Tropes

kristen ashton

A piece of something represents a whole.

In this case, they skin and eye of the
elephant is enough for us to know what
the rest of the image is and is much more
powerful than a straightforward image of
an elephant.

Synedoche

This is not literally a hat, but gives

reference to the adventure of a safari with
this dishwater.

Metaphor

Using the action to represent the whole

idea. In this case, the idea the viewer is
supposed to get is that the chip is both
crispy and hot. But they are only
representing it through the action of the
pepper exploding.

Metonymy

This is a play on words. Using musical

notes instead of people and the railing as
bars.

Parody

The exact opposite of what is

pictured.

Antithesis

This can is rusted and says stop rust.

Irony is the exact opposite of what the
image is telling us.

Irony

This example utilizes ethos by giving

factual information and the perspective of
an actual patient. Ethos uses the
communicative tool of persuasion by
showing someone that knows about the
situation. In this case, it is done with
perspective and reinforced with text .

Ethos

This is an image that uses Logos to

communicate to the viewer. Logos uses
statistics or facts as modes of
persuasion. In this example, the health
conditions are listed that would benefit by
the use of marijuana.

Logos

Pathos uses the power of emotion to

persuade people to see a particular point
of view.

Pathos

Matrix

Learning about semiotics has been really valuable in regards to the rest of my
formal design education. It has given me a toolset, so to speak, of graphic design
formulas to set up a page and make things visually interesting with a clear and
concise message. Utilizing these formulas gives my designs a much more
grounded point and a more interesting and efficient way of presenting my ideas. It
is a much better way to work for certain projects that may need modes of
persuasion to capture the eye of a passing viewer. This lesson has also given me a
valuable set of vocabulary to identify when viewing others work during critique, or
just understanding the design around me.

Reflection

Definitions

ethos: ethical/ credibility/ using a celebrity or someone who knows what they're speaking about to
create appeal

pathos: emotional appeal- sympathy/anger/happiness meaningful language/imagery is used to evoke

emotion

logos: (logic) using theoretical language, statistics, and facts

rhetoric: effective speech/ science of language-- i see this as eloquence

antithesis: sharp contrast/ opposition between two things to emphasize meaning/message

hyperbole: exaggeration not meant to be taken literally but used to get a message across

irony: expressing meaning by using language that typically signifies the opposite, usually humorous,
deliberately contrary to the expected and funny as a result

metaphor: analogy/comparison/ using an example to explain something/ word or phrase is applied to

something in which is not literally applicable// comparing something without using like or as

metonymy: a substitution of the name of an attribute/ ride- car kicks- shoes

replaced with the function/action of the thing

parody: satire/mockery/ funny imitation

personification: a person representing or embodying a quality, concept or thing

pun: words that sound alike with different meanings

synecdoche: figure of speech in which a part is made to represent the whole of vice versa
wheels- car
threads- clothes