Belmont University Rubric

Organization

20 Points
Well organized. Presentation
had a clear beginning, middle
and end. Each group member
knew what was happening
and when. No errors, no
confusion, a flawless
organizational structure.

17 Points
There was order yet it
seemed a little disorganized.
Some group members did not
know what was coming next.
A few errors yet good
organizational structure.

Content

Clearly demonstrates
command of substantive
information. Content goes
beyond the basics. It includes
marketing, target audience,
revenue, competition, trends
and other relevant and more
compelling data. Members
demonstrate connections to
course content and real
world. Lands interview with
key player.

Creativity

Went above and beyond

finding a way to make a
presentation engaging and
educational. Meaningful
audience participation and
use of visuals (especially for
numbers) with intentionality
throughout the presentation.
Unique approach, movie
scene, skit, tv show, format
or better yet something NEW.
Cites sources and provides
data to support information
presented. Includes data to
explain target audience,
marketing & revenue plan,
competition and trends.

Group demonstrates
command of topic includes
most information regarding
marketing, target audience,
revenue, competition and
trends. Make several key
connections to books,
theories, class content and
digital context. It is
educational yet missing some
key information. Documents
sound attempt to interview
key player.
Most of presentation was
engaging with meaningful
audience interaction and a
unique overall way to
creatively present. Uses
some visuals, less
intentional.

Research

Cites some sources and

provides data to support
information presented.
Includes data to explain
target audience, marketing &
revenue plan, competition
and trends.

15 Points
The organization was based
on grade school
presentations. You took turns
and therefore didnt have to
think about organization.
Several errors, lacked clear
structure & group members
didnt know what was
happening.
Group demonstrates some
knowledge of topic includes
some information regarding
marketing, target audience,
revenue, competition and
trends. Little connection to
books, theories, class content
etc. Documents minimal
effort to interview key player.

12 Points
No clear organizational effort.
Group members were not on
the same page and did not
work together to present an
organized presentation.
Many errors, no
organizational structure.

Added elements to engage

the audience, may have had
moments of creativity, a skit
or a video, Twitter chat most
of presentation was standard.
Visuals added without
thought.

Basic taking turns, grade

school presentation. Lacked
audience interaction. No
visuals.

Cites a few sources and

provides data to support
information presented.
Includes data to explain
target audience, marketing &
revenue plan, competition
and trends.

Cites minimal sources and

provides data to support
information presented.
Includes data to explain
target audience, marketing &
revenue plan, competition
and trends.

Group struggles to
demonstrate command of
topic including little
information regarding
marketing, target audience,
revenue, competition and
trends. No connection to
class content or online reality.
No effort to interview key
player.

Belmont University Rubric

Presentation

All group members are

clearly informed and present
in the presentation. It is well
organized with substantive
research for empirical
support. Extends knowledge.
Adds value. Member
participation is balanced.
Creativity is relevant and
effective to educate and
engage. Clear collaboration.
Doesnt use any notes.

Most group members are

clearly engaged, informed
and present in the
presentation. It is well
organized with substantive
research for empirical
support. Member
participation is alright yet not
completely balanced.
Creative elements
throughout the presentation.
A lot of collaboration.
Minimal notes used.

A few group members

present. Creativity is lacking.
Audience participation is
minimal. Research is sparse.
Member participation is out
of balance. It is clearly not a
group effort. Some
collaboration. Some notes
used.

Conversation dominators and

wall flowers derail the group.
Its MY idea and it shows
throughout the group
presentation. The
organization falls apart.
Research is virtually not
existent and the creativity is
for entertainment purposes
with no educational value. No
collaboration. All notes used.