Weekly Class Schedule

MBA Class of 2015, Semester IVA

FOR THE WEEK OF FEBRUARY 16 TO FEBRUARY 20, 2015
Auditorium A-203

16-Feb
Mon

17-Feb
Tue

18-Feb
Wed

19-Feb
Thu

20-Feb
Fri

OS 7/
BRM-7 A*

CF
6

OS 8/
BRM-8 A*

CF
7

CF
8

Class 1

0830-1000

Class 2

1030-1200 BRM-B*
7

HRM
6
**

BRM-B*
8

HRM
7
**

IMC
8

Class 3

1230-1400

AGR
7

IMC
6

CL
7

IMC
7

Session on
Sexual Harassment
Policy

Class 4

1500-1630

ESPF
7

CL
6
**

ESPF
8

CL
8
**

Class 5

1715-1845

*
Session with the
Programme Director

**
1. The soft copy of the weekly schedule is available on the main page of the LUMS website
www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule
2. For course titles and instructors, please turn overleaf.
*

Follow the timings given on the inner pages for Session with the Programme Director and
Friday, February 20.

* * This depicts classes of under gr aduate cour ses. For Schedule, please tur n over leaf.

21-Feb
Sat

MBA CLASS OF 2015

SEMESTER IVA (S IVA)
LIST OF COURSES BEING OFFERED
Code

Units

AGR

0.5

BRM
CF
CL
ESPF
HRM
IMC
OS

0.5
0.5
0.5
0.5
0.5
0.5
0.5

Course Title

Agriculture Value Chains In Developing Economies:

Challenges and Opportunities
Brand Management
Corporate Finance
Corporate Law
Entrepreneurial Finance
Human Resource Management
Integrated Marketing Communications
Operations Strategy
MBA Project

Instructor

Syed Zahoor Hassan

Rohail Ashraf
Bushra Naqvi
Walid Iqbal
Salman Khan
Abdur Rahman Malik
Khawaja Zain ul Abdin
Kamran A Chatha
Hassan Rauf

LIST OF UNDERGRADUATE COURSES BEING OFFERED TO MBA STUDENTS

Course Code
PSY 321
PSY 312
CS 532
MKTG 343
PHIL 432
CS 493

Sec 1
Sec 1
Sec 1
Sec 1
Sec 1
Sec 1

Course Title
Child and Adult Development
History of Modern Psychology
Intelligent Computing
Marketing Models
Mohammed Iqbal and Charles Peirce
Technology Entreprenurship

Instructor
Uzma Mazhar
Imran Rashid
Mian Muhammad Awais
Muhammad Asim
Basit Koshul
Murad Akhtar

Time
10:00 AM-11:50 AM
02:00 PM-03:50 PM
05:00 PM-06:15 PM
02:00 PM-03:15 PM
02:00 PM-03:50 PM
05:00 PM-06:15 PM

Day(s)*
TUE/THU
TUE/THU
TUE/THU
TUE/THU
TUE/THU
TUE/THU

SULEMAN DAWOOD SCHOOL OF BUSINESS

MBA PROGRAMME
CLASS OF 2015
AUDITORIUM A-203
SEMESTER IV 2014-15 (SIVA)
Assignments for the week of February 16 to February 20, 2015
***************************************************************************
MONDAY, FEBRUARY 16
0830 - 1000

OPERATIONS STRATEGY
KAMRAN ALI CHATHA

Topic: Process Development

Case: Champions League and Beyond: Forward Sports, NPD and
Footballs
Assignment:

0830 - 1000
(Section A)

1.

What benefits were realised by process development in Forward

Sports? What did they do? What does process innovation mean?

2.

How is craft-leadership different from technology-leadership?

What forces induce a change from craft-leadership to technologyleadership? What should an organization focus on: craft-leadership
or technology-leadership?

3.

When does it become imperative deploying process technology?

4.

What challenges were faced by Hassan in developing TBT? Why

was Forward the only organization to come up with TBT in an
industry with low local differentiation?

