Introduction to and Overview of

Sinar Mas

Our Founder

Be a man of integrity,
be responsible to your
family, job and society.
Eka Tjipta Widjaja

Shared corporate values

Integrity
Positive Attitude
Commitment
Continuous Improvement
Innovative
Loyal
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Explaining the Sinar Mas name

The name Sinar Mas means Golden Ray. It is inspired by the

golden ray shining endlessly, giving light and life.

Sinar Mas is a brand name that is used by companies that are independently
managed but share a common history and corporate values

Our Journey
1938
Eka Tjipta Widjaja
started his
entrepreneurial
journey in
Makassar at the
age of 15

1930

1940

1950s
Mr E. T. Widjaja
was successfully
trading vegetable
oils such as Copra
(coconut) and
palm oil

1950

1972

1986

Established
a soda chemical
factory, Tjiwi
Kimia which later
became Sinar
Mass first paper
factory

1960

1968
Built the first
copra cooking oil
refinery, BIMOLI,
Bitung Manado Oil
Ltd. In North
Sulawesi

1970

Sinar Mas
Forestry started to
manage its first
plantation forest

1980

1972

1982

Started property
development
business with PT
Duta Pertiwi

PT Internas Artha
Leasing Company
was founded,
evolving into an
integrated
financial services
company

2013

2005
Bank Shinta was
acquired which
officially became
Bank Sinarmas in
2006

1990

Sinar Mas to
celebrate its 75th
Anniversary

2000

1996
PT Dian
Swastatika
Sentosa was
founded to supply
electricity to
APPs
manufacturing
facilities

2010

2006

PT Smart Telecom
was established

Sinar Mas business pillars

pulp and paper products

real estate and development

telecommunications

All Sinar Mas businesses are committed to the highest business, environment and social
standards for sustainable, inclusive growth.

It is today one of Asias leading enterprises, consisting of 6 main business pillars and also
undertaking important initiatives in healthcare and education.
In total Sinar Mas creates 380,000 jobs and supports 500,000 additional jobs in Indonesia
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Pulp & Paper

Teguh Ganda Wijaya

Asia Pulp and Paper, APP

One of the worlds
leading pulp and paper
producer

10 million tons of capacity per year

Pulp & Paper Mills in Indonesia

Zero-deforestation policy
Source: Annual Report 2013, combined
data of producers under APP Brand

Sales in more than 120 countries

6

Awards and recognition

Green Industry Awards 2013 November 26th

For Level 5 Category, the highest level by the
Minister of Industry, Mr. MS Hidayat

PROPER Recognitions 2013 December 10th

Of APP as announced by the Minister of
Environment, Prof. Dr. Balthazar Kambuaya

Primaniyarta Award - Trade Ministry Award

For the most successful Exporting company

Non-Deforestation policy
announcement - 5 February 2013
Forestry Minister
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Agribusiness & Food

Franky O. Widjaja

Agribusiness & Food

6.6 billion $US in revenues

9% of Indonesias total output

471,000 HA planted (<5% of total area)
2.77 million tons of palm products

Among highest yield in the world:

5.6 Tonnes CPO per HA per year

Source: GAR Financial results 28Feb14

Indonesias largest palmbased agro-business is

committed to ensure
applying its Forest
Conservation Policy
throughout the supply chain
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Awards and recognition

Representing Conservation
International, a reputable USA based
environment NGO, Harrison Ford met
with Pak Franky Widjaja to discuss GARSMART's activities as a global front
runner on zero deforestation, sustainable
palm oil (SPO)
The Gold Standard Award for
Communicator of The Year 2012
was presented in Hong Kong
For a third year, SMART received the
Primaniyarta Award from the Ministry of
Trade of the Republic of Indonesia as an
extraordinary exporter.
Entrepreneur of The Year 2011
from Enterprise Asia
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Real Estate & Development

Muktar Widjaja

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Real Estate & Development

Sinar Mas Land : 2.8 billion $US in Assets, 563 million $US in Revenues (Annual Report 2013)
New town development, resorts, hotels, industrial and commercial estates with projects in
Indonesia, China, Singapore and Malaysia. Some 10,000 hectares land bank in Indonesia

12

Awards and recognition

13

Financial Services

Indra Widjaja

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Integrated Financial Services

SM MultiFinance:
Bank Sinarmas:

4 billion $US in assets, 1.5 billion $US in revenues

1.4 billion $US in assets, 136.6 million $US in revenues

Multiartha employs 14,396 people and has

1,152 offices in Indonesia
#1 life and general insurance company

381 branch offices in 156 Indonesian cities

Source: 2012 Annual reports

Source: Annual Report 2013

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Awards and recognition

Best Sharia 2013

Category Total Asset < Rp 1 trillion
Investor Magazine

Ranked 2nd
Corporate Social Responsibility
Anugerah Perbankan Indonesia
2013

Ranked 3rd
Good Corporate Governance
Anugerah Perbankan Indonesia
2013

16

Telecommunications

CDMA based wireless

connection focusing on
providing fast and secure
voice and data transfer
services in Indonesia

Source: Smartfren 2013

11 million subscribers
From 600 to 1,000 base transceiver stations in 2014
Best buy phone 2012 in Indonesia
Best CDMA phone 2012 and 2013 in Indonesia
Best CDMA operator 2012 and 2013 in Indonesia

17

Energy and Infrastructure

DSS, Dian Swastatika Sentosa

Source: Annual Report 2013, DSS

4 Business groups:
-Mining & energy
-Chemical trading
-Infrastructure and
-Multimedia

Production of 5.3 million tons of coal, 1.3 million MWh electricity

1.2 Billion $US in Assets, 630 Million $US in Revenues
Building a 2 x 150 MW power plant (400 million $US)
18

DSS Strategy

Investments in renewable energies, incl. Bio-Fuel

Reduction of energy consumption
Maximising Green in, around all production sites
Good Corporate Governance (transparency, global
reporting initiative, whistleblowing system)
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Sinar Mas President Office

Gandi Sulistiyanto

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Corporate organisation
Advisory Board

Board of Trustees
Shareholders. Final Approval of All Major Initiatives

Enhance Global Credibility and

Presence

Business Pillars

President Office

President Director, Managing Directors Aligning Business

Objectives and Corporate Sustainability Values

Coordinates, oversees and supports Diplomacy and Advocacy

activities of the business pillars

Corporate Forum
Responsible to supervise the creation, implementation and communication of Sustainability Strategies and Values, as well
as the Integration of strategies and values into all the businesses

PROFIT & Growth for Better

Indonesia, Work Group (to organize,

Serve the PEOPLE,

Save the PLANET,

Work Group (to organize, recommend and

carry out key Initiatives)

Work Group (to organize, recommend and

carry out key Initiatives)

recommend and carry out key Initiatives)

Promote Education
Support start-up businesses
Community Empowerment
Job Training
Cooking Oil Bazaar (BMG)
Wakaf Al Quran

Protect Forests and support Reforestation

Protect Wildlife and Indonesias Bio-diversity
Enhance eco-friendly activities
Promote, preserve Indonesias culture & art
Museum of Sinar Mas founder ETW

Involve Sinar Mas to develop global solutions

Support bringing together Indonesian, regional
and global views and opinion leaders
Promote Sinar Mas to lead research and debate
in critical economic, social, environmental topics

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Other initiatives supported

Education

Environment

Healthcare

Others

Yayasan Buddha Tzu Chi

also provides assistance
incase of disaster, character
building (Cinta Kasih)

22

Social initiatives undertaken

Pulp & Paper

Agribusiness & Food

Telecommunication

Floating Clinic Riau,

Sumatera

Regularly created Cheap

Oil Bazaar

SMART Life learning

education for internet

Real Estate & Development

Financial Services

Energy and Infrastructure

Urban Park Taman Kota

In BSD

Clean river rehabilitationCikapundung-Garut

Literacy Training
at Banjarsari Village
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Source: ETF and SMART Tbk May 2014

Supports the education of children

A responsible employer creating

jobs for sustainable livelihoods

SMART manages 104 primary,

secondary schools with over 21,000
students and 1,226 teachers.
We also subsidise government schools,
extending outreach to +35.000 students

380,000 jobs created directly

500,000 additional indirectly
Ensuring health & safety standards
Member of Global Compact, Sedex
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Sinar Mas is one of Asias leading businesses

Committed to the highest technical, environmental and social standards
Operating according to Good Corporate Governance principles
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