Professional Documents
Culture Documents
1. INTRODUCTION
The Late Dhirubhai Ambani dreamt of a digital India an India where the
common man would have access to affordable means of information and communication.
Dhirubhai, who singlehandedly built Indias largest private sector company virtually from
scratch, had stated as early as 1999: Make the tools of information and communication
available to people at an affordable cost. They will overcome the handicaps of illiteracy
and lack of mobility. It was with this belief in mind that Reliance Communications
(formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber
optic backbone. This backbone was commissioned on 28 December 2002, the auspicious
occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6
July 2002. Reliance Communications has a reliable, high-capacity, integrated (both
wireless and wireline) and convergent (voice, data and video) digital network. It is
capable of delivering a range of services spanning the entire infocomm (information and
communication) value chain, including infrastructure and services for enterprises as
well as individuals, applications, and consulting. Today, Reliance Communications is
revolutionizing the way India communicates and networks, truly bringing about a new
way of life.
1.1 Facts figures
Founded
:-
2004
Founder
:-
Anil Ambani
Headquarters
:-
Key people
:-
Revenue
:-
Net income
:-
Total assets
:-
Employees
:-
18,070 (2013)
CHAPTER 2
2. COMPANY PROFILE
2.1 History
Late Dhirubhai Ambani had a vision of making tools of communication available
to commoners thereby allowing them to overcome barriers of mobility. Likewise,
Reliance Communications is capable of delivering services covering entire gamut of
information and communication value chain. Their products and services include
infrastructure setting, applications and consultancy.
Reliance Communications was set up as Reliance Infocomm in 1999 and from
2000 onwards lying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.
Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was
established in New Delhi in same year. Also in that year, Reliance Communications
commissioned their 1st optic fiber backbone. In 2005, this company launched global
roaming facility and CDMA services. Reliance Communications was formed in 2006 and
listed in Bombay and National stock exchanges.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani
(1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is
India's foremost truly integrated telecommunications service provider. With a customer
base of over 36 million including close to one million individual overseas retail
customers, Reliance Communications ranks among the top ten Asian Telecom companies.
Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200
global carriers and owns and operates the world's largest next generation, IP enabled
connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable
systems in India, USA, Europe, Middle East and the Asia Pacific region.
computers every day. It will also cover almost 100% of all national highways, and 84%
of all state highways, giving millions of users the power to talk, text, surf, play, chat or
simply stay in touch across nearly the entire length of India's 2,00,000-km-long road
network. Having achieved tremendous growth, the main challenge for Reliance
Communications is to improve quality of service and ARPU. Its enterprise business is
also not in a position to compete with the global majors. Stock market valuations may
boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the
growing mobile customer base, especially in India, where bureaucracy takes pride in
checking the businessman.
Reliance
Telecommunication
Limited
(RTL)
operates
in Gujarat, Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, and
the northeast of India. It first offered GSM services in January 2003.
provides
Internet data
centre (IDC)
services
located
in Mumbai, Bangalore, Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2)
of hosting space, it offers IT infrastructure management services to large, medium and
small enterprises. It is one of the leading data-centre service providers in India and
provides services like colocation, managed server hosting, virtual private server and data
security. It has launched cloud computing services, offering product under its
infrastructure as a server (Iaas) and software as a service (Saas) portfolio, which enables
enterprises, mainly small and medium, a cost-effective IT infrastructure and application
on pay-per-user model.
2.3 Acquisition
FLAG Telecom
Digicable
Vanco
Chairman
Independent Director
Independent Director
Independent Director
Independent Director
PRESIDENT
PRESIDENT
(PRESONAL BUSINESS)
(ENTERPRISES
BUSINESS)
SENIOUR V.P
V.P
GM
DGM
AGM
SENIOUR MANAGER
MANAGER
DUTY MANAGER
ASST. MANAGER
MANAGEMENT TRAINING
PRESIDENT
(HOME
BUSINESS)
CHAPTER 3
3. PRODUCT SERVICES AND COMPETITORS
Reliance Mobile is the only operator in the country with CDMA and GSM dual
technology. Our next generation GSM network lets you enjoy seamless coverage across
India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets
you e-mail, MMS, download videos, get live cricket scores, listen to music of your
choice, blog and even surf the Net. All this made very simple, flexible and convenient to
meet your every demand. So let's get started and explore our unparallel services that will
bring alive your conversations and enrich your every experience like never before.
