Professional Documents
Culture Documents
1.0
EXECUTIVE SUMMARY
Dinamik Tuition Centre is a company that offers tutoring services for a wide variety
of subjects. The company is currently a partnership; however the business plans to change its
organizational form within the next year or two. Dinamik Tuition Centre was founded by
Dinamik Team. While it has filled some of Dinamik Team spare time, they are now ready to
concentrate on developing this business into a more efficient source of revenue while
retaining the joy of teaching that attracted Dinamik Team to the business. The first step of
this transformation is the writing of a business plan. This plan is being used as an internal
document to assist in the development of the business. Dinamik Tuition Centre operates with
very low overhead, therefore Dinamik Tuition Centre will not be seeking capital for
operations.
1.0.1
The Market
Dinamik Tuition Centre has identified several target market segments that will be
pursued. The largest segment is the Primary and Secondary students. Dinamik Team has close
relationships with most of the teachers of the business program, allowing Dinamik Team to
tailor the tutoring to the specific course material as well as receive referrals from said
teachers. Within this market segment there will be three subgroups: quantitative clients, nonquantitative clients, and international students. Dinamik Tuition centre will also serve STPM
students from Alor Gajah and the surrounding Schools.
1.0.2
The Services
Dinamik Tuition centre offers a wide range of academic subjects. Sessions can be set
up as private or students may form groups for tutoring. Private sessions offer intense
individual assistance, but groups sessions can also be beneficial with decreased economic
costs and the use of team-based approach that the business program encourages. For the
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courses, Dinamik Tuition centre offers an extensive collection of past exams which are
invaluable for teaching the material and for exam preparation. For all students, Dinamik
Tuition centre uses the Lembaga Peperiksaan Format. This unique problem solving
approach taught to students provides a system to approach all topics that they encounter in
school. This system seeks to provide the student with a way in which they can better solve
their own queries. This system differs from most tutors who are primarily concerned with
answering the students immediate questions and not concerned with providing the students
with basic problem solving skills for future applications.
1.0.3
Management
Dinamik Tuition Centre will be lead by Nanthakumar Subramanian. Dinamik Team
brings a wealth of academic excellence as well as a proven record of tutoring. Dinamik Team
first began tutoring at a large language school. It was this experience that provided Dinamik
Team
with the insight that he enjoyed and excelled at tutoring. While Dinamik Team
attending the Seminars and courses regarding current education system made them informally
began tutoring students. During Dinamik Team 's second year in the business program, the
school hired him to be a tutor for the first year students. This provided Dinamik Team with
incredible insight into the specific course work at Atkinson as he worked hand in hand with
the teachers preparing the students for the course work and exams.
Dinamik Tuition Centre is a home-based tutoring business that offers a wide range of
tutoring services. Due to Dinamik Teams expertise, teachers networking connections, and
low overhead, Dinamik Tuition Centre will realize good revenue and profits the years of this
plan.
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1.1 Mission
Dinamik Tuition Centre exists to help students. We take a unique and innovative
approach to teaching that helps students connect with the subject matter they need to master.
Through personalized and focussed teaching processes, our students develop the tools they
need for ongoing success in their fields of study. Our success depends on our attention to the
needs of our clients and truly helping them achieve - we don't succeed unless our clients
succeed.
1.2 Keys to Success
1. Developing methods of approaching subjects that helps students get their minds
around challenging concepts.
2. Creating excellent word of mouth promotion of services - clients sell services to other
students.
3. Truly listening to clients' needs and diagnosing where their understanding of concepts
is breaking down.
