Professional Documents
Culture Documents
com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
CONTENTS
EXECUTIVE SUMMARY
1. INTRODUCTION
2. CRITICAL REVIEW OF LITERATURE
3. RESEARCH METHODOLOGY
3.1 OBJECTIVE OF THE STUDY
3.2 HYPOTHESIS
3.3 RESEARCH DESIGN
3.4SAMPLE DESIGN
4. INDUSTRY PROFILE
5. DATA,FINDING & ANALYSIS
6. RECOMMENDATION & CONCLUSION
7. BILIOGRAPHY
8. REFRENCES
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Executive summary
About the project
Within a short span of the last five-six years, the use of cosmetics by
Indian consumers has increased significantly with more and more
women and men taking greater interest in personal grooming, increasing
disposable incomes, changing life styles, influence of satellite television
and greater product choice and availability.
Frost & Sullivans new study finds that the Indian surfactants market earned revenues of
$ 2,278 million in 2013 and estimates this to grow at 13% annually to reach $3,748
million in 2017, approximately. The growing Indian cosmetics market offers
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
CHAPTER 2- CRITICAL
REVIEW OF LITERATURE
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
INTRODUCTION
High priestess of sacred Indian temple meets English army officer who's
unwittingly strayed into holy ground. They fall in love. Her orthodox
father vows vengeance... That's the story of Lakm, a 19th century opera
written by Frenchman Leo Delibes, from which Simone Tata borrowed
the name Lakm (French for Lakshmi, the name of the priestess).
The current size of the Indian cosmetic market is approximately US$
600 million. Of this, the fastest growing segment is color cosmetics,
accounting for around US$ 60 million of the market. Industry sources
estimate a rapid growth rate of 20 percent per annum across different
segments of the cosmetics industry reflecting an increasing demand for
all kinds of beauty and personal care product. Growth has come mainly
from the low and medium-priced categories that account for 90 percent
of the cosmetics market in terms of volume.
Even with a 20 percent average growth rate, the per capita consumption
of cosmetics is very low in India. Current per capita expenditure on
cosmetics is approximately US$ 0.68 cents as compared to US$ 36.65 in
other Asian countries. However, with changing lifestyles, higher
disposable incomes, increasing advertising, penetration of satellite
television, awareness of the western world and growing importance
of beauty pageants, there have been significant changes and use of
cosmetics is on the rise.
Lakme, a brand originally introduced by the Tata group of India, now
bought over by Hindustan Unilever (HUL) of the Unilever group, Tips
& Toes, another domestic player, and Revlon dominate the US$ 60
million color cosmetics market. Multinationals, Revlon of the U.S. and
L'Oreal's Maybelline has a dominant share of the small premium
lipsticks and nail enamels market. Mass-market products account for a
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
major share, while the premium segment accounts only for a mere 9 per
cent in lipsticks and 5 per cent in nail enamels. Lipsticks account for
nearly a third of the market at US$ 21 million, while the market for nail
enamels is estimated at around US$ 23 million. The color cosmetics
segment is very competitive and has a high penetration level of 80
percent.
The skin care market in India is estimated at US$ 180 million. Within
the last decade, this segment has seen many consumers slowly shift from
the mass to the premium end of the market. The penetration rate is
high in the skin-care segment as compared to color cosmetics. In the
skin-care segment, price and volume played an equal role in value
growth. Moisturizing lotions, fairness creams and face cleansers are the
popular categories in the skin-care segment and account for
approximately 60 percent of the skin-care segment. The major players in
this segments are Lakme, Ponds, Fair & Lovely of the HUL group with a
50 percent market share, followed by players such as J.L. Morison that
markets the Nivea range of products in India, Godrej and Revlon.
Penetration levels of international cosmetics brands in India are still low.
Foreign brands currently constitute only 20 percent of the market. A
major reason for low penetration of international brands can be
attributed to high pricing. These companies initially gained sales on their
international brand image, however, repeat purchases were not
forthcoming and to retain their sales growth, several foreign companies
reformulated price strategies to tap the large Indian middle class. Urban
women in the middle and upper income groups in the age range of 23-50
is the target group for international brands, as this group looks for better
products and is willing to pay a premium for international quality
products. Industry estimates suggest that there are close to 10 million
such women in India.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Chapter 3
RESEARCH METHODOLOGY
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Brand awareness,
Price level,
Visibility of brand personality.
Expectancy of Communication
All these factors were the prime criterion for selecting (Which brand??),
Short listing and ranking (level of trustworthiness? or most favoured )
which had helped us for identifying the winner in cosmetics industry.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Objective
1 Help in building a positive association with people thereby
enhancing brand personality
2 How to break the negative connotation of Being fashionable
3 Why has Lakme missed out on promotional gauge despite roping
in top brand ambassadors.
