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  • Rubrics Marketing Video

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    Reina
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    The document provides criteria and scoring for a marketing video assignment for a Recreational Travel and Tour Management course. It will be evaluated based on creativity and originality (20%), visual aesthetics and cinematography (30%), message conveyed about endorsing a destination and highlighting learning activities (30%), and market pull in attracting audience attention to recreational products (20%). Students must include their group leader, members, and section for the assignment.

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    The document provides criteria and scoring for a marketing video assignment for a Recreational Travel and Tour Management course. It will be evaluated based on creativity and originality (20%), visual aesthetics and cinematography (30%), message conveyed about endorsing a destination and highlighting learning activities (30%), and market pull in attracting audience attention to recreational products (20%). Students must include their group leader, members, and section for the assignment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    355 views1 page

    Rubrics Marketing Video

    Uploaded by

    Reina
    The document provides criteria and scoring for a marketing video assignment for a Recreational Travel and Tour Management course. It will be evaluated based on creativity and originality (20%), visual aesthetics and cinematography (30%), message conveyed about endorsing a destination and highlighting learning activities (30%), and market pull in attracting audience attention to recreational products (20%). Students must include their group leader, members, and section for the assignment.

    Copyright:

    © All Rights Reserved
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    of 1

    University of Santo Tomas

    College of Tourism and Hospitality Management


    2nd Term AY 2014-2015
    Recreational Travel and Tour Management-Tour 120
    Name of Destination:________________________________
    Section:_________
    CRITERIA Marketing Video
    Creativity and Originality
    (refers to how innovative the group is and novelty of the idea)
    Visual Aesthetics and Cinematography
    (refers to the appearance of the video, quality of the audio,
    lighting, camera steadiness)

    20%

    30%

    Message Conveyed
    (the presentation clearly endorses the destination to be visited
    and highlights the learning activities to be experienced; with
    captions)
    Market Pull
    (how well the presentation attracts the audiences attention
    reflecting their desire to avail the recreational products)

    30%

    20%

    Total Score

    Group Leader
    :___________________________
    Members :___________________________
    ___________________________
    ___________________________
    ___________________________

    Score

    100%

    __________________________
    __________________________
    __________________________
    __________________________

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