CHAPTER 5:

MAJOR FINDINGS AND INTERPRETATION OF

THESTUDY
The Data analyses and interpretations helped us to take out
the various findings. Thus the findings of this project is the
result of all the data collected analysed and interpreted.
Following are the various findings of the study:
Majority of the customers prefer smart kid & health

plan. About 33% & 20%of the respondents respectively

prefer smart kid and health plan.
Advertising plays a very important role as a source of
information for ICICI Prudential
Almost 30% of the respondents rate the services
rendered by ICICI Prudential as excellent.
ICICI prudential is the most preferred life insurance
company in India
About 50% of the respondents wants to associate
themselves with ICICI Prudential.

BIBLIOGRAPHY

Kotler Philip Kotler K.L. ,Koshy A, Jha Marketing

Management- A south Asian perspective 13th edition
pearson education publication,2007

WEBLIOGRAPHY

WWW. iciciprulife .com

Jan ,2012
WWW.google.com

30 th

ANNEXURES

Questionnaire:
1. Name and address:
2. Phone no.:
3. Age:

4. Gender:

male

female

5. Occupational profile:
a) Employed
b)self-employed
engineer
e) doctor
f) others

c) social activist

d)

6. Income profile:
a) Up to Rs.15, 000 per month
per month
c) Rs.30000-45000 per month

b) Rs.15000- 30000
d) Rs.45000 & above

7. Education profile:
a) Graduate

b) under graduate

c) MBA

d) Doctor

e) others

8. Have you purchased any insurance policy recently?

a) Yes

b)No

c) planning

9. From which company you purchase all your policies?

a) LIC
d) others

b)HDFC

c) ICICI

10. Do you know ICICI Prudential is a dominant private life

insurance company in India?
a) yes
b) no
c) may be
11. If yes then what is your source of information about ICICI
Prudential?
a) Advertisement
b) electronic media (radio, T.v)
c) print media (newspaper, magazine)
d) family &friends
12. Do you want to associate with ICICI prudential life
insurance?
a) yes

b) no

c) may be

13. Which of the ICICI Prudential life insurance schemes you

prefer the most?
a) Smart kid
b)Pension plan
Endowment plan
e) Traditional plan

c)Health plan

d)

f) others

14. Do you like the services rendered by ICICI prudential life

insurance?
a) Yes

b) No

c)Cant say

15. How would you rate the services rendered by

prudential life insurance?
a) Excellent
b)Very good
e) Below average f)Satisfactory

c)Good

ICICI
d)Average

16. How do you differentiate ICICI prudential from other

insurance companies?
a) Image
b) Brand value
c) Affordable capacity
d))
identification
e) Customer base f) Services rendered
g) others
17. Do you want to recommend or suggest any changes In
ICICI Prudential for better results? If yes then could you
please spell some of your suggestion?
a) Yes
b) No
Please specify_______________
Place:
Date:
signature: