Making Dartmouth a

vibrant, clean and safe

business community that
welcomes and supports all
types of commercial
enterprise throughout the
year.
1

Current BID Structure

Chairman
Nigel Way MBE

Board (Sec)
Peter Conisbee

Associate (Forum)
Peter Bailey

Board (TIC)
Angie Cairns - Sharp

Board (T Council)
Roger Chilcott

Associate (C Council)
Jonathon Hawkins

Board (Food)
Kate Ryder

Associate (D Council)
Carol Trant

Board (Hotels)
Paul Downing

Associate (Festivals)
Peter Johnson

Board (Townstal)
Jo Moon

Associate (Legal)
Owen Hill

Board (Community)
Dee Nutt MBE

Associate (Training)
To be Filled

BID MANAGER
Francesca Johnson

MARKETING (KW)
ACS / PD / KR/ NW/ JM
Lesley Turner TIC
Mark Simpson BTD
Tricia Daniels Dart Harbour

BUSINESS SUPPORT, DATA

& ADVOCACY (PD)
FJ/RC /NW
Peter Bailey
Dean McCormick
Peter Conisbee

NORTON LIAISON (ACS)

FJ / JH
Pending

TOWNSTAL LIAISON (JM)

FJ/DN
Mike Freeman.
Lorna Churchill

FESTIVALS (PJ)
FJ /JH/HL
Di Lyons
Alan Depledge
Steve Thomas.
Lesley Turner TIC
Tim Trent

PARKING & SIGNAGE (NW)

FJ /PD /ACS / JH / CT
Rob Lyons
Peter Bailey
Lorna Churchill

BID Board 2015/16

The current board of 8 Directors

would like the 2015/16 board to
reflect the mix of businesses in
town so we encourage any paid
up stakeholders to apply for BID
membership and consider joining
us this year.

BID 2014/15 Initiatives

Marketing Annual Budget 100k
Actual
Brand Development
total
Targeted consumer marketing
Online / pay per click / google
Press
Railway platfrom ads
Creative
Copywriting
Art Direction
expenses
total
Deliverables
Brochure/ Window Stickers
Clothing
banners
leaflets
total
Internet & Social media
Creative
Website Build
Tell Your Story
Page Loading
total
Video & Photography
Printing
total
Combined Total

26,500.00

1,935.00
27,911.00
5,000.00
800.00
950.00
495.00
37,091.00

1,000.00
1,125.00
120.00
80.00
2,245.00

4,000.00
11,620.00
2,000.00
480.00
18,100.00
3,000.00
1,000.00
4,000.00
87,936.00

BID 2015/16 NEW Initiatives

Marketing Annual Budget 100k
Marketing Tasks
DIGITAL CAMPAIGN
New Mind Events plug in
Digital media, trafficking and tracking
campaign
SEO
Design support and web build
PR AGENCY
DESIGN & CONSULTANCY FEES
(EXC MAP ,BROCHURES & VIDEO)
BLOGGERS
VIDEO (production)
VIDEO (editing)
TRADE SHOWS / BROCHURE / PRESS PACKS
NATIONAL ADVERTISING
LOCAL ADVERTISING
DARTMOUTH IN BLOOM SUPPORT
FESTIVAL SUPPORT
PRINTING / MERCHANDISE / MAPS
CONTINGENCY
Marketing Sub Totals (100k)
Overheads
Totals

TOTAL
600
24,043
4,000
1,100
12,000
10,200
1,200
5,000
3,100
4,500
0
1,800
1,000
2,500
3,200
6,000
80,243
22,167
101,810

2014/15 Business Support, Data,

Strategy & Advocacy Annual Budget 38k
Overheads
Office
Staff Costs
Insurance
Expenses
Total
Communication
Fortnightly Newsletters
Bid Website
Social Media
Update events

1,000.00
19,000.00
1,000.00
2,600.00
23,600.00

500.00
2,200.00
500.00
500.00

Total

Data/business information collection

Footfall measurement

Database Construction

Total

Grand Total

3,700.00
6,320.00
800.00
7,120.00
34,670.00

2015/16 NEW Initiatives

Business Support, Data, Strategy &
Advocacy Annual Budget 38k
Support
Springboard Footfall Cameras x 2
Workshop / Networking Events
Training Resource
Town Manager / Business Hub
Trade Local Campaign
Business Survey through Devon Renaisance
Specialist Advise & Buying Groups
Security, Seagull Control /Cleaning Services
Crowd Funding Development
Phone Signal & Wifi
Business Support, Data,Strategy and Advocacy Sub
Total (38k)
Overheads
Total

Total
6,320
1,200
2,400
8,100
3,400
3,000
11,250
31,000
66,670
11,084
77,754

2014/15 Parking Access & Signage

Annual Budget 53k
Access
Bus Stop for Norton Park
Total
Parking
Reversal of decision to
cut Park & Ride
Development of New
Tender Process and Town
Parking Group.
Total
Signage
Research on signage
solutions in other BID
towns.
Total
Grand Total

2,000.00
2,000.00

2,000.00

2015/16 NEW Initiatives

Parking Access & Signage
Annual Budget 53k
Signage & Parking
Street Maps / Visitor Signs
Parking Related Marketing and Offers
Local Concessions
Banners / Lighting / Misc
Contingency
Signage, Parking & Access Sub Total (53k)
Overheads
Total

Total
16,000
12,000
6,000
6,000
6,000
46,000
11,084
57,084

Thank You
The first year of any new Business
Improvement District is always a
challenging time whilst new BID
teams integrate and business
owners become familiar with what
is often an unfamiliar business
model.
Many lessons have been learnt and
thank you for the valuable feedback
that you have shared with us over
recent months enabling us to
develop this 2015/16 business plan.
We will continue to keep listening
and remain committed towards
delivering you a successful BID
programme.