UNIVERSITY OF THE ASSUMPTION

School of Arts and Sciences

CHAPTER 1
INTRODUCTION
In a period of transition and accelerated change marked by the expression
of technology, manifestation of continuous researches and advances, the
Philippines should add more effort in bridging the disparity between the rich and
poor nations in the world when it comes to technology and education. Being a
developing country does not mean that the Philippines should be left behind by
the technological advances in education. If technology is a continual process, so
is learning.
On the 21st century, the way of communication in an organization such as
school has evolved dramatically in line with technology and innovation. The new
generation has reached the point in the internet revolution where organizational
websites are not only common but expected. If one does not have a website, it is
as if one does not appear to exist as almost all nations are using computers,
technology and internet. With more people using search engines to find
information, it is critical that your organization have a strong web presence. If you
do not have one you are missing out on a vital form of communication, making it
much more difficult to spread your message.
Like in the Philippines, the provinces are not only geographically distant
from each other but are also distant when it comes to educational means. With a
university that has its own website in the province of Pampanga, the diversity will
be lessened among provinces because students from other places in the
archipelago will be able to have the knowledge and awareness of the existence
and offerings of the school.
Like any other business, a school must also have an excellent website. A
school website is the virtual place where the members of the school community
meet. Today, almost every school or university has its own website where the
school administrators post important information about the school and its
activities. It lowers the barrier between the administration and its members,
students, parents and its faculty. A university website allows potential students
from geographic areas to find a university and get in.

UNIVERSITY OF THE ASSUMPTION

School of Arts and Sciences
Aside from the information about the school, school websites are being
maximized for greater purposes like admission and marketing and most schools
around the world have their own websites; however the quality of these websites
can vary greatly. Having a well-designed, interactive and accessible website is
crucial for any educational institute. The fact of the matter is, there are some
school websites that fail to deliver the marketing message or the right impression
for the school by a poor quality website whether it be issues of content, imagery,
or accessibility, where a decision on which school to attend needs to be made this
may be a deciding factor in choosing or not choosing a particular school,
especially if the parents and/or students do not know that much about the school
in the first place.