2/12/2015

LifestoryResearchReports:AshtonWoodsHomesRecognizedbyHomeShoppersas...NEWPORTBEACH,Calif.,Jan.21,2014/PRNews

LifestoryResearchReports:AshtonWoodsHomesRecognized
byHomeShoppersasMostTrustedBuilderinAmericafor
SecondConsecutiveYear
()

LifestoryResearchreleasesthe2014MostTrustedBuilderinAmericaStudy,recognizingAshtonWoodsHomeswithtophonors
forthesecondconsecutiveyear.(PRNewsFoto/LifestoryResearch)
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NEWPORTBEACH,Calif.,Jan.21,2014/PRNewswire/Trustisthenewmeasurebywhichconsumers
evaluatehomebuilders,accordingtogroundbreakingnationalresearchofmorethan40,000newhome
shopperswhoidentifiedAshtonWoodHomesastheMostTrustedBuilderinAmericaforthesecondconsecutive
year.

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(Photo:http://photos.prnewswire.com/prnh/20140121/LA50067
(http://photos.prnewswire.com/prnh/20140121/LA50067))
"InoursecondyearofperformingtheLifestoryResearchMostTrustedBuilderinAmericaStudySM,weonce
againidentifiedthatthreeoffourcustomersbelievetrustisparamountinchoosingahomebuilder,"saidLifestory
ResearchPresidentandCEOEricSnider."Wefindthatthetrustheldbyacustomertowardahomebuilderplays
acentralroleamonghomeshoppersastheyseektoreduceuncertaintyinthehighriskdecisionofpurchasinga
newhome."
TheLifestoryResearchMostTrustedBuilderinAmericaStudytracks133homebuilderbrandsinthetop27
housingmarketsintheUnitedStates.ToqualifyforinclusioninthenationalrankingoftheLifestoryResearch
2014MostTrustedBuilderinAmericaStudySM,buildershadtobeamongthetop20builderbrandsintheUnited
States.Atop20builderbrandisasinglebuilderbrandbeingbuiltinmultiplemarketswithtotalrevenues
exceeding$500millioninsales.
AshtonWoodsHomesisoneofthenation'slargestbuilders,sellinghomesinAtlanta,Austin,Dallas,Houston,
Orlando,Phoenix,Raleigh,SanAntonioandTampa.AstheLifestoryResearch2014MostTrustedBuilderin
America,AshtonWoodsproducedaNetTrustQuotientScoreof113.2,followedinorderby(2)MeritageHomes,
(3)DavidWeekleyHomes,(4)TollBrothers,(5)TaylorMorrison,(6)StandardPacificHomes,(7)SheaHomes,
(8)DreesHomes,(9)RyanHomesNVR,(10)Khovnanian(11)HighlandHomesofTexas,(12)M/IHomes,(13)
RichmondAmericanHomes,(14)LennarHomes,(15)RylandHomes,(16)PulteHomes,(17)D.R.Horton,(18)
BeazerHomes,(19)Centex,and(20)KBHome.
Thestudy,initssecondyear,evaluatesattitudesfromtensofthousandsofconsumerswhoareactivelyinthe
processofshoppingforanewhomeinoneofthetop27housingmarketsintheUnitedStates.Trustis
measuredthroughtheLifestoryResearchNetTrustQuotientScore.Thisscoreisbasedonthefundamental
perspectivethateveryorganization'scustomercanbedividedintothreecategories:"advocates,"whofeela
significanttrusttowardagivenbrand"neutrals,"whotrustaspecificbrand,butdonotseeaspecificbrandas
standingontheshouldersofotherbrandsinregardstotrustand"antagonists,"whoareskepticswithlittle,if
any,trustinaspecificbrand.
Themosteffectivewaytogaugethetrustofabrandistotakethepercentageofcustomerswhoaretrust
advocatesandsubtractthepercentageofpeoplewhoaredistrusters.Scoresarestandardizedwith100being
equaltotheoverallaverage.Scorescanarrayaboveandbelowthe100pointaverage.EachNetTrustQuotient
Scorerepresentsthenetvalueofabrandontrust.Abrandwithahighpositivescoreisanindicationthatthe
brandistrustedbyalargeportionofthetargetmarket.Conversely,alowscoreisanindicationthatthebrandis
nottrustedbytheconsumermarketplace.
Toqualifytoparticipateinthestudy,participantsmusthavemetallofthefollowingcriteria:Householdlocatedin
themetroareaofoneofthe27marketsinthestudy(seelinkforlistofmarkets),ahouseholdincomeinexcess
of$50,000,betweentheagesof25and69,activelyshoppingforahomeduringthelast90days,andwith
intentionsofowningtheirnexthome(versusrenting).
Detailedinformationaboutthestudycanbefoundatwww.lifestoryresearch.com/2014MostTrustedBuilder
(http://www.lifestoryresearch.com/2014MostTrustedBuilder)
AboutLifestoryResearch

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HeadquarteredinNewportBeach,Calif.,LifestoryResearchisafullserviceconsumerresearchfirmdedicatedto
helpingclientsevaluatetheirbrandandstrengthentheirunderstandingoftheircustomersandemployees.The
LifestoryResearchteamhasdesignedandexecutedqualitative,quantitativeandobservationalsolutionswhile
adheringtoaclientfocusedethicbuiltonbeingeasytoworkwithanddeliveringbestinclassinsight.The
company'scorecompetencyismeasuringattitudesandbehaviorstoaccuratelyexplainandpredictbottomline
impactofaclient'sactions.Offeringsincludemarketentrystudies,segmentationstudies,productdevelopment
studies,brandingstudies,customersatisfactionandemployeesatisfactionresearch,pricingstrategyand
advertisingstudies.Lifestory'sclientbasespansprivateeducation,realestate,energy,financialservices,
medicalprovidersandnotforprofitorganizations.www.lifestoryresearch.com(http://www.lifestoryresearch.com/)
Noadvertisingorotherpromotionalusecanbemadeoftheinformationinthisreleasewithouttheexpressprior
writtenconsentofLifestoryResearch.
LifestoryResearch2014MostTrustedBuilderinAmericaStudySM
TrustRank
#1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

BuilderName
AshtonWoodsHomes
MeritageHomes
DavidWeekleyHomes
TollBrothers
TaylorMorrison
StandardPacificHomes
SheaHomes
DreesHomes
RyanHomes(NVR)
Khovnanian
HighlandHomes
M/IHomes
RichmondAmericanHomes
LennarHomes
RylandHomes
PulteHomes
D.R.Horton
BeazerHomes
CentexHomes
KBHome

IndexScore
113.2
112.8
111.8
109.4
109.1
108.7
106.2
105.3
105.2
101.6
101.3
96.5
96.2
93.9
93.2
92.8
92.6
86.5
82.3
78.6

Source:LifestoryResearch2014MostTrustedBuilderinAmericaStudySM
ChartsandgraphsextractedfromthispressreleasemustbeaccompaniedbyastatementidentifyingLifestory
ResearchasthepublisherandtheLifestoryResearchMostTrustedBuilderinAmericaStudySMasthesource.
NoadvertisingorotherpromotionalusecanbemadeoftheinformationinthisreleaseorLifestoryResearch
surveyresultswithouttheexpresspriorwrittenconsentofLifestoryResearch.
SOURCELifestoryResearch

RELATEDLINKS
http://www.lifestoryresearch.com(http://www.lifestoryresearch.com)

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