1.

1 ABOUT THE TOPIC:

Definition:
What is a brand? There are several definitions of what a brand is, such as Kotler and Keller
(2006); a name, term, sign, symbol, or design, or a combination of them, intended to identify

The goods or services of one seller or group of sellers and to differentiate them from those
ofCompetitors (Glossary G1).

Lau and Lee (1999) have this definition; A brand is a name, term, sign, symbol, or design (ora
combination) intended to identify a sellers goods or services and to differentiate them from competitors.
A brand is a set of mental associations, held be the consumer, which add to the perceived value of a
product or service (Keller, 1998).

Introduction:
Brand Loyalty is a scenario where the consumer fears purchasing and consuming product from another
brand which he does not trust. It is measured through methods like word of mouth publicity, repetitive
buying, price sensitivity, commitment, brand trust, customer satisfaction, etc. Brand loyalty is the extent
to which a consumer constantly buys the same brand within a product category. The consumers remain
loyal to a specific brand as long as it is available. They do not buy from other suppliers within the product
category. Brand loyalty exists when the consumer feels that the brand consists of right product
characteristics and quality at right price. Even if the other brands are available at cheaper price or superior
quality, the brand loyal consumer will stick to his brand.
Brand loyal consumers are the foundation of an organization. Greater loyalty levels lead to less
marketing expenditure because the brand loyal customers promote the brand positively. Also, it acts as a
means of launching and introducing more products that are targeted at same customers at less
expenditure. It also restrains new competitors in the market. Brand loyalty is a key component of brand
equity.

Brand loyalty can be developed through various measures such as quick service, ensuring quality
products, continuous improvement, wide distribution network, etc. When consumers are brand loyal they
love you for being you, and they will minutely consider any other alternative brand as a replacement.
Examples of brand loyalty can be seen in US where true Apple customers have the brand's logo tattooed
onto their bodies. Similarly in Finland, Nokia customers remained loyal to Nokia because they admired
the design of the handsets or because of user- friendly menu system used by Nokia phones.
Brand loyalty can be defined as relative possibility of customer shifting to another brand in case
there is a change in products features, price or quality. As brand loyalty increases, customers will
respond less to competitive moves and actions. Brand loyal customers remain committed to the brand, are
willing to pay higher price for that brand, and will promote their brand always. A company having brand
loyal customers will have greater sales, less marketing and advertising costs, and best pricing. This is
because the brand loyal customers are less reluctant to shift to other brands, respond less to price changes
and self- promote the brand as they perceive that their brand have unique value which is not provided by
other competitive brands.
Brand loyalty is always developed post purchase. To develop brand loyalty, an organization should know
their niche market, target them, support their product, ensure easy access of their product, provide
customer satisfaction, bring constant innovation in their product and offer schemes on their product so as
to ensure that customers repeatedly purchase the product.
Why certain consumers are loyal to certain brands and what influences such an adherence? What makes a
consumer deviate from the norms? What makes a consumer willingly get bonded to products or services
as a result of a deep-seated commitment? A consumer is considered as a brand loyal whenever a consumer
perceives that a brand is offering him the right product features and the desired level of quality, and hence
repeatedly makes a conscious or subconscious repurchase of that particular brand. To get the buyer to that
level, a brand has to be positioned very effectively and should have the right marketing mix that can make
a consumer get attached to it. The brand when it displays that distinct identity, it is then that it captures the
audiences attention. Through this study let us see how we can use the web to connect with the customers
and get them satisfied to the extent of making them brand loyal. How we can identify and acquire our
high valued customers and create an effective strategy to manage their responses and experiences such
that it helps us to retain them and build them into loyal customers. How can we identify brand loyalty and
what can we do to perceive it? A brand symbolizes a company. It gains the customers regard when it
shows that it gives product or services differentiating it from the competition.