4 How can the brand retain its lost spot?
HYPOTHESIS
In the classical tests of significance, two kinds of hypothesis are used the
null hypothesis and the alternate hypothesis. Null hypothesis ( Ho) is
used for testing. It is the statement that no difference exists between the
parameter and the statistic being compared. Second is Alternative
hypothesis
(HA) is alternative hypothesis is alternative hypothesis which holds that
there has been a change.
Hypothetical testing can be viewed as a six steps procedure;
Establish a null hypothesis
Choose the statistical test on the basis of assumption about the
population distribution and measurement level
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
RESEARCH DESIGN
Our research is based on the Exploratory Study.
Research is exploratory when you use no earlier model as a basis of your
study. The most usual reason for using this approach is that you have no
other choice. Normally you would like to take an earlier theory as a
support, but there perhaps is none, or all available models come from
wrong contexts.
Exploratory research means that hardly anything is known about the
matter at the outset of the project. You then have to begin with a rather
vague impression of what you should study, and it is also impossible to
make a detailed work plan in advance.
The gradual process of accumulating intelligence about the object of
study means also that it will be impossible to start by defining the
concepts of study. You have to start with a preliminary notion of your
object of study, and of its context. During the exploratory research
project, these provisional concepts then gradually gain precision.
We have collected our data by drafting a questionnaire and thereby
interpreted or analyzed or result by using the Microsoft excel.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Sample design
The sampling procedure used to produce any type of sample
Sample size of 100 customers.
Sample centre = Amity Girls hostel
CHAPTER 4
COMPANY PROFILE
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Half a century ago, as India took her steps into freedom, Lakme, India's
first beauty brand was born. At a time when the beauty industry in India
was at a nascent stage, Lakme tapped into what would grow to be
amongst the leading, high consumer interest segments in the Indian
Industry - that of skincare and cosmetic products. Armed with a potent
combination of foresight, research and constant innovation, Lakme has
grown to be the market leader in the cosmetics industry. Lakme today
has grown to have a wide variety of products and services that cover all
facets of beauty care, and arm the consumer with products to pamper
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
herself from head to toe. These include products for the lips, nails, eyes,
face and skin, and services like the Lakme Beauty Salons.
Chopra accepts that distribution has been the company's Achilles heel
for some time: ''The supply-chain hasn't been as robust as it should have
been, but that has been the result of our efforts to reposition and
reintroduce the brand.'' The positioning bit, although complex, is clear:
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Opportunities :
Brand growth through increased consumption depth and frequency
of usage across all categories.
Upgrading consumers through innovation to new levels of quality
and performance.
Building brand image by collaborating with top designers in
Lakme Fashion week
Threats :
Aggressive price competition from local and multinational players.
Spurious/counterfeit products in rural areas and small towns.
Non Existence of brand image in long Run
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Lakme products
Colours
From the spicy shades to the flattering look, Lakme offers a range of
products in the face, lips, eyes and nail segment for the beauty
aficionados.
Face
Lakm Daily Wear Souffl ,Lakm Perfecting liquid Foundation Lakm Radiance Compact , Lakm Flawless Matte Complexion
Compact
Lips
Lakm Enrich Lipcolor - . Perfecting Definition Lip Pencil - Starshine
Lipgloss - Glosses in lustrous shades available in 14 shades.
Eyes
From dramatic to natural look- a wide range of products are on offer to
create the perfect eyes.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
1. Lakm Kajal:
2. Lame Insta Eyeliner eyelids
3. Lakme Lakm Shimmer Eye Cube:
Nails
True Wear Nail Enamel -Nail Enamel with Lacquer-like finish. Contains
resins and silicone with colour lock technology that gives brilliant long
lasting shine
Skin
For radiant skin Lakm is there to pamper your skin with specialized
products for the diva in you.
Cleansing
Strawberry Silk Splash Face Wash , Lakm Fundamental Deep Pore
Cleansing Milk Moisturizing
1. Lakm Fundamental Peach Milk Moisturiser skin.
2. Lakm Fundamental Winter Care Lotion Sun Protection
The range comprises of lotions to keep your skin healthy and younger
looking.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
CHAPTER 5
INDUSTRY PROFILE
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
VISION
To earn the love and respect of India, by making a real difference to
every Indian.. HLL follows its parent companys mission to add vitality
to life. They strive to meet everyday needs of nutrition, hygiene, and
personal care products that help people feel good, look good, and get
more out of life.