Prepaid and postpaid are two options for the customer for all these services. As far
as the prepaid is concerned it is widely used. But reliance mobiles focus mainly to the
postpaid. Because postpaid generate a fixed revenue. But prepaid is also very important.
3.1 Products
FWP HELLO
Data Card
Reliance PCO
Prepaid SIM card (GSM and CDMA)
Postpaid Connection (GSM and CDMA)
Reliance base mobile
MRP
Rs. 4
Rs. 6
In Charge Validity
Lifetime#
180 days
Rs. 1.00/min
2p/sec
Rs. 1.00/min
2.5p/sec
Rs. 1.50/min
2.5p/sec
Rs. 0.75/min
Rs. 0.75/min
Rs. 1.00/min
Rs. 1.50/min
Rs. 1.00/min
Rs. 1.50/min
Rs.6.40 per
min
Rs. 10.00 per
min.
Base Tariff
National
Roaming
Rs.550/min
SMS*
Local
Rs. 1.00
Rs. 1.00
Application
National
International
Rs. 3.00
Rs. 1.50
Rs. 5.00
Rs. 3.00
Rs. 1.50
Rs. 5.00
10
Plans Name
Rental (Rs)
Plan Type
FIRSTPLAN_LOCAL149
149
Rental
FIRSTPLAN_LOCSTD199
199
Rental
SPECIALROAM239PPS
239
Rental
UNLIMITEDLOCR_299
299
Rental
HOMEROAM_349
349
Rental
SMARTPHONEPLAN_399
399
Rental
UNLIMITEDLOCSTDR_499
499
Rental
TRULYMAXVALUE899
899
Rental
UNLIMITEDLOCSTD_899
899
Rental
TRULYUNLIMITED_1299
1299
Rental
MAXVALUE1499
1499
Rental
11
Rental (Rs)
Plan Type
149
Rental
General
Rental
Clip
Plan Charges
Monthly Commitment
Free SMS(Rs) Local/National * Excluding Roaming
Free Local Talk Time Worth Rs. * Excluding Roaming
149
NIL
Rs 149/Rs 149/400 All Local Minutes +
500 MB Data + 100 All
India sms
Local/ Intracircle
Reliance GSM
Reliance CDMA
Offnet Mobile
Offnet Fixed
Rs 0.30
Rs 0.30
Rs 0.30
Rs 0.30
STD/ Inter circle
Reliance GSM
Rs. 0.50
Reliance CDMA
Rs. 0.50
Offnet Mobile
Rs. 0.50
Offnet Fixed
Rs. 0.50
International
To know about ILD Rates,Click here.
Rate/ SMS (164 characters)
Local SMS (Reliance GSM)
Local SMS (Reliance CDMA)
Local SMS Offnet
National SMS (Reliance GSM)
National SMS (Reliance CDMA)
National SMS Offnet
International SMS
National Roaming Plan
Local Outgoing Calls - Reliance GSM
Local Outgoing Calls - Reliance CDMA
Local Outgoing Calls - Offnet
STD Outgoing Calls - Reliance GSM
STD Outgoing Calls - Reliance CDMA
STD Outgoing Calls - Offnet
12
Rs. 1.00
Rs. 1.00
Rs. 1.00
Rs. 1.00
Rs. 1.00
Rs. 1.00
Rs. 5.00
Rs. 1.00
Rs. 1.00
Rs. 1.00
Rs. 1.50
Rs. 1.50
Rs. 1.50
Incoming Calls
Rs. 0.75
Roaming SMS
Rs. 1.50
Rs. 1.50
Rs. 1.50
Rs. 1.50
Rs. 1.50
Rs. 1.50
Rs. 5.00
Rental
Clip
Plan Activation
charges
Monthly
Committment
Free SMS(nos)
Local/National/O
nnet/Offnet
Free Local and
STD incl talk
time worth Rs.