Brand Loyalty constitutes a lot to the company in terms of revenue generation and word of mouth
advertising. Innovative marketing strategies to imply brand loyalty becomes a must for e-marketers. If the
company has to achieve a higher level of success then it becomes mandatory to create a large pool of
brand loyalists. The area where an e-marketer needs to put attention is towards his approach for SEM.
When an e-marketer desires to achieve brand loyalty, he has to completely evaluate and understand his
purchase psychology .It is very necessary to understand that sales are the true measure of success in brand
loyalty. Usually in the SMM activities, the success is measured in terms of clicks or viewership. Here, it
becomes important that the marketing activities have to be so structured and accurate as to result in
getting more sales. The factors constituting to loss of a brand loyalist showcases serious concerns for the
brand. In the end it can only be said that the more no. of brand loyalists you tend to acquire in your course
of business, the more chances of your brand achieving the pinnacle of success increases. The term loyalty
is associated with a feeling of devoted attachment and affection. The term brand loyalty captures this
very essence but from a commercial perspective. Manufacturers and companies are always trying to
create niche in the market by constructing their own base of loyal customers, who over the period of time
have accepted the product whole heartedly. These brand loyalists would spend their money devotedly to
acquire the particular product and would also carry a feeling of immense satisfaction on the purchase. The
importance of brand loyalty can be asserted from the fact that it plays a vital role in the companys
advertising appetites. If a particular product is having a good brand loyalty, then the company spends
large expends over short periods of time to attract new patrons, but if the brand loyalty is low then
companies tend to keep the advertising at a steady pace to attract fresh consumers and to boost sales
(Loudon. Pg 567. 2001).Maintaining brand loyalty is the biggest challenge for the company, as it is a very
tedious process to acquire a customer and then convert him to carry repeat purchases from the company.
The more difficulty part comes in providing the same level of service that a customer will expect in his
return to his loyalty.

INDUSTRY PROFILE

REVIEW OF LITERATURE
REVIEW OF LITERATURE

Brand loyalty, a fascinating but in trigging phenomenon has been a subject of study in
the Westsinceabout1920s.Since then hundreds of studies concerned with brand loyalty
have been undertaken in various countries with different marketing environment.
However, for a variety of reasons, studies investigating this critically important aspect of
marketing are sporadic in our country. A brief review of such dispersed efforts of
research in the field of brand loyalty available with the researcher is attempted in the
following paragraphs.

An important study relating brand and store loyalty was attempted way back in1956by
Cunnigham,R.M.(1956).He attempted to find out whether consumers who are brand
loyal area so store loyal. However, the study could not establish a close association

between store and brand loyalty.

Mitterstaedt, R. (1959)observed

that

brand

loyalty

maybe

the

cause

of

purchasedissonancefeltbytheconsumeratthetimeofpurchaseofacertainproduct
`A. And such experiences may lead him to repeat purchase of product `B.

Peesemiers,E.A.,(1959)s approach brand switching behavior was based on the price

factor. He emphasized the fact that price increase in the most preferred brand relative to
the price of the other brands, is instrumental to induce brand- switching behavior in

consumers.
Cunnigham,R.M.,(1961)undertook a stud combining consumer loyalty to store and
brand. He attempted to relate many store and brand loyal lists and tried to measure store
loyalty by the concentration of total food products purchased on product by product
basis. In all, eighteen product classes were identified and analyzed. Out of the same,
only

three

product

classes

how

statistically

significant

efficient.Itwasalsomadeknowninhisstudythathighstoreloyalty

did

not

co-relationconecessarily

contributed to high brand loyalty. When brand loyalty was measured on a product by
product basis, significant association was found to exist in high brand loyal families
concentrating their purchases in that product class in one store.

TuckerW.T.,(1964)defined brand loyalty as three successive preference of the same

brand in their empirical studies of this concept.

Ronald, F. and Harper, B. (1965) conducted a comparative study and indicatedthatsocioeconomicvariablescouldnotbedifferentiatedbetweenprivate and manufacturers' brand
loyal consumers.

Cunnigham, S.M. (1967) examined the pattern of consumer behavior regarding the
selection of ones favorite brand and its non-availability. He also analyzed purchasing
behavior regarding the number of brands purchased, and the percentage of money spent
on

most

frequently

purchased

brands

by

using

loyaltyscore.Relationshipbetweenbrandloyaltyandcertainpersonalitymeasures

brand
was

observed in the Study.

Sheth,J.N.andVeketesan,M., (1968)suggested that perceived risk is a necessary

condition for the development of brand loyalty. They tried to relate factors like cognitive
dissonance and perceived risk of brand loyalty. They conducted a study in laboratory
suggesting that perceived risk is essential for the development of brand
loyalty.Thesufficientconditionbeingtheexistenceofwellestablishedbrandswhich
the consumer.

Seth,J.N.(1968)study on brand loyalty is based on the factor analytic approach which

relates to the frequency of purchases of a brand to patterns of these purchases by the
consumers and gauge the level of brand loyalty.