STRATEGY
Grow ahead of the market by leading market development
Activities
Leverage positive impact of growing Indian economy on
consumer spending
Grow a profitable foods and Top end business
Grow the bottom-line ahead of top line
Strong commitment to sustainable development
DISTRIBUTION
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
15,000 employees
1,200 managers
2,000 suppliers & associates
75 Manufacturing Locations
Total Coverage 6.3 Mln Outlets
Direct Coverage 1 Mln outlets
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Market Overview
The current size of the Indian cosmetic market is approximately US$
600 million. Of this, the fastest growing segment is color cosmetics,
accounting for around US$ 60 million of the market. Industry sources
estimate a rapid growth rate of 20 percent per annum across different
segments of the cosmetics industry reflecting an increasing demand for
all kinds of beauty and personal care product. Growth has come mainly
from the low and medium-priced categories that account for 90 percent
of the cosmetics market in terms of volume.
The Shahnaz and the Biotique brands dominate the premium herbal
cosmetics segment in India, estimated at USD 100 million.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Competition
The Indian cosmetic market, which has been traditionally a stronghold
of a few major Indian players like Lakme, and Ponds has seen a lot of
foreign entrants to the market within the last decade. India is a very price
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
sensitive market and the cosmetics and personal care product companies,
especially the new entrants have had to work out new innovative
strategies to suit Indian preferences and budgets to establish a hold on
the market and establish a niche market for themselves.
Given the price-sensitivity of the Indian consumer who do not normally
prefer to fork out a large sum at one time, many cosmetic and toiletries
companies launched their products in smaller pack sizes to make them
more affordable. HLL and Revlon were the first to introduce small pack
sizes. Revlon introduced its small-range of 8 ml nail polishes and
lipsticks, and was soon followed it its strategy by major Indian
companies as well.
Stiff competition in the cosmetics and toiletries market also saw an
increase in the range of new products being introduced for newer
application concepts in the last few years. In the skin-care segment, from
just creams and moisturizers, there has been a upgrade to value-added
products such as under-eye wrinkle removing creams, dark circle
removing creams toners, sunscreen lotions, fairness creams, and many
more.
.
Beauty counselors or advisors at retails outlets have been very
successful in gaining attention, creating product awareness and
overcoming consumers lack of familiarity with, and fears about many
cosmetics and personal care products such as home hair permanents and
color cosmetics. Some companies such as Lakme have even set up
exclusive Lakme beauty parlors at major cities in India through the
franchisee route .
L'Oreal markets its range of specialized hair care products exclusively
through salons and beauty parlors. L'Oreal currently is the only
company in the market that has a hair color range tailored
exclusively for parlors..
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Chapter 6
Questionnaire
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Overall Satisfaction
Satisfaction
level
Excellent
Good
Average
Poor
Neutral/Cant
Say
2 {(OiEi)2 / }
16
20
55
5
4
0.8
0
61.25
11.25
12.8
20
20
20
20
20
16
0
1225
225
256
2=86.1
Table value=9.49
Since the table value is less than the 2.
So the Ho is rejected.
Loyalty
Satisfaction level
Loyal
Not a loyal
18
82
50
50
1024
1024
2=40.96
Table value=3.84
Since the table value is less than the 2.
So the Ho is rejected.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
2 {(OiEi)2 /E }
20.48
20.48
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Advocasy
Satisfaction
level
Recommend
Will Not
recommend
Observed(O)
Expected(E)
(Oi-Ei)2
2 {(Oi-
Ei)2 /E }
40
60
50
50
100
100
2
2
2=4
Table value=3.84
Since the table value is less than the 2.
So the Ho is rejected.
Advertising/Communication effect
Communication Observed(O)
level
Effected
17
Not at all
83
Expected(E)
(Oi-Ei)2
2 {(Oi-Ei)2
/E }
50
50
1089
1089
2=43.56
Table value=3.84
Since the table value is less than the 2.
So the Ho is rejected.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
21.78
21.78
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Satisfaction
level
High
Low
Optimum
33.33
33.33
33.33
11.0889
802.5889
1002.9889
Price Level
2=54.503
Table value=5.99
Since the table value is less than the 2.
So the Ho is rejected.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
2 {(OiEi)2 /E }
0.333
24.08
30.09
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
CHAPTER 8
RECOMMENDATIONS
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
CHAPTER 9 -CONCLUSION
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Since the Null hypothesis is rejected therefore it states that the customers are
not satisfied well with the lakme products . This would be the major cause of
lose of market share in the country. Another reason is the upcoming of
Regional brands in the country that is making lakme loose its sheen.
Therefore the company should take in strategic steps and planning to revive
its brand image accordingly.
The local cosmetics and toiletries market is valued at approximately RM3
billion or about US$800 million, with a growth rate of 13% annually. It is
estimated that there are more than 60,000 types of cosmetic products in the
local market. Imported products from Thailand, the United States, France,
Singapore and Japan dominate the market.
The local cosmetics and toiletries industry generally involves mixing and
formulation processes, using imported ingredients. Many of these
companies are contract manufacturers, mainly for products such as shampoo
and conditioners, other hair care products, perfumes, and cosmetics.