*Excluding
Roaming
Free Data
WPSIMPLE
149
Simple199N
ew
FW1INDIA1
99
149
Nil
Nil
199
Nil
Nil
199
Nil
Nil
149
199
199
Nil
Nil
Nil
Nil
Nil
Rs 50
Nil
Nil
Nil
Simple
399 FV
Plan
399
Free
399
349
Intra circle
RGSM/RTL
RCDMA
Onnet Fixed
Off net Cell
Fixed
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
RGSM/RTL
RCDMA
Rs1.5/ 60 sec
Rs1.5/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
Inter circle
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
80p/ 60 sec
50 p
80p/ 60 sec
80p/ 60 sec
Rs1.5/60 sec
Rs1.5/60 sec
50 p
13
Cell
Fixed
Local SMS
( Onnet 1)
Local SMS
( Onnet 2)
Local SMS
OFFNET
National SMS
( Onnet 1)
National SMS
( Onnet 2)
National SMS
OFFNET
International
SMS
Rs1.5/ 60 sec
80p/ 60 sec
Rs1.5/60 sec
Rs1.5/ 60 sec
80p/ 60 sec
Rs1.5/60 sec
Rate /SMS(164 characters)
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs 1.5
Rs. 5.00
Rs 5.00
Rs.5.00
Rs. 0.50 /
SMS
Rs. 0.50 /
SMS
Rs. 5.00
14
Free usage
Usage Charges
Beyond Free usage
Prepaid
As per recharge
voucher
Nil
60 p/min day
30 p/ min night
5
Hour
Pack
10
Hour
Pack
25
Hour
Pack
Prepaid Data
RCV (in Rs.)
Rs.
111/-
Rs.
202/-
Rs.
404/-
Rs. 444/-
Rs. 1111/-
All Except
Punjab
Prepaid Data
RCV (in Rs.)
Rs.
111/-
Rs.
202/-
Rs.
404/-
Rs. 399/-
Rs. 1111/-
Only for
Tamilnadu,
Chennai &
Kerala
Validity (in
Days)
30
30
90
All
Free SMS
Minutes of
usage (If entire
usage is in Peak
Hours)
Minutes of
usage (If entire
usage is in Off
Peak Hours)
50
100
300
300
300
All
300
600
1500
Unlimited
Unlimited
All
600
1200
3000
Unlimited
Unlimited
All
15
Data Charges
Required details
16
Required details
Plan Name
NCPLUS4GB_499_BC999
Rs. 499
4096MB
Rs.0.5/MB
Rs.0/MB
Bill Cap
Rs.999
* Customer can utilize maximum of 5096MB data at the rates, as mentioned in the
above table.
** Beyond 5096MB, Unlimited browsing will be applicable, at 144KBPS speed.
Plan Name
Rental per
month (Rs)
Data Usage up to
3.1 Mbps
5 GB unlimited
599
Up to 5 GB
10 GB
unlimited
799
Up to 10 GB
20 GB
unlimited
999
Up to 20 GB
17
Plan Name
One Time
Charge
(Rs)
Plan
Duration
Monthly
Rental after 3
months (Rs)
Data
Usage
upto 3.1
Mbps
Data Usage
upto 144
kbps
NCPLUS5G
B3MADV12
01_599
1201
3 months
599
Upto 5
GB
Unlimited
usage @ 144
kbps beyond
5 GB
Customer
Care
DSA (Direct
Sales
Associate)
Retailer
Distributors
Prepaid connections
18
Direct
Sales
team
Corporate
Sales
team
Reliance
Web
World
Customer
Care
Retailer
Distributors
Reliance
Web
World
3.4 Competitors
In Madhya Pradesh & Chhattisgarh region, the competition is very tough. Here
there are following competitors.
TATA Telecommunication Limited
Vodafone
Bharti Airtel
Idea cellular
BSNL
Virgin mobiles
Aircel
TATA
Vodafone
Airtel
Idea
These 4 telecom players are doing well for a long time. Airtel was the 1 st private
telecom player who launched the services for MP&CG region. This is the cause they have
got the highest market share in the market. After that TATA and idea came into the
existence and done very good job. Vodafone has recently launched their services in
MP&CG region. With new offers it has increased lots of customers in a short span of
time.
19
GSM
FWP (Fixed
Wire-line
Phone)
Broadcom
VODAFONE
GSM
Vodafone provides GSM SIM cards both in prepaid and postpaid. They do not
provide data cards in MP&CG.
IDEA
20
GSM
Data Card
Idea provides GSM and Data-card and both are available in prepaid and postpaid.
TATA
GSM
FWP (Fixed
Wireless
Phone)
CDMA
Data Card
TATA Telecommunication Limited is the main and strong competitor for Reliance
Communication Limited because they give customer all the services which we provides.
