Professional Documents
Culture Documents
Assessment 2 - Essay
Table of Contents
Introduction 2
Business Models and Social Norms
The Impacts of Convergence
Perspectives 5
Conclusion
Reference List
Attachment 1: Interview 8, 9, 10
Introduction
Media in the modern age has become one of the most vital aspects of everyday life.
Whilst technology advances a theory known as Convergence tends to hold a vital
part in the development of modern media services. According to ACMA (Australian
Communications and Media Authority) (2011), convergence can be defined as the
phenomenon of blurring the traditional distinctions between broadcasting media
elements. A clear example of this in modern culture is that of digital media services.
Cunningham & Turnbull (2014, p4.) also referred to the convergence theory being
broken up in to three dimensions: technologies, industries and policies. In recent
times, the convergence theory has been greatly implemented by multiple media
services including those known as Public Service Broadcasters. It is of firm belief
that convergence has caused a huge response within the public media service
industry in accordance with increasing competition and advancing technologies due
to the three dimensions that were mentioned above.
Perspectives
With any topic the perspectives of them vary hugely depending on the indivudal
Government: an asset which has influence on the ABC, viewpoints can be shared.
Virtually a tool for the government to relay messages, however does not seclude to one party but rather
the government as a whole
Citizen: reports unbiased content - clearer view - journalism will be at a higher level
here than commercial media due to commercial medias focus on topics that will
get good ratings / bias to sponsors
Those who rely on morally sensitive journalism that depict unbiased content
Consumer: Less morally based - more focused on consumption of services
(television show),
ABC has historically struggled with this demographic, the consumer views the ABC
as less of an entertainment provider but rather more of an informant of current
affairs.
Industries
Conclusion
Ultimately it is clearly evident that The Convergence Theory has played a huge part
in the advancements of the ABC as a Public Service Broadcaster. Convergence is an
ever essential aspect of remaining competitive and innovative in todays highly
volatile, media centered world. The ABC has been accommodated for with regards
to convergence both in their charter and from their regulatory bodies (The
Australian Commonwealth) which has allowed them to remain competitive with
even Commercial Broadcasting Services. Staying true to their proposed goals and
values, the ABC has successfully utilised convergence to maximise outreach and
popularity by establishing a multi-channel broadcasting service alongside its
previous running broadcasts. Additionally by establishing a heavy online presence
through ABC iView and ABC.net.au, it has substantiated its foothold as the most
reliable and innovative source of current news to the Australian populace.
Reference List
6
Amendments to ABC Editorial Policies. (2013). 1st ed. [ebook] ABC, p.2.
Available at: http://about.abc.net.au/wpcontent/uploads/2014/02/EditorialPOLSec11amendedAug2013.pdf
[Accessed 20 Oct. 2014].
Australian Communications and Media Authority, (2011). Digital
Australians Expectations about media content in a converging media
environment. Melbourne: Australian Government, p.7.
Department of Broadband, Communications and the Digital Economy,
(2012). The Convergence Review. Canberra: Commonwealth of Australia.
Hartley, J., Montgomery, M., Rennie, E. and Brennan, M. (2011).
Communication, cultural and media studies. 4th ed. London: Routledge.
Hogan, P. and Scaddan, C. (2014). About the ABC. [online] About.abc.net.au.
Available at: http://about.abc.net.au/ [Accessed 20 Oct. 2014].
Spurgeon, C. (2014). Media and Communication Industries: Week 4 - Public
Media Service.
The Australian Government, (1983). Australian Broadcasting Corporation Act.
The Australian Government, pp.section 6 1a), ba).
Turnbull, S., Cunningham, S., Harrington, S. and Flew, T. (2014). The Media &
Communications In Australia. 4th ed. ALlen & Unwin, pp.Ch 0 P:4,Ch 10
P:182, Ch 24 P:334.
Attachment 1: Interview
Stephen Harrington
Lecturer/Tutor/Teacher
7
QUESTION
NUMBER
Q1.
Q2.
Q3.
Q4.
Q5.
and higher-income
professionals, however do
you believe this reputation
has changed with the
introduction of multichannel broadcasting (e.g.,
ABC 1, ABC 2, ABC 3)?
Q6.
10