1.3 Objectives
1. Generate five informal contracts/referrals with International school teachers.
2. Increase revenue steadily from Year 1 through Year 3.
3. Achieve full hourly capacity by 1st quarter, Year 2.
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Company Background
2.1.1
Company Name
2.1.2
Product
: Tuition services
2.1.3
Owner
: 1. Nanthakumar Subramanian
2. Ms. Tan Siau Cui
3. Ms. Diana Soosai
4. Mr.Yeang Wai Keen
2.1.4
Company Registration
: 3289097U
2.1.5
Company address
2.1.6
Business Type
: Partnership
2.1.7
Tel
: 06-5561337
2.1.8
: Dinamiktc@gmail.com
2.1.9
Date of incorporation
: Jan 2012
: RM 20,000.00
2.1.11 No of workers
2.1.12
Company activities
Provide
2.2
area. Focused primarily and secondary around Alor Gajah area, tutoring is available in
subjects including:
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2.2.1
Primary School:
Bahasa Malaysia,
English ,
Mathematics,
Science,
Bahas Cina
2.2.2
Secondary Schools:
Bahasa Malaysia,
English ,
Science,
Bahasa Tamil
Bahas Cina
Accounting
Perdagangan
Physic
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Chemistry
Biology
Tutoring services are also available to students from other including STPM classes.
Tutoring sessions focus on helping students grasp the concepts they will need to know to
perform well in their class, as well as developing study strategies to effectively prepare for
exams in their class. A long-term focus of empowering students is favored over a short-term
problem-solving strategy.
2.3
Growth Strategies
2.3.1
Financial Strategies
As an initial starter for this project, our team have invest RM 20,000.00 which each
partner invest RM 2,000.00. However, this fund is the main source of our company to start
the project for in small medium which primary student and secondary student. For our
strategic growth, we could regain the revenue from the deposits, rental of the contract
(depend on the student increase), and also through the maintenances and additional services.
2.3.2
2.3.3
i.
Market Strategy
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To market our application, we shall improve the impression of our products towards
the users using promotion into schools and also internet advertisements. The main reason that
we instill the information towards the seminar and briefing and also browser with made
awareness to parents to get the parents trust.
ii.
Price Strategy
The pricing would be depending on the package and the subject taken by the students.
However, we also offer different packages for large, medium and small for each level, with
different packages of the subjects that provided. It shall depending on the terms and
conditions of the contracts.
iii.
Sales Strategy
The bulk of sales come from word of mouth. When new students come into the school,
the upperclassmen tell them about the resources available. So past clients provide most of the
advertising for the company. Getting seen and getting the word out to new students is always
important. One important message to convey is that the tutoring services are not just for slow
students who are having a hard time keeping up, but for anyone who wants an edge and to get
the most out of their learning experience.
2.4
Target Markets
While the graduate quantitative segment will remain the core focus of the company,
much time will be dedicated to developing the undergraduate quantitative segment. This is a
mere matter of population dynamics. The students (as well as an occasional law student who
has chosen to take class) are limited to a total of only 150-200 students at any given time,
only half of which are in the core of the program taking the required quantitative courses.
Generally, those students in the elective quantitative courses in grad school are those who
enjoy the math or for whom it comes easily (as well as an increasing number who have gone
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through the tutoring and developed the skills they need to survive). The potential market
among grad students is therefore quite finite.
2.5
Revenue Model
The sales forecast has been developed to predict future sales in a conservative manner. It
is expected that sales will gradually increase as more students are served and the company
receives more testimonials. At some point, since Dinamik Tuition Centre is a part time
company, capacity will be reached in terms of the number of hours worked per week. From
this point forward there will be an emphasis of serving groups which provide more revenue
per hour.
2.6
Operational Setup
Basically, the processes include resources input and converted into higher value outputs.
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Primary Class
Dinamik
Tuition
Centre
Manage and
give services
maximum
Secondary Class
STPM
Results and
statisfaction
from parents
2.7.1
Mission
Dinamik Tuition Centre hopes it will be able to provide best results for their students
education, which help them to make their live easier, efficient and safer. Our team will use
our biggest effort to develop useful applications instead of entertainment purposes. What we
focused on the mission of making knowledge to help the parents and students in order to
achieve our vision which is become the leader in future. We will develop and improve more
knowledge that can be useful to the daily life in order to transform their typical lifestyle into a
more efficient and fast style.
2.7.2
Objective
There are three main objectives that Dinamik Tuition Centre shall maintain along with
The main advantage of Dinamik is being the first tuition centre in the Alor Gajah, with
the advantage it allowed to become the first mover in the market. Most of parents send their
children to Melaka Town and Cheng which the journey more half an hour its not include jam.
