NEED OF QUALITY CONTROL

IN HANDLOOM INDUSTRY

PRESENTED BY:
LIPI AGARWAL

Quality is

Performance

A system of maintaining standards

in manufactured products by
testing a sample of the output
against the specification.
The degree of excellence that an
item possesses.

Precise
Quality

Aesthetics

Features

Quality

Reliability

Product with no defect found.

Absence of variation in its broad
sense.

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Serviceability

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Conformance

Durability

WHAT IS THE NEED OF QUALITY

CONTROL IN HANDLOOM INDUSTRY ?

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WHAT IS THE NEED OF QUALITY

CONTROL IN HANDLOOM INDUSTRY ?

Lack of Quality standardization

Tough competition

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WHY DOES QUALITY LACK?

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HOW QUALITY CAN BE CHECKED?

Establishing & adopting recognized standard
specifications for inspecting the quality of the
finished products.

Collective marks: Signs used to distinguish

certain valued characteristics common to the
product.

Certification marks: Distinctive signs used to

indicate compliance with standards and
characteristics. The message conveyed by a
certification mark is that the products have
been examined, tested, inspected, or in some
way checked by a person who is not their
producer.

Indian Silk marks

Geographical indication (GI) : Sign used on

goods that have a specific geographical origin
and possess qualities, reputation or
characteristics that are attributed to that place
of origin.
Handloom mark

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CASE STUDY
Pochampally Ikat
Pochampally is a small town in
Nalgonda district of Andhra Pradesh,
Known for its handloom fabric
having unique traditional designs.
Material is either cotton or silk or a
combination of the two only.

Having a unique single, combined or

double Ikat in several illustrations.
Misappropriation: manufacture and
marketing
of
products
with
Pochampally name and design by
large mills outside Pochampally
using power looms.

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 The Governmental Textiles Committee launched a

cluster initiative to facilitate the local associations
Pochampally Handloom Weavers Coop. Society Ltd
Associations obtained registration of various IP rights
such as copyrights, trade marks, designs and
geographical indications during 2004-05.
Obtaining of GI protection for the Pochampally
handloom sari from unfair competition and
counterfeit.

Enforcement of the Geographical Indications for

preventing copying & passing off.
Establishing the legal identity in the international
market Creation of brand image.
Setting up of mechanisms for quality control.

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DEVELOPMENT OF HANDLOOM SECTOR

Loom modifications for product innovation.

Training and development to enhance the skills
of weavers in manufacturing & marketing.
Loom should be flexible for all designs & weaver
friendly.
Check in price, increasing availability, improving
the color durability, innovative design, more
varieties, latest fashion and trends.
The industry depends mostly upon the
traditional buyers belonging to lower income
group. The market need to be extended to cover
the consumers belonging to upper income
strata.

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INTERVENTION

Branding and effective use of geographical

indication provisions.
Quality awareness & related training in the
areas of up gradation of skills, dyeing
practices, pre & post loom processes,
finishing, packaging & labeling keeping
the different market segments in mind.
Up gradation of on loom techniques to
diversify into furnishing & to improve
quality.
Training on computer based designs &
patterns.
Some of the problems like missing ends &
picks, color variation, unreliable supplies,
irregular weaves, broken ends & reed
marks, difference in width, thick and thin
places etc. should be taken under
consideration.

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CONCLUSION
Quality is ultimately a question of customer
satisfaction. Good Quality increases the value
of a product or service & establishes brand
image in the mind of buyer. The Indian
handloom industry will have a great future if
it gets better organized & adapts to present
need, while ensuring that they conform to the
requirements of the applicable set of criteria

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THANKYOU