Business Model Zen

Canvas

Zen Checklist for business model design!

Generating Ideas!

Cooperator for Innovation

Version 1.0.1!

Do & Test!

Who will you cooperate with for the solution

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completion? !
What action will you take specifically for the
Is it easy to cooperate with the innovative
practice? !
cooperator? !
Dont you rely on the irreplaceable cooperation? ! What is the plan for approaching to the initial
market? !
Arent you overlooking although you need
Isnt there any problem revealing before the
cooperation? !
practice? !
Who will cooperate with for the market advance? !
What resource and ability will you secure? !
Is it easy to cooperate with market cooperator? !
How will you contact early adaptor? !
Dont you rely on the irreplaceable cooperation? !
How will you compose MVP? !
Arent you overlooking although you need
How will you conduct A/B test? !
cooperation? !

What are the potential ideas that can be represented to solve the customers problem? !
What is the closest manner to solving the customer problem among the existing solutions in the
existing market? !
Do you think the ideas you prepared were deduced much enough? !
Categorize innumerably deduced ideas into three themes.!
What are the ideas that finally passed when they were evaluated in the aspect of customer and
company? !

Cooperator for Market

Customer

Who is my core customer? !

Who is my non-customer (STB, rejecting,
potential)? !
How is the customer segment divided? !
How can you define persona? !

What is the object I do business? !

What is my promise to the customer? !
Are object and mission of company and the
customer correspond with each other?!

Problem
What is my customers unsatisfied need? !
Is the customer aware of that problem? !
Is the customer aware of it as a fully important

Did core solution come out as a result of idea

conception? !
What is consequently my value proposal on the
problem the customer has? !
!

problem? !
Are competitors also aware of that problem? !
How has the customer solved that problem
before? !

What are competitive goods, substitute goods,

Is the importance of desire one customer feels
and alternative goods of the solution based on
enough? !
the customers problem? !
Is the number of total customers big enough? !
Did my solution have the comparative
Is the feature of the business attractive to enter? !
advantage competitors cannot look down on? !

Mission

Market
1

Solution

What are the new opportunity factors concerning the change of business environment? !
How are customer needs or customers life style changing? !
What is the part to look at carefully in terms of social culture? !
What are the contents of the technology change that will affect in a middle and long term? !
What are the customers needs that do not change regardless of this change? !
Besides, does the remarkable new business exist?!

Advantage
Revenue

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How will you attract the empathy from the

customer? !
How will you sell the customers presumed
needs(problem) to him/her? !
How will you convince the customer that your
solution can solve that problem best? !
Does my concept have the sensitive/cultural
aspect? !
What short and powerful slogan will you
present? !
Can you make them your fan without
persuasion? !
High Concept

What is the main revenue source of my business? !

(Before Action)!
What will account for the greatest portion among
What are the indexes to measure for the
revenue source? !
hypothesis confirmation during action? !
What is the revenue source you can secure from
the beginning? !
What is the total life time value while securing one (After Action)!
What caused the difference between the action
customer? !
result and hypothesis? !
What is the main cost structure of my business? !

Is it enough by partial control? Do you need a

What is the fixed cost item? (independent sales)!
big change? !
What is the variable cost item? (subordinate
sales) !
How much it cost to secure/maintain !

Exploring Opportunities!

Empathy

one customer? !

10
Cost

Learn & Pivot!

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