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Culture Documents
Introduction
Billboard manufacture is becoming increasingly sophisticated.
More and more sign companies are taking advantage of
computerized market research data to optimize the placement
of their billboards. This trend is likely to continue as marketers
continue to seek out the most effective advertising mediums.
Bar coding technology is becoming a popular way of tracking
information related to billboards. Some companies
even videotape their signs and put together a computer display
for their clients so they can just click on a location and see a
picture or video of the billboard that is there. Satellite
technology will also play a larger role in the billboard market of
the future. Already satellite systems are being used to control
lighting and to track sign locations.
However, perhaps the most interesting innovations in the
industry are occurring in the area of advertising artwork. For
example, one new type of sign uses a multi-faceted prismatic
facing to actually deliver two different advertising messages.
As the viewer approaches the sign, they see one picture, but
as they pass the sign, their angle of view changes, revealing a
different picture. This type of clever innovation continues to
make billboards a popular and economically viable method of
advertising.
The very fact that there is such rapid innovation in the outdoor
advertising industry proves that the industry is doing well.
There are a growing number of outdoor advertising companies
being formed every year. This strong, consistent growth is
ramping up competition within the industry and fueling
innovations that continue to drive outdoor advertising to new
heights of relevancy and effectiveness for those who utilize it.
medium turns
out to be
relatively
cheaper and
cost-efficient
for
local
advertisers
than
other
broadly
based
regional
or
national
media.
V. Cost of Innovation
VII. Conclusion
Driven by rising energy costs and growing concern for
environmental preservation, LED lighting technology has
established itself as a proven alternative to traditional highintensity discharge (HID) or high-pressure sodium (HPS)
lighting. It can be said that LED lights more efficient and
affordable on costs, features and its function as a multi stage
system. Through this, it can enhance and develop the entire
portion of making a proposed project with the used of LED light
on overall appearance and its working efficiency on billboard
project. Due to modernization, LED Lights simply make a
change on the aging systems on advertising that can be
realized to improved and developed.
VII.Bibliography
http://en.wikipedia.org/wiki/Tarpaulin
http://www.dor.state.nc.us/publications/billboard/billboard_valu
ation_10.pdf
http://eartheasy.com/live_energyeff_lighting.htm
http://www.madehow.com/Volume-5/Billboard.html
http://eartheasy.com/live_led_bulbs_comparison.html
http://www.baylor.edu/content/services/document.php/140618.
pdf
http://www.designrecycleinc.com/led%20comp%20chart.html
Continuous Quality Improvement and Performance Excellence
with OBE supplements
Submitted to:
Professor Wilson F. Fajardo