Professional Documents
Culture Documents
Being a frequent customer and having done research into McDonalds operations, the next
best thing was to undertake a study on their retail store. With the advent of Burger King and
other major retailers into India lets understand whats made McDonalds click with the
masses.
cinema
going
folk
recognition
from
majority
of
the
population.
big, right behind the counter so that customers can decide while waiting in queue and
speedup the ordering process. The store is divided into two floors, ground floor houses the
kitchen and the order desk while the dining area is located in the first floor.
Suggestions:
1. The store is not in tune with other McDonald retail outlets and appears congested according to
customers and needs to reorganize space and/or have better lighting and some music to lighten
moods, even the televisions installed are in worse for wear.
2. Ronald McDonald seats are missing from outside the store, which is a major let down in an area
like pvr Priya complex where more such figurines can help garner audience.
3. The seating needs to be lined along the wall to maximize utilization of space and decongest
walking areas, the wooden small fixed seats need to be eliminated as no one uses them due to space
constraints. Overall a complete restructuring needs to be done of the first floor as most customers at
this outlet are now shifting towards takeaway. Partially due to rush and partially due to ambience
not being up to mark.
3. There are frequent complaints of wrong burger being given to customers due to cross- handling of
orders and this needs to be eliminated.
4. The takeaway window and part of the first floor is nearly covered due to the police barricades
and the small magazine stores besides the road, there needs to be big posters on the first floor wall
to let the customers know about McDonalds from the main road.