Simon, J.L.(1969)attempted to analyse the effect of advertising on the sales

ofbrand.Theroleofadvertisementsinshapingone'simageandperceptionofbrands is known.
Many researchers have attempted to study the role of advertisements on brand loyalty. A
successful advertisement must be able to transfer its distinctive
brand.

appeal over to the

Carman,J.M.(1970)was able to measure brand loyalty in some specific purchases made

by consumers of certain brands during a set period of time. According to him, brand
loyalty is closely associated with the consumers shopping pattern and the amount of
money spent by consumers in shopping. There is also a close relationship between the
amount of money spent on purchases, the brand last purchased, inter-purchase time, and
store loyalty.

Bird,M.,Chanon,C,andEherenberg,A.C.,(1970) in their paper observed that attitudes and

usage level vary for different brands. The relationship between the attitudinal change
and behavioral change with regard to the same group of people was analyzed and
studied by Chanon and Ehrenberg.

Newman,J.W.andWebal,R.A.(1973) in their study found that there exists a close

relationship between brand loyalty and the satisfaction derived after using the particular
brand purchased. Many researchers emphasized the fact that store loyalty
wasoneofthemostimportantfactorscorrelatingwithbrandloyalty.Thismay be due to the
reason that store loyalty of a customer may restrict his choice to the limited
varietyofbrandsavailabletohiminthestoreheisusedtopurchasing.Theduointheirpaperpointe
douttheknownfactthatbrandloyaltyisthenaturaloutcomeof

brand

satisfaction.

They

observed that relatively strong relationship exists between brand loyalty and satisfaction
with a present product of that brand.

Weinberg, C.B., (1973)in his study

pointed out that competing brands occupying

themarketshelvescontributetodisloyalty.Thisisbecauseofones personal experience and

information gained through tryingthesebrands.

Shopping-proneness is another characteristic that has been related to brand loyalty.

Consumers, who are not shopping prone, shop in relatively few stores. Within

thesestores, they tendtobeloyaltoasmallnumberofbrandsratherthanmake careful choices

between the values being offered by these stores. When the store in which the shopper
normally makes a purchase, undergoes substantial change (such as ownership), it may
also affect the buyers loyalty to the manufacturers brand purchased from that store

earlier. The study undertaken by Norstorm,R.D.andSwan,

J.E., (1976)on auto buyers, discloses the above findings.
Consumerswithrelativelylowerincomedonotindulgeinextensiveshopping as their means
are also limited. They also make less use of the shopping alternatives
available.Goldman,A.(1976)inhisstudyonfurniturecameoutwiththeabove findings.

Singh, J . D . and Singh, R., (1981),in their study examined the store patronage behavior
of groups and found a positive correlation between brand and store loyalty of the
consumers.

Some brands have value expressive dimensions, especially, commodities like clothing.
Swartz,T.A.(1983) in her study described the brand symbols and message
differentiation.

She

concluded

that

individuals

had

different

i n t e r p r e t a t i o n s f o r different brands of the same product. The extent to which

functional differences.

The

study

made

by

Agrawal,A.K.,(1983)

on

contributory

factors

ofbrand

loyaltystatusofIndianconsumersrevealedthatconsumersingeneral,havebeen found to be
quite loyal to the brands of frequently purchased items. The store loyalty was also
observed to be high, though not as high as brand loyalty. Income of the household, size
of the family and the age of the household were positively correlated with brand loyalty.

James, R.P., (1994)in his study examined the brand loyalty and brand switching
behavior of cooking oil consumers and observed the existence of a positive relationship
between age and education of the consumers and their brand loyalty. Television and
newspaper advertisements played a significant role in shaping the brand loyalty

behavior of the housewives. Mostly out of stock situation (OSS)led to brand switching
behavior with the consumers. Besides, store loyalty and brand loyalty of the consumers
are positively correlated.

Raut,K.C.andNabi,M.K.,(1998)examinedhowfarthepostpurchase

sequentialpattern

of

favorable post purchase experience, high purchase intentions, brand loyalty, repeat
purchases and recommendation to potential buyers in that order holds good in the
Indian marketing environment incase of durable productlike television. They concluded
that even high level of satisfaction at post purchase stage is not adequate to inculcate
strong brand loyalty. In short, brand loyalty behavior of television owners more or less
remained fragile suggesting that brand loyalty varied for different types of
products/categories.