Like:
They have TATA docomo in GSM, reliance has Smart (now it is merged).
They have TATA indicom in CDMA, reliance has reliance India mobile.
They provide data cards as TATA photon and reliance provides as Net-connect.
Both provide FWP (Fixed wireless phone).
In prepaid, now a day every telecom player is providing the same facility. Like, if a
customer buys any new prepaid connection he has option to go with all call @ 1paisa/sec
or all call @50 paisa/ min.
But in postpaid there is great competition. That is why, in MP&CG there is a big tariff
war.
21
Manufacturing
Zonal Office
DSA(Direct Sales
Associate)
Distributors
Channel Partner
Distributors
Distributors
Consumer
Channel Partner
22
In Reliance communication limited, Distributor and DSA are the main channel
partners. But apart from it there is another channel partner which is like taking a franchise
of reliance and do the business according to him, there is no involvement of company in
sales of the product.
Here distributor is assigned for a territory and has a big business and then comes
DSA who has not a particular territory but he can sale the products in a particular state.
23
CHAPTER 4
4. INTERNSHIP AND ACTIVITIES
4.1 Objectives
The primary objective of this internship is to study and analyze the product and
to interpret the opportunities to increase the sales of the product.
From the result of work the product is compared with its major competitors
product to find the results.
24
4.4.1 CDMA
Plan name
Reliance
Tata
Reliance
Tata
Reliance
Tata
Simple 99
149 Rental
Simple PPS
249 rental
Simple
399 rental
199
399
modified
Rental(Rs)
99
149
199
249
399
399
Free Talk
NA
NA
15000 Sec
Rs 200
Rs 399
(L+N)
Rs 399
(L+N)
Free SMS
Rs 99
150
NA
250
Rs 399
(L+N)
Rs 399
(L+N)
Local ( Same
network )
50 paisa /
min
30 paisa /
min
1 paisa / sec
1 paisa /
sec
50 paisa /
min
30 paisa /
min
Local ( Other
network )
50 paisa /
min
30 paisa /
min
1 paisa / sec
1 paisa /
sec
50 paisa /
min
30 paisa /
min
STD
50 paisa /
min
50 paisa /
min
1 paisa / sec
1 paisa /
sec
50 paisa /
min
50 paisa /
min
Local
50 paisa
50 paisa
50 paisa
50 paisa
50 paisa
50 paisa
National
50 paisa
50 paisa
50 paisa
50 paisa
50 paisa
50 paisa
International
RS 5
RS 5
RS 5
RS 5
RS 5
RS 5
Value
In low rental plans reliance has 99 rental but in TATA rental is 149 but local calls
@30p.
In per sec plan reliance has rental 199 but in TATA rental is 249. Reliance is
costly.
25
4.4.2 GSM
Reliance
Vodafone
Airtel
Idea
Tata
Simple PPS
199
Talk Local
199
Freedom 249
Seconds
NA
Rental(Rs)
199
199
249
199
NA
Free Talk
RS 150
NA
(R-R)
10500 sec
(Local)
15000 Sec
Value
199 mins
(Local)
Free SMS
NA
NA
150 (Local)
200
NA
Local ( Same
network )
1 paisa / sec
50 paisa / min
1 paisa / sec
1 paisa / sec
NA
Local ( Other
network )
1 paisa / sec
50 paisa / min
1.2 paisa /
sec
1 paisa / sec
NA
STD ( Same
network )
1 paisa / sec
Rs 1.50 / min
1 paisa / sec
1 paisa / sec
NA
STD ( Other
network )
1 paisa / sec
Rs 1.50 / min
1.2 paisa /
sec
1 paisa / sec
NA
Local
50 paisa
50 paisa
50 paisa
50 paisa
NA
National
50 paisa
Rs 1
60 paisa
50 paisa
NA
International
RS 5
RS 5
RS 5
RS 5
RS 5
Plan name
199
In per sec plans with GSM, Vodafone is not providing per sec plan in postpaid,
but rest of players provide like reliance provides in 199 rental, Airtel in 249, idea
in 199.
If we talk about the SMS, all players charge local SMS@ 50 paisa/SMS and
international @ Rs 5/SMS, but for national SMSs reliance and idea provides @
26
50p/SMS, Airtel charge 60p. And Vodafone charge Rs 1/ SMS. Here Vodafone is
costly.
