Professional Documents
Culture Documents
Colour Scheme:
My colour scheme was
inspired by my artists persona. The black within both my video and digipak
connotes the darkness both my artist and her ex are consumed by which is
essentially lust and jealousy. The pink represents the good nature of my artist
and her strength that she contains by being able to overcome the pain of
heart break. It also shows how delicate she is as this
colour was used during the flash back scene when she
was at her most vulnerable. White was used as the
colour of my artists name in both the music video and
digipak as it stands out from the black background and it
also signifies purity and infinity. These colours are
visible right at the start of my music video as it opens
with the title of the song and my artists name.
Typography:
I began designing my font on paper before pursuing it on Photoshop. I knew I
wanted a bold font that stood out as my artist is both bold and independent
making her stick out from the crowd. Both my colour scheme and typography
was inspired by Beyoncs Beyonc album. This is mostly because her persona
throughout her album comes across as strong, independent, and deadly but also
a hint of vulnerability which is a clich for an R&B artist to come across as.
To ensure that my target audience was happy with my favoured option I created
various ideas so my target audience have options when choosing so the decision
is less biased.
The majority of my target audience preferred the simple black and pink bold font
because it is simple and attractive and it also catches the eye. A member of my
target audience managed to identify my idea to Beyoncs album because of