2.2 Objective of the Study

Primary Objective:
A study on brand loyalty for Big Bazaar product.

Secondary Objectives:

To determine the perception of retailers towards the Big Bazaar brand.

To understand the market reality about the Big Bazaar.
To analyses the market shares of Big Bazaar among competitiors.
To identify the various after brand preferred by retailers.
To analyses of what makes customer having brand loyalty.

2.3 Need For The Study:

This study would help the marketing department to understand its position through the

eyes of the customer.

This study would help the organization to sustain itself in the current market situation and
in the current market situation and also to understand its strength and weakness, when
compares to the competitor brand.

2.4 Scope Of The Study:

The main aim of this project work is to study the brand loyalty about Big Bazaar product
and also find out various competitive brand preferred by the customer retailer point of

view.
The sale volume of the Big Bazaar product would be gradually increased by presenting
the research report.

2.5 Limitations of the Study:

This study is only modest attempt and not be claimed as comprehensive one, further it is to be pointed
that data are inebriation for the study and consequently the findings made out of it are reliable to the
extent that the respondents have been forthright nourishing the same.
During conducting this research I come across the following limitations: -

Time is the important limitation. Due to time constraints only limited population is taken
for the study.

Findings based on this study cannot be used in other organizations.

There are chances of misrepresentation responses.

The biased view of the respondent is another cause of the limitation

However in spite of these limitations all efforts have been put to make the report correct, genuine, and
fulfilling the objectives of the reports.

1. RESEARCH METHODOLOGY

Research
The research comprises of defining and redefining problems, formulating hypothesis or
suggested solutions; collecting, organizing and evaluating data, making deductions and reaching
conclusion; and at last carefully testing the conclusions to determine whether they fit formulating
hypothesis. The research process is carried out to a series of step, which are required to be taken
in chorological order. The major marketing research steps are as follows:
Problem identification.
Research design.
Fieldwork.
Data analysis & interpretation.
Report Presentation.
Problem Identification
The first and foremost step in this research is to identify the problem chosen for
investigation. The step has very significance, once it is said A Problem well identified is
half way to solution. On the other hand if the problem identified vaguely, a wrong problem
is identified, or research is not clarified, then the research result may be completely useless
for the management, and the research effort of the investigation will be a futile exercise.

Research Design
A research design is a master plan or model for the formal investigation. Once the formal
investigation is decided, the researcher must formulate the formal plan of investigation. A
research design id the specification of methods & procedure, for acquiring the information
needed for solving the problem. The formal investigation plan will concentrate on the
selection of sources of information and the selection of methods and procedures for gathering
the data. Data gathering forms are prepared. Questionnaires are tested, samples for
investigations are planned.

There are three basic types of research design:-

Descriptive

Exploratory

Casual

In my research I have used the descriptive research design

Descriptive Research Design
Descriptive research is undertaken when the researcher want to know the characteristics of certain groups.
The design in such study must be rigid and must focus attention on the following
Formulating the objectives of the study,
Designing the method of data collection,
Selecting the sample,
Collecting the data,
Processing and analyzing the data.

SAMPLING METHOD:

Sampling Design
A sample design is definite plan obtaining a sample from a given populations. It refers to the
technique or a procedure, the researcher would adopt in selecting items for the sample.

Sampling method

For this research Convenience Sampling is used. As the name implies, convenience
sampling refers to the collection of information from members of the population who are
conveniently available.

Convenience Sampling
Under this sample the researcher selects the most accessible population member from which to obtain the
information. It involves choosing of the samples on the convenience basis.
Sample size
The sample size for this study is taken as 120 for the interview and issue questionnaires.

Data collection method

Questionnaire had been prepared to get the response of the people as per guided by the organizational
guide. To provide the best end results without any kind of biasness, which can give a brief idea about
sampling and would be beneficial for making inferences for tabulations and calculations with research
instruments? I made a survey through questionnaire as prepared by me.

DATA SOURCE
There are two sources of data collection:
Primary data source

 Secondary data source.

Sources of Data
Primary Data
Primary data are those data, which are obtained for the first time by the investigator himself. In
order words, by primary data we mean those data, which are originally, i.e., those in which little
or no grouping has been made, the instance being recorded or itemized encountered.
The source of primary data used in my project is the questionnaire. Primary are the raw data like
raw material. Primary data are according to object of investigation and used without correction.
The collection of primary data requires large sum, energy and time. Precautions are not
necessary in the use of the primary data.