Reliance
Vodafone
Airtel
Idea
Tata
Plan name
Simple 399
Talk Double
299
FTV 299
Value 299
NA
Rental(Rs)
399
299
299
299
NA
Free Talk
RS 399
299
500 min
NA
Value
(R-R)
Free SMS
399
299
150 (Local)
200
NA
Local ( Same
network )
50 paisa /
min
50 paisa / min
49 paisa /
min
40 paisa / min
NA
Local ( Other
network )
50 paisa /
min
50 paisa / min
99 paisa /
min
40 paisa / min
NA
STD ( Same
network )
50 paisa /
min
Rs 1.50 / min
Rs 1.50 / min
50 paisa / min
NA
STD ( Other
network )
50 paisa /
min
Rs 1.50 / min
Rs 1.50 / min
50 paisa / min
NA
Local
50 paisa
50 paisa
49 paisa
50 paisa
NA
National
50 paisa
Rs 1
49 paisa
50 paisa
NA
International
RS 5
RS 5
RS 5
RS 5
RS 5
Customer who wants a per min plans in a cheap rates and having more then 500/Rs usage per month for them, Reliance customers can go with 399 rental, but rest
27
In Airtel call chargers is so costly compared to rest, so if customer wants all calls
@ 50p, he can have an add-on 35/- Rs/ month and his all call and SMS will be
@50p.
Now if we compare all the players idea is providing the better facilities in the
lower rental of 299. Reliance provides all@50p in 399 rental, but idea charge 40p
for local and 50p for STD. However reliance gives double of rent and idea give
benefit of 400 in 299 rent.
28
Features
Wireless Broadband
Technology: EVDO
Coverage
Agra, Ahmedabad & Bopal, Ajmer, Anand, Ankleshwar, Bangalore, Bhilwara,
Bhiwadi, Bhopal, Calicut, Chandigarh, Chennai, Coimbatore, Daman, Delhi, Dewas,
Dhar, Ernakulam, Erode, Gandhinagar, Goa, Guntur, Halol, Hosur, Hyderabad, Indore,
Jaipur, Kakinada, Kancheepuram, Kanpur, Kolkata, Kollam, Kota, Lucknow, Ludhiana,
Madurai, Mangalore, Manipal, Mhow, Mumbai, Mysore, Nagpur, Nasik, Palakkad,
Palladum, Patiala, Perundurai, Pondicherry, Pune, Rajahmundry, Salem, etc..,
29
Monthly
Rental
Anytime/D
ay Usage
Night
Usage
Extra Usage
Roaming
Broadband+ Pay as
you go
Rs. 299/-
Nil
Nil
Rs. 1 / MB
Nationwide*
Broadband+ 512 MB
Rs. 499/-
512 MB
Nil
50 p / MB
Nationwide
Broadband+ 10GB @
Night
Rs. 499/-
Nil
10 GB
50 p /Min
Nationwide
Broadband+ 1 GB
Rs. 650/-
1 GB
Nil
50 p / MB
Nationwide
Broadband+ 2 GB
Rs. 750/-
2 GB
Nil
50 p / MB
Nationwide
Broadband+ 3 GB
Rs. 850/-
3 GB
Nil
50 p / MB
Nationwide
Broadband+ 1 GB
day, 10 GB Night
Rs. 849/-
1 GB
10 GB
50 p / MB
Nationwide
Broadband+ 2 GB
day, 10 GB Night
Rs. 949/-
2 GB
10 GB
50 p / MB
Nationwide
Broadband+ 3 GB
day, 10 GB Night
Rs. 1049/-
3 GB
10 GB
50 p / MB
Nationwide
Broadband+ 5 GB
Rs. 1099/-
5 GB
Nil
50 p / MB
Nationwide
Broadband+ 10 GB
City
Rs. 1099/-
10 GB
Nil
50 p / MB
Citywide
Broadband+ 5 GB
day, 10 GB Night
Rs. 1298/-
5 GB
10 GB
50 p / MB
Nationwide
Broadband+ 10 GB
day, 10 GB Night
City
Rs. 1298/-
10 GB
10 GB
50 p / MB
Citywide
Broadband+ 10 GB
Rs. 1250/-
10 GB
Nil
50 p / MB
Nationwide
30
Broadband+ 10 GB
day, 10 GB Night
Rs. 1449/-
10 GB
10 GB
50 p / MB
Nationwide
Broadband+ 15 GB
Rs. 1750/-
15 GB
Nil
50 p / MB
Nationwide
Broadband+ Pay as
you go
Rs. 299/-
Nil
Nil
Rs. 1 / MB
Nationwide*
Monthly usage
Extra usage
Monthly tariff
Daily 60
1800 mins
Rs. 500/-
Daily 120
3600 mins
Rs. 750/-
Rs. 950/-
Price
Validity
Rs. 250/-
30 Days
Rs. 500/-
30 Days
Rs. 715/-
30 Days
Rs. 935/-
30 Days
