Professional Documents
Culture Documents
rchitecture also forced Cisco to look at merchant silicon in the carrier Etherne
t segment. This resulted in a new ASR9000 product family intended to consolidate
company's carrier ethernet and subscriber management business around EZChip-bas
ed hardware and IOS-XR. Cisco also expanded into new markets by acquisition one ex
ample being a 2009 purchase of mobile specialist Starent Networks that resulted
in ASR5000 product line.
A Cisco facility in Chennai, India. India is one of the company's largest overse
as markets and production centers.
Throughout the mid-2000s, Cisco also built a significant presence in India, esta
blishing its Globalization Centre East in Bengaluru for $1 billion, and planning
that 20% of Cisco's leaders would be based there.[21]
However, Cisco continued to be challenged by both domestic Alcatel-Lucent, Junip
er Networks and overseas competitors Huawei. Due to lower-than-expected profit i
n 2011, Cisco was forced to reduce annual expenses by $1 billion. The company cu
t around 3,000 employees with an early-retirement program who accepted buyout an
d planned to eliminate as many as 10,000 jobs (around 14 percent of the 73,400 t
otal employees before curtailment).[22][23] During the 2011 analyst call, Cisco'
s CEO John Chambers called out several competitors by name,[24] including Junipe
r and HP.
On 24 July 2012, Cisco received approval from the EU to acquire NDS (a TV softwa
re developer) for USD 5 billion.[25] This acquisition signaled the end of the "T
he Human Network" strategy as Cisco found itself backing off from household hard
ware like Linksys[26] and Flip into the cloud and software market.
2013 Present: The Internet of Everything
Cisco launches a global rebranding campaign for the first time in six years with
its "TOMORROW starts here" and "Internet of Everything" advertising campaigns.
These efforts were designed to position Cisco for the next ten years into a glob
al leader in connecting the previously unconnected and facilitate the IP address
connectivity of people, data, processes and things through cloud computing appl
ications and services.
On July 23, 2013, Cisco Systems announced a definitive agreement to acquire Sour
cefire for $2.7 billion.[27]
On August 14, 2013, Cisco Systems announced it is going to cut 4,000 jobs, which
is roughly 6% of the company, starting in 2014.[28]
Cisco is opening an Internet of Everything research centre in Toronto, Ontario.
In April, 2014, Cisco Systems announced $150 Million to fund early-stage firms a
round the globe to focus on the Internet of Everything. The investment fund was
allocated to investments in IoT accelerators and startups such as The Alchemist
Accelerator, Ayla Networks and EVRYTHNG. After the announcement, The Alchemist A
ccelerator announced Cisco as a strategic partner and launched an individual pro
gram specifically focused on advancing the growth of IoT startups. This new fund
ing increased Cisco Investments' thematic investing to $250 million total, addin
g to the previously announced $100 million commitment to startups focused on the
emerging Internet of Everything (IoE) market opportunity.
At the end of 2013, Cisco announced poor revenue due to depressed sales in emerg
ing markets, caused by economic uncertainty and by fears of the National Securit
y Agency planting backdoors in its products.[29]
On August 13, 2014, the company announced it was laying off another 6,000 worker
s or 8% of its global workforce, as part of a second restructuring.[30]
Media and awards
Cisco products, most notably IP phones and Telepresence, are frequently sighted
in movies and TV series.[31] The company itself and its history was featured in
the documentary film Something Ventured which premiered in 2011.
Cisco was a 2002 03 recipient of the Ron Brown Award,[32][33] a U.S. presidential
honor to recognize companies "for the exemplary quality of their relationships w
ith employees and communities". Cisco commonly stays on top of Fortune "100 Best
Companies to work for", with position No. 20 in 2011.[34]
Acquisitions
Main article: List of acquisitions by Cisco Systems
Cisco acquired a variety of companies to spin products and talent into the compa
ny. In 1995 1996 the company completed 11 acquisitions.[35] Several acquisitions,
such as Stratacom, were the biggest deals in the industry when they occurred.[36
] During the Internet boom in 1999, the company acquired Cerent Corporation, a s
tart-up company located in Petaluma, California, for about US$7 billion.[37] It
was the most expensive acquisition made by Cisco to that date, and only the acqu
isition of Scientific Atlanta has been larger.[38] In 1999 Cisco also acquired s
take for $1 Billion in KPMG Consulting to enable establishing Internet firm Metr
ius founded by Keyur Patel of Fuse.[39] Several acquired companies have grown in
to $1Bn+ business units for Cisco, including LAN switching, Enterprise Voice ove
r Internet Protocol (VOIP) platform Webex, and home networking. The latter came
as result of Cisco acquiring Linksys in 2003 and in 2010 was supplemented with n
ew product line dubbed Cisco Valet.