5.

How can Forward protect its technology; technology leadership?

6.

What is the way forward for Hassan? What market segment should
he focus on?

BRAND MANAGEMENT

Venue: Auditorium 101

ROHAIL ASHRAF

Topic: Global Brand Management

Case: Colgate Max Fresh: Global Brand Roll Out
1

1000 - 1030

Tea break

1030 - 1200
(Section B)

BRAND MANAGEMENT

1200 - 1230

Break

1230 - 1400

AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES

ROHAIL ASHRAF

SYED ZAHOOR HASSAN

Topic: Role of Financial Services

Read:
1.
2.

Who is the Arthi?

Who is the Arthi?- (working paper)

Assignment:
1.

Be ready to discuss the two documents and especially the

conclusions and recommendations given about changing the role of
Arthi in the report.

2.

What services does the Arthi provide? What are the sources of
finance and risks in his business model?

3.

What challenges do you foresee in implementation of the various

recommendations given in these reports? How would the business
model of the Arthi need to change?

4.

What can a bank learn from the Arthi's business model?

5.

What entrepreneurial opportunities can you identify based on what

you have learnt from these reports.

1400 - 1500

Lunch break

1500 - 1630

ENTREPRENEURIAL FINANCE
SALMAN KHAN

Topic: Issues in Venture Valuation

Read: A Note on Valuation of Venture Capital Deals

TUESDAY, FEBRUARY 17
0830 - 1000

CORPORATE FINANCE
BUSHRA NAQVI

Topic: Financing of the Firm

Case: Debt Policy at UST, Inc., 2001
Read:
1.
2.

RWJ 15: Long-Term Financing

RWJ 17: Capital Structure Limits to the Use of Debt

1000 - 1030

Tea break

1030 - 1200

HUMAN RESOURCE MANAGEMENT

ABDUR RAHMAN MALIK

Topic: Designing Compensation Systems

Case: Lahore Ring Road Authority Developing Variable Incentive Plan
Read:
1.
2.

Six Dangerous Myths About Pay

Organisational Reward Systems

1200 - 1230

Break

1230 - 1400

INTEGRATED MARKETING COMMUNICATIONS

KHAWAJA ZAIN UL ABDIN

Topic: Effectively Managing Advertising

Case: Advertising Experiments at the Ohio Art Company
Read:
1.
2.

1400 - 1500

What Becomes an Icon Most?

Targeting Myth Markets, The First Step in Developing a Cultural
Branding Strategy

Lunch break

1500 - 1630

CORPORATE LAW
WALID IQBAL

Topic: Company Law (Shares, Charges, Accounts and Dividends)

Case: Kitab on Line
Assignment: Be prepared for a class discussion.
Read:
1.

2.

Sections 89 to 91, Sections 113 and 114, Sections 121 and 122,
Section 230, and Sections 248 to 251 of the Companies Ordinance,
1984
Avtar Singh, Chapters 44 and 45

Note: Please bring Companies Ordinance, 1984 (Bare Act) to class.

WEDNESDAY, FEBRUARY 18
0830 - 1000

OPERATIONS STRATEGY
KAMRAN ALI CHATHA

Topic: Capacity strategy: How to Make Decisions on Capacity and

Capacity Expansion
Case: Genentech Capacity Building
Assignment:
1.

How much capacity will Genentech need in 2010 and 2015 for
Avastin and the other products listed in exhibits 3 and 4.

2.

How do you deal with uncertainty? Assuming a normal

distribution and that one standard deviation of demand is 25
percent of demand how much capacity will they need to reach the
85th percentile? How reasonable do you think the normal
assumption is? Is the 85th percentile a reasonable approach?

3.

Assuming no additional contractor capacity, do you need ccp3? If

so what size tanks do you recommend? What if the estimates on
page 10 (first pg. in the section on "capacity expansion options")
are doubled?

4.