Rs. 1,210/-
30 Days
Rs. 1,379/-
30 Days
Rs. 1,925/-
30 Days
Rs. 200/-
1 week
Rs. 1500/-
3 months
Rs. 3,000/-
6 months
Well coverage
National roaming
Disadvantages
Advertised 3.1 mbps on limited cities only (1.5 to 2 mbps practically) Other
places its only 144 Kbps(Basic CDMA 1X network)
Tele
services
introduces
Tata
Photon+
its
new
Mobile
Broadband
Service, technology for Hi speed Mobile Internet connectivity solution for broadband
access. It cost Rs. 2399/Features
Coverage
State
Andhra Pradesh
Cities
Hyderabad, Visakhapatnam, Warangal,
Puttaparthi
Arunachal Pradesh
Itanagar, Naharlagunj
Assam
Bihar
Patna
Delhi
Gujarat
Himachal Pradesh
Karnataka
Kerala
Cochin, Trivandrum
Maharashtra
Manipur
Imphal, Thoubal
Meghalay
Shillong, Tura
Mizoram
Aizawl , Lunglei
Nagaland
Kohima, Dimapur
Punjab
Chandigarh, Jalandhar
Rajasthan
Tamil Nadu
Chennai, Coimbatore
Tripura
Agartala, Bhubanban
Uttar Pradesh
West Bengal
Kolkata
33
Tariff differs from place to place. Visit Tata Photon Site and select the city to view
the tariff.
Advantages
Disadvantages
Advertised 3.1 mbps on limited cities only (1.5 to 2 mbps practically) Other
places its only 144 Kbps(Basic CDMA 1X network)
34
Sl. No.
Particulars
EVDO
2500*
Free
350
399
50 days
Rs.0.05/100KB
Rs.0.025/100 KB
Sl. No.
Charges
1.
Rs.150
500 MB
Rs.1/MB
30 days
2.
Rs.250
1 GB
Rs.1/MB
30 days
3.
Rs.500
2.5 GB
Rs.0.80/MB
30 days
4.
Rs.750
Unlimited
NA
30 days
35
Validity
Coverage
Cochin, Coimbatore, Dhanbad , Durgapur (West Bengal), Ernakulam, Erode,
Firozabad, Goa, Gurgaon, Guwahati, Hyderabad, Indore, Indrapuram, Jaipur, Jammu,
Jamshedpur, Kanchipuram, Kaushambi, Kerala (Most Towns), Karaikal, Kerala, Kolkata,
Kottayam, Kurnool, Lucknow, Ludhiana, Malapuram, Mohali, Nachiyarkoil, Nagpur,
Noida, Panaji, Panchkula, Palakkad, Pathanamthitta, Patna, Puducherry, Karaikal,
Pune,Rajkot, Ranchi, Salem, Shajapur, M.P, Surat, Tirunelveli Palayamkottai Exchg,
Trichur, Trichy, Trivandrum, Vadadora, Vasundhra, Vaishali Region of Ghaziabad
Advantages
Well connectivity
Unlimited usage
Attractive Tariff
Disadvantages
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Reliance; 19%
BSNL; 13%
Vodafone; 17%
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As it is earlier mentioned and shown in the annual reports and in the surveys,
reliance communication limited has the Fourth maximum market in the whole country.
We are currently having 13% of the whole wireless (GSM+CDMA) market in India but
we lost 6% of market share from 2009 to 2014.
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Reliance; 4% Others; 1%
Tata; 4%
Airtel; 10%
MTNL; 11%
BSNL; 70%
Until the New Telecom Policy was announced in 1999, only the Governmentowned BSNL and MTNL were allowed to provide land-line phone services through
copper wire in India with MTNL operating in Delhi and Mumbai and BSNL servicing all
other areas of the country. Due to the rapid growth of the cellular phone industry in India,
landlines are facing stiff competition from cellular operators. This has forced land-line
service providers to become more efficient and improve their quality of service. Landline connections are now also available on demand, even in high density urban areas.
