Survey

Impact of print media on teenagers

Research methodology

a) Purpose/Objective
“Identifying the impact of print media on teenagers”

c) Sample size: 70

d) Questionnaire design
The questionnaire was based on multiple-choice questions and dichotomous questions.

e) Data collection
Data Collected through questionnaires.
 Questionnaire

1. What do u like to read ?

News paper
Magazines
Journals

2. Do you read newspapers ? Yes No

3. How often do you read it

Holiday
Weekend
Daily
Occasionally (during IPL, World Cup, and Elections ETC)

4. Do you read magazines? Yes No

5. How much do you find the entertainment columns are given importance?

More
Average
Less
Nil
 6. What matters more in a Print Media to you?

Content
Outlook
Both

7. What type of ads attracts you more?

Print ads AV ads Internet Ads Video Ads

8. Do print media help in spreading social awareness message?

Yes
No

9. Have you been inspired by printed ads to buy the product?

Yes
No

10. Which is the last print ad which u can recall?

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11. Any suggestions which can be considered as ads should be in a print medium
in magazines, newspapers?

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ANALYSIS