A Survey on small scale business Dall Mill of Sagar City,

Madhya Pradesh
A Project Report Submitted
In the Partial Fulfilment of the Requirements
For the Degree of
Master of Business Administration
By
Ravendra Kumar Choudhary
(Y142820292)
MBA 2nd semester
Under the Guidance of:
Mr. Anil Kumar Kashyap
Assistant Professor

Department of Business Management

Dr. Hari Singh Gour Central University
Sagar (MP), India
Year 2015

ACKNOWLEDGEMENT

It is indeed of great moment to pleasure to express my senses of

per found gratitude & in daftness to all the people who have been
instrumental in making my project work a rich experience.
I would like to extend my gratitude towards business of
Management Studies Dr. H.S. Gour Central University for giving me
the opportunity about this project. I am grateful to Mr. Anil Kumar
Kashyap (Asst. Professor), for spending valuable time and cooperating with me for successful completion of my project. I take the
opportunity for the practical knowledge of the theoretical aspect
through this project.
At last I pay to my heartiest thank to all my friends for their great
support and suggestion.

Ravendra Kumar Choudhary

MBA 2nd (34th Batch)

DECLARATION BY CANDIDATE

I hereby declare that the report of the survey work entitled

SMALL SCALE INDUSTRY IN SAGAR CITY is based my own work
carried out during the course of my study under the supervision of Mr.
ANIL KUMAR KASHYAP (Assistant Professor), Department of Business

management, Dr. H. S. Gour University Sagar.

I assert that the statements made and conclusions drawn are an
outcome of the project work. I further declare that to the best of my
knowledge and belief that the project report does not contain any part
of any work which has been submitted for the award of any other
degree certificate in this University or any ware other.

Ravendra Kumar Choudhary

MBA 2nd (34th Batch)

PREFACE
Management studies are expected to be not only theoretical but also practical
to equip the students coming out of Managerial Educational Institutions after having been
mounded and shaped with the knowledge of various managerial function would be able
to efficient to plan, organize, direct and control man, material and money and
contributing their respective share in the achievement of both organization and individual
motive. This would enrich not only the individuals but also the whole humanity at large.
In this survey every effort have been made to highlight the major aspect
related to the topic entitled SMALL SCALE INDUSTRY IN SAGAR CITY by a
comprehensive study of literature and by survey information. It is tried to give an
impressive in regarding financial sectors.
To make it easier different tabular and diagrammatic approaches have been
used which helps in illustration and understanding the theme. It gives different
public & private sectors, companies, and a market image as well as depicts phase of
their works to understand in better way.
Survey report is an important document and contains information that can be
used to find out what are the finding and how a research is carried out on the basis of
private companies, therefore different tabular and diagrammatic approaches are used for
illustration and understanding. A good survey report is the evidence of extensive survey
and research carried out in a systematic manner.

CERTIFICATE
This to certify that the report of the project submitted is the outcome of the project work
entitled SMALL SCALE INDUSTRY IN SAGAR CITY carried out by
RAVENDRA KUMAR CHOUDHARY bearing Roll No.Y142820292 carried by under
guidance of Mr. ANIL KUMAR KASHYAP (Assistant Professor) and supervision for
the award of Degree in Master of Business Administration of Dr. H. S. Gour Central
University Sagar (M.P.), India.

Signature of Supervisor

Signature of H.O.D

Signature of Examiner

TABLE OF CONTENT
NO.

Title

Page no.