Advertising and promotion is crucial for cosmetics and toiletries
products, in order to create an awareness of new products and build
brand loyalty among consumers. Advertisements in TV and the print
media such as newspaper and magazines, especially womens magazines, are
very common. Samples of toiletries products are distributed to individual
households and products in sachet form are attached to magazines. Free
gifts are given during promotion periods and are advertised in the local
major newspapers and on the web.
According to the industry, the market is saturated with many different types
of products, and in the long run, established brands that emphasize quality
and service will have the edge.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
BIBLIOGRAPHY
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
References
www.hindubusinessline.com
www.lakmeindia.com
www.hll.com
www.economictimes.com
www.financialexpress.com
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Annexure
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Questionnnaire
Market Survey For Lakme Products
Name
Age
Sex
Address
State/Province :
Contact No.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
o
o
o
o
Price
Packaging
Versatility
Others
o Yes
o No
o Can,t Say
4. For Which Purpose you usually use Lakme Products ?
o Eyes
o Lip Colour
o Face
o Nail Enamel
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
o Others
8
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
o Cant Say
Yes
o No
12. What changes you would like to see in the Lakme products?
o More product range
o More shades
o Better packaging
o All of the above
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
o Yes
o No
Case Study
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Half a century ago, as India took her steps into freedom, Lakme, India's first
beauty brand was born. At a time when the beauty industry in India was at a
nascent stage, Lakme tapped into what would grow to be amongst the
leading, high consumer interest segments in the Indian Industry - that of
skincare and cosmetic products. Armed with a potent combination of
foresight, research and constant innovation, Lakme has grown to be the
market leader in the cosmetics industry. Lakme today has grown to have a
wide variety of products and services that cover all facets of beauty care, and
arm the consumer with products to pamper herself from head to toe. These
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
include products for the lips, nails, eyes, face and skin, and services like the
Lakme Beauty Salons.
A brand that has over 5 decades talked of beauty is none other than
Lakm. Launched in 1952, it offered a range of cosmetics with nail
polishes & lipsticks from the early 80s. Lakm also understands the
importance of maintaining and accentuating a womens natural beauty,
for this it has introduced a range of skincare products from 1987. These
ranges have been constantly innovated to bring specialized beauty care
and complete the range for the definitive women.
With a unique blend of understanding of women of all ages, today,
Lakm is all about setting trends and dominating the fashion arena.
Hindustan Levers Lakme Lever
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Given Lakmes service sector lineage, the business model could benefit
from what is perceived to be Unilevers proposed area of interest for the
future - services.
The company has Unilever Foodsolutions which works with customers
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Pricing
With a pricing that is almost one-third that of Lakme, Elle 18, of late,
has also unleashed a campaign based on its products.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
"There was a change in our strategy in the past. While Lakme has been
high on innovation, Elle 18 has been on maintenance mode. The brand
has been growing at a lower rate than Lakme. But now we are now
relooking at Elle 18 as there is still no brand that is so sharply positioned
on the youth platform," said Mr Chopra.
There was a conscious price differential between the brands to attract the
first generation users of cosmetics. So, while a Lakme Lipstick would
have an MRP of Rs 165, an Elle 18 Lipstick was pegged at Rs 55.
Meanwhile, Lakme Lever continues to innovate for its existing range of
skincare and colour cosmetics under the Lakme brand. It recently
relaunched its skincare range under the name of Lakme Fundamentals.
"While there is no new product, we will be upgrading the existing skin
care range with new formulation and packaging," Mr Chopra said.
In colour cosmetics it has roped in designer Sabyasachi Mukerjee to
unleash the `Free Spirit' range as part of its winter collection.
"The overall beauty market has been growing between 15-20 per cent
but we have been growing higher than the market."
However, it is the salon business that has been registering the highest
growth rates for Lakme Lever. "With a small base, our salon business
has been growing the fastest," Mr Chopra said.
There are plans to have 100 Lakme salons by the end of the year from
the existing 92 salons across the country.
Besides, Lakme Lever intends consolidating its hair care portfolio
launched last year under the Lakme Hair Next brand.
Problems
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
Increasing Competition
Low Rating of lame Salons (not so good customer services)
No new Strategies to look for improvements.
May loose its Sheen in a long run.
Recommendations
Promotions beyond fashion week
The brand should not lose its focus away from cosmetics. It can proved to
very detrimental.
For vast reach unlikely, in the short-term. Some sort of an alliance or cobranding with the salons that already exist may, perhaps, have been a
better strategy.
The general perception is that company-owned salons are expensive.
Though Lakme beauty salons are reasonably priced, it has not been
communicated well enough.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer
training report and lot more.
NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/