Professional Documents
Culture Documents
Set-01
1. Marketing is best defined as:
(1) matching a product with its market.
(2) promoting and selling products.
(3) facilitating satisfying exchange relationships.
(4) distributing products at the right price to stores
(5) None of these
19. Capri is a brand of cigarette that contains low tar and slim in
de- sign to appeal to women. In this instance, women comprise
Capri's:
(1) marketing mix (2) target market (3) target audience (4)
marketing strategy (5) None of these
20. When DuPont develops new carpets that are highly stain
resistant and durable, it must educate consumers about the
products benefits. This calls for activity in which of the following
marketing mix variables?
(1) Price (2) Promotion (3) Distribution (4) Product (5)
None of these
Answers:
1.1
2.2
3.4
4.4
5.2
6.1
7.1
8.2
9.4
13.1
17.2
10.1
14.2
18.1
11.2
15.4
19.2
12.3
16.1
20.2
Set-02
1. Why are marketers interested in the level of disposable income?
(1) it accurately represents future buying power
(2) it increases current buying power
(3) it is what is left after taxes to buy luxuries with
(4) it is a ready source of buying power
(5) None of these
2.2
6.1
10.2
14.4
18.4
3.1
7.2
11.2
15.3
19.3
4.2
8.2
12.1
16.1
20.3
Set-03
1. Global marketing is
(1) the development of marketing strategies for the entire world ,
or major regions of the world
(2) performing marketing activities across national boundaries
(3) the creation of value and the exchange of value between
countries
(4) having firms with operations
(5) None of these
2. The Chairman of Unilever states that the world is just one big
market. He feels anyone not taking this stance is systematically
passing up profitable business. His approach MOST closely
resembles
(1) exporting
(2) global marketing
(3) export marketing
(4) full-scale international marketing
(5) None of these
15. Cuisinart Corporation owns the Spalding name but does not
produce a single golf club or tennis
ball. This arrangement could indicate what type of organisational
structure for international marketing?
(1) exporting (2) trading (3) joint venture (4) licensing
(5)
None of these
2.2
6.3
10.2
14.1
18.4
3.1
7.4
11.2
15.4
19.1
4.3
8.1
12.3
16.4
20.2
Set-04
1. The three major personal influences believed to affect the
consumer buying decision process are:
(1) perception, motives, and attitudes.
(2) personality, learning, and perception.
(3) emographic, situational, and attitudes.
(4) situational, lifestyle, and demographic. .
(5) None of these
9. Damien is torn between buying a new swing set for his children
and buying a new set of Wilson golf clubs for himself. He is
experiencing:
(1) attitude formation. (2) belief assessment. (3) role
inconsistency. (4) cognitive dissonance. (5) None of these
10. Which one of the following is MOST likely to be a product for
which both the purchasing decision and the brand decision are
strongly influenced by reference groups?
(1) Canned peaches (2) Instant coffee (3) Jeans (4) Bed linen
(5) None of these
2.2
6.3
10.3
14.3
18.3
3.3
7.4
11.2
15.3
19.2
4.2
8.2
12.4
16.4
20.4
Set-05
1. Which one of the following statements BEST characterises
marketing research?
(1) research is a continuous process, providing a constant How of
information
(2) research is conducted on a special-project basis
(3) research is performed when routine information is required
(4) research is the basis for making recurring marketing decisions
(5) None of these
4. If Master Foods Ltd knows that its market share in Ireland has
dropped 13 percent in the first quarter of the year but does not
know what might have contributed to this decline, it is in which
stage of the marketing research
process?
(1) hypothesis development (2) symptom identification
(3) problem identification (4) data interpretation
(5) None of these
14. The University Book Shop selects 200 of its more than 8,000
customers to participate in a study on service quality in the shop.
