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SBI Clerks
Marketing Aptitude
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- By NIBM, Pune
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In India, banks are having two different objectives, one is profit making, other is
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Each and every employee of the bank (directly or indirectly) provides services to
customers. Which means each and every frontline employee generates revenue
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of a bank employee.
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the customers. So, he/ she needs minimum marketing skills in order to do a
service oriented job in a bank.
Though the western countries applied marketing concepts in banking in early 60s
but in India it started in 70s.
The first bank to implement this in India was State Bank of India. As state owned
bank and agent of RBI, it was having a versatile set of objective in front. State
Bank of India has taken an important step to implement the marketing concept
first time in Indian Banking Sector.
R-1-7-14
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marketing.
In 21st century, with the entry of private sector banks in India customer oriented
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As banks are implementing marketing as a strategy, in order to fit into this type
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of situation in banks, the new employee must have marketing knowledge. So,
SBI and its associates made marketing aptitude as a mandatory part in their
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recruitment process. They need employees with marketing knowledge, and many
private sector banks are also focusing on marketing in their recruitment process.
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In personal round they may ask about marketing questions related to banking,
regarding bank products, performances and your opinion about a product, etc.,.
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Marketing Knowledge
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- By IIBF
-By Dr. L.N. Koli & Prem Koli
- By Arihant Publication
Marketing Aptitude: Useful for Banking Services and other Competitive Exams
- By Sima Kumari
- By Kiran Prakashan
- By Kiran Prakashan
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Important Questions
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b) Financial
d) Market
e) None of these
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b) Fulfil needs
c) Integrated marketing
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c) Targeted market
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e) None of these
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a) Target market
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c) Primary
b) Financial product
d) Publicity
c) Marketing orientation
d) Core banking
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e) None of these
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c) Need of a bank
d) Market research
e) None of these
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b) Service orientation
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c) Differentiable
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b) Accessible
d) Responsive
Treating of the market as a homogenous group and offering the same services to
b) Segment marketing
c) Local marketing
d) Group marketing
e) None of these
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8.
c) Believing in customer
d) Customer facing
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e) None of these
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e) None of these
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a) Promotion
b) Information
c) Channel usage
d) Distribution
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e) None of these
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a) Sales manager
b) Pay scale
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e) None of these
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12. Why banks having less focus on customer although they use direct marketing?
a) Due to lack of appreciation of need for marketing in banking
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b) Kiosks
c) Direct mailing
d) Websites
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14. A set of tools used in marketing is .......
a) Direct marketing
b) Sales personal
c) Marketing mix
d) Market value
e) None of these
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b) Price
c) Place
d) Policy
e) None of these
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16. What are the four stages of product life cycle .......
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e) None of these
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III) Marketing converts customer's need into product and selling converts
product into cash.
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b) I, III, IV
c) II, IV
b) E-mail solicitation
e) None of these
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20. One of the following is not included in market segmentation ........
a) Geographic Segmentation
b) Demographic Segmentation
c) Sales Segmentation
d) Behavioural Segmentation
e) None of these
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d) A channel in marketing
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e) None of these
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b) Name
c) Identity of product
d) Symbol of product
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e) None of these
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25. Bank passbook or fixed deposit receipt may be treated as ............ packing.
a) Branded
d) Labelling
b) Primary
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c) Costly
e) None of these
e) None of these
KEY
1-b; 2-e; 3-a; 4-c; 5-d; 6-e; 7-a; 8-b; 9-d; 10-a; 11-c; 12-a; 13-e; 14-c; 15-d; 16-a;
17-a; 18-d; 19-d; 20-c; 21-b; 22-a; 23-a; 24-a; 25-b; 26-d.
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