Cover page
Declaration

Certificate
Acknowledgement
Preface
CHAPTER 1
1.1

INTRODUCTION
Meaning of Small scale industry

1.2

Objective of Small scale business

1.3

Small business in sagar city

1.4

Dall Mills overview

MARKET PLAN AND ANALYSIS

CHAPTER 2
2.1

Target Market

2.2

Market mix

CHAPTER 3

11

RESEARCH METHODOLOGY & DESIGN

14

3.1

Objective of the study

15

3.2

Research methodology

16

3.3

Data collection method

16

CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

18

CHAPTER 5

FINDINGS AND SUGGESTIONS-

29

CHAPTER 6

BIBLIOGRAPHY

32

CHAPTER 1 -

INTRODUCTION

1.1 SMALL SCALE INDUSTRY

These are the industrial undertaking having fixed investment in plant and

machinery, whether held on ownership basis or lease basis or hire purchase

basis not exceeding Rs. 1 crore
1.2 OBJECTIVE OF SMALL SCALE INDUSTRIES:
The objectives of small scale industries are:
To create more employment opportunities with less investment.
To remove economic backwardness of rural and less developed regions
of the economy.
To reduce regional imbalances.
To mobilize and ensure optimum utilization of unexploited resources of
the country.
To improve standard of living of people.
To ensures equitable distribution of income and wealth.
To solve unemployment problem.
To adopt latest technology aimed at producing better quality products at
lower costs.

1.3 Small business in sagar city:-

In sagar city there are many small business running.

NIC CODE
NO.
20
22
23
24.

25.
26.

27.
28.
29.
31.
30.
32.
33.
35.
36.

97.
01.

TYPE OF
INDUSTRY
Agro based
Soda water
Cotton textile
Woolen, silk &
artificial Thread
based clothes.
Jute & jute based
Ready-made
garments &
embroidery
Wood/wooden
based furniture
Paper & Paper
products
Leather based
Chemical/Chemica
l based
Rubber, Plastic &
petro based
Mineral based
Metal based (Steel
Fab.)
Engineering units
Electrical
machinery and
transport
equipment
Repairing &
servicing
Others

Total

NUMBER OF
UNITS
1303
04
13
08

INVESTMENT
(Lakh Rs.)
651.50
9.11
18.11
16.17

EMPLOYMENT
(No.)
2606
13
17
22

01
572

2.15
228.80

04
1144

639

33.96

918

11

22.13

19

12
63

25.19
40.12

22
87

68

34.12

103

111
118

520.32
320.14

207
222

107
03

108.27
12.13

208
18

509

152.70

1054

27

5.00

40

2199.92

6704

3569

1.4 OVERVIEW OF DALL MILL:INTRODUCTION

India is the largest producer of pulses around 14.5 million tones annually.
Pulses commonly known as dal in India are an important component of both
the vegetarian as well as the nonvegetarian diet in India. Among the North
Eastern States, Assam is the largest producer of pulses. Pulses constitute one

of the main sources of protein in the Indian diet. There are different varieties
of pulses namely Chana, Mung, Masur, Urad and Tuvar dal. Of these, Mung
and Masur dal are predominantly consumed in the North Eastern States. The
conversion of pulse grains into dal through the process of milling. Wherein dal
is split into smaller sizes rendering it convenient for cooking. It is one of the
important food processing industry usually in the medium and small scale
sector, some quantity is also processed in the rural sector manually producing
inferior quality dal resulting in lesser revenue earning compared to milled dal.
The wholesalers perform the following functions of marketing:
Assembling
The wholesalers collect varieties of products from different manufacturers and keep
them in store for sale to the retailers at the time they need them.
Dispersion
The products assembled and stocked by the wholesalers are supplied to the retailers
who may be widely scattered.
Warehousing
The goods purchased by the wholesalers from the manufacturers and producers have to
be stocked in warehouses pending their sale to the retailers. The arrangement for such
storage is the responsibility of the wholesalers.
Transportation
The wholesalers have to move the goods from the various factories to their own
warehouses and from there to the retailers stores.
Financing
The wholesalers in most cases sell goods on creditor the retailers .Risk Assuming
Wholesalers assume risks arising out of the changes in prices and demand and as well
as losses due to spoilage or destruction of goods in their warehouses and while
in transit.

