Karina Patterson

BUSN 1103 Professional Development for Co-op

CRN 33434 Brooke Johnson

Marketing Career Exploration Worksheet

Due January 21st, 2015

Name: Karina Patterson

Part 1: 1. Research the functional areas listed below and write a brief description of your findings 2. Next, review the marketing
co-op brochures listed by functional area found on the GoogleDrive 3. Using the CareerLeader Categories & Definitions
handouts, the information you learned from the brochures, and your research list the top 3 CareerLeader skills and interests
which would allow a student to succeed in a co-op within the functional area 3. Finally, list sample co-op jobs that fall within
each area based on your brochure research.
**Be prepared to share your research and findings in class.**
ADVERTISING is
BRAND MARKETING is
Producing materials or projects with the goal of promoting the
Focused more on the building up and strengthening of the
sale and/or popularity of a product or service
product or services brand in order to create a connection and
recognition with the audience
Skills
1. Creative Thinking
Skills
2. Flexibility
1. Critical Thinking
3. Teamwork
2. Organizational Priority
3. Creative Thinking
Interests
1. Creative Production
Interests
2. Enterprise Control
1. Creative Production
3. Influencing Others
2. Enterprise Control
3. Influencing Others
Sample Co-op Jobs (company name)
1. Reebok
Sample Co-op Jobs (company name)
2. BBDO
1. TJX Companies
2. Staples
EVENT MANAGEMENT/MARKETING is
The coordination process of planning an event effectively, then
applying advertising and branding to promote and make the
event successful
Skills
1. Teamwork
2. Creative Thinking
3. Sociability
Interests
1. Creative Production
2. Managing People & Teams
3. Enterprise Control

MARKETING COMMUNICATIONS is
Focused on the message that is conveyed through the
channels of marketing
Skills
1. Day-to-Day Responsibility
2. Oral Communication
3. Written Communication
Interests
1. Creative Production
2. Application of Technology
3. Managing People & Teams

Sample Co-op Jobs (company name)

1. New York/New Jersey Super Bowl Committee
2. Blue Sky Sports and Entertainment

Sample Co-op Jobs (company name)

1. Advanced Resource Management
2. John Hancock

MARKETING RESEARCH & ANALYTICS is

The scientific and analytical side of marketing; involves
research on the measures of how well marketing strategies
affect audiences

MERCHANDISING is
Focused more on the product itself, rather than the ways to
market that product; involves the analysis and research of how
and what can improve the product

Skills
1. Critical Thinking
2. Quantitative Analysis
3. Strategic Thinking

Skills
1. Quantitative Analysis
2. Strategic Thinking
3. Organizational Priority

Interests
1. Quantitative Analysis
2. Application of Technology
3. Theory Development & Research

Interests
1. Quantitative Analysis
2. Enterprise Control
3. Theory Development & Research

Sample Co-op Jobs (company name)

1. Kayak
2. Johnson & Johnson

Sample Co-op Jobs (company name)

1. Puma
2. Staples

PRODUCT MARKETING is
Focuses on getting the product to the right audience, at the
right price, and promoted by the best fitting marketing
strategy

PUBLIC RELATIONS is
Focused on the image that a company or product has in the
view of the public; important aspects are how the company is
represented in media that was not created by their marketers

Skills
1. Creative Thinking
2. Strategic Thinking
3. Quantitative Anaylsis

Skills
1. Multiple Focus
2. Quick Thinking
3. Decisiveness

Interests
1. Creative Production
2. Application of Technology
3. Theory Development & Research

Interests
1. Influencing Others
2. Enterprise Control
3. Manage People & Teams

Sample Co-op Jobs (company name)

1. Wilde Agency
2. EF Education

Sample Co-op Jobs (company name)

1. NARS Cosmetics
2. Keurig

RETAIL MANAGEMENT is .
Focused on increasing the popularity and exposure of a retail
company to audiences; it can either be a creative job that
includes creating events and making strategic decisions, or a
quantitative job that requires analysis of data to relay for those
actions to occur

SALES is
Focused on getting more people to purchase a product or
service through active event planning or telemarketing with
cold calls

Skills
1. Flexibility
2. Creative Thinking
3. Strategic Thinking
Interests
1. Theory Development & Research
2. Creative Production
3. Quantitative Analysis
Sample Co-op Jobs (company name)
1. Simon Property Group
2. Putnam Investments

Skills
1. Day-to-Day Responsibility
2. Sociability
3. Oral Communication
Interests
1. Influencing Others
2. Application of Technology
3. Managing People & Teams
Sample Co-op Jobs (company name)
1. General Electric
2. Northeast Utilities (NSTAR)

SALES SUPPORT/ CUSTOMER SERVICE is

The relationship that a company has with its customers when
making sales; the focus is on getting the customer what they
want within the bounds of the company

DIGITAL MARKETING is
Marketing to promote a product or service through electronic
channels, like the Internet and social media; targets the
presence of audiences online

Skills

Skills

1. Oral Communication
2. Sociability
3. Conflict Tolerance

1. Creative Thinking
2. Written Communication
3. Organizational Priority

Interests
1. Influencing Others
2. Coaching & Mentoring
3. Managing People & Teams

Interests
1. Creative Production
2. Application of Technology
3. Theory Development & Research

Sample Co-op Jobs (company name)

1. BAO, Inc.
2. AOL

Sample Co-op Jobs (company name)

1. Bose Corporation
2. Amazon Web Services