The Book Shop has established a _for use in its research:
(1) population (2) field setting (3) dependent grouping
(4) sample (5) None of these
1.2
2.2
5.1
6.3
7.2
8.2
9.3
10.4
11.1
12.3
13.4
14.4
15.3
16.4
17.1
18.2
19.1
20.4
4.3
Set-06
1. Lever Bros, markets a number of different brands of laundry
detergents including Radion, Persil Power, Persil Colour and
Surf. Each of these specific versions of laundry detergents can be
described as:
(1) a product item (2) a product line (3) a core product (4) a
mix item (5) None of these
11. Persil is the best selling laundry detergent in the UK. When
Lever Bros, used the Persil brand name for its washing up liquid
it was adopting-policy.
(1) an individual branding
(2) an overall family branding
(3) a line family branding
(4) a brand extension branding
(5) None of these
1.1
5.4
9.4
13.2
17.4
2.2
6.3
10.2
14.4
18.2
Answers:
3.3
7.1
11.4
15.3
19.1
4.4
8.2
12.1
16.4
20.2
Set-07
1.Consumer Products include:
(1) Convenience Products
(2) Shopping Products
(3) Unsought Products
(4) Specialty Products
(5) All of the above
2. Which of the following is not included in the 4 Ps of marketing
Mix :
(1) Physical evidence (2) Place (3) Price (4) Product (5)
Promotion
3.Anthropology is related with:
(1) Society (2) Politics (3) Law
Demography
(4) Economy
(5)
(3) Opportunities
(4) Threats
(5)
(5)
8. GE matrix has :
(1) 9 Cells (2) 12 Cells
(5) 5 Cells
(5)
13.Dumping is a form of :
(1) Pricing method (2) Market segmentation
(3) Price discrimination (4) All of the above
(5) None of these
(4)
(4)
2.1
6.1
10.2
14.4
18.3
(4) Behavior
3.4
7.3
11.1
15.4
19.5
(5)
10. SWOT analysis refers to(1) marketing tool to understand constraints and potentials of self
and competitor
(2) external environment analysis
(3) internal environment analysis
(4) strategic planning for selling product
(5) South-West organization for trade
4.5
8.1
12.5
16.4
20.5
Set-08
1.Consumer information sources are
(1) personal source and commercial source
(2) public source (3) experiential source (4) All of the three above
(5) Only (1) and (2)
17. In the era of globalisation of business, M & A means(1) Money & Assets (2) Marketing & Alliances
(3) Mergers & Acquisitions (4) Means & Acquisition
(5) Markets & Acquisitions
7. The nominal scale used for marketing research, refers tol) population characteristics based on age or sex or ownership of a
specific consumer durable
(2) ordering of scale
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
2.3
3.4
4.4
5.5
9.4
13.3
6.1
10.1
14.2
7.2
11.5
15.1
8.5
12.3
16.1
17.3
18.5
19.2
20.2
Set-09
10
Set-10
1. Cross-selling covers
(1) identifying customer needs
(2) matching the products to customer needs
(3) convincing the customers of product benefits
(4) responding to questions and objections of customers
(5) All of these
2. A prospect means
(1) any customer who walks into the bank
(2) an employee of the bank
(3) a customer who is likely to be interested in bank's product or
service
(4) a depositor of the bank
(5) a borrower of the bank
3- A Lead means
(1) a prospect who is more likely to avail of the Bank's Product.