Secondary Data
Secondary data means data that are already available i.e; they refer to the data,
which have already been collected and analyzed by someone else. When the
researcher utilizes secondary data, then he has to look in to various sources
from where he can obtain them. In this cause he is certainly not confronted
with the problems that are usually associated with the collection of original
data. Secondary data may either be published data or unpublished data.

RESEARCH METHODOLOGY

INTRODUCTION:
Research methodology is a way to systematically solve research problem. In it
we study the various steps that are generally adopted by researcher in studying
his research problem along with the logic behind them. It is necessary for a

researcher to know not only the research methods/techniques but also the
methodology. It may be noted, in the context of planning & development that
the significance of research lays in its quality and not in quantity. Researchers
should know how to apply particular research techniques, but they also need
to know which of these methods or techniques, are relevant and which are not,
and what would they mean and indicate and why.

OBJECTIVES OF THE STUDY:

PRIMARY OBJECTIVE:
1 Study about the BRAND LOYALTY schemes.
2 Study the customer approach towards the BRANDS.
3 Study about the floor operations in shopping centres.

SECODARY OBJECTIVE:
1 Understand the customer behaviour inside the mall.
2 Customers expectation from the retailers.
3 Gather the information about all the competitors.
4 All details about the loyalty scheme in retail sector.

There are various stages to solve the research problem as shown in following
diagram

DATA COLLECTION:
PRIMARY SOURCE: The method of data collection is done by the
way of survey; this is a process whereby first hand information is collected.
This method is needed for meeting the specific objective of research study.

Primary data was in the form of filled structured questionnaire by customers.

SECONDARY SOURCE: The secondary data was collected in the
form of company profile and product profile from the Web Site of
BIGBAZAAR. Some other Web Sites were also referred. For collecting the
required data the CSAS of the mall were also consulted. The data has helped
in ascertaining the strategies and approaches of major players in market. Thus
the study involved collection, analysis and interpretation of a lot of data
relating to this sector. The data is collected from various sites, books, journals,
etc.
SAMPLE DESCRIPTION:
After deciding on the research approach and instruments, the marketing
research must design the sampling plan:
1 SAMPLING SIZE: The target for this the customers who come for
shopping inside the Express Avenue mall. Sample size of the study is 100
customers who come for shopping inside the Shop.

2 SAMPLE SELECTION PROCEDURE: Since it is the survey of

customer, to obtain an unbiased result the customers sample from the
population were interviewed randomly. So the sampling technique chosen for
the research is Random sample technique. Every customer inside the mall had
an equal chance of being interviewed. Convenience sampling method was
adopted for this study.
3 SAMPLE UNIT: The customers who come for shopping inside the Shop

is the sample unit.

4 CONTACT METHOD: Personal approach to each and every customer for
all surveys and interviews were the Contact method used for obtaining a
proper and detailed feedback. A face-to-face Interaction took place with each
sample representative.
The data collected through questionnaire was properly classified and tabulated
in the form of a report. These reports formed the basis for the comparative
analysis and drawing inferences there from. From
5

FIELD WORK: The fieldwork was conducted for a period of 15 days

for both the research. Interviews were conducted inside the mall by face face
interviewing.

DATA ANALYSIS AND INTERPRETATION

Do you buy branded products?

TABLE: 1

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Always

31

31%

sometimes

51

51%

Never

18

18%

TOTAL

100

100%

INFERENCE:
About 51% of the respondents were sometimes buy brand
products.
About 31% of the respondents were always buy brand products.
About 18% of the respondents were never buy brand products.

Do you buy branded products?

GRAPH: 1

What do you think about a brand?

TABLE: 2

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Just Name of
the product

23

23%

Quality

63

63%

Both

14

14%

TOTAL

100

100%

INFERENCE:
About 63% of the respondents were prefer quality about a
brand.
About 23% of the respondents were prefer just a name of the
product about a brand.
About 14% of the respondents were never prefer both quality
and just a name of the product about a brand.

What do you think about a brand?

GRAPH: 2

If a brand is unavailable what will you do?

TABLE: 3

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Go for other
brand

40

40%

Go for other seller

37

37%

Wait for the

product

23

23%

TOTAL

100

100%

INFERENCE:
About 40% of the respondents were go for other brand if it is
unavailable.
About 37% of the respondents were go for other seller if it is
unavailable.
About 23% of the respondents were wait for the product if it is
unavailable.

