Hi, I am Mubeena Bin Mahmood, pursuing MBA from Nizams Institute of

Management, Hyderabad, need your support in providing me with some

information on your expectations from your current employer and your views
on Branded organizations. This would enable me to complete my project for
the partial fulfillment of my academics. Kindly spare your time from your
hectic schedule and please duly fill the below questionnaire.
General Information:
Name: A
Designation:
Years of Experience:
Organization working with:

1. When did you join this employer? Please mention your date of joining:
Date
Month
Year
2. Why did you choose this employer? Check whatever is applicable.
Offered attractive pay package
Offered challenging role
This is my
dream company
My friend works here
Provided me with an onsite opportunity
I always wanted to work only with branded companies
This was the only
offer I had
3. How happy are you with this organization?
Extremely happy
Satisfied
Can not say
Not happy
4. Do you think your current employer is a branded organization?
Yes
No
5. What makes you feel that your current employer is a branded
organization? Check whatever is applicable.
We are well known in the market
We are CMMi Level 5 company
We are a multinational organization
We pay really well
We have a very big office with more number of people
Other, Please mention here:

6. Are you aware of the Vision and Mission of your current employer?
Yes
No
7. Please mention the motivational factors in your current employer that
makes you stay in this organization? Please mention as many factors as
you can.
Motivation 1)
Motivation 2)
Motivation 3)
Motivation 4)
Motivation 5)
8. What makes a branded organization different from others?
Please mention as many reasons as you can.
Reason a)

Reason b)
Reason c)
Reason d)
Reason e)
9. What are the benefits with a branded organization? Please tick your
choices
They offer high and attractive salary package

They offer work-life

balance
A good reference for my next job

They sponsor higher

education
Flexible work timings

International career

opportunities
Bigger teams to work with
Provides secured employment

They have well defined policies

Will get recognized for my work

10.
Please mention True or False based on your opinion to the following
statements:
a) Any MNC in India according to me is a branded company
True
False
b) Any company who is more known in the market is a branded company
True
False
c) Any company that has a strong financial background is a branded company
True
False
d) Any company that is more than 5 years in the market is a branded company
True False
e) A small and growing organization can never be a branded company

True

False
f) A small company that has good reputation with its clients and employees is a
branded company
True False
g) A company that can attract and retain people if is a small company then it is a
branded company
11.

True

False

What are the key things you expect from a branded company?

Please rate the following based on your expectation. Rating scale: 3a)
b)
c)
d)
e)

Strongly expect 2-Moderate Expectation

Good company reputation
3
2
1
Strong Leadership
3
2
1
It should be an MNC
3
2
1
Career growth in the same organization
3
Recruiting through employee referrals
3

1- No expectation

2
2

1
1

f) Clear focus on skill and competence development

3
2
g) Enabling employees to participate in conferences and seminars
1

1
3

h) Training & development on various skills necessary for next level of job
1
i) Work life balance
3
j) Basic employee benefits

2
3

1
2

k) Competitive and attractive salary structure

3
2
l) Reference for future employment
3
2
1
m) An organization have good ethical and moral values
3
n) An organization with strong company culture
3
2
o) An organization with well defined HR policies
3
2
12.

1
2
1
1

Would you like to continue your employment with your current employer?
Yes
No

13.

Does your current employer offer the following? Check whatever is

applicable.
Stating the Vision and Mission clearly
career path
Attractive pay

Rewards

Care for people

Recognition

My Next role

Challenging role

14.
Please define the culture in your current organization? Please write
here:
15.
Please name the any 5 organizations that first come to your mind
and that like to work with:
a)
b)
c)
d)
e)
16.
Why do you want to work with them? Please mention as many reasons
as you can.
Reason a)
Reason b)
Reason c)
Reason d)
Reason e)
17.
Which company according to you is a branded company and why?
Company name:
Because:
18.

Would you like to work only with branded companies?

Yes, because,
No, because,
19.
Would you like stay back with your current employer and grow in
the same organization?
Yes
No
20.
Would you like to refer your friends/family/acquaintances to your
current employer?
Yes
No

Thanks for your time in filling this questionnaire and helping me with
your valuable inputs