Cisco announced on January 4, 2007 that it would buy IronPort in a deal valued a
t US$830 million[40][41] and completed the acquisition on June 25, 2007.[42] Iro
nPort was best known for its IronPort AntiSpam, its SenderBase email reputation
service, and its email security appliances. Accordingly, IronPort was integrated
into the Cisco Security business unit.[43] Ironport's Senderbase was renamed as
Sensorbase to take account of the input into this database that other Cisco dev
ices provide. SensorBase allows these devices to build a risk profile on IP addr
esses, therefore allowing risk profiles to be dynamically created on http sites
and SMTP email sources.[44]
Cisco announced on March 15, 2012 that it would acquire NDS Group for $5B.[45][4
6] The transaction was completed on July 30, 2012.[47][4]
In more recent merger deals, Cisco bought Starent Networks (a mobile packet core
company) and Moto Development Group, a product design consulting firm that help
ed develop Cisco's Flip video camera.[48][49] Also in 2010, Cisco became a key s
takeholder in e-Skills Week. In March 2011, Cisco completed the acquisition of p
rivately held network configuration and change management software company Pari
Networks.[50]
Although many buy-ins (such as Crescendo Networks in 1993, Tandberg in 2010) res
ulted in acquisition of flagship technology to Cisco, many others have failed part
ially or completely.[51] For instance, in 2010 Cisco occupied a meaningful share
of the packet-optical market,[52] revenues were still not on par with US$7 bill
ion price tag paid in 1999 for Cerent. Some of acquired technologies (such as Fl
ip from Pure Digital) saw their product lines terminated.[53][54]
In January 2013, Cisco Systems acquired Israeli software maker Intucell for arou
nd $475 million in cash, a move to expand its mobile network management offering
s.[55][56] In the same month, Cisco Systems acquired Cognitive Security, a compa
ny focused on Cyber Threat Protection. Cisco also acquired SolveDirect (cloud se
rvices) in March 2013[57] and Ubiquisys (mobile software) in April 2013.
Cisco acquired cyber-security firm Sourcefire, in October 2013.[58]
On June 16, 2014, Cisco announced that it has completed the acquisition of threa
tGRID, a company that provided dynamic malware analysis and threat intelligence
technology.[59]
On June 17, 2014, Cisco announced its intent to acquire privately held Tail-f Sy
stems, a leader in multi-vendor network service orchestration solutions for trad
itional and virtualized networks.[60]
Products and services
This section appears to contain a large number of buzzwords. Specific co
ncerns may be found on the talk page. Please help improve this section if you ca
n. (August 2012)
Cisco's products and services focus upon three market segments Enterprise and Serv
ice Provider, Small Business and the Home.
Corporate market
Corporate market refers to enterprise networking and service providers.
Borderless networks
[61] for their range of routers, switches, wireless systems, security system
s, WAN acceleration, energy and building management systems and media aware netw
orks.[62]
Collaboration
IP video and phones, TelePresence, HealthPresence, Unified Communications, C
all Center systems, Enterprise social networks and Mobile applications[63]
Datacenter and Virtualization
Unified Computing, Unified Fabric, Data Centre Switching, Storage Networking
and Cloud Computing services.[64]
IP NGN (Next Generation Networks)
High-end routing and switching for fixed and mobile service provider network
s, broadcast video contribution/distribution, entitlement and content delivery s
ystems.[65]
Small businesses
Cisco small business SG300-28 28-port Gigabit Ethernet rackmount switch and its
internals
Small businesses include home businesses and (usually technology-based) startups
.[66]
Routers and switches
The machines that route and redirect packets across a network, including tho
se for networks of smart meters.[67]
Security and surveillance
IP cameras, data and network security etc.[68]
Voice and conferencing
VOIP phones and gateway-systems, WebEx, video conferencing
Wireless
WiFi Access points
Network storage systems
Persistent people storage on networks, either in the traditional sense or in
a cloud-like manner.
Home user
Home user refers to individuals or families who require these kinds of services.