If a brand is unavailable what will you do?

GRAPH: 3

What type of product do you purchaser in Big bazaar?

TABLE: 4

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Home appliance

9%

Clothes

60

60%

Fruits &
vegetables

9%

Groceries

13

13%

All the above

9%

TOTAL

100

100%

INFERENCE:
About 60% of the respondents were buy clothes in big bazaar.
About 13% of the respondents were buy groceries in big bazaar.
About 9% of the respondents were buy home appliance in big
bazaar.
About 9% of the respondents were buy fruits & vegetables in
big bazaar.
About 9% of the respondents were buy all the above products
in big bazaar.

What type of product do you purchaser in Big bazaar?

GRAPH: 4

Do you always get exact product which you prefer?

TABLE: 5

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Yes

25

25%

Sometimes

47

47%

No

28

28%

TOTAL

100

100%

INFERENCE:
About 47% of the respondents sometimes get the exact product
which they prefer.
About 28% of the respondents not get the exact product which
they prefer.
About 25% of the respondents get the exact product which they
prefer.

Do you always get exact product which you prefer?

GRAPH: 5

What do you like the most about Big Bazaar?

TABLE: 6

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Credit facility

8%

Delivery service

25

25%

Product
availability

29

29%

Offers

38

38%

TOTAL

100

100%

INFERENCE:
About 38% of the respondents like offers in big bazaar.
About 29% of the respondents like product availability in big
bazaar.
About 25% of the respondents like delivery service in big
bazaar.
About 8% of the respondents like credit facility in big bazaar.

What do you like the most about Big Bazaar?

GRAPH: 6

What type of offers do you seek in Big bazaar?

TABLE: 7

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Buy 1 get 1

27

27%

Discount %

50

50%

Weekly offers

23

23%

TOTAL

100

100%

INFERENCE:
About 50% of the respondents like discount offer in big bazaar.

 About 27% of the respondents like buy 1 get 1 offers in big

bazaar.
About 23% of the respondents like weekly offers in big bazaar.

What type of offers do you seek in Big bazaar?

GRAPH: 7

What comes first when you think about Big Bazaar?

TABLE: 8

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Price

14

14%

Quality

28

28%

Offers

40

40%

Customer
service

18

18%

TOTAL

100

100%

INFERENCE:
About 40% of the respondents were telling that offers will come
first in their mind about big bazaar.
About 28% of the respondents were telling that quality will
come first in their mind about big bazaar.
About 18% of the respondents were telling that customer
service will come first in their mind about big bazaar.
About 14% of the respondents were telling that price will come
first in their mind about big bazaar.

What comes first when you think about Big Bazaar?

GRAPH: 8

Do you use credit cards at Big bazaar?

TABLE: 9

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Yes

20

20%

Sometimes

31

31%

No

49

49%

TOTAL

100

100%

INFERENCE:
About 49% of the respondents not using credit card at big
bazaar.
About 31% of the respondents they use credit card sometimes
at big bazaar.
About 20% of the respondents always use credit card at big
bazaar.

Do you use credit cards at Big bazaar?

GRAPH: 9

How much you are comfortable with the environment

at big bazaar?

TABLE: 10

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Highly
comfortable

33

33%

comfortable

65

65%

uncomfortable

2%

TOTAL

100

100%

INFERENCE:
About 65% of the respondents were comfortable with the
environment at big bazaar.
About 33% of the respondents were highly comfortable with the
environment at big bazaar.
About 2% of the respondents were uncomfortable with the
environment at big bazaar.

How much you are comfortable with the environment

at big bazaar?

What do you think symbol color of Big bazaar?

TABLE: 11

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Orange

19

19%

Blue

18

18%

Green

25

25%

Both a & b

38

38%

TOTAL

100

100%

INFERENCE:
About 38% of the respondents told both orange & blue is the
symbol color of big bazaar.
About 25% of the respondents told green is the symbol color of
big bazaar.

 About 19% of the respondents told orange is the symbol color

of big bazaar.
About 18% of the respondents told blue is the symbol color of
big bazaar.

What do you thing symbol color of Big bazaar?

GRAPH: 11

What you think about Big bazaar price rate?

