

2.8.1

2.8.2

2.8.3

INTRAPERSONAL COMPETENCE
Most of his dreams had reached because of his big efforts to become success in his way.
He wanted to learn from his failure that had been experienced.
Very passionate about new invention and innovation
INTERPERSONAL COMPETENCE
Always hearing of peoples idea, therefore people feel comfortable of being his friends.
TECHNICAL COMPETENCE
Engine was his friend since he was young
The head of company admitted his knowledge about engine
He was a mechanical engineer when he was around 20-30

2.8.4

ENTREPRENEURIAL COMPETENCE

3
3.1

3.2

4
4.1

He was began as a mechanical in auto workshop

He built his own business
At the end, he is the founder of Honda Motor Company

CONCLUSION & SUGGESTION

CONCLUSION

Today, Mr. Honda's company is one of the most successful in the world. Honda Corporation now employs
over 100,000 people in the US and Japan and outsells all but Toyota cars in the U.S. - all because Mr.
Honda never gave up. He never let problems or circumstances get in his way. He decided that there is
always a way to succeed if you're really committed.

Honda succeeded because one man made a truly committed decision, acted upon it, and made
adjustments on a continuous basis. Failure was simply not considered a possibility.

SUGGESTION

Your future is not a function of your current circumstances!

See you at the pick of your destiny. Your case will not be different and your story is next in line with
those who have GRACED THE PAGES OF HISTORY.

ATTACHMENT AND BIBLIOGRAPHY

ATTACHMENT

4.2

BIBLIOGRAPHY

www.bussinessweek.com
http://en.wikipedia.org/wiki/Automotive_industry
http://en.wikipedia.org/wiki/Acura
http://en.wikipedia.org/wiki/Honda
http://en.wikipedia.org/wiki/Soichiro_Honda
http://sunter2006.blogspot.com/2006/02/story-of-soichiro-honda.html
http://astrumpeople.com/soichiro-honda-biography-a-great-history-of-japanese-car-manufacturer/