(2) a political leader
(3) a religious leader
(4) a bank chairman
(5) None of these
4. Innovation means
(1) compensation (2) inspiration (3) additional perquisites (4)
implementing new ideas or new methods
(5) None of these
2.2
6.3
10.3
14.1
18.4
3.4
7.1
11.1
15.2
19.3
4.1
8.4
12.2
16.5
20.1
11
Answers:
1.5
2.3
5.3
6.4
9.2
10.5
13.3
14.3
17.4
18.4
3.1
7.5
11.3
15.2
19.4
4.4
8.3
12.5
16.1
20.5
Set-11
1. Marketing is
(1) Consumer oriented (2) Competitors oriented (3) Producer
oriented (4) Both (1) and (2) (5) Both (2) and (3)
12
Set-12
1. Bank Marketing means
(1) Selling of banks
(2) Buying of banks
(3) Merger of banks
(4) Selling bank's products and services
(5) Selling various items in banks
3. A lead means
(1) A Bank's marketing staff
(2) A Religious leader
(3) Bank's chairman
(4) Target customer
(5) Leash tied to a dog
16. The goods which are used for further production are called
(1) Durable goods (2) Market goods (3) Derived goods
(4) Consumer goods (5) Capital goods
8. HNI means
(1) Highly Negative Individual
(2) High Networth Individual
(3) High Neutral Individual
(4) Highly Necessary Individual
(5) All of these
2.5
6.1
10.5
14.3
18.5
3.2
7.1
11.3
15.1
19.1
4.1
8.1
12.2
16.5
20.1
13
(5)
Answers:
1.4
5.2
9.3
13.3
17.5
2.3
6.4
10.1
14.2
18.4
3.4
7.5
11.4
15.5
19.5
Set-13
1. Proper Marketing requires .
(1) Planning
(2) Sympathy
(3) Knowledge of products
(4) (1) and (2) both
(5) (1) and (3) both
14
4.4
8.2
12.3
16.4
20.5
Answers:
1.5
2.3
3.2
4.5
5.1
6.3
7.5
8.2
9.5
13.5
10.3
14.4
11.1
15.3
12.5
16.5
17.4
18.5
19.4
20.3
12. Bank Marketing is necessary due to(1) Globalisation (2) Recession (3) Merger of banks
(4) Shortage of resources
(5) Selling various different items in banks.
Set-14
15
5. A DSA helps in
(1) Boosting Direct Sales
(2) Contacting customers Net
(3) Indirect Marketing
(4) Direct Telemarketing
(5) None of these
7. A cold call is
(1) Best way to do Marketing
(2) A last resort for Marketers
(3) Marketing at random
(4) All of the above
(5) None of these
16
Set-15
1- Marketing is required in due to
(1) globalization (2) computerization (3) increase in population
(4) government dictates (5) None of these
2. Marketing is
(1) a day-to-day function
(2) a one-off affair
(3) a one-man show
(4) a collective process
(5) a means to earn extra income
3. Qualities needed by a good marketing staff are
(1) Aggressiveness (2) Pushy (3) Perseverance
Politeness
(5) only (3) and (4)
5. HNI means
(1) High Income Individual
(2) Honest Marketing Staff
(3) High Networth Individual
(4) Honest Neutral Individual
(5) None of these
7. Market Plan is
(1) an action plan for day-to-day marketing
(2) effective selling steps
(3) effective buying steps
(4) a comprehensive documents for marketing strategies
(5) All of these
(4)
17
3.5
7.4
11.1
15.5
19.4
4.4
8.3
12.4
16.2
20.3
Set-16
1. Digital Banking can be resorted through:
(1) Mobile phones (2) Internet (3) Telephones
these (5) None of these
(4) All of
18
(3) a gift
(4) display of communication skills
(5) All of these
7. A 'lead' means
(1) a buyer (2) a seller (3) a company Intending to sell its products
(4) a prospective buyer (5) a disinterested buyer
8. 'Benchmark' means
(1) products line up on bench
(2) salesmen sitting on a bench
(3) set standards
(4) marks on a bench
(5) None of these
3.5
7.3
11.4
15.4
19.3
9. 'Customisation' means
(1) customers' personal accounts
(2) customers selling goods
(3) special products for each customer
(4) better relations
(5) All of these
4.4
8.4
12.5
16.5
20.3
Set-17
1, Marketing in Banks is defined as
(1) Negotiable Instruments Act
(2) Banking Regulation Act
(3) Reserve Bank of India Act
(4)CompaniesAct
(5) None of these
2. Marketing in banks is
(1) a one-day function (2) a one-man function (3) a one-off affair
(4) All of these (5) None of these
6. A presentation means
(1) display of products
(2) explaining the utility of products
19
Answers:
1.5
6.2
11.4
16.4
21.5
2.5
7.4