Grading and Packaging

Wholesalers have to sort out different grades of products according to quality and other
considerations and package the goods into smaller lots for retailers. Wholesalers.
Manufacturers need not take the trouble or incur the expenses of procuring large
numbers of small orders.
Dall Mills of Sagar City
Ashirwaad Dall Mill:- Ashirwaad dall mill is a established in 1988-89,These
firm was started Mukesh Kumar Jain.These dall mill are located in Subhash
Nagar Industrial Area, Sagar 470002. They have invested 50 lakhs Rs in 198889, there are working 4 people in the firm. They have use the brand name of
Dabang dall , they also work of dall and rices, they are not any use of
advertisement support in local, but they are pramote to website of internet .
They have supply the own product wholesale and also in retail.
Bardhmaan Dall Mill:- Bardhmaan dall mill is a established in 1989,These
firm was started Choudahary Chandra Kumar.These dall mill are located in
Bhagwaan Ganj, Sagar 470002. They have invested 15 lakhs Rs in 1989, there
are working 6 people in the firm. They have not use any brand name , they
also work of dall and oils, they are not any use of advertisement support in
local, but they are pramote to website of internet . They have supply the own
product wholesale and also in retail.

Prakash Dall Mill:- Prakash dall mill is a established in 1989,These firm

was started Hukum Sahu and Gulati Sahu in partnership.These dall mill are
located in Near Hanuman tample, Rahatgarh bus stand road, Motinagar Sagar
470002. They have invested 1 lakhs Rs in 1989, there are working 12 people
in the firm. They haveuse the brand name of Prakash dall , they aalso work
of dall and rices, they are not any use of advertisement support in local, but

they are pramote to website of internet . They have supply the own product
wholesale and also in retail.

Prakash Dall Mill, Motinagar, Sagar city

CHAPTER-2 MARKET PLAN AND ANALYSIS

MARKET POTENTIAL

all India per capital consumption of pulses is about 2.8 kg per year. In the
north-eastern region, consumption of pulses is generally higher especially in
States like Assam and Manipur. Conservatively, taking the national
consumption norm of 2.8 kg and considering the total population of 365 lakhs
in the north-eastern region, the demand for pulses is estimated at 1,02,000
tone per year. There is no organized dal milling activity in the north-eastern
region. In rural areas, sometimes dal milling is carried out in rice hullers.
However, generally raw dal is processed in unit in nearby areas of West
Bengal and milled dal re-enters the north-eastern states. The total production
of pulses in north-eastern region is about 85,000 tone per year, assuming that
80% of this quantity is available for dal milling, that the new tiny units
process 15% of the available dall, there is scope for over 15 tiny units with
annual milling capacity of 700 tone of dal to be set up.

Market conditions
A successful new venture sells customers goods and services they want or
need and continually grows a base of satisfied customers. Hundreds of people
consider starting new businesses each year and each of them will ask
themselves the same questions:- Does my product or service fill a need? Who
will buy my product or service? What will my price point be? What are the
trends in my industry? Who are my competitors?

Market research helps in the following factors:1. Communicate effectively

The targeting can be done through advertising and promotions. By
researching your customers and their spending and buying habits, it can create
marketing campaigns to meet their specific interests and needs.

2. Identify and understand opportunities

That exists in the marketplace. For example, through primary research, you
might find an opportunity to start your business in a geographic location you
had not considered before, where little or no competition exists for your
product or service.
3. Pinpoint potential obstacles or problems
Through research, it may uncover direct or indirect competitors that had not
considered before who may inhibit ability to gain a competitive advantage in
the market. It might also discover future development plans that could include
big-box retailers in the target market location.

4. Benchmark and evaluate your success

By knowing the size of your market, how the competitors are doing and who
their customers are, it can set goals to reach the market, grow customer base
and track the relation to the competition.

