BUSINESS COMMUNICATION-II

Course Objectives:
In this rapidly changing world communication has become very vital and important.
Every time we have to contact each other for many reasons and without communication
either for ourselves or on the behalf of the organization we cannot make progress in any
sphere of life.
The persons we seek must have strong oral and written communication skills.
From Chief Financial Officer to Product Manager, from Senior Economist to Personnel
Analyst, from Senior Sales Representative to Petroleum Buyer these positions will be
filled by people who can communicate well.
Demographic trends suggest that the current generation of College/University students
will face ever tougher competition obtaining jobs and vying for top corporate positions.
Simply put, todays students will have to wait longer to get ahead. Those with
outstanding communication skills will have an advantage; this course Business
Communication will definitely give them a crucial edge.
As we all know, every message, whether verbal or nonverbal, communicates something
about our values & ethics. Thus, this course will also instruct the students the means to
anticipate and analyze the ethical dilemmas they will face on the job/practical life.
Taking an ethical position on the face of pressures and temptations requires more than
courage it really requires strong communication skills.
So, the basic purpose of teaching this course is to train the character as well as
professional capabilities of students in order to make them proficient in handling any
kind of situation in their personal & professional lives.
Course Contents:
The art of listening
The importance of listening
Improving listening efficiency
Effect of listening on other communication skills
Listening & Job Success
Practice
Interviewing: What is interview?, Physical and mental preparation, Knowing your
abilities, Getting information about company, Body language, What to do during
interview, Kinds of interview, Follow up communication Application Packages:
Resume writing, Chronological resumes, Skills resumes. Preparing different resume for
different jobs, What do your employer wants to know about you, Covering letter, What
should be there in covering letter?, Ready to respond every question.
Meeting & Conference Participation: Qualities of effective speaking, creating
favourable impression, Enunciation, pronunciation
Planning & Writing: Business letter format & letter styled, Arrangement styles of

letters, Punctuation styles for business letters, A final word

The Psychology of Effective Communication: Principles of
Communication Psychology.
What do we know about Human Behaviour, Non-verbal communication, Promoting
Goodwill, Stimulating desired reaction?
Text Books:

Bovee D. Philips: Business Communication Today

Himstreet & Batty: Business Communication
Kitty O Locker: Business & Administrative communication
Stewart, Zimiber & Clark:Business English & Communication