12.3
17.5
22.4
3.2
8.3
13.5
18.2
23.4
4.5
9.3
14.3
19.5
24.1
5.2
10.3
15.4
20.3
25.3
Set-18
1. Cross selling is very effective in the sale of one of the following
(1) Debit cards (2) Credit cards (3) Internet banking (4) Auto
loans (5) All of these
8. SME means
(1) Small And Medium Enterprises
(2) Small Marketing Enterprises
(3) Small Scale Marketing Entities
(4) Small And Medium Establishments
(5) All of these
20
1.5
Answers:
2.4
3.1
4.2
5.1
9.5
13.2
17.4
6.5
10.1
14.4
18.5
8.1
12.3
16.2
20.5
7.1
11.1
15.3
19.1
Set-19
1. Market Research is useful for_
(1) deciding proper marketing strategies
(2) deciding the selling price
(3) choosing the right products
(4) choosing the sales persons
(5) All of these
2. A 'call means_
(1) shout out to somebody
(2) a profession or business
(3) visit friends
(4) visiting prospective customers
(5) After-sales services
3. Conversion means_
(1) meeting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller to a buyer
(5) converting a prospective client into a buyer
4. Customisation means_
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these
16. For sustained relationship with the buyer, one of the following
is necessary _.
(1) Continuity (2) Consistency (3) Understanding (4) Empathy
(5) All of these
17. Sales Promotion involves Find the incorrect option_.
(1) Building Product Awareness
(2) Creating Interest
(3) Providing Information
(4) Designing new products
(5) None of these
21
8. A DSA means___
(1) Direct Service Agency
(2) Direct Selling Agent
(3) Double Selling Agent
(4) Distribution Agency
(5) None of these
2.4
3.5
4.3
5.5
6.2
7.3
8.1
9.5
10.4
11.3
12.4
Set-20
1. Marketing function includes
(1) Designing new products
(2) Advertisements
(3) Publicity
(4) After sales service
(5) All of these
22
(2) All individuals earning more than Rs. 1,00,000 per annum
(3) All individuals above the age of 18
(4) All salaried persons only
(5) All students below the age of 18
25. Information that comes from an external source and fed into
computer software is called_
(1) Input (2) Output (3) Throughput (4) Reports (5) None of
these
Answers:
1.5
6.3
11.5
16.1
21.4
2.5
7.5
12.5
17.4
22.5
3.5
8.2
13.5
18.4
23.1
4.5
9.4
14.3
19.2
24.1
5.5
10.1
15.4
20.5
25.1
(4) Product
Set-21
1. Direct Marketing means
(1) Advertisements (2) Banners (3) Face-to-face selling
(4) Selling by all staff (5) Achieving targets
23. Savings Accounts can be opened by-----(1) AI1 individuals fulfilling KYC norms
23
18. Target group for home loans is(1) existing creditors (2) persons having no house of their own
(3) persons having one or more than one house
(4) builders
(5) NRIs
8. Target group of education loans is (1) all school students (2) all college students (3) all colleges
(4) all schools (5) all hospitals
9. Referrel means (1) sales person
(2) all customers
(3) lead provided by operation staff
(4) calling the existing purchasers
(5) all purchasers
11. The meaning of 'conversion' in terms of sales is (1) designing new products
(2) converting purchaser into sellers
(3) converting sellers into purchasers
(4) converting perspective customers into purchasers
(5) conversion of religion
12. Online Marketing is mostly useful for marketing of
(1) saving accounts (2) credit cards (3) home loans (4) NRI
deposits (5) business accounts
13. Cross selling means (1) city to city sales
(2) selling with cross face
(3) selling with crossed finger
(4) selling products to existing customers
(5) cold calling
Answers:
1.3
2.2
3.1
4.2
5.3
9.3
13.4
17.2
6.2
10.4
14.3
18.2
7.3
11.4
15.1
19.1
8.2
12.3
16.2
20.2
Set-22
1. Safe Deposit Locker can be canvassed among
(1) All existing account holders
(2) Persons below poverty line
(3) Students
(4) Jewelers
(5) ATM cardholders
15. Target group means (1) all purchasers (2) all sales persons (3) targeted purchasers
(4) all consumers (5) delivery persons
17. Which one of the following is not a target group for saving
accounts?