TABLE: 12

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Very high

1%

High

11

11%

Medium

74

74%

Low

13

13%

Very low

1%

TOTAL

100

100%

INFERENCE:
About 74% of the respondents told medium price rate of big
bazaar.
About 13% of the respondents told low price rate of big bazaar.
About 11% of the respondents told high price rate of big
bazaar.
About 1% of the respondents told told very high price rate of
big bazaar.
About 1% of the respondents told very low price rate of big
bazaar.

What you think about Big bazaar price rate?

GRAPH: 12

Do you have membership cards?

TABLE: 13

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Yes

20

20%

Should get it

28

28%

No

52

52%

TOTAL

100

100%

INFERENCE:
About 52% of the respondents dont have membership card at
big bazaar.
About 28% of the respondents should get the member ship card
at big bazaar.
About 11% of the respondents they have membership card at
big bazaar.

Do you have membership cards?

GRAPH:13

How much will you rate for Big bazaar?

TABLE: 14

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

1 star (lowest)

5%

2 star

24

24%

3 star

31

31%

4 star

31

31%

5 star (highest)

9%

TOTAL

100

100%

INFERENCE:

About
About
About
About
About

31% of the respondents they rate 4 stars for big bazaar.

31% of the respondents they rate 3 stars for big bazaar.
24% of the respondents they rate 2 stars for big bazaar.
9% of the respondents they rate 5 stars for big bazaar.
5% of the respondents they rate 1 star for big bazaar.

How much will you rate of Big bazaar?

GRAPH: 14

How do you know about the Big bazaar?

TABLE: 15

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

TV ads

13

13%

Friends &
family

65

65%

Newspaper

22

22%

TOTAL

100

100%

INFERENCE:
About 65% of the respondents they knows about big bazaar
from friends & family.
About 22% of the respondents they knows about big bazaar
from newspaper.
About 13% of the respondents they knows about big bazaar
from TV ads.

How do you know about the Big bazaar?

GRAPH: 15

Are you aware about the own brands of big bazaar?

TABLE: 16

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Yes

38

38%

No

62

62%

TOTAL

100

100%

INFERENCE:
About 62% of the respondents they dont aware about the own
products of big bazaar.
About 38% of the respondents they aware about the own
products of big bazaar.

Are you aware about the own brands of big bazaar?

GRAPH: 16

In big bazaar why do you prefer own brands the

most ?

TABLE: 17

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Quality

21

21%

Availability

28

28%

User friendly

41

41%

Cheap price

10

10%

TOTAL

100

100%

INFERENCE:
About 41% of the respondents
brands of big bazaar.
About 28% of the respondents
of big bazaar.
About 21% of the respondents
big bazaar.
About 10% of the respondents
of big bazaar.

told user friendly about own

prefer availability in own brands
prefer quality in own brands of
prefer cheap price in own brands

In big bazaar why do you prefer own brands the

most?

GRAPH: 17

Big bazaar provides to customer in?

TABLE: 18

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Different
packages

10

10%

Different
qualities

45

45%

Different flavor

5%

Above all

40

40%

TOTAL

100

100%

INFERENCE:
About 45% of the respondents prefer big bazaar provide to
customer in different qualities.
About 40% of the respondents prefer big bazaar provide to
customer in different packages, different qualities & different
flavor.
About 10% of the respondents prefer big bazaar provide to
customer in different packages.
About 5% of the respondents prefer big bazaar provide to
customer in different flavor.

Big bazaar provides to customer in?

GRAPH: 18

How long you are a customer of big bazaar?

TABLE: 19

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Blow 1 year

21

21%

1-5 years

48

48%

Above 5 years

31

31%

TOTAL

100

100%

INFERENCE:
About 48% of the respondents told they were around 1-5 years
customers of big bazaar.
About 31% of the respondents told they were above 5 years
customers of big bazaar.
About 21% of the respondents told they were below 1years
customers of big bazaar.

How long you are a customer of big bazaar?

GRAPH: 19

Big bazaar offer sales is ?

TABLE: 20

NO OF
RESPONDE
NTS

S.NO

OPTIONS

PERCENTA
GE

Highly
satisfactory

31

31%

Satisfactory

51

51%

Not satisfactory

18

18%

TOTAL

100

100%

INFERENCE:
About 51% of the respondents were satisfied regarding the big
bazaar offer sales.
About 31% of the respondents were highly satisfied regarding
the big bazaar offer sales.
About 18% of the respondents were not satisfied regarding the
big bazaar offer sales.

Big bazaar offer sales is

GRAPH: 20