What do you recommend on location and what in general do you

recommend for how they should proceed in meeting Avastin
demands?
4

Read: Strategies for Capacity Expansion

0830 - 1000
(Section A)

BRAND MANAGEMENT

Venue: Auditorium 101

ROHAIL ASHRAF

Topic: Line Extensions

Case: Mountain Man Brewing Co.: Bringing the Brand to Light
Read: Should You Take the Brand Where the Action Is?
1000 - 1030

Tea break

1030 - 1200
(Section B)

BRAND MANAGEMENT

1200 - 1230

Break

1230 - 1400

CORPORATE LAW

ROHAIL ASHRAF

WALID IQBAL

Topic: Company Law (Directors and Shareholders)

Case: Pasta Hut
Assignment: Be prepared for a class discussion.
Read:
1.
2.

Sections 157 to 204 of the Companies Ordinance, 1984

Avtar Singh, Chapter 42

Note: Please bring Companies Ordinance, 1984 (Bare Act) to class.

1400 - 1500

Lunch break

1500 - 1630

ENTREPRENEURIAL FINANCE
SALMAN KHAN

Topic: Understanding Deal Structuring

Read: Deal Structure and Deal Terms
THURSDAY, FEBRUARY 19
0830 - 1000

CORPORATE FINANCE
BUSHRA NAQVI

Topic: Corporate Finance Decisions in a Global Environment

5

Case: Globalising the Cost of Capital and Capital Budgeting at AES,

2006
Read:
1.
2.

Do You Know Your Cost of Capital? Probably Not, If Your

Company is Like Most
RWJ Chapter 31: International Corporate Finance

1000 - 1030

Tea break

1030 - 1200

HUMAN RESOURCE MANAGEMENT

ABDUR RAHMAN MALIK

Topic: Compensation System and Strategic Direction

Case: Marshal And Gorden: Designing an Effective Compensation
System (A)
Read: Chapter 11: Establishing Strategic Pay Plans
1200 - 1230

Break

1230 - 1400

INTEGRATED MARKETING COMMUNICATIONS

KHAWAJA ZAIN UL ABDIN

Topic: Effectively Managing Advertising

Case: Benecol Spread and Media Planning
Read:
1.
2.
3.

Chapter 9 - Clow & Baack, 2004- Advertising Media Selection

(pg.1-35)
Media Strategy: The Reach Pattern and Effective Frequency (pg.
447)
Media Plan Implementation (pg. 477-498)

1400 - 1500

Lunch break

1500 - 1630

CORPORATE LAW
WALID IQBAL

Topic: Company Law (Directors and Shareholders)

Case: Pasta Hut
Assignment: Be prepared for a class discussion.

Read:
1.
2.

Sections 157 to 204 of the Companies Ordinance, 1984

Avtar Singh, Chapter 43

Note: Please bring Companies Ordinance, 1984 (Bare Act) to class.

1630 - 1700

Break

1700 - 1800

SESSION WITH THE PROGRAMME DIRECTOR

GHUFRAN AHMAD

Venue: Auditorium A-103

FRIDAY, FEBRUARY 20
0830 - 1000

CORPORATE FINANCE
BUSHRA NAQVI

Topic: Adjusted Present Value (APV) Applications

Case: Valuation of Air Thread Connections, 2012
Read: Using APV: A Better Tool for Valuing Operations
1000 - 1030

Tea break

1030 - 1200

INTEGRATED MARKETING COMMUNICATIONS

KHAWAJA ZAIN UL ABDIN

Topic: Effectively Managing Advertising

Case: Charles Schwab & Co., Inc.: The Talk to Chuck Advertising
Campaign
Read:
1.
2.

Linking Advertising and Brand Value

Campaign Tracking and Evaluation (Pg. 585-607)

1200 - 1430

Break

1430 - 1530

SESSION ON SEXUAL HARASSMENT POLICY

YASSER HASHMI

Venue: Auditorium B-1

Note: Attendance is mandatory for all students.
7