(1) salaried persons
(2) loss making companies
(3) doctors
(4) government employees
(5) insurance agents
24
6. Bancassurance means
(1) Assurance of banks for quality service
(2) Assurance for sanction of loans
(3) Selling of insurance products by banks
(4) Selling credit cards
(5) Selling debit cards
1.1
5.5
9.5
13.1
17.4
2.4
6.3
10.1
14.2
18.2
3.1
7.4
11.4
15.5
19.1
4.3
8.4
12.3
16.3
20.1
SET - 23
1. Which of the following is not related with International
marketing?
(1) Export
(2) Licensing (3) Penetration (4) Exchange risk
(5) Legal status
25
4. Advertisement is a type of
(1) direct marketing (2) service marketing (3) indirect
marketing (4) internet banking (5) internal marketing
5. Lead generation is
(1) a pre-sales function
(2) a function of the customer
(3) a function of the manufacturing department (4) a postsales
function (5) All of the above
(4) All of
(3) entire
(4) Place
(5)
12. A firm may have the goal of becoming the most dominant
supplier in the national market. This objective can be determined
as the
(1) main objective (2) primary objective (3) secondary
objective (4) one objective (5) other objective
(3)
28. Selling is
(1) same as marketing (2) more than marketing
discounts (4) a sub-function of marketing
(5) nothing to do with marketing
26
(3) offering
41. Which one of the following is not a target group for saving
accounts?
(1) Salaried persons (2) Loss making companies (3) Doctors
(4) Government employees (5) Insurance agents
43. The mutual fund business from the existing customers can be
carried out through
(1) coercion (2) cross-selling (3) internal marketing (4)
outdoor marketing (5) road-shows
(4)
27
64. The type of competitive structure that exists when a firm with
many potential competitors attempts to
develop a differential marketing strategy to establish its own
market share is
(1) monopoly (2) oligopoly (3) monopolistic competition (4)
perfect competition (5) None of the above
'
65. Which of the following procedures is used to predict the
effects of new products and processes on a firm or on society in
general?
(1) Technology assessment (2) Environmental scanning (3)
Societal estimation
(4) Environmental assessment (5) None of the above
(3)
(3)
28
(1) grading
(2) standardization (3) simplification (4) quality
control (5) quantity control
78. Which of the following marketing strategy does not
concentrate upon marketing efforts in the total market?
(1) Undifferentiated marketing strategies (2) Differentiated
marketing strategies
(3) Concentrated marketing strategies
(4) Scattered
marketing strategies
(5) Impulsive marketing strategies
Answers:
1.3
2.4
9.3
3.1
10.4
4.1
11.5
5.1
12.2
6.4
13.2
14.5
20.3
15.4
21.5
16.1
22.5
17.2
23.3
18.5
24.3
19.4
25.3
26.5
27.5
33.2
28.4
34.3
29.2
35.5
30.1
36.4
31.5
37.4
32.5
38.1
39.2
40.1
46.3
41.2
47.2
42.3
48.4
43.2
49.4
44.1
50.4
45.3
51.4
52.3
53.2
59.3
54.4
60.5
55.1
61.4
56.5
62.1
57.3
63.3
58.1
64.3
65.1
66.1
72.5
78.3
67.3
73.5
79.5
68.1
74.5
80.4
69.2
75.1
70.4
76.3
71.5
77.1
7.4
8.1
29