2.1 Target market

1. Dall is the basic needs of everyone for diet in India.
2. There buyers are all income group levels.

3. Moderate availability of the branded packaging dall and afford high class
people.
4. The people who have high demand are Arahar, moong, and channa dall.
5. Mostly Channa dall are used many oter fastfood likes Besan, Namkeen,
papad etc. items are highly demanded.
6. Each dall are easily available in kirana stores, Market,Haat bazar, Mandies.
Competition
It is located on a strip that includes a variety of businesses, but none of which
create any competition. The other competitive edge we have developed is the
atmosphere and reputation. Traffic is moderate to heavy, especially near the
lunch and dinner hours. Our location of the shop is a very important
competitive edge. We are there, right at the point of entering or exiting the
market. The nearest competitor is at least 5 miles away. We will also offer
more personal attention to our customers than the larger mall retail stores.

2.2 Marketing Mix

In market as there many types of products are available so it becomes difficult
for the marketers to peruse the right segment market so that they can position
their product effectively to target customer. In order for this they use mix of
tools of marketing, which is, know as marketing mix.

Marketing mix is a set of marketing tools that the firm uses to peruse its
marketing objectives in the target market. Theses tool s can be classified
broadly into four Ps of marketing, Product, Price, Place, and Promotion.

PRODUCT
1.
2.
3.
4.

Variety
Quality
Design
Brand Name
Marketing

PRICE
1. List Price
2. Discounts
3. Allowances
4. Credit Norms

PLACE
1. Channels
2. Coverage
3. Locations
4. Inventory

PROMOTION
1.Advertisements
2. Sales Force
3. Public Relations
4.
Direct

CHAPTER-3 RESEARCH METHODOLOGY AND DESIGN

Research Methodology
Research methodology is a methodology for collecting all sorts of information & data
pertaining to the subject in question. The objective is to examine all the issues involved &
conduct situational analysis. The methodology includes the overall research design,
sampling procedure & fieldwork done & finally the analysis procedure.

The

methodology used in the study consistent of sample survey using both primary &
secondary data. The primary data has been collected with the help of questionnaire as
well as personal observation book, magazine; journals have been referred for secondary
data. The questionnaire has been drafted & presented by the researcher himself.

RESEARCH DESIGN:
A research design is a basic plan which guides the researcher in the
collection and analysis of data required for practicing the research. Infant the research
design is the conceptual structure which the research is conducted. It constitutes the Blue
Print for the collection, measurement and analysis of the data.

SAMPLING PLAN:
There are collect information from 3 sample paper owner of
dall mill in sagar city. As time and costs are the major limitation that the
researcher faces.

SAMPLE DESIGN:
The process of drawing a sample from a large population is
called sampling. Population refers to the total of items about which
information is defined. Well selected samples may reflect fairly and accurately
the characteristics of the population.
Sampling Unit:

The sample unit of this survey was the customers having

life insurance policies in Sagar City, Madhya Pradesh.

Sampling Technique Adopted:

Interview Method with the help of

questionnaire.

3.1 SWOT ANALYSIS

Before making the decision to invest in the Dall Mill, one should carefully analyze the
associated risk factors. A SWOT analysis can help in analyzing these factors, which play
an important role in making the decision.
STRENGTHS

Continuous availability of raw material, i.e. high qualities of many dalls.

Fully automated plant of dall mills, hence less labor involved
Availability of low cost labor
Product affordable to all income groups
Wide range of target market

WEAKNESSES

Strict controls over labor efficiency need to be observed to reduce the waste
production to a minimum level.
Expected loss at the initial stages of the operation as a result of sales return from
the distributors.
Inexperienced technical staff as compared to the units currently in operation.

OPPORTUNITIES

Changes in the current eating habits of the people.

A large number of people that are not brand loyal can be targeted through
marketing.
campaign.
About 60% of the Dall Market share comprises of un-branded dall, this share can
be gained through heavy marketing campaign.
Export opportunity.

THREATS

Already established businesses in same industry.

Fluctuation in the price of many types of dall.
Quality and verity of the dall and is to be monitored very closely as people are
more directed towards health and safety issues.
Strong competition and high promotional activity by the competitors.