After increase petrol price its support our business they starting admin their children our
centre to save petrol consumption. Furthermore, we also provide transport facilities which
fetch pupils from house and send them after finish class. It made convene to parents less
worry about their safety.
2.9
SWOT Analysis
2.9.1
Strength
I.
Experience Teacher
We appoint the experience teacher which specialist their subject they teach. Its bring
more confident to parents to believe their pupil can score well.
II.
Location
Our centre its locate at near to all school areas. And also its new building and
accommodation are clean and peace.
III.
Transport Services
We provide transport services to our client to made easy and safe their energy and
petrol consumption.
IV.
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Weakness
Need more classes and more space to conduct the class.
There no seminar all to conduct the seminar and we have rental other hall to conduct
that
2.9.3
I.
2.9.4
Opportunity
Parents demand towards tuition even more increase than previous
Threats
More student from around Alor Gajah area which the looking proper education and
safe caretaker.
Position
Principal
Name
Nanthakumar Subramanin
Gender
male
I.C. No.
800819-01-5581
Permanent
SP93, Jalan Sungai Petai Permail 2/2, Taman Sungai Petai Permai 2,
Address
Email Address
vir _nantha@hotmail.com
Telephone No.
012-7418406
Academic
Qualifications
Courses Attended
(science)
Entrepreneurship courses 2012
Strength
Business
Experiences
Position
Name
Gender
Female
Permanent
No 45, Jalan Setia 2/2, Taman Bertam Setia, 78200 Cheng, Melaka
Address
Email Address
vir _nantha@hotmail.com
Telephone No.
012-7418406
Academic
Qualifications
Courses Attended
Strength
Business
Experiences
Position
Name
Diana Soosai
Gender
Female
Permanent
Address
Email Address
vir _nantha@hotmail.com
Telephone No.
012-7418406
Academic
Qualifications
Courses Attended
Strength
Business
Experiences
3.1 Management Team ( Cont.)
Position
Name
Gender
Male
Permanent
23, Jalan Lagenda 23. Taman lagenda, 78000 Alor Gajah , Melaka
Address
Email Address
vir _nantha@hotmail.com
Telephone No.
012-7418406
Academic
Qualifications
Courses Attended
Strength
Business
Experiences
Ms. Tan
Academic Coordinator
Teachers
1. Mr. Vella
3. En. Mohd. Shah
5. Mr. Mugunthan
7. Pn. Salbiah
9. Pn. Mariam
2. Pn. Sarida
4. Ms. Liew Siew Mei
6. Pn. Anbarasi
8. Pn. Kalsom
10.Pn. Zainon
Admin Clerk
Miss. P. Priya
Package 2
Bahasa Malaysia
English
Mathematic
Science
+ Transport
RM 135.00
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Package 2
Bahasa Malaysia
English
Mathematic
Science
+ Transport
RM 160.00
Secondary School
Form 1 Form 3 each subject charges RM 40.00
In packages
Package 1
Bahasa Malaysia
English
Mathematic
Science
Geographic
Sejarah
RM 220.00
Package 2
Bahasa Malaysia
English
Mathematic
Science
Geographic
Sejarah
+ Transport
RM 250.00
Secondary School
Form 4 Form 5 each subject charges RM 50.00 and STPM each subject RM 60.00
compatible with the company core competitive advantages. As the marketing goals that has
been set out, our company would came out with the appropriate marketing planning that
being needed by the business development as among of the market search that has been done
is carry out the market analysis,
5.1.1 Market Objectives
Under this market objective, it is being develop as where it containing the aim and
goals that being needed to be achieve by the marketing team. As where the marketing
objective of the Dinamik Tuition Centre is where provided a marketing plan that able to
identify the customers needs and wants by offering a marketing strategies attraction that
unable to be rejected by the customers.
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company would be providing the suitable solution in form of product and services for the
problems that being faced by their customer.