India has over 31 million main line customers.
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any of the given multiple choice answers are known as closed format or closed-ended
questions. There is no fixed limit as to how many multiple choices should be given;
the number can be even or odd.
4.6.2 Methodology
Direct Interview
Sample size 50 Customers
4.6.3 Duration
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Strength
Weakness
Commission Structure
Provides both GSM & CDMA
Fast Activation Process
Network
Connectivity
Data GPRS
Opportunity
Branding Image
Distribution problem
Limited product portfolio
Lack of Competitive Strength
Threat
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Political destabilization.
New Entrants
IT Development
Market Demand
Retailers are not motivated to sale the postpaid connections because of less
team.
Customers are afraid of buying postpaid connection because of wrong billing.
The commission of Direct Selling Associations is very less and just for one
time, this is the cause the firms are not motivated to be channel partner of
reliance.
Retailers are not aware of tariff plans of reliance.
Distribution is not proper.
Price of some services is more costly than other players and the benefits are
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5.3 Recommendations
Retailer Satisfaction
Reliance should focus on retailer satisfaction, because the person who directly
interact with the customers. And their satisfaction will motivate them, and they will
suggest reliance to the customers. This can be done by proving them claims/commissions
on time
Increase in Sale
Increase in sales can be better option for capturing the maximum market. This can
weather be done by Direct Selling Associations, Preferred Technical Resources or by
direct sales or corporate sales team.
Sales Promotion
Sales promotion and advertisements of postpaid plan can be seen hardly in the streets,
on the retailers desks. It should be increased so that can make good a better market for
postpaid too.
The distribution of the product like SIM cards, recharge vouchers are not proper. It
should be proper. The customer should get the product at the time of delivery at same
place he/she wants to.
Customer Satisfaction
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5.4 Conclusion
Indian economy is an emerging one and in this emerging market competition level
among telecommunication services provides new players are coming who will
necessarily intensify the competition. New products and new schemes are being offered
by the telecom service providers. The need for large information capacity has grown
tremendously due to the demand of real time information. Telecommunication has now
become a major information transmission system and telecom has undoubtedly emerged
as the most important industry in India. Indian telecom companies are putting in their
best offer to rope in major telecom operators of the world e.g. Vodafone, Aircel and Tata
Docomo etc. are playing their role in synergy with the operation of the Indian companies.
Process of acquisition and merger are in process and future will be only for those
companies who have an edge over others in the field. Service provided and the better
quality of network etc. is provided at affordable cost. In this process of competition it is
assumed that only those companies will survive who adopt suitable market strategy and
technology innovation and up gradation to suit the aspiration and demand of the
consumer.
Reliance Communication Limited is the one of the oldest service provider in the
Indian telecom industry. The management of company is very good to work. Employees
are motivated to work. The company is planning to expand the 3G market. Creating new
strategy for the new market would be helpful to increase the market share. The IRMS can
be increased by doing some amendments by the employees in the field but not by making
some new changes in the policies. Some new tariff plan should be launched because all
the companies are giving the plans in very cheap rates. They also believe in customer
satisfaction but now they should focus more on it. In this market scenario, the
competition is very tough, if they want to get more success they need to be hungry.
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APPENDIX
QUESTIONNAIRE
1. What is your Operator?
(On which operator are you going to use Data?)
Aircel
Airtel
BSNL
Idea Cellular
MTS
Reliance Mobile
TATA DOCOMO
Vodafone IN
Other
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Full Signal
Fluctuates
8. What is the scale on which you rate your Data speed on your
Network?
(1 being less and 10 being Very High)
Less :(
10
Very High :)
<10KB/s
>10KB/s and <20KB/s
>20KB/s and <30KB/s
>30KB/s and <40KB/s
>40KB/s and <60KB/s
>60KB/s and <70KB/s
>70KB/s and <80KB/s
>80KB/s
11. What's the Reason you stick with that Operator for Data?
(Good speeds, affordable plans, QOS, you can even mention your exact
speeds here.)
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References:www.rcom.co.in
www.broadbandindia.org
www.dot.gov.in
www.trai.gov.in
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