3.2 OBJECTIVE OF THE STUDY:

Through this survey is conducted academic purpose that the main objective
behind the study.

To find out the various strategies to be adapted by dall mill.

To find various ways to increase production or sales of dall in Sagar city.

To know the sufficient market size of dall in sagar.

To identify various factors which to affect the quality of many veritey of

dall.

To know the market position of dall mill.

To know the distribution channel of dall.
To know the yearly turnover of dall mill.
To know the compitetior of dall mill.

3.3 RESEARCH METHODOLOGY:

A research methodology tells you what you have to do, to mange your
projects from start to finish. It describe every step in the project life
cycle in depth so you know exactly which takes to complete . when and
how whether you are an expert or a novice .it helps you complete tasks
faster than before.

3.4 DATA COLLECTION METHODS:

Interview Method:This method is a conversation between two or more

people where questions are asked by the interviewer to elicit facts or
statements from the interview.
Interview are a standard part of qualitative research.
A survey work is totally depend on collection of data .or collecting all
relevant information which are necessary for survey . The collection of data
means a purposive gathering of information relevant to subject matter of
investigation from the units of population under investigation. Data collection
methods are
Exploratory
Descriptive

Sample design -

In this survey the data collected from above sources

Primary sources
A. observation
B. Questionnaire
C. Interview

Secondary data
A. Books
B. Internet
C. Library
D. News paper

Sample size
For owner -03
Sampling area -sagar

CHAPTER-4:

DATA ANALYSIS AND INTERPRITATION

FINDINGS
In a sagar city 4-5 dall mills are available at present time,there are Vardhaman
dall mill, Ashirwad dall mill, Prakash dall mill,Apex dall mill those who
postining in the last 20 or 30 years ago in sagar city. They are manufaturing
the many types of dall as toor dall, moong dall ,chana dall, masur dall, and
also cooking oil. They are used distribution channel for the selling the
wholesale ,and also retailer.
Finding from interview of owners of mills:

They have not sale the packaging product.

They have not use any tag and brand of the products.
They have use the truck,and havy vehicle for the product transportaion.
They dont have use any pramotion for salling the products.
Some owner says there are no more competitior of dall mills.

LIMITATION

There are some limitations are follows:-

Annual reports and journals in the company was not readily available.
Due to time and budgetary constraint ,the sample size was restricted.
Most of the Mills owner was very busy so,they dnt have give more time
for interview and for given some information about dall mill.
Some owner dont want to give correct information such as yearly
turnover, capital invetsment etc.
Some owner was very busy in own work so they have ignore this .

SUGGESTION & RECOMMANDATION

There are some suggetions are follows:
There should be improve the quality of dall and also should given a
packaging dall.
There should given brand name and make the local brand and then use
for sell.
They should improve the many variety of dalls and increase the product
line.
They can improve own sale the promotion of our product from various
promotional activities.
There can be large production of dalls, and then export other places and
other states.
They can launch some new products in the markets.

BIBLIOGRAPHY

REFERRENCES:-

http://www.yourarticlelibrary.com/industries/small-scaleindustries-in-india-definition-characteristic-andobjectives/23464
http://www.justdial.com/Sagar/M-S-Prakash-DAL-Mill-%3Cnear%3E-/9999P7582-7582-101002155221C1B9_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET
http://www.justdial.com/Sagar/M-S-Bardhman-Dal-Oil-Mills-%3Cnear%3E-/9999P7582-7582-100928210641C7C1_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET.
http://www.academia.edu/9129351/PRESENT_MARKETING_ST
ATUS_OF_TOOR_DALL_MILLS.
http://rangra.in/other-project/11274-required-investment-formini-dall-mill.html.
http://www.justdial.com/Sagar/Dall-Mills/ct-10564750

JOURNALS:

http://www.theglobaljournals.com/ijar/file.php?
val=July_2013_1373365935_cf2bb_02.pdf