Month
January
February
March
April
May
June
July
August
September
October
November
December
Total
2015
2016
= 5% x RM159,970
= 5% x RM167,968.50
= RM7,998.50
= RM8,398
= RM7,998.50 + RM159,970
= RM8,398 + RM167,968.50
= RM167,968.50
= RM176,367
application user. Where our product services that being produced and available to be offer by
the company would be relate with application that be useful and beneficial towards their
customer. Whereas, the application services that available it is the application that beneficial
for providing convenience of looking for available parents and students.
Price
Customer pricing
In terms of customer basis of pricing is being calculated based on the agreement and
result of negotiations of both parties, in the point of view on the pricing statement of value of
the services that being provided by the company and the payment method of services that
agreeable by the customer.
Place
As to place our application strategically for targeted customers to see it, we will
position near to all school and beside AMJ Lebuh raya.
Promotion
For this application to be known, we must first educate the users on the product.
We will make it available through social media (e.g.: Facebook, Twitter, Youtube, etc.)
so that itll reach our targeted customers quickly. It will also help us to get fast feedback
from them in term of design and user-friendly factor. From the feedback, we can make
improvements, and ultimately increase our expected revenue. Moreover, advertising
through mobile also proved to be effective.
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implementation costs can be secured. These sources can be categorized into internal and
external sources. In this case, internal sources will be not implemented as input sources. To
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minimize the risk, the entire company founder agreed to fully look for external sources.
External sources financial are mainly derived from commercial banks, finance companies and
government agencies. Table 6.2 shows the detail of finance.
RM 160, 000
10 years
8.0%
Annual Rest
Table 6.3 shows the detail of the loan and the loan payment.
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20,000
160,000
180,000
6.4
Tuition Centre throughout the planned period. In the case, we prepare for 3 consecutive years
for Dinamik Tuition Centre.
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Table 6.4: Pro forma cash inflow and outflow statement for 3 years
6.5
usually for three consecutive years. The elements of pro forma income statement are cost of
goods manufactured, gross profit and net profit. The Table 6.5 shows the company Pro Forma
Income Statement for Dinamik Tuition Centre.
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Table 6.5: Pro Forma Income Statement for 2014, 2015 and 2016
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point in time in terms of assets owned and how those assets are financed. The pro forma
balance sheet is prepared for a period of three years. There are 3 elements in pro forma
balance sheet which are assets, owners equity, and liabilities. The Table 6.6 shows the
company Pro Forma balance sheet.
Table 6.6: Pro Forma Balance Sheet 2014, 2015 and 2016
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6.7
the financial position and performance of the business. Thus, financial analysis involves two
basic steps: generating the information from the financial statements and interpreting the
results. To evaluate the performance of the business, financial ratio is calculated.
There are 4 categories for financial ratio but just only three will be showed in this business
plan:
i. Liquidity ratio
ii. Profitability ratio
iii. Break-even point
6.7.1
Profitability Ration
The purpose of gross profit margin is to sow the rate of return after deducted all the
expenditure. The higher percentage of rate returns shows the good financial position of the
business. The formula below stated the formula and the company gross profit margin and net
margin.
Net Profit Ration = Net Profit / Sales
High technology product and expensive equipment are needed by the company estimate
during second year will started to gain back profit and will rapidly growth starting third year.
The ratio of 4% percent at the first year indicates that for each RM1.00 of sales
revenue generated, company will earn 0.04 cents net profit.
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variable costs
Net sales estimate
= 1-
RM 70, 000
RM 125, 000
= 0.44
RM 179,580
0.44
= RM 408,136.40
Thus, Dinamik Tuition Centre will need to hit RM 408,136.40 for yearly sales in order to
gain back the total cost that required for yearly. The remaining money is the profit of the
business.
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Conclusion
Our company, Dinamik Tuition Centre is offering a solution towards the daily
problems that being faced by the children which is the difficulty of studying in fast and
efficient matter as nowadays the life pace of everyone has been in rapid movement.
Therefore, as our company has foreseen these problems has increasing become a big issue in
society; thus, we came with a product of services in the form of application which is a good
educator.
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