[69]
Broadband
Cisco partners can offer cloud-based services based on Cisco's virtualized Unifi
ed Computing System (UCS). A part of the Cisco Unified Services Delivery Solutio
n that will[when?] include hosted versions of Cisco Unified Communications Manag
er (UCM), Cisco Unified Contact Center, Cisco Unified Mobility, Cisco Unified Pr
esence, Cisco Unity Connection (unified messaging), and Cisco Webex Meeting Cent
er.[76]
Network Emergency Response
The company maintains several Network Emergency Response Vehicles (NERV)s. The v
ehicles are maintained and deployed by Cisco employees during natural disasters
and other public crises. The vehicles are self-contained and provide wired and w
ireless services including voice, and radio interoperability, voice over IP, net
work based video surveillance and secured high definition video conferencing for
leaders and first responders in crisis areas with up to 3 Mbit/s of bandwidth (
up and down) via a 1.8-meter satellite antenna.[77]
NERVs are based at Cisco headquarters sites in San Jose, California and Research
Triangle Park, North Carolina allowing strategic deployment in North America an
d are capable of being fully operational within 15 minutes of arrival. [57][58]
High capacity diesel fuel tanks allow the largest vehicles to run for up to 72 h
ours continuously.[78] The NERV has been deployed to incidents such as the Octob
er 2007 California wildfires; hurricanes Gustav, Ike, and Katrina; the 2010 San
Bruno gas pipeline explosion, tornado outbreaks in North Carolina and Alabama in
2011; and Hurricane Sandy in 2012.[79][80]
The team maintains and deploys smaller more portable communication kits which ar
e deployed to emergencies outside of North America. In 2010, the team deployed t
o assist in earthquake recover in Haiti and Christchurch, New Zealand. In 2011,
they deployed to flooding in Brazil, as well as the tsunami in Japan.[81]
In 2011, Cisco received the Innovation Preparedness award from the American Red
Cross, Silicon Valley Chapter for its development and use of these vehicles in d
isasters.[82]
Cisco Career Certifications
Main article: Cisco Career Certifications
Cisco Systems also sponsors a line of IT Professional certifications for Cisco p
roducts.[83] There are five levels of certification: Entry (CCENT), Associate (C
CNA / CCDA), Professional (CCNP / CCDP), Expert (CCIE / CCDE), and recently Arch
itect, as well as eight different paths, Routing & Switching, Design, Network Se
curity, Service Provider, Service Provider Operations, Storage Networking, Voice
, Datacenter and Wireless.
A number of specialist technician, sales and datacenter certifications are also
available.
Cisco also provides training for these certifications via a portal called the Ci
sco Networking Academy. Qualifying schools can become members of the Cisco Netwo
rking Academy and then provide CCNA level or other level courses. Cisco Academy
Instructors must be CCNA certified to be a CCAI certified instructor.
Cisco often finds itself involved with technical education. With over 10,000 par
tnerships in over 65 countries[84] Cisco Academy program operates in many exotic
locations. For example, in March 2013, Cisco announced its interest in Myanmar
by investing in two Cisco Networking Academies in Yangon and Mandalay and a chan
nel partner network.[85]
Criticisms and controversy
Shareholder relations
A class action lawsuit filed on April 20, 2001 accused Cisco of making misleadin
Cisco's Linksys E2700, E3500, E4500 devices have been reported to be remotely up
dated to a firmware version that allows Cisco to monitor their network use.[103]
[104]
Firewall backdoor developed by NSA
According to the German magazine Der Spiegel the NSA has developed JETPLOW for g
aining access to ASA (series 5505, 5510, 5520, 5540 and 5550) and 500-series PIX
Firewalls.[105]
Cisco s Chief Security Officer addressed the allegations publicly and denied worki
ng with any government to weaken Cisco products for exploitation or to implement
security back doors.[106]
A document included in the trove of National Security Agency files released with
Glenn Greenwald s book No Place to Hide details how the agency s Tailored Access Op
erations (TAO) unit and other NSA employees intercept servers, routers, and othe
r network gear being shipped to organizations targeted for surveillance and inst
all covert firmware onto them before they re delivered. These Trojan horse systems
were described by an NSA manager as being some of the most productive operations
in TAO because they pre-position access points into hard target networks around
the world. [107]
Cisco addressed the allegations in a customer document [108] concluding that no
information was included about specific Cisco products, supply chain interventio
n or implant techniques, or new security vulnerabilities. Cisco s General Counsel
also reconfirmed that Cisco does not work with any government, including the Uni
ted States Government, to weaken its products.[109] The allegations are reported
to have prompted the company s CEO to express concern to the President of the Uni
ted States.[110]
Spherix Patent Suit
March 2014 Cisco Systems is being sued for patent infringement. Spherix asserts
that over $43 billion of Cisco's sales infringe on old Nortel patents owned by S
pherix. Officials with Spherix are claiming that a wide range of Cisco products,
from switches to routers, infringe on 11 former Nortel patents that the company
now owns.[111]