COMPANY OVERVIEW

Cadbury is a leading global confectionery company with an

outstanding
portfolio of chocolate, gum and candy brands. We create
brands people
love - brands like Cadbury, Trident and Halls. The heritage
starts back in 1824 when John Cadbury opened a shop in
Birmingham selling cocoa and chocolate. Since then Cadbury
has expanded
our business throughout the world by a programme of organic
and
acquisition led growth. On 7 May 2008, the separation of our
confectionery and Americas Beverages businesses was
completed
creating Cadbury plc with a vision to be the world's BIGGEST
and BEST
confectionery company.

PROFILE OF CADBURY
Type Confectionery
Founder George Cadbury
Current owner Cadbury plc
Country of origin United Kingdom
Introduced 1905 Related brands Cadbury products
Markets World Website www.cadbury.co.uk
Cadbury is a leading global confectionery company with an outstanding
portfolio of
chocolate, gum and candy brands. We employ around 50,000 people and
have direct
operations in over 60 countries, selling our products in almost every
country around
the world

In India, Cadbury began its operations in 1948 by importing chocolates.

After 60
years of existence, it today has five company-owned manufacturing
facilities at

Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi

(Himachal
Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).
The
corporate office is in Mumbai.
Our core purpose "creating brands people love" captures the spirit of what
we are
trying to achieve as a business. We collaborate and work as teams to
convert products
into brands. Simply put, we spread happiness!
Currently Cadbury India operates in four categories viz. Chocolate
Confectionery,
Milk Food Drinks, Candy and Gum category. In the Chocolate
Confectionery
business, Cadbury has maintained its undisputed leadership over the
years. Some of
the key brands are Cadbury Dairy Milk, 5 Star, Perk, clairs and
Celebrations.
Cadbury enjoys a value market share of over 70% - the highest Cadbury
brand share
in the world! Our flagship brand Cadbury Dairy Milk is considered the
"gold
standard" for chocolates in India. The pure taste of CDM defines the
chocolate taste
for the Indian consumer.
In the Milk Food drinks segment our main product is Bournvita - the
leading Malted
Food Drink (MFD) in the country. Similarly in the medicated candy
category Halls is
the undisputed leader. We recently entered the gums category with the
launch of our
worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25
countries
worldwide.
Since 1965 Cadbury has also pioneered the development of cocoa
cultivation in India.
For over two decades, we have worked with the Kerala Agriculture
University to
undertake cocoa research and released clones, hybrids that improve the
cocoa yield.
Our Cocoa team visits farmers and advises them on the cultivation
aspects from
planting to harvesting. We also conduct farmers meetings & seminars to
educate them
on Cocoa cultivation aspects. Our efforts have increased cocoa
productivity and
touched the lives of thousands of farmers. Hardly surprising then that the
Cocoa tree
is called the Cadbury tree!

Today, we are poised in our leap towards quantum growth. We are a part
of the
Cadbury PLC, world's leading Confectionery Company. Yes, like we said we
will
continue to spread happiness!
CADBURY WORLDWIDE
We are currently the world's biggest confectionery company with a
number one or
number two positions in 20 of the 50 largest confectionery markets across
the globe.
We create chocolate, gum and candy brands people love - brands like
Cadbury,
Trident and Halls.
Our heritage starts back in 1824 when John Cadbury opened a shop in
Birmingham
selling cocoa and chocolate. Since then we have expanded our business
throughout
the world by a programme of organic and acquisition led growth. On 7
May 2008, the
separation of our confectionery and Americas Beverages businesses was
completed
creating Cadbury plc with a vision to be the world's BIGGEST and BEST
confectionery company.

A few facts and figures

Cadbury sell three kinds of confectionery: chocolate, gum and candy
Cadbury operate in over 60 countriesJohn Cadbury opened for business

1824 making us nearly 200 years young

We work with around 35,000 direct and indirect suppliers
Cadbury employs around 50,000 people
Every day millions